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Apply for Ed's Trust Fund TODAY!
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Pay attention, up-and-coming Edsters in the city for summer internships! Ed is back on his giving spree and is handing out two of his Ed's Trust Funds this summer. That's right—two! If you're an UNPAID intern at a magazine in New York City this summer, then Ed wants to help you out! Read Ed's Trust Fund application rules (aka: the "fine print") at ed2010.com/eoc and then apply before FRIDAY, JUNE 22, 2007! You must have your summer internship secured when you apply. Two will win $1,000 to use however you please (but we hope you'll use it to, well, live in this amazing yet ridiculously expensive city!)

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News
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1. New York Post
ROBERTS RULE: NO PHOTO AUCTION OF NEWBORN SON
By Keith J. Kelly
6/20/07
http://www.nypost.com/seven/06202007/business/roberts_rule__no_photo_auction_of_newborn_son_business_keith_j__kelly.htm

ALTHOUGH Julia Roberts just gave birth to a new bouncing baby boy named Henry, don't expect the celebrity-obsessed magazines to engage in a high-stakes auction for the baby pictures.

Roberts, who makes gazillions per movie, just doesn't think it's worth auctioning off the photos of her children for big bucks as Brad Pitt and Angelina Jolie did with their baby girl Shiloh, who commanded a seven-figure sum from People last year, or as Tom Cruise and Katie Holmes did for the October issue of Vanity Fair.

Three-and-a-half years ago, when Roberts had twins to show off, the photos ran in People but sources say she did not conduct an auction because, as one source said, "It's not her style."

MORE ONLINE

2. Gawker
'Time' Shoving Its Reluctant Writers Online
By Doree Shafrir
6/20/07
http://gawker.com/news/platform-agnosticism/time-shoving-its-reluctant-writers-online-270291.php

Yesterday, Time Inc. chairman and chief executive Ann Moore did a Q&A with the Wall Street Journal. One of the things she said was:

The really big breakthrough is that editorial drank the Kool-Aid. The editors of Time Inc. really don't fear the Web anymore. The people who are leading the charge are the writers. When you realized that you could write online, and you would get thousands of readers responding, disagreeing, arguing, it was really great.

Oh, really? Because, in a recent in-house memo, it seems like Rick Stengel's having to really crack the whip over at Time to get his boys on the internets.

MORE ONLINE

3. Fishbowl NY
'Magabrands'?
By Dylan Stableford
6/20/07
http://mediabistro.com/fishbowlny/

Every year, the American Magazine Conference — the annual pow-wow of magazine executives — has a theme. Last year it was "transformation." We just received our invitation to this year's conference, slated for October 28-30 in Boca Raton. The theme? "Magabrand Revolution."

What is "magabrand," you ask? We'll let the Magazine Publishers of America and conference chairman David Zinczenko explain: A magabrand is ... a magazine brand that expands into every media nook and cranny that exists today — newsstand, TV, radio, Web, e-newsletter, podcast, Webcast, cellcast, live event and maybe even a few that haven't been invented yet. And that means wherever your readers, viewers and listeners go, they can find you, tap into you, build their commitment to you. It's like the air they breathe — a sustaining presence everywhere they go.

Whether or not this latest catch-all will work remains to be seen. But, remember: this, of course, is the same organization that brought us "Captain Read," the magazine superhero who visited ad agency offices last summer in the hopes of sparking renewed interest media buyers. As AdAge's Nat Ives wrote, it didn't "fly well."

4. WWD
Memo Pad: How to Dress Like Dan (1st item)
By Irin Carmon
6/20/07
http://wwd.com/memopad/article/116766

Perpetual brand extension has become the magazine publishing norm, and Details is the latest to give it a shot. "The Details Men's Style Manual: The Ultimate Guide for Making Your Clothes Work for You" — a title that doesn't exactly roll off the tongue — will be published in October by Gotham Books, packaged by Melcher Media, also responsible for magazine books like the In Style and Lucky books and "Spy: The Funny Years."

"There really hasn't been any major men's fashion book that wasn't sort of fad-related," argued Details publisher Chris Mitchell. Said editor in chief Dan Peres, "We weren't sitting around and thinking, what can we do to compete with the Abs Diet? We said, you know what, so many men struggle with style. We consistently offer them service, guidance and advice in the magazine — let's take that a step further." But with his own book project, Peres will have to make like the Abs Diet ambassador himself, Men's Health editor in chief Dave Zinczenko, and, in Peres' own words, "get out there and shill for it." This is something he claimed to be happy to do on behalf of the book, despite a self-described preference to "fly below the radar" in the age of the ubiquitous editor: "I've been told by many people that I should be more interested in self-promotion. But nonetheless, this is the way I am," Peres said, adding, "I don't fault [Zinczenko] for what he's done, but I don't use it as a model."

Mitchell also said he'll take an active role in promoting the book with, for example, in-store events, gift-with-purchase deals, and a book party with a "major upscale department store." And Peres expects the book to make men's fashion itself a bit more prominent. "When I tell people I'm leaving for the fashion shows in Europe, they talk about how exciting it must be to see all those beautiful dresses come down the runway," he said. Problem is, they're talking about the wrong shows. Peres obviously goes to the men's ones. "I'm looking more at chiseled abs and Speedos than I am at Empire-waisted dresses." In this, perhaps, he's not so different from Zinczenko after all.

MORE ONLINE

5. WWD
Memo Pad: Another Departure
By Amy Wicks
6/20/07
http://wwd.com/memopad/article/116766?page=2

Thomas Gardner, executive vice president of the Reader's Digest Association and president of RD International, will resign at the end of the month. Mary Berner, president and chief executive officer of Reader's Digest Association said Tuesday that at the time of Ripplewood Holdings' acquisition of RDA, Gardner offered to stay on to assist in the transition. Yet it was only three months ago Gardner agreed to take on the additional responsibility for North American Books and Home Entertainment, including RD Canada. Gardner declined further comment and a spokesman said the presidents of various regions around the world, such as Western Europe, will now report directly to Berner.

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Whisper Jobs
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Ed hears ...

Jobs

...that All You, owned by Time Inc., is looking for an assistant editor in the health department. Contact is Betsy Stephens, senior editor. Email is betsy_stephens@allyou com. Do NOT mention Ed.

...that Complinet, a daily global online news and intelligence service that covers securities regulation and anti-money laundering developments for compliance and legal professionals, is looking to hire a copy editor for its New York office. Duties include editing copy for grammar, accuracy, clarity, cohesion and Web functionality; publishing the day's stories; disseminating a daily e-mail news bulletin to subscribers; proofreading marketing materials; troubleshooting technical issues; and coordinating the use of global content with editors in London. Some writing and rewriting also involved. Several years of experience preferred. Comfort with HTML and publishing tools and knowledge of financial and legal terminology a plus. Send resumes to christopher.o'connor@complinet.com. (OK to mention Ed)

Internships

...that Modern Luxury Media in Los Angeles is looking for an ongoing, unpaid intern. If you have a strong interest in new media, are obsessed with blogs, and know all there is to know about city events and fashion trends, then this internship is for you. I need an intern to help with the launch of various online city guide newsletters. The candidate must be detail-oriented proofreaders and copy editors. Candidates must be able to work a minimum of two days a week. Primary duties include fact checking new weekly listings, and online and print research for new roundups. Phone reporting is necessary. Attend weekly editorial meetings and willing to work flexible hours (covering events on occasion). Send a cover letter and resume only to Mrs. Lilliam Rivera, lrivera@modernluxury.com. No phone calls. EDITORIAL INTERN must be in the subject line of your email. (OK to mention Ed)

...that B EAST Magazine (New Europe's provocative fashion, attitude, and culture glossy) is seeking a copyediting intern for the forthcoming music issue. Duties involve editing the individual articles as they come in (via email) and then proofing a pdf of the final layout. Duties last between now and the end of August, so not much work since it will be spread out. This is an unpaid internship, but you will be listed on the masthead as the copyeditor and we'll mail you copies of the mag for your portfolio. Send your resume to the associate editor at racheljkgrace@gmail.com. For more on the mag, visit www.beastnation.com. (OK to mention Ed)

...that Jane Magazine is looking for fall 2007 fashion accessories interns. You must receive school credit to be considered for this position. Ideally we would love to have someone here 3-5 days a week. Please email danielle_nachmani@condenast.com with your resume, and availability. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

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