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******* Eleven months ago, In Touch magazine ran a "Breaking News" cover about Jennifer Aniston that declared "JEN LOOKS PREGNANT!" In January, another cover blared: "FRIENDS WORRY BRITNEY'S PREGNANT." In April, Katie Holmes got the treatment: "KATIE LOOKS PREGNANT AGAIN." In Touch wasn't alone on the bump-watch front. In the space of one year, after Angelina Jolie gave birth to baby Shiloh, Life & Style, owned by the same company, announced four times that Jolie again looked pregnant, was trying to get pregnant, was wearing loose-fitting clothing or nixing foods that pregnant women avoid. In 2005, Star said Jessica Simpson was "Finally PREGNANT!" In 2006, OK! magazine screamed: "J.LO TO BE A MOM!" Yet during this blizzard of cover headlines, these stars had given birth only to bogus stories. MORE ONLINE
2. Slate
To accompany Mia Fineman's essay on Helvetica, the font that is now the subject of a documentary film and an exhibit at the Museum of Modern Art, Slate asked a number of prominent writers to tell us what font they compose in and why. Courier was the clear favorite among our unscientific sample, but Times New Roman, Palatino, and something called Hoefler Text had their champions as well. (It seems to come down to whether a writer's formative experience came on an Olivetti or an Apple.) Here are the responses: Jonathan Lethem, author, You Don't Love Me Yet: A Novel I dislike the temptation of making a raw draft look like it's already typeset. Before computers, I wrote three novels on a typewriter, and there can never be anything but 12-point Courier (double-spaced) forever: I write on an eternal Selectric of the mind. I can even hear the rattle of the metal ball against the sheet of paper, I swear. Nicholson Baker, author, Double Fold: Libraries and the Assault on Paper I learned to write using Elite 12-pitch typewriter type—on Olivetti manuals, IBM twirly-ball Selectrics, and Juki daisywheels. Now I mostly use Courier New, and my writing's gone all to hell. I miss the naked polliwog of the Elite g. The main thing, though, is to use some nonproportional typewriter-style font—you need the sentences to look their worst until the dress rehearsal of the galleys, when all the serifs come out dancing. MORE ONLINE
3. The Guardian (UK)
She edited two of the world's most prestigious magazines, the New Yorker and Vanity Fair, and became the toast of Manhattan before launching Talk, her own ill-fated title, as the last century drew to a close. But now Tina Brown, the Briton who conquered New York, is back, touting an explosive new book about Princess Diana to mark the 10th anniversary of her death. And she is not pulling any punches. In The Diana Chronicles, the Queen of New York portrays the Queen of Hearts as a 'spiteful, manipulative, media-savvy neurotic' who was planning to move to America and was scouting around for a billionaire husband in the months before she died. It begins with a colourful account of Brown's last meeting with Diana, over lunch at New York's Four Season's restaurant a decade ago at which the Princess wore a green Chanel suit and three-inch heels, and gossiped conspiratorially about her love life. The fact that Brown opens her book by recounting an intimate lunch with its subject will delight her admirers and irritate her critics, who claim her reputation as a magazine genius rests on her ability to charm her way into the right circles. MORE ONLINE
4. WWD
AQUASCUTUM'S DIRTY WEEKEND: Aquascutum has drafted Gisele B?ndchen and Irish actor Jamie Dornan for its latest global ad campaign, which was shot at one of Britain's most notorious stately homes. The cinema-inspired ads were photographed on location at Cliveden, the former home of the Astor family and the famous backdrop to the Profumo Affair — the political and sex scandal that rocked Britain in the early Sixties. Mario Sorrenti snapped the pictures that, appropriately, depict "a weekend of stolen moments, intrigue and trysts," according to Aquascutum president and chief executive Kim Winser. "Gisele and Jamie are the perfect pairing to communicate our creative vision for the new season." During her wicked weekend at Cliveden, B?ndchen wears one of five coats from Aquascutum Vintage, a new collection based on vintage Aquascutum designs worn by Hollywood heroines including Audrey Hepburn, Lauren Bacall and Sophia Loren — but presumably not Profumo maiden Christine Keeler. The campaign will break in the August issue of L'Uomo Vogue and later in the September issues of magazines including Tatler, British Vogue and Harper's Bazaar. CHRISTY FOR COIN: Supermodels are more into baubles than ever as they keep signing on to appear in fine jewelry ads. David Yurman has Kate Moss, Chopard has Eva Herzigova and now Italian jeweler Roberto Coin has nabbed Christy Turlington Burns. She was photographed for Coin's first celebrity-model-focused ad campaign by Inez van Lamsweerde and Vinoodh Matadin. The first ad, showing Turlington Burns wearing several gold necklaces in front of a starry night sky, will launch in the September Vogue. RICH READERS = HAPPY ADVERTISERS: Female readers of fashion and beauty magazines keep getting richer — at least according to the latest Mediamark Research data. W magazine again has proven that its readers can afford the high-priced fashion it purveys, as it has the highest median household income among women readers, at $104,057, according to MRI's report for spring 2007. Yet it may come as a surprise to many that Lucky came in second, with a median income of $87,013. "If you don't have a lot of money, you won't be happy reading this magazine," said Sandy Golinkin, Lucky's vice president and publisher. "We've always said we have more affluent readers than most people expect." A year ago, she said editor in chief Kim France conducted focus groups and learned that readers craved more luxury items. Predictably, this translated into adding higher price points inside the shopping title. "What we do [internal research] pretty closely matches MRI," said Golinkin. MORE ONLINE
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