PS: Free cupcakes!

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News
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1. WWD
Memo Pad
By Irin Carmon and Amy Wicks
6/07/07
http://www.wwd.com/memopad/article/116488

REALLY, IT'S ART

How do you burnish a tarnished brand? Well, if you're Mark Healy and you left GQ to edit Penthouse in the age of waning lad mags and Internet porn, you hope marquee photographers will do it. Having Terry Richardson shoot the magazine's first perforated centerfold was the initial coup, possibly testing whether the usual arguments about the tactile and visual particularity of print and quality photography extend to skin mags. The July issue features Richardson's photographs of Sasha Grey, the 19-year-old porn star who was the subject of a notorious Los Angeles magazine profile and whose accompanying commentary sounds like it's been ripped from Susie Bright: "The more I watched porn, the more I saw an opportunity to continue exploring my sexuality and pushing my own boundaries and finding new ways to define myself as a woman." (MySpace superstar Tila Tequila appears on the cover, since the liquor advertising in Penthouse precludes an under-21 cover model.)

IT'S ALWAYS L.A.'S FAULT

Magazine publishing lag time means that Lindsay Lohan's cover promiscuity — that is, the photos for which the actress has posed, rather than ubiquitous paparazzi wreckage shots — have yet to let up. A Los Angeles Confidential interview with the troubled actress, conducted two weeks before her most recent rehab check-in, hits the newsstands next week. On her upcoming role in "I Know Who Killed Me," Lohan tells editor in chief Andrew Stone, "I do a lot of crying in scenes; at one point, [my character] takes a bunch of pills," she said. "I didn't know how to approach the challenge, so I just dove in." She also reflects on Los Angeles: "The real hard thing about L.A. is that it's all about one thing. Everyone always wants something. This industry is very lonely; I tend to get very lonely. When it's a Sunday in L.A., and there's no one around, and you see no cars go by, it's a challenge." Whether this at all pertains to Lohan's own well-chronicled Los Angeles driving habits and wild lifestyle is a matter of interpretation.

HONEST, I DIDN'T MEAN IT

Less than a week after Cosmopolitan editor in chief Kate White made a few biting remarks to Mediabistro.com about Glamour magazine (such as, "Glamour is no longer a major competitor on the newsstand"), she was all smiles at a luncheon Wednesday that celebrated the 50th anniversary of Glamour's Top 10 College Women competition. Incidentally, White attended the lunch because she was a winner in 1972. "It validated that I had to make it in the big city," she commented on a video that was played during the L'Or?al-sponsored lunch at the Four Seasons restaurant. White is part of an eclectic group of past winners, including a managing director at Goldman Sachs, a former Miss California, Martha Stewart and Andrea Quinn Robinson, the president of Prescriptives and Tom Ford Beauty. Back when Stewart and Robinson made the list, it was called The 10 Best-Dressed College Girls in America. Stewart noted that she often sewed her own clothes when she was a student at Barnard College. She also acknowledged that she made the list in 1961 as a runner-up. "One of the top 10 got pregnant or flunked out of school," she pointed out. "I got the late call."

2. New York Times
Fashion Paper Joins Bottom-of-the-Front-Page Club
By Patricia Winters Lauro
6/07/07
http://www.nytimes.com/2007/06/07/business/media/07adco.html

With today’s issue, Women’s Wear Daily, the longtime chronicler of the fashion world, becomes the latest newspaper to sell a piece of valuable real estate: advertising space on its front page. Women’s Wear Daily is running a front-page advertisement, a slim banner promoting a bracelet by Cartier. A slim banner, about an inch-and-a-half wide, runs across the bottom of the cover and promotes Cartier’s Love bracelet, a popular gold band. Not only is the image a familiar one — particularly to fashion-oriented readers of Women’s Wear — but the sight of a strip ad on the face of a daily paper is becoming increasingly common, too.

Indeed, the latest debates in journalism seem no longer to be about whether or not it is prudent or ethical to run ads in places they haven’t historically appeared, but how to do so in a way that makes the most of the property being sold. “Women’s Wear Daily has had a heritage of creativity when it comes to advertising, and this is moving it to an entirely new place, “ said Daniel Lagani, president of the Fairchild Fashion Group, the unit of Advance Publications that owns the paper. “We are making our best real estate available for our best advertisers.”

The paper, he said, is following the leads of other newspapers that have opened their cover pages to ads in recent months. The trend was apparent just yesterday in New York, where the free daily Metro New York had a strip ad for Avalon Communities, a rental housing chain, while its rival, amNew York, another free paper, had a so-called cover-wrap — an overleaf featuring the paper’s logo and advertising content by a sponsor, in this case, Starbucks. The New York Observer, meanwhile, which recently switched to a tabloid format, arrived on newsstands with a banner ad for Wempe watches and jewelry.

MORE ONLINE

3. Mediaweek
Hearst Moves Out Ad Info Services
By Lucia Moses
6/06/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003594556

More than a dozen Hearst Corp. employees said good-bye to the 57th Street tower recently when the company moved advertising information services functions to its Charlotte, N.C., offices. The recent shuffle enables Hearst to pair billing and collection functions with order entry and administrative functions, a company spokesperson said.

About 20 people were impacted by the move, sources at the company said. Of those, more than half transferred to Charlotte to keep their jobs or found positions elsewhere at Hearst. A handful of others left the company. Hearst’s Charlotte home is also called the Hearst Tower. Opened in 2002, the building is the city’s second tallest, at 46 stories.

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Whisper Jobs
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Ed hears ...

Jobs

...that Flip.com is looking for an assistant editor to perform administrative duties to support senior editors in development and maintenance of the Cond?Net Teen website. Specifically, this position updates the site regularly, produces content in the site?s content management system and reviews projects before they ?go? live. Other responsibilities included managing the sites assets and creating weekly HTML newsletters. The ideal candidate has some online editorial experience, proficiency in HTML as well as an interest in teen media. This person should be self-motivated, detail and deadline oriented, and highly organized. The position requires excellent grammar, spelling and English usage skills. Contact Anne Ichikawa: anne_ichikawa@condenast.com. (OK to mention Ed)

...that Gen Art Pulse (www.genartpulse.com), the online magazine of Gen Art (www.genart.com) is looking for stringers/writers in New York, L.A., San Francisco, Miami and Chicago to report on emerging trends in film, fashion and art/design. Most items are no longer than 100 words, and you will get a byline (and free admission to Gen Art events!). Please check out our Web site, and then feel free to pitch Caroline Stanley, cstanley@genart.org. (OK to mention Ed)

...that Arizona Foothills Magazine, the largest luxury lifestyle publication based out of Scottsdale, Arizona is looking for two editors. One position is for an associate editor, this is an entry-level position, great for College grads. Relocation costs will not be covered but out-of-state applicants may be considered. The other position is for a features editor. This position does require some experience editing. Arizona Foothills Magazine is distributed across newsstands NATIONALLY in more than 40 states and has a regional west coast focus. Apply to general@azfoothillsmag.com. Best not to mention Ed.

...that SELF Magazine is looking for a full-time paid entry-level position to work in the photo department on a variety of administrative duties that include: logging-in/returning film, placing print orders, calling in/returning portfolios, processing invoices and working with Accounting to ensure that all vendors get paid, ordering supplies for the photo department, sending issues to contributors, assisting in shoot production (working on rush checks, insurance and permits), organizing film archives, occasional prop shopping and providing support to all editors in the photo department. Candidate must have excellent written and oral communication skills, be able to work under pressure and anticipate the needs of editors, trouble-shoot and be able to prioritize tasks as well as multi-task, follow-through on all projects and be extremely organized. This is a wonderful learning opportunity for someone who wants to work in a great and fun photo department, and is looking for strong magazine photography experience? Please send cover letters and resumes to Natalie_Hawwa@condenast.com. No phone calls please. (OK to mention Ed)

Internships

...that Metromix, an entertainment and lifestyle website catered toward Los Angeles, produced by the Tribune Company, which also publishes the LA Times, is launching on July 9th, and they're looking for two interns to assist the managing editor, who's also the bars and clubs editor. Daily responsibilities would range from helping organize editorial projects to researching and fact checking articles to writing about events to creating photo galleries. No coffee runs! This is great for someone who wants to dig in and get some real hands-on, well-rounded experience. Some requirements: Must be enrolled in college (this is an unpaid internship) and able to work 15 to 20 hours a week for at least three months, most likely with two days being in the office and one day/night out in the field. Some preferences: S/he should have a laptop with wireless capabilities. At least one 21-year-old intern who can cover clubs. Contact Alexandra Le Tellier, aletellier@metromix.com or (310) 452-6011 as soon as possible. (OK to mention Ed)

...that Consumers Digest magazine (based just outside of Chicago) is seeking an intern. In conjunction with our bimonthly magazine's goal of providing opinions and recommendations about numerous products and services, we're looking for assistance with research, reporting and proofreading. The internship will last three months and will begin no later than June 18. Of the 20 hours worked per week, 70 percent of that time will be spent researching topics for coverage in five magazine departments--Healthy Living, Car Smart, Consumer Alert, What's New and Marketplace. The intern will also write 3-4 department items per issue, which could require conducting phone interviews with experts/sources. Proofreading pages requires familiarity with proofreaders' marks. Other research will be required, including participating in editorial planning for future feature articles. Small clerical assignments also fall in line. The internship pays $10/hour. Please send resume and clips to Rich Dzierwa, editor, at rdzierwa@consumersdigest.com. *This is an official Ed2010 posting*

...that Flip.com is looking for an assistant editor to perform administrative duties to support senior editors in development and maintenance of the Cond?Net Teen website. Specifically, this position updates the site regularly, produces content in the site?s content management system and reviews projects before they ?go? live. Other responsibilities included managing the sites assets and creating weekly HTML newsletters. The ideal candidate has some online editorial experience, proficiency in HTML as well as an interest in teen media. This person should be self-motivated, detail and deadline oriented, and highly organized. The position requires excellent grammar, spelling and English usage skills. Contact Anne Ichikawa: anne_ichikawa@condenast.com. (OK to mention Ed)

...that a Soho-based dog fashion magazine is looking for several interns. EDITORIAL interns will gain exposure to the day-in and day-out of creating a magazine. They will have the opportunity to pitch ideas and write for the publication. The ability to copy-edit is a must! Interns will also assist with the re-vamping of the company's website, so previous web experience is a major plus. OFFICE interns will assist with administrative tasks, but will also have the opportunity to contribute to other departments when desired. The "office" internship is perfect for someone who doesn't have much magazine experience, but is serious about working in the magazine industry. Office interns will also have the opportunity to pitch stories. Internships are unpaid, but can be for credit. Ideally, we are looking for people who can start in the summer, but stay with the magazine through the fall semester, as well. Please send your resume and cover letter to HR at GatsbyHR@gmail.com. Include job title in the subject of your email. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

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