*******
Ed's Pimple
*******
For real? At this age? Ed's too damn old!!

BTW, Ed doesn't endorse the advertisement you see above. It's just what happens when you use a free e-newsletter service.

*******
News
*******
1. WWD
Memo Pad: Building Trust
By Irin Carmon and Amy Wicks
7/26/07
http://www.wwd.com/memopad/article/117752

Maybe all the celebrities were taken for Cond? Nast's "Point of Passion" campaign. Over at Time Inc., it's media buying executives who are the headliners of the company's new corporate ad campaign, "Trusted Connections." The campaign focuses on four media executives who control purchasing plans in Time Inc. and other titles. They were photographed to represent the Time Inc. brand of their choice and, in a statement, executive vice president Stephanie George drummed the point home: "These fabulous executives have always had star status in our world," she gushed. So who are these celebrities in the Time Inc. universe? They're John Lisko of Saatchi & Saatchi, George Janson of Mediaedge:cia, Robin Steinberg of MediaVest and Andrew Swinand of Starcom. The campaign will run in the traditional trade and online venues, as well as on taxi tops and in Times Square. It was dreamed up by its in-house marketing and creative executives.

One of the campaign's tag lines, "We don't sell pages. We sell attention," was clearly front of mind at the company's Digital Showcase Wednesday, given the recent shift in focus on many of its Web sites from page views to "engagement." This coincides with a decision by Nielsen/NetRatings last month to give measurement of time spent on a site more weight than simple page view rankings. Even before the Nielsen move, some Time Inc. sites already had begun to shift their emphasis from breaking news to video content and social media, as shown in presentations from people.com's Mark Golin, si.com's Paul Fichtenbaum and Southern Progress Corp. representatives. Executive vice president John Squires acknowledged that, while those brands have made fairly natural transitions online, it is more "difficult to consider a unique position online" for a site like time.com, relaunched in January, though he hopefully pointed to that site's blogs.

Time Inc. also is beginning to package its principal 15 Web titles — those that have seen the most investment so far — as a group buy. The digital future was touted as the company's savior in an earnings conference call, also Wednesday, during which Time Warner chairman and chief executive officer Dick Parsons said that just about every quarter, he is asked about Time Inc.'s future within the group. His answer hasn't changed: He said the company is committed to the division and is "focusing on the titles that can have a life in the online space." Publishing revenues of $1.3 billion were essentially flat for the second quarter, reflecting higher ad revenues, offset by lower "other" revenues. Operating income rose 13 percent to $256 million, based on an increase before depreciation and amortization. Cond? Nast also owns WWD, although the "Point of Passion" campaign is only for the glossy magazines and Web destination Web sites.

2. WWD
Memo Pad: Camera Ready & Growing but Shrinking
By Stephanie D. Smith and Amy Wicks
8/2/07
http://www.wwd.com/memopad/article/117752?page=1

CAMERA READY

Photographer Norman Jean Roy has signed a corporate contract with Conde Nast to shoot for a number of its glossy fashion magazines, including Glamour, Vogue, Men's Vogue and Vanity Fair. Roy joins the publisher's stable of high-profile photographers with corporate contracts such as Annie Leibovitz and Patrick Demarchelier. Roy has regularly shot covers and features for Vanity Fair, GQ, Men's Vogue and Glamour, where he has photographed female role models in its Women of the Year package. Outside of magazines, Roy has shot campaigns for Visa, Avon, Samsonite, Showtime and Lycra.

GROWING BUT SHRINKING

Blueprint isn't increasing its frequency next year, but come January, it will once again raise its rate base. After increasing its rate base to 400,000 for the July/August issue from 350,000, the personal style magazine will grow to 450,000 early next year. But Blueprint owner Martha Stewart Living Omnimedia was in a giveth-and-taketh-away mode during a conference call Wednesday: Susan Lyne, president and ceo, said the group is reallocating $10 million it previously had earmarked for Blueprint. The company is shifting its marketing efforts from sending direct mail to potential subscribers to investing in more Internet expansion, including Blueprint, Lyne said. The rest of the money will fold back into the group's bottom line. It needs the boost. Operating income in the publishing division fell to $5.1 million in the second quarter, compared with $6.1 million a year earlier, even though revenues rose 16 percent to $47.5 million. Ad pages jumped 12 percent at Martha Stewart Living and 22 percent at Everyday Food. Total ad revenues increased 23 percent in the quarter to $27.8 million.

3. New York Times
Elle Has a Little Work Done
By Eric Wilson
8/2/07
http://www.nytimes.com/2007/08/02/fashion/02ELLE.html

THE most glamorous thing about the offices of Elle magazine is that they have an excellent view of Cond? Nast, eight blocks to the south, where Vogue and GQ and Vanity Fair exist in movie-set-worthy splendor and Town Cars idle in perpetuity. Roberta Myers, the editor of Elle, wears Prada, but she takes the subway to work.

Her corner office on the 44th floor of Paramount Plaza is populated by secondhand leather couches and silver floor lamps, a dark void at the end of a long, drab hallway lined with faded covers of issues past. And yet the threadbare offices of Elle appear less desperately in need of an update than the face of the magazine itself. Like Ms. Myers’s office, Elle is in transition, itself the subject of a makeover not unlike those ducklings-turned-swans featured in the magazine.

To the fashion world, Elle’s visual identity has become predictable to the point of redundancy, losing the spunk of its early years. The imagery of sexy, confident women posing in desert oases against impossibly blue skies seemed to give way to the personal swimsuit fetishes of its longtime creative director, Gilles Bensimon.

MORE ONLINE

4. Advertising Age
CosmoGirl Steps in for Jane on 'Fashionista Diaries'
By Andrew Hampp
8/1/07
http://adage.com/mediaworks/article?article_id=119647

SoapNet, the ABC-owned cable network dedicated to soap operas, couldn't have asked for a better plot twist. Halfway through the filming of "The Fashionista Diaries," a reality series chronicling the lives of young Manhattan assistants in fashion and publishing, one of the show's key employers -- Conde Nast's Jane magazine -- folded, leaving the two of the show's six reality stars without a job.

"We were five episodes in," SoapNet General Manager Deborah Blackwell said of the 10-episode series, which premieres tonight at 9 p.m. "I mean it has just been a riot. I don't think we could've imagined a more dramatic, soapy development than this."

After blog rumors initially had assistants Andrew and Rachel moving to Conde shopping mag Lucky, Ms. Blackwell ultimately turned to Hearst's CosmoGirl as the new publishing partner for her network's first docu-soap.

MORE ONLINE

5. Mediaweek
Time Inc. Weeklies to Embrace Social Networking
By Keith J. Kelly
7/25/07
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003619947

Time Inc. will roll out online social networking to some of its weekly magazine sites by the end of this year or early ’08, following Sports Illustrated’s success in that area, said John Squires, executive vp, Time Inc.

Since Sports Illustrated bought upstart site FanNation.com earlier this year, the site’s number of unique users has climbed to 4 million, said Paul Fichtenbaum, managing editor, SI.com. The site lets sports fans express their rants, check out real and fantasy sports news, and engage in structured debates over the issue of the day.

“It’s like sports talk radio online, without the commercials,” Fichtenbaum said, speaking at a Time Inc. Digital Showcase today. “It’s really a very engaging community.”

************
Whisper Jobs
************
Ed hears ...

Jobs

...that a major men's culture, arts and fashion magazine is seeking freelance copy editors and fact checkers with at least a year's experience at one or more noteworthy publications. Please email a cover letter and resume (pasted into the body of the message-no attachments, please) to: mensmonthly@gmail.com.

...that a market assistant at Domino has just given her two weeks notice. Do NOT mention Ed.

...that Arizona Bride, a luxury high-gloss magazine, is looking for a few good freelance writers who are based in Arizona. Please polish your resume and clips, and send to stephanie.davila@tigeroak.com. To learn more about Arizona Bride, visit www.arizonabridemag.com. Only qualified candidates will be contacted. No phone calls, please. (OK to mention Ed)

...that Gelf Magazine, an online magazine, is looking to fill the paid, freelance, telecommuting position of public editor. Gelf's written content ranges from brief blog-style posts to interviews and reported feature articles. We are also looking to expand our multimedia, including video, podcasts, and photo galleries. The public editor's role includes PR, outreach to other websites, newsletter management, contest entry, reader interaction, and writing opportunities. The work is on the cutting edge of online journalism, and the position is unique. We are non-traditional and flexible. Weekly pay plus performance incentives. Send resume and cover letter to David Goldenberg at david@gelfmagazine.com. (OK to mention Ed)

...that a full-time freelance production associate position is available at Quick & Simple, a weekly at Hearst Magazines. Responsibilities include trafficking digital artwork, cleaning up InDesign files, and helping to manage files through the production process from start to press. An advanced level of expertise in Adobe InDesign is essential, as is being well-organized, able to multi-task, and communicate well with others. General knowledge of Photoshop is very helpful, as is Acrobat and the K4 workflow system. This is NOT a design position. Please send an email with the subject line 'Production Associate' containing a cover letter that describes your qualifications for this position, and a resume in pdf format to fgitler@hearst.com. Please include information about your day rate for an eight-hour day. (OK to mention Ed)

...that O, The Oprah Magazine is looking for a PAID photo intern (so it's more like a job!) to begin in mid-late August. Duties include: organizing/tracking all art, returning portfolios, art and tearsheets to photographers, generating print orders, assisting in shoot production and additional important administrative duties. Our ideal candidate must have a strong interest in magazine and photography, excellent administrative and organizational skills, and work efficiently and autonomously in a very fast paced environment. This is a paid internship which will require a full-time commitment. The photo intern is an integral position in our department, so we are looking for someone with an interest in photography but who is also super-resourceful and responsible. A basic knowledge of Photoshop is a must. Please email a cover letter and resume to Kathy Nguyen at oprahphotointern@gmail.com. No phone calls please. (OK to mention Ed)

...that Quick & Simple has an opening for a permanent freelance copy editor. Must be experienced, detail-oriented, efficient and very, very quick, without sacrificing quality of work. InCopy/InDesign knowledge highly desirable. Job hours are approximately 9:45am-5:45pm, four days a week. No late nights. This is a freelance position without health benefits. Please send cover letter and resume to Amelie Cherlin, acherlin@hearst.com. (OK to mention Ed)

...that Popular Mechanics is looking for a PAID special projects assistant to join its ever-expanding, opportunity-rich online department. This is NOT your average busy-work internship: You will be reporting on science, technology, automotive and home/lifestyle stories; helping to edit special packages; working with editors to integrate the print and web sides; and possibly writing for the magazine. Strong editorial background is a must, as are general Internet savvy, attention to detail and a strong sense of curiosity. Position starts in mid-August and runs through December, with at least three days per week preferred at reasonable rates (credit is also available). Please send resume, cover letter and clips to mattsullivan@hearst.com. No phone calls please! (OK to mention Ed)

Internships

...that CosmoGIRL! magazine is on the prowl for a FALL EDITORIAL intern to assist the executive editor and the editorial assistant. Our likes: savvy research skills, a positive, can-do-anything attitude, strong writing and editing skills, organizational prowess, creative flair, attention to detail, a knack for independent problem solving, and an obsession with magazines and teen girls. Our dislikes: see likes and note the opposites. Responsibilities will include working closely with the executive editor and the editorial assistant, writing a weekly blog on our website, researching for articles, attending weekly meetings, and finding quotes for stories. This internship is unpaid and you MUST be able to receive college credit. Please send your resume and cover letter to editorial assistant Jessica Strul at CosmoGIRLInternship@gmail.com and please note which days you'll be available to work. And, by all means, mention Ed!

...that AOL Coaches, AOL's self-help, life-improvement site, and AOL Body, AOL's health, diet & fitness and healthy lifestyle site, are seeking fall interns to work up to 25 hours/week in our Midtown, New York City offices. Interns will write copy for and program Web pages about self-improvement and how-to authors, and health/diet/fitness/wellness. AOL will train the employees to use its proprietary publishing programs, yet experience creating web pages is a plus. While the internships will be grounded in Web publishing, the candidates will also have hand in the editorial process and reviewing new material for consideration on the site(s). It's also an opportunity to learn about the publishing industry and new media. This paid internship requires that the candidate be enrolled in a degree-granting program. Please send resume, cover letter and clips to AOLCoaches@aol.com. For more about AOL Coaches, look at www.Coaches.com; for more about AOL Body, look at http://body.aol.com. Please contact Toby Reiter, AOLCoaches(at)AOL.com, for more information. (OK to mention Ed)

...that Stuff magazine is looking for hard-working, organized, fun-loving but responsible interns who know--or want to know better--the men's magazine marketplace. Ideal candidates will have good ideas, be able to multitask and know how to do online research. We are a small staff and will give you plenty of responsibilities, including assisting editors in researching articles and calling in products; establishing contacts with publicists; contributing ideas for articles; possibly writing articles and/or sidebars to articles; and general administrative help. Students MUST be able to receive college credit in order to be an intern at Stuff. All interested candidates should submit their cover letter and resumes to internships@dennispub.com. Please put Stuff Editorial Intern in subject when applying.

...that Blender magazine is looking for fall interns who are organized, able to complete several tasks at once, and enthusiastic about working in an office. Tasks will include article and photo research, organizing Blender's libraries, data entry, and transcribing interviews. These and other essential duties will offer applicants a rare chance to observe and participate in the daily editorial decision-making. Students MUST be able to receive school credit in order to be an intern at Blender magazine. All interested candidates should submit their cover letter and resume to internships@dennispub.com. Please put Blender Editorial Intern in subject when applying.

...that the fashion department at GQ is looking for enthusiastic, dedicated interns for the fall semester able to work FULL TIME. This is an amazing opportunity to become well acquainted with the inner workings of a fashion department. Please email GQfashion_intern@yahoo.com. (OK to mention Ed)

...that Scholastic Parent & Child magazine is looking for an editorial intern for the fall semester. Unpaid. ACADEMIC CREDIT REQUIRED. Intern responsibilities: Heavy research and fact-checking, assist processing of author assignments and contracts, conduct interviews for website, sort through press releases and product submissions, request product samples for photo shoots, respond to reader inquiries and requests, attend and contribute to staff meetings, attend and assist as needed at photo shoots, provide general administrative support. Applicants must have strong research and writing skills. Proficiency in Microsoft Word and Excel a plus. Also a plus (for you): we're a great group, and you're sure to like it here. Scholastic is located near the NYU campus (on Broadway and Prince St.) Hours: 15-20 hours a week anytime between 9:30 am - 5:30 pm. Start Date: As soon as possible. To apply, please send cover letter and resume to Samantha Brody at sbrody@scholastic.com. (OK to mention Ed)

...that ForbesTraveler.Com, the luxury travel web site from Forbes Magazine, is looking for fall interns (mid-August through October/December) to assist our production team. While this is an unpaid position, you will quickly become involved in almost every area of the editorial process, including photo sourcing, fact checking, working with content management systems, and helping research some of our larger stories. Recent intern duties have included conducting fact-checking calls with pro surfers, sorting through Tour De France photos and helping nail down visitor statistics for an investigative piece on America?s most popular cities. And while we can?t make promises, we work hard to leave our interns with some published clips. We can work with you on the length of the internship, but we need a commitment of at least three days a week. Please send your resume and a brief cover letter to Gabe Weisert at gweisert@forbes.net. (OK to mention Ed)

...that Harper's Bazaar has an internship available in the art department. This is for college credit only. It's a great way to learn the ropes in a fast-paced art department. We are looking for a college student with some experience in graphic design who can work around 3 days a week this fall. Please contact Molly (art assistant) at mhorton@hearst.com and write "internship" in the subject line. (OK to mention Ed)

...that CosmoGIRL! is looking for a full-time editorial intern for the fall to assist their deputy editor. Responsibilities will include run-of-the-mill assistant duties, but this person will also have an amazing opportunity to contribute to the magazine on a regular basis, pitching story ideas, and writing/editing one of our regular columns. You must be able to receive college credit for the internship (graduate school counts), and work at least four full days a week (preference will be given to candidates who can work 5). Ideally, you will begin your internship in late August and stay through mid-December. Please email cover letter/r?sum? as attachments to: nevans@hearst.com ASAP (put ?Deputy Intern? in the subject line). Emails sent to this address after August 13th will not be read. (OK to mention Ed)

...that Vogue magazine is looking for home market department interns for the fall semester. You must be able to receive school credit for the internship, and be available at least 2 full days a week from the end of August or beginning of September until December. We are looking for intelligent, meticulous, hard-working interns who have an interest in home d?cor to assist the Home Market Editor. There is no writing involved. Please email your resume to truc_nguyen@condenast.com by August 15th clearly stating your availability. (OK to mention Ed)

...that Venus Zine, the internationally distributed magazine and Web site (venuszine.com) about women in music and the arts, seeks talented, motivated editorial interns to work in their Chicago office. We require that interns commit to a minimum of three months for the internship; however, we are flexible about the hours interns work. You may work a minimum of one six-hour day per week and a maximum of three six-hour days per week. Unfortunately, the internship is unpaid, but we are more than happy to fill out paperwork for you to receive college credit. This is an excellent opportunity for aspiring journalists who seek hands-on experience. We expect interns to pitch story ideas on a weekly basis (for the magazine and Web site). Interns spend about half their time doing administrative work, fact- checking and Web posting, and half their time writing. Interested candidates should e-mail a cover letter, writing samples, and resume to: Amy Schroeder, Editor, amy@venuszine.com. (OK to mention Ed)

...that the accessories department at Self magazine is seeking highly motivated interns to begin working in the fashion closet immediately and/or this fall. Responsibilities include checking in and returning accessories samples, setting up for run-thrus and shoots and assisting the accessories editor and assistants. Must have a strong interest in and knowledge of fashion, be able to work well in a fast-paced environment and pay close attention to detail. This is an unpaid internship. College credit is available. Must be available at least 2 full days a week from now through the fall. Please send a resume and cover letter stating your availability and potential start date to joanna_stein@condenast.com. (OK to mention Ed)

...that Family Circle is looking for an intern in the home department for the fall. We are looking for a minimum of 2/3 days a week and MUST be for academic credit. Some of the intern's daily responsibilities will include market work, research, maintaining/organizing the home closet and products we receive, some writing and some administrative work. There will be opportunities to attend photo shoots. Please send cover letters and resumes to dori.katz@meredith.com. (OK to mention Ed)

...that iVillage.com is looking for an intern in the Diet & Fitness department. Do you seek out crazy new fitness classes? Are you in love with your Bosu ball? We?re looking for all the typical qualities of a good intern?organized, creative, problem-solver, good attitude, great writer and editor along with an interest in online publishing. You?ll be helping us find the latest workout and dieting trends, finding book excerpts, finding tasty low-cal snacks for our daily newsletter, building articles and slideshows and writing for our snack blog. Experience with Moveable Type and basic knowledge of html is a bonus, but not necessary. Open to college juniors or seniors for school credit only. Please email your cover letter and resume to Valerie.Denny@nbcuni.com, as well as campusrelationsec@nbcuni.com. (OK to mention Ed)

*********
About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/eocboard.html
Ed2010 @ http://www.ed2010.com/boards.html

How to unsubscribe from this newsletter:
Email 5557-unsubscribe@zinester.com
or go to http://www.zinester.com/mpb/unsub.cgi?5557

How to subscribe:
Email 5557-subscribe@zinester.com
or go to http://www.zinester.com/mpb/ml_fs.cgi?topic=5557