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Subject: Today in Portfolio - July20, 2007


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News
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1. WWD
Life on the Web
By Irin Carmon
7/19/07
http://www.wwd.com/memopad/article/117438

Jane magazine is closing with the August issue and Conde Nast Publications will shut down the Web site Aug. 20, but another company Web site for young women has endured far beyond its magazine's lifetime. YM.com, the digital home of the teen magazine bought and shuttered by Conde Nast in 2004, is seldom remembered, except, perhaps, by its ardent online community, and by the individuals who post on teenvogue.com and have battled it since last winter.

If the YM posters are, as they claim, teenage girls, their memory of the magazine may be foggy. Remaining YM subscribers were moved to the Teen Vogue database, the main impetus for Conde Nast's purchase. (WWD is also owned by Conde Nast). Although the properties' corporate connection is unknown or irrelevant to each community, magazine brand identity is peculiarly strong for posters. Teen Vogue's members, a YM poster explained, are "rich girls mostly who don't give a blank about anyone but themselves and their credit cards." One poster, describing herself as a "proud Teen Voguer" didn't exactly dispel the stereotypes by claiming, "the YMers don't have a heart, they are jealous of us because we have style, and they do not." Yet another taunted in May: "Which magazine is still printing?"

The first teenvogue.com invasions — for the uninitiated, invasions are Web community disruptions — appear to have begun on YM.com late last year, and persisted through last month. The chosen tactics were summed up by a poster: "Basically all we do is act like psycho stalker sex crazed rapist-murderers or really stupid girls or people who eat too much and start fights and type annoying and get on the general YM's nerves."

MORE ONLINE

2. WWD
Exists at Marie Claire
By Irin Carmon Stephanie D. Smith
7/12/07
http://www.wwd.com/memopad/article/117285?page=1

Three more staffers have left or are leaving Marie Claire, just as Joanna Coles begins her second year as editor in chief. Deputy beauty editor Genevieve Monsma departed the Hearst monthly this summer to join former beauty director Didi Gluck at Shape. Associate editor Kelly Marages also is leaving to join Shape. In addition, deputy editor Julia Savacool is departing. Sources said she would join Fitness.

The exits follow the abrupt departure of senior fashion editor Eric Nicholson. A spokeswoman said he was asked to leave the magazine Tuesday. Gawker.com reported that his exit came partly because of a WWD Memo Pad item on July 11. The item reprinted Nicholson's comments on Jane Pratt's Sirius satellite radio show that working at Marie Claire was "definitely bigger and different. I wouldn't say better." The spokeswoman declined to specify if remarks had anything to do with his exit. In March, creative director Paul Martinez left Marie Claire for Men's Journal (later replaced by Suzanne Sykes), and senior editor Carrie Sloan departed to edit Tango.

3. Fashion Week Daily
Vogue's New Hire
By Staff
7/11/07
http://www.fashionweekdaily.com/news/fullstory.sps?iNewsid=443447&itype=8486

Virginia Smith has a new assistant, and she's a budding socialite to boot. Serena Nikkhah has joined Vogue as fashion assistant to the magazine's fashion market and accessories director from Marc Jacobs, where she was a merchandiser. A graduate of Georgetown University, where she studied art history, Nikkhah is also of half-Persian descent. In London, the PYT was very much a part of the nightlife scene and was even rumored to have dated a Saudi Prince at one point

4. New York Post
Portfolio Faces Make or Break 2nd Issue
By Keith J. Kelly
7/19/07
http://www.nypost.com/seven/07192007/business/crunch_time_business_keith_j__kelly.htm

Cond? Nast's new business magazine Portfolio seems to be in the odd position of succeeding on the advertising front but floundering editorially. Portfolio debuted in April as a May issue with 185 ad pages - not quite a record but still seen as an impressive feat for a first issue in a troubled ad climate. The second issue that is closing this week will clock in with about 122 ad pages.

Although some have made much of the 58-page decline, most industry experts say that is a fairly normal decline. First issues from major publishers often get a lot of attention, which usually translates into bigger sales of the premiere issue than the second, so advertisers often go with bigger schedules.

"We have 84 advertisers in the issue and at least 22 of them are new," said David Carey, the magazine's group president and publishing director, adding the magazine's ad mix is 52 percent business and 48 percent general consumer. "We're exactly where we want to be. Clients love all the energy that surrounds the brand."

5. AdAge
Ray Chelstowski Replaces Departing Tim Castelli as Publisher
By Nat Ives
7/18/07
http://www.mediabistro.com/fishbowlny/magazines/oks_2m_longoriaparker_cover_62751.asp

Wenner Media's Rolling Stone has moved quickly to fill its publisher spot, which Tim Castelli resigned on Monday to join Google, by promoting Ray Chelstowski from associate publisher..

Mr. Chelstowski, who joined the magazine last year, already did a stint as acting publisher in between the brief tenures of Steve DeLuca and Mr. Castelli. He has previously held various posts, including national sales director at Entertainment Weekly.

"Ray's energy and dedication to Rolling Stone has been a great asset for the past year-and-a-half," said Gary Armstrong, chief marketing officer at Wenner Media. "He is a seasoned professional whose long heritage in the magazine industry will continue to guide our success." Ad pages at Rolling Stone held flat in the first half of the year, compared with first-half 2006, and fell 7% in full-year 2006, according to the Publishers Information Bureau.

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Whisper Jobs
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Ed hears ...

Jobs

...that the new business magazine Conde Nast Portfolio is looking for two experienced Web producers for our website, Portfolio.com. One full-time and one project-based freelance position each involve working closely with website editors to produce Web pages using our content management tool. Must have an eye for detail, a knack for organization, and an ability to turn around tasks quickly. Some HTML knowledge is preferred, as is an editorial or journalism background. Please do not apply without either, or both, of these qualifications. Please send cover letter and resume to laura_rich@condenast.com.

...that Martha Stewart Living Omnimedia is looking for a sr. home marketing editor. Candidates should have at least 5-7 years of experience. Duties: Regularly contributes story ideas. Attends approved trade shows, including kitchen, bath, home products, textile, gift, food, and tabletop shows. Acts as editorial ambassador and works with advertising department as requested. Maintains contacts with vendors and arranges to borrow products for shoots. Keeps current files and press releases on all aspects of home products and services. Arranges tableside interviews with appropriate vendors. Scouts products for Perimeter section and other magazine sections and arranges for exclusives when appropriate. Looks for new vendors and products. Matches new products with appropriate stories on lineup. Tests performance of new products as appropriate. Contributes to Blueprint radio show, blog, and other brand extensions, when requested. Email careers@marthastewart.com. (OK to mention Ed)

...that Martha Stewart living Omnimedia is looking for a senior associate home editor. The candidate must have atleast 5-7 years of experience. Duties: Regularly contributes home ideas, including decorating, how-to, market and location-based stories. Develops story content and produces stories, from conception to completion. Involved in all aspects of photo-shoots, from conception to completion. Styles shoots and assists other style editors at shoots, when requested. Covers specific market areas, when requested, and keeps home department updated on assigned markets. Researches and supplies accurate credit information for stories. Keeps updated catalogs, line sheets, press info, market photos, files, etc. Attends shows, trade events, etc that relate to assigned market, when necessary. Develops positive relationships with vendors at trade shows and when making shoot requests. Actively seeks new sources and ideas. Contributes to Blueprint radio show, blog, and other brand extensions, when requested. Please send resumes to careers@marthastewart.com and write "Sr Associate Home Editor" in subject line. (OK to mention Ed)

...that Martha Stewart Living Omnimedia is looking for an assistant weddings style editor. The duties include: Develops and produces wedding-related content for all MSO businesses and services, including the magazine and special ?themed? editions, books, television, newspaper, radio, internet, merchandising, catalogue, and promotion. As allocated by Deputy Weddings Editor, assists in producing content for other edit core departments for all MSO businesses and services. Styles wedding photography and television shoots, working under the direction of the deputy weddings editor and the art core as allocated. Scouts locations to evaluate appropriateness for photography and television. Compiles and maintains research materials pertinent to stories, including props and Polaroid books, for future use by other MSO businesses. Appears on MSLTV and radio segments as required by the CEO. Assists in cost management and control, working under the guidance of the editorial business manager. Please send resumes to careers@marthastewart.com and write "Associate Weddings Style Editor: RE" in the subject line so I know you've heard from Ed. (OK to mention Ed)

...that Flavva Magazine, the only urban entertainment magazine in Pittsburgh, Pa., is seeking an eager, self-motivated, hard-working editorial sssistant that WILL dedicate 2-4 hrs. per week to conduct interviews with today's hottest celebrities. We specialize in informing our readers about what's going on in urban culture today by writing cutting-edge stories on fashion, music reviews, gossip, business and politics. We stay on top of who's current in hip hop culture by conducting in-depth interviews with today's biggest celebrities. This is a PAID part-time, contract posistion, that has the ablility to lead to a full-time position once the magazine goes to print. Please email your cover letter and resume (in the body of the email if possible) to LaTrice at howsiel@flavvamag.com. ONLY respond if you can dedicate at least 2-4 hrs. per week. (OK to mention Ed)

Internships

...that Conde Nast Portfolio is looking for a talented college intern to help research articles and other content for our website, Portfolio.com. Must be able to work for college credit. Earn clips while working with editors inside one of the world's top publishing companies. This is a great way to jump-start your writing career and meet people on the inside of the publishing industry. We are looking for creative students with an eye for detail and a passion for current events and trends in business. If you can receive college credit for a six-week internship this summer, please send a concise cover letter and resume to andrea_chalupa@condenast.com.

...that Inside Lacrosse Magazine is seeking fall editorial and design interns. Be a part of the only national magazine dedicated to the fastest growing sport in the country. Editorial interns will have a chance to be published in the magazine and on the website, and work directly with the senior writers. Design interns will be involved with designing the magazine, advertisements, print projects and abstracts for the website. Position is for credit/experience only, based in Baltimore and flexible around your schedule. Please send resume and examples of your work to assistant art director Keely Knopp, keely@insidelacrosse.com. (OK to mention Ed)

...that Curious Parents in Moorestown, NJ is looking for interns. You might not be getting paid, but you will write and come away with bylined clips at this internship at a local parenting magazine in the Philadelphia area. You also won't be fetching coffee or making copies, unless you want to of course. What you will be doing is researching, writing, and proofreading among other editorial duties. It's a small, laid back office and a perfect first or second internship for students in the Philadelphia/South Jersey/Central Jersey area. Contact editor@curiousparents.com. *This is an official Ed2010 posting*

...that Complex Magazine is seeking a highly motivated intern for the fashion department. MWF availability preferred (Negotiable). Unpaid. Contact fashion@complex.com. (OK to mention Ed)

...that amNewYork, a daily newspaper in Manhattan, is looking for an intern for its features department to begin end of July or sooner. Duties include writing briefs, pitching/writing stories, researching for editors and performing administrative tasks. If interested, send a resume and two clips to jgordon@am-ny.com. (OK to mention Ed)

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About Ed:

Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

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