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June29, 2007 - Ed wants you to be a kick-a** intern... >> |
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******* Being on the cover of Men's Vogue — or even being rumored to be on it — has proved a decidedly mixed blessing for Barack Obama, the September 2006 cover model, and Tony Blair, who recently allowed Men's Vogue to trail him to Africa. So far, no matter how hard-hitting the piece or well respected the author, pundits and political opponents have seen the Vogue logo above a politician and found emasculated narcissism. Will John Edwards, squinting from the cover of the July/August issue, blue-jeaned leg cocked atop a pickup truck, meet a similar fate? His cover may have more deliberately masculine overtones than Obama's professorial turn, but the fashion and luxury orientation of Men's Vogue remains. In Edwards' home state, a political blogger for the News & Observer wrote, "One of the central questions of the piece…is whether Edwards can live down the $400 haircut and win the hearts of Southern voters. Left unaddressed is how appearing in Men's Vogue will help. Was Details not available?" As Norman Ornstein, resident scholar at the American Enterprise Institute, told WWD: "At one level, it's probably not a smart thing to do because it keeps the focus on the frivolous stuff that is a distraction from Edwards' message, no matter what the substance of the story. It kind of undermines the messages and the sincerity of it no matter how much he talks or jokes about it." Still, he added, Edwards' position as third in line may mute the attention he gets on anything. The Edwards campaign did not respond to requests for comment. MORE ONLINE
2. WWD
In another example of multiplatform media expansion, NBC Universal Digital Media struck a deal with Sugar Publishing, the network of gossip, beauty and fashion Web sites that include PopSugar, BuzzSugar and FabSugar. The partnership will allow Sugar to share content with NBC-owned iVillage.com, while NBC's Digital sales team will be the exclusive sales force for PopSugar. Through iVillage, which carries content on love, health, sex and parenting, NBC already reaches more than 17 million users a month; their median age is 37. The partnership expands NBC's online network to include PopSugar's younger, 4.5 million unique users. The median age of its visitors is 27. The infusion of cash also gives PopSugar capital to fund its expansion in the fall. The company plans to expand internationally as well as launch six sites, including CasaSugar on July 15, a home site; LilSugar, a baby site; SavvySugar, a personal finance site, and KarmaSugar, a cause and charity resource. Out-of-work bloggers, take note: The company is hiring 30 more editors to run the sites. MORE ONLINE
3. Mediaweek
Marie Claire design director Jenny Leigh Thompson is going to Hearst Magazines sister title Redbook, where she was named creative director today. Thompson, whose new boss Redbook editor Stacy Morrison also is a Marie Claire alum, succeeds Tracy Everding, who left the magazine for Every Day with Rachael Ray. Thompson will help Morrison continue her efforts to keep the monthly competitive with other women’s lifestyle titles. The switch comes a month after Marie Claire named a new creative director, Suzanne Sykes, starting in August, after losing Paul Martinez to Wenner Media’s Men’s Journal. MORE ONLINE
4. Mediaweek
Fortune’s Andy Serwer has made his latest appointment since becoming editor in October, hiring away BusinessWeek department editor Jessi Hempel as a writer. And today, The The New York Post reported The New York Times' Richard Siklos, who wrote the Sunday Media Frenzy column, is also joining the Time Inc. title. The poaching has been fast and furious in the past several months in the business category, which has been beleaguered by soft ad pages and growing competition. (Ad pages for the Business/Technology category declined 6.4 percent this year through July, per the Mediaweek Monitor.) With the April launch of Cond? Nast’s Portfolio, a number of the titles have replaced top editors and planned redesigns. At Fortune, Serwer recently brought over Allan Sloan from Newsweek as well as Dan Gross from Slate.com. Earlier this year, Fortune parent Time Inc. made a series of appointments and promotions at Fortune, Money and Business 2.0. And Portfolio has been filling out its masthead with veteran journalists from other business publications. MORE ONLINE
5. Ad Age
In a day when young gossip sites such as TMZ can shoot to prominence seemingly overnight, do big legacy brands like People still have extra allure for readers and advertisers? Time Inc. President-CEO Ann S. Moore says so: "The smaller gossip sites think they're big and powerful, but get out of the way," she said this month at The Wall Street Journal's D: All Things Digital Conference. “The People editors have arrived.” Now Time Inc. is about to put that belief to the test. Its deal this week to use a platform—created and customized by Quigo—to sell text ads is a shift in strategy. The platform will, among other things, allow advertisers for the first time to direct their keyword, search and other text teases toward Time Inc. brands by name. Under the company's previous, more limited partnership with Yahoo, advertisers set parameters for reach and rates but could not tell the company which sites they wanted to use. "The key difference is that we're not participating in this larger blind network, which is often how many of these networks work," said Vivek Shah, president of digital publishing at Time Inc.'s business and finance network. MORE ONLINE
6. East Bay Express
The one-two punch of declining ad sales and digital downloads has bloodied the noses of music magazines and their record-label advertisers. In times of trouble, Wu-Tang Financial says "You gotta diversify," and that's exactly how the magazines are coping. Vice Records, an offshoot of culture and music publication Vice magazine, now releases music from Bloc Party, the Streets, and Charlotte Gainsbourg. The Fader magazine's Fader Label has released albums by hip-hop poet and emcee Saul Williams and UK rock band Editors. Filter magazine's Filter US Recordings boasts a low-key, impressive roster that includes Icelandic indie darlings Sigur R?s. But reporting objectively on their own bands comes down to a gentlemen's agreement, according to company heads. "Vice tries to keep each identity separate," says Alan Shore, former TVT A&R man turned general manager of Vice Recordings. "The magazine rarely covers Vice artists." MORE ONLINE
7. Media Industry Newsletter
We do not know whether the ever-growing legion of Us Weekly/InTouch/Life & Style Weekly and Star readers fully believe the never-ending pregnancies/anorexia/bulimia/obesity/marriages/separations/divorces afflicting America's celebrities, but advertisers continue to believe in the product. All of the aforementioned are up significantly in ad pages through the first half, with Bauer Publishing's IT (+30.20%) and L&SW (+51.83%) posting the biggest differentials overall. (Success did not stop L&SW editor-in-chief Mark Pasetsky from dismissing seven staffers last week.) That suggests quite an ad "welcome wagon" for Bauer's planned September launch of Cocktail Weekly, which advertising president Ian Scott said (min, May 7, 2007) will be less gossipy and more in the beauty/fashion/relationships mold of Cosmopolitan and Glamour. But, given the numbers, it is not only a woman who has the right to change her mind. People (-1.91% through June) is not on this ad gravy-train perhaps because it is not gossipy enough, but it certainly earns more than its rivals combined. Conditions are tough at Newsweek (-7.21%) and the restructured Time (-5.57%), and continue to be so at Business Week (-12.58%), Forbes (-3.52%), and Fortune (-17.43%). The much-improved economy and strong stock market (in spite of end-of-first-quarter concerns) is not yet reflected here. We cannot guarantee that TV Guide's +29.74% first-half has removed it from intensive care, but the differential is the most pleasing since its major overhaul in October 2005. New-to-min's-box scores The Nation did better "left" (+23.03%) than National Review did "right" (-7.77%). MORE ONLINE
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...that Boating World magazine in Atlanta, Georgia, is looking for an associate editor. Responsibilities include editing and writing stories, communicating with freelance writers regarding deadlines, contracting writers and photographers, tracking invoices for editorial costs, and assisting with custom publications. Additional duties include helping oversee custom pub MarineMax Lifestyles (including planning editorial and communicating with MarineMax) and posting articles on BoatingWorld.com. Candidate must possess excellent communication, writing and organizational skills, and have at least 1-2 years of magazine editorial experience. Send resumes to editor@boatingworld.com. (OK to mention Ed) ...that CasaSugar, a soon-to-launch home site part of the Sugar Publishing network, is looking for an editor. We need the ultimate home decorating and design diva to write and edit our latest site. If you constantly have an urge to redecorate your friends' apartments, have subscriptions to all the greatest decorating magazines, can't pass a home store without stepping in, and are usually up to your ankles in various home projects, we want to talk to you! Previous blogging experience preferred and a background in communications, journalism, online media or similar field required. To apply send your resume with an email introduction to jobs@sugarpublishing.com. Full-time Bay Area candidates only. All work is on-site in San Francisco. Do NOT mention Ed. ...that SPIN.com is seeking contributors in Minneapolis, Detroit, Portland (OR), Cleveland, Montreal, Miami, Las Vegas and Milwaukee. Applicants must have strong backgrounds in writing and a serious interest in music. College students and new graduates are encouraged to apply. Please send a resume, cover letter and three clips to MacKenzie Wilson at mwilson@spin.com. (OK to mention Ed) ...that NY Arts Magazine, an international contemporary art magazine is seeking an executive editor with a finger on the pulse of the contemporary art world. The applicant should have at least two years of editorial experience, but should likewise have a significant knowledge of emerging and established contemporary artists, galleries, project spaces, art fairs and biennials. Daily responsibilities will include constant correspondence with artists, curators, directors and writers in pulling in and section editing up to 4 sections of the magazine per issue, online research, copy and line editing up to 200 pages of content per bi-monthly issue, updating, uploading and revamping our website and compiling a daily newsletter of art-related events for distribution. While editorial experience and art knowledge are key, excellent communication and managerial skills are also a must within our busy office space and attached gallery. The editor should be capable of quickly becoming an enthusiastic, dedicated and responsible member of our editorial team, and one who works well under tight deadlines. Please submit resume, cover letter and two published clips (preferably art-related) to editor@nyartsmagazine.com with subject line "Editorial Position for Art Magazine." (OK to mention Ed) Internships ...that FLAUNT magazine in LA is looking for a music intern to come in a few times a week to do mailings, fact checking, check out shows, etc. Would be great if he or she had a vested interest in music. If interested, email Sarah Wilson, sarah@flauntmagazine.com. (OK to mention Ed)
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt at http://ed2010.blogspot.com. Ed has message boards, yo. How to unsubscribe from this newsletter: How to subscribe: BTW, Ed doesn't endorse the advertisement you see below. It's just what happens when you use a free e-newsletter service. |
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