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| << May30, 2007 - It's Summer: Ed's All About Interns! |
June01, 2007 - It's a lazy summer Friday >> |
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******* Above the neon-orange lettering that promotes the issue’s “love blogs” and other content, Zac, Corbin and Miley smile winningly on the cover for the May/June issue of J-14. No need for the preteen magazine to spell out that they are Zac Efron, Corbin Bleu and Miley Cyrus because its devoted readership already knows this from watching the Disney Channel. Disney and Nickelodeon have been pumping out youthful stars whose careers, outfits and “faves” are dissected by every issue of J-14 and its brethren, which include Twist, M, Tiger Beat, Bop and Popstar. With a faithful audience in the millions, these magazines for the early teenage years are in overdrive, bolstered by last year’s enthusiasm for new stars from the Disney Channel’s hit “High School Musical,” which made household names not only of Zac Efron and Corbin Bleu, but also of Ashley Tisdale and Vanessa Anne Hudgens. Miley Cyrus, the daughter of the singer Billy Ray Cyrus, is the star of the Disney series “Hannah Montana.” Some tween magazines say they have seen circulation rise by as much as 25 percent on the strength of “High School Musical,” and another increase in demand is coming soon. “High School Musical 2” is scheduled to begin in August, and is eagerly being awaited by the flavored lip gloss and fuzzy pencil set.
2. WWD
Goodbye Downing Street, hello Cond? Nast. Tony Blair, whose days as British prime minister are numbered, has been pilloried by the British press this week for his five-day trip to Africa — with Men's Vogue in tow. Officially, Blair and his lawyer wife, Cherie Booth, are on a "farewell visit" to the continent to mark the end of his tenure. Starting this week, the couple will be visiting Libya, Sierra Leone and South Africa at British taxpayers' expense. But brickbats for Blair aren't over yet. On Tuesday, the London Evening Standard said Tory members of Parliament were fuming that the Blairs had taken a writer and two photographers from the American men's title on the trip. Tory Member of Parliament Chris Grayling dubbed the trip a "vanity" tour, and was quoted saying that Blair "seems more concerned about how he looks in Vogue than tackling real issues at home." Alongside the headline "Vanity Blair," The Daily Mail ran a mock cover of Men's Vogue featuring the Blairs and snarky headlines such as: "How to cope if your wife earns more than you." On Wednesday, a spokeswoman for Blair played down the controversy. "We try to accommodate as many people as we can, and all types of media. Men's Vogue asked if they could come, we had space [on the plane], so they did," she told WWD. "Other magazines have come on trips previously. Marie Claire [writers] have accompanied Mr. Blair to Africa before." MORE ONLINE
3. WWD
Just when you thought David Zinczenko was everywhere, he pops up on a game show. The Men's Health editor in chief appeared on "Jeopardy!" Tuesday night, but not as one of the contestants — he was the "answer" to a Double Jeopardy question in a category on books on nutrition. "David Zinczenko, editor of Men's Health Magazine, wrote a diet book named for these not always washboard muscles," read the clue. Contestant and four-day "Jeopardy!" champion Mehrun Etebari answered the $400 question correctly ("What are abs?"), and took home $37,900 in winnings for the day. "This proves once again that abs are the answer to everything," Zinczenko joked Wednesday. How did a magazine editor become a part of TV trivia? According to a "Jeopardy!" spokesman, questions are crafted internally by a staff of nine writers and eight researchers; none of the questions is pitched by publicists. The researchers cull ideas from the Internet, books, magazines and their own passions. "It could have been a writer was reading Men's Health and based a category around health books," explained the spokesman. Or the writer is perhaps an abs-challenged wonk. Questions and answers are entered into a system and pulled at random for use on a show, which can take as long as two years. Tuesday's show was taped in February, but Zinczenko learned of his involvement only Wednesday morning. Meanwhile, Zinczenko's latest midsection manual, "The Abs Diet for Women," is fast approaching bestseller lists. The book sold 9,000 copies its first two weeks in stores; 6,000 were sold last week, according to Nielsen BookScan. Comparatively, "Men, Love and Sex: The Complete User's Guide for Women" sold about 2,000 copies its first week and has moved 20,000 copies since its September release.
4. Mediaweek
Three years ago, Parenting was flying high, edging past category leader Parents. Fresh from a redesign, it was Time Inc.’s pride and joy, having won the National Magazine Award for General Excellence as well as a spot on Adweek Magazines’ Hot List. But ever since Time Inc. decided to put it on the block last year, it has fallen behind Meredith Corp.’s Parents. (Other factors, like higher CPMs and one fewer issue than Parents, have also contributed.) Pages dropped 19.4 percent in 2006 and another 19 percent this year through June, per the Mediaweek Monitor. Jeff Wellington, president/group publisher of the Parenting Group, encompassing Parenting and sibling BabyTalk, explained endemic marketers like Kimberly Clark and Johnson & Johnson have shifted dollars online while U.S. automakers cut back launches of family-oriented vehicles. “Detroit, in 2005, was around 80, 90 pages, one of our biggest[categories],” Wellington said. “This year, it’s been around two pages.” The sale process didn’t help, he added. At the same time, Parents has had a rash of its own problems. Bought by Meredith from G+J USA Publishing in 2005, its advertising pages have been flat over the past two years. For the first half of the year, ad pages dropped 10.9 percent, roughly in line with the category’s overall decline. Michael Brownstein, senior vp, publishing director, blamed overall budget cuts and higher petroleum costs that caused diaper makers to shift spending from print to in-store promotions. MORE ONLINE
5. Mediaweek
Readers of fashion and beauty magazines got richer in the past year, show data from Mediamark Research Inc.’s spring audience estimates, released last week. Of a dozen magazines, a total of 10, including Cond? Nast’s Lucky and Hachette Filipacchi Media’s Elle, saw growth in median household income of all adult readers. Several notched double-digit percentage increases. Only Time Inc.’s Essence and Hearst Magazines’ Marie Claire showed decreases in median adult household income. While some publishers acknowledged that the upticks could be due partly to the subjectivity of the research, they were nonetheless jumping in their stilettos about the implications the numbers could have for ad dollars. “For certain clients who have not joined us, it should raise their comfort level quite significantly,” said Sandy Golinkin, vp, publisher, Cond? Nast’s Lucky, whose HHI, at $84,400 in the Spring MRI, was up 23.7 percent from $68,200 in the spring 2006 study. Valerie Salembier, senior vp, publisher, Hearst’s Harper’s Bazaar, also expected the magazine to gain after its HHI jumped a whopping 31.9 percent to $76,500. “Fashion advertisers are absolutely not dependent on syndicated research in making advertising decisions,” she said. “But beauty companies will be very impressed by the numbers. We will benefit from this.” MORE ONLINE
6. Media Industry Newsletter
Since the epicurean Every Day... launched in November 2005 with a 350,000 guarantee (easily doubled right away), readership has been on a binge, and at its first anniversary--while accepting Every Day's Launch of the Year award from min magazine (November 13, 2006)--founding publisher Chris Guilfoyle said that the base would rise from 1.3 million to 1.7 million. But subsequently, parent Reader's Digest Association was sold to Ripplewood Holdings, LLC (min, November 20, 2006, et seq.), and new management--led by RDA ceo Mary Berner and Food & Entertaining president Suzanne Grimes are using a more conservative strategy. "Mary and Suzanne were concerned that Every Day... going to 1.7 million so quickly would overextend the magazine to advertisers as we begin fiscal 2008 on July 1," says Guilfoyle. "Having worked at Cond? Nast/Fairchild, they have plenty of launch experience [Cookie being the most notable], which the former RDA'culture' lacked. So, at 1.5 million--with more increases certainly to come--we are being more careful, but we are every bit as successful." On the ad-page side, Every Day... finished first-half-2007 with an impressive, two-extra-issue-aided +93.08%. Next release is August (frequency is 10 times per year), which Better Homes and Gardens alumna Guilfoyle expects to be "slow," but the early outlook for September is "very strong." Meanwhile, Rachael Ray's syndicated daytime cooking show (produced by Oprah Winfrey's Harpo Productions) remains ratings red-hot as its second season winds down. Rachael's tv mentor was Winfrey, and with O (see final story below), Oprah is her magazine mentor as well.
7. Los Angeles Times
The rich are different, and so is what they're reading. Which is why the quest for wealthy eyeballs is booming despite a soft print market. That trend will be underscored today with the expected announcement that investor Roy E. Disney's Shamrock Capital Advisors has sold Los Angeles-based Modern Luxury Media for nearly $250 million. Local private equity player Clarity Partners is buying a controlling interest, winning an auction involving about 30 parties. Modern Luxury publishes such upscale city magazines as San Francisco, Angeleno and Riviera, which has Orange County and San Diego editions. The acquisition of the company comes as other print publications are struggling to attract advertisers and keep up circulation. "Luxury magazines have been spreading like wildfire," said Peter Kreisky, president of Kreisky Media Consultancy. The growth has been fueled by controlled circulation, in which companies send free magazines to people living in affluent ZIP Codes. Luxury magazines appeal to advertisers and investors because they can reach a specific type of consumer in a way that general circulation publications can't. According to Modern Luxury, the median household income of Angeleno readers is $305,000. "In today's world, advertisers are looking to target their advertising and be more efficient," said Steve Royer, managing director of Burbank-based Shamrock Capital Advisors. Magazines published by the company are filled with ads from national luxury brands such as Neiman Marcus Group Inc., Cartier and Louis Vuitton, said Chief Executive Michael Kong. MORE ONLINE
8. Associated Press
Not long ago, fax machines and e-mail inboxes at Vogue, the world's premier fashion magazine, were briefly assaulted with thousands of angry letters. Not about the latest gorgeously photographed fashion trends or beauty products in its influential pages, but about a single, colorful ad: for Camel No. 9 cigarettes. "If you draw income from the advertisement of tobacco," Heidi Thompson of Freeport, Ill., wrote in one letter, "you are as guilty as big tobacco companies in selling the health and future of so many of our youth in order to pad your bank accounts." The letters were part of a grass roots campaign by an anti-smoking group to get Vogue to drop ads for the new, prettily packaged Camels, which they and others feel are targeted to younger women and teenagers. MORE ONLINE
************ Jobs ...that a food/lifestyle magazine is looking for a freelancer to assist the Market Editor with styling photo shoots, calling in market products, coordinating pick ups and returns, and packing and unpacking props. Prior experience at a magazine preferred. Interested applicants can email resumes to styleassistant@yahoo.com. (OK to mention Ed) ...that a new medical publishing venture will publish a quarterly consumer magazine for patients of nurse practitioners beginning in the second half of 2007. Articles will be based on topics addressed in recently released peer reviewed literature, with additional articles to address lifestyle impacts and other ancillary issues associated with the topic being covered. Each issue will be reviewed by a board of nurse practitioner reviewers. Venture will also produce custom publications for pharmaceutical clients providing in-depth coverage of a single topic. These publications will be researched using a number of different sources, and will generally include a well-respected physician or other healthcare professional who reviews the content. We are looking for writers who can take complex medical jargon and results of medical studies and translate these for a lay audience. Articles need to be written on a 6th-grade reading level in a conversational tone. Please e-mail resume and writing sample to journalism.jrk@gmail.com. (OK to mention Ed) ...that Cosmopolitan is looking for an accessories assistant. This person will also be in charge of managing the fashion closet. Candidates should be patient, hardworking, enthusiastic, diligent, assertive and extremely organized. Please contact Brooke Rosen, Brosen@hearst.com. (OK to mention Ed) Internships ...that QUIZFEST, an entertainment magazine for teen and tween girls is looking for one more editorial intern for the SUMMER semester. The position would be Wednesday and Thursday, beginning in late May or early June. Interest in celebrities, music and pop culture is a must. (Love of magazine quizzes is a plus.) It's a small staff and a fun, laid-back environment, so there will be plenty of chances to pitch ideas and write stories. Duties will also include some administrative work (filing, transcribing interviews) and story research. The internship is flexible, and it does not need to be for school credit. QuizFest is located in Englewood Cliffs, New Jersey, just a short subway and bus ride away from Manhattan. Interested candidates should e-mail resumes to Anne Kasper, akasper@bauerpublishing.com. (OK to mention Ed) ...that Lebhar-Friedman, Inc., a leading b-to-b publisher is seeking editorial interns for the Fall 2007 and/or Spring 2008 semester who are interested in gaining hands-on writing, research, web editing and production experience. These internships are designed for multi-faceted individuals interested in, and capable of, editorial and production responsibilities including reporting, writing, research, editing, proofing, layout and HTML. Interns work on all of the group?s primary editorial products, including daily website articles, weekly e-newsletters, the bi-weekly magazine, and the quarterly supplement. Basic knowledge of publishing software (Quark, Photoshop, InDesign, Illustrator) and HTML a plus. Must be currently enrolled in a journalism program. THIS IS A NON-PAID INTERNSHIP. Please include your availability. Contact KKrasner@lf.com. (OK to mention Ed) ...that the Out Traveler magazine is seeking photo interns. Planet Out offers qualified, college-level students the opportunity to participate in quarterly, uncompensated internships available in New York City. Most internships last for 3 months, at 10-16 hours per week. This is an excellent opportunity for industrious and enthusiastic people who have a love for travel photography, the magazine world, and gay culture. Interns should have a strong work ethic, have a keen eye for detail, and be very well organized. Working closely with the photo editor, the intern's responsibilities include photo research, assisting with photo production, scanning and resizing files and a good knowledge of analog and digital photography. General administrative duties will also be expected. All interns must have knowledge of Photoshop, Microsoft Excel and Word programs, with a basic understanding of Mac OS. Good typing skills and internet familiarity is a plus. Most importantly, all interns should be comfortable and effective communicating over the phone, in person, and via e-mail. Experience researching images with stock agencies a plus. Photography majors preferred. To apply for the internship, email cover letter and resume to LPIJobs@planetoutinc.com. ...that the Time Inc. Digital Studio is seeking intern candidates. Preferred candidates have a photography degree or are working towards a one. Prior experience working in a photographic or publishing atmosphere is a plus. Attention to detail and outstanding organizational skills are required. Job Description: Office and studio work, managing files, fielding studio requests from editors, coordinating shoot & production details, studio maintenance, assisting photographers with still life photo shoots Candidate must also be Mac proficient and should have a working knowledge of the following programs: Microsoft Outlook, Excel, Filemaker Pro and Adobe CS2. The position is fulltime and pays $10 an hour. Contact: Josyanne_Rene@timeincstudio.com. (OK to mention Ed)
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| << May30, 2007 - It's Summer: Ed's All About Interns! |
June01, 2007 - It's a lazy summer Friday >> |
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