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******* Less than two weeks after being named CEO of Vibe Media Group, Steve Aaron announced Vibe would fold Vibe Vixen, the female counterpart to urban music and lifestyle magazine Vibe. Vixen will cease as a regularly published title with the August/September issue and starting in the fourth quarter, the company will begin publishing Vixen as special issues focusing on urban culture themes. The company hasn’t determined the frequency for the specials, a company rep said. Vixen also will continue to maintain a Web site. In a press release, Aaron said there would be “some” layoffs. The rep would not make executives available for further comment. MORE ONLINE
2. MIN online
California governor Arnold Schwarzenegger is known for his environmental advocacy, and this fall, he will not have to go very far to see it in action. Wired publisher Jay Lauf, who is about to celebrate his first anniversary (promoted in tandem with now-publishing director Drew Schutte), tells min the LivingHome is in Los Angeles' affluent Brentwood neighborhood, near chez Schwarzenegger, and 75% of the home is being constructed with materials that are either reused or repurchased. When it opens, probably in late October, visitors will see a home with solar heating and cooling (including a solar-powered weather station), windows and doors built with recycled glass and aluminum, and a low-water-use washing machine and dishwasher. Visitors will be shuttled by the hydrogen-powered BMW Hydrogen 7. Of course, this is Wired, so LivingHome will have gadgetry galore: from a Hewlett Packard Touchsmart wireless personal computer to a Panasonic BM-ET330 Iris Reader, which identifies all visitors. Plus, the kids room will be furnished by Wired Cond? Nast sibling Cookie. No, "there goes the neighborhood" here, with Cookie's affluence, and the home is expected to be priced at above $4 million. MORE ONLINE
3. The New York Observer
Peter Waldman, an investigative feature writer for The Wall Street Journal, is leaving the paper for a job at Portfolio. Mr. Waldman, who is based in the paper’s San Francisco bureau, will begin at Portfolio in mid-August as a senior investigative writer. On Monday, he announced his decision to his colleagues via email. “With trepidation, and sadness, I want you to know that I’ll be leaving the Journal next month after nearly 22 years,” wrote Mr. Waldman. “The move to a startup is risky, but I see the upside at this point in my career as worth it: The opportunity to break into long-form journalism, for a magazine determined to marry serious, aggressive reporting with the gloss and glamour of Conde Nast production values,” he added. MORE ONLINE
4. WWD
JUMPING SHIP: At least one Wall Street Journal veteran isn't waiting around to see how the paper weathers the Rupert Murdoch storm. Peter Waldman, a 22-year veteran who has been a foreign correspondent for the paper, mainly in east Asia and the Middle East, and, more recently, wrote investigative stories about the environment out of San Francisco, is jumping ship to Portfolio to be a senior writer under former colleague and current editor in chief Joanne Lipman. STAFF CHANGES: Wenner Media and Time Inc. promoted several staffers on Monday. Rolling Stone promoted Ed Hecht to associate publisher, replacing Ray Chelstowski, who was promoted last week to publisher. Also, Real Simple has shuffled editorial duties once again. The magazine named Nicole Sforza as senior editor, home. She replaces Deborah Baldwin, who left to pursue other projects. Sforza was most recently deputy articles editor at Home. Meanwhile, on the special projects side of the magazine — home to its spin-offs Real Simple Family, Real Simple Travel and its books — Jim Baker, the magazine's editorial development director, will now also help managing editor Kristin van Ogtrop edit some sections of the magazine. He was solely overseeing specials for the last year and a half, but his help is now needed on the main title as its size and frequency has grown (Real Simple now publishes 12 issues a year, up from 10 in 2004). Also, Rachel Hardage and Jaimee Zanzinger were promoted to executive editors, special projects, from editor, just as Real Simple Family hits newsstands next month, and its latest book, Real Simple Cleaning, will arrive in the fall. ANY WAY TO HELP: Hearst Magazines Digital Media has found yet another way to lure advertisers: develop a Web site specifically for them. The publisher's new teen Web site, Mybacktoschoolshopper.com, was developed with advertisers Neutrogena, J.C. Penney and Mead (school supplies) in mind. The site will offer more than 200 products through the end of September to connect teen girls (and their parents' pocketbooks) with the advertisers and their products as they plan for the school year. It will be promoted on seventeen.com, cosmogirl.com and teenmag.com. Shari Gunn, director of marketing, said the back-to-school season is a pivotal time for the teen market and the site was developed in an attempt to better serve its advertising partners. Gunn added that if this Web site is successful, the division might consider some form of expansion into Hearst's print publications next year. MORE ONLINE
5. The New York Times
Just who is the “Baghdad Diarist”? It is a question that many people are asking The New Republic, the Washington political magazine that has been running articles attributed to an American soldier in Baghdad. The author, who used the pen name Scott Thomas, has written three articles for the magazine since February, describing gruesome incidents in Iraq. Last week, The Weekly Standard questioned the veracity of the New Republic articles and invited readers with knowledge about the military or Baghdad to comment. MORE ONLINE
6. New York Post
AFTER yanking the plug on Jane, rumors are rife that Cond? Nast isn't done killing magazines in its stable. One insider said, "Teen Vogue could be the next to fold. Their ad pages are down and people are freaking out. A bunch of editorial staffers have recently jumped ship, including [editor-in-chief] Amy Astley's assistant, and many more are looking for new jobs." A rep for Cond? Nast said, "Not true. Teen Vogue makes money." MORE ONLINE
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