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Subject: Snoozy Day - August22, 2007


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Where did the salad days go?
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Ed wants them back!

BTW, Ed doesn't endorse the advertisement you see above. It's just what happens when you use a free e-newsletter service.

EdSchool presents: How to get freelance work (and end up on staff if you want to!)

Mag freelancer and teacher Eric Butterman and Ed2010 present a 5-week super-intensive course on freelance pitching and writing. Enrollment limited to 15 students, plenty of personal attention. Learn how to write the best email pitches possible, be good on the phone and sell stories (one student sold $3,000 in freelance stories while still in the class--we're not kidding). About Eric: He's been an editor on staff at Folio: and Travel Agent magazine, and has written for Glamour, Men's Fitness and countless other titles.

Classes are Wednesdays Sept. 19th-Oct. 17th, 7-9pm at The Manhattan Theatre Club, The Creative Center, 311 West 43rd Street (near 8th Ave.)

Cost: $285

To sign up: RSVP to freelance@ed2010.com is REQUIRED. You'll get an email back with the PayPal URL.

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News
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1. The New Republic
The Perils of Portfolio
By Elizabeth Spiers
8/21/07
http://www.tnr.com/doc.mhtml?i=w072307&s=spiers082107

The second issue of Cond? Nast's big-budget business mag, Portfolio, arrived on newsstands last week and I plucked one from atop an enormous stack of them at the Union Square Barnes & Noble in New York. Between the weeks of media coverage citing long weekends, staff disagreements, reports of fewer ad pages in the second issue and more recently, the public firing of deputy editor Jim Impoco, the magazine has created enough internal melodrama to stoke curiosity--mine, anyway--about how well the second effort stacks up to the first. The temptation to speculate about the skyscraper stack of Portfolios being indicative of oversupply (the money and resources the company is pouring into the publication) or lack of demand (the target audience isn't interested in reading it) lingers, but one retail outlet isn't a legitimate sample size.

And neither is one reader. But if Portfolio were a high-end business magazine, I'd be an enthusiastic subscriber. The problem is that it's not. Press coverage has referred to it as a "Vanity Fair for business." It's not that, either.

The unfortunate thing is that it could be both. Portfolio should be a magazine about power, specifically in the private sector: who has it, how they got it, what they do with it, and whether they're using it for good or evil. (If you're going to write about Cerberus, for example, I have less interest in how secretive Steve Feinberg claims the firm is than what sort of deals John Snow is cutting in China, with whom, and to what extent the Chinese government is involved--something that has wider-ranging implications than the notion that some hedge-fund managers play against stereotypes and drive pickup trucks.) The magazine should exploit the biggest major advantage that print has over the web and that monthlies can generally do better than weeklies--long-form narrative journalism. There are huge swaths of the private sector that aren't materially covered right now. These are stories that existing mass-market business publications mostly bypass: They tend to cover large public companies; which are most relevant to the average investor. But that's a very narrow view of the business world. It's fine for The Wall Street Journal, which purposefully and usefully focuses on investors, but limiting for a general-interest business magazine.

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2. MediaWeek
Rolling Stone Vets Plan Fall Reunion in San Francisco
By Lisa Granatstein
8/20/07
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003628066

Call it the “Burning Jann Festival” or “The Rolling Stone San Francisco Has Be-in”—one of these just might end up being the tagline for a fall reunion of former Rolling Stone staffers.

The event is open to anyone who worked for the iconic magazine from its humble beginnings in San Francisco in 1967 until its move to New York a decade later.

While founder and editor in chief Jann Wenner has spent the year celebrating RS’ 40th anniversary, former West Coast staffers have been planning their own unofficial reunion of their own, which will take place Sept. 28-30.

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3. AdAge
Publishers May Give in and Guarantee Rate Base by Issue
By Nat Ives
8/20/07
http://adage.com/mediaworks/article?article_id=119934

There's a few months to go before MediaVest's stare-down with the magazine industry hits a critical juncture, but it looks as if some publishers are starting to blink.

n May the media buyer demanded that publishers guarantee each issue's circulation instead of averaging multiple issues like usual -- and said it would pull clients' ads from magazines that don't go along by 2008. Because of the highly competitive nature of ad buying, the response from both publishers and other agencies has been dissonant. Most publishers wouldn't discuss the topic publicly, partly because no one wants buyers to know the terms other buyers are getting. But the sometimes-touchy talks still suggest that the unpopular push is finding traction.

Private talk with Men's Health Men's Health actually agreed last year, according to Publisher Jack Essig. That's when Robin Steinberg, senior VP-director of MediaVest print investment and activation, first asked him in private. "We're also trying to get her to pay when we overdeliver," he said. "But Men's Health would do it for any media buyer."

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4. New York Times
The Web Way to Magazine Ad Sales
By Maria Aspan
8/21/07
http://www.nytimes.com/2007/08/21/business/media/21adco.html?_r=1&oref=slogin

THE September issue of Vogue arrives on newsstands today, clocking in at a record 727 advertising pages. That “extra-extra large!” size, as the cover proudly proclaims, is more than 100 pages fatter than last year and seems to provide evidence of a healthy appetite for print advertising in the fashion industry.

Most of those pages were sold with the added value of an Internet feature that Vogue is introducing today: a broadband channel that aims to serve as both an entertainment destination and a shopping Web site.

The feature, ShopVogue.TV, offers links to purchase the products featured in the magazine’s print ads, while simultaneously showing videos of runway shows, fashion ad campaigns and serial shows created by Vogue. The channel will also have a user-generated component, with visitors encouraged to upload photos of their own fashion looks in an area designated Fashion U Share.

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5. MediaWeek
JCPenney Commits to CN Bridal Media
By Lucia Moses
8/20/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003627631

Cond? Nast Bridal Media has married something old (print) with something new (a microsite) in a program put together for JCPenney. At the center of the program is a virtual-room gift registry Bridal Media created called “Click It. Pick It. Love It.”

There, the betrothed can make a wish list, browse JCPenney’s top registry picks for the kitchen, bedroom or bathroom and even monogram their towels. The Aug. 20 kickoff will also launch a two-month-long sweepstakes, where the grand prize winner receives a redesigned kitchen, bed or bath. Before and after pictures of the updated room will appear on Brides.com and in Brides and Modern Bride.

As for the “old,” JCPenney will run 60 pages in the year ahead in Brides, Modern Bride and Elegant Bride plus Cond? Nast’s 16 regional bridal books. Still a fan of print, JCPenney (a longtime client of Cond? Nast’s bridal books) is following brides to the Web, said Deborah Rebman, JCPenney gift registry director. “First they buy magazines, mainly to look at the dresses,” she said. “Then they go online to get all the wedding-planning information. The bride really is a multichannel person.”

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6. Fishbowl NY
Harper's Bazaar and Marie Claire Go Digital
By Ron Mwangaguhunga
8/20/07
http://mediabistro.com/fishbowlny/

The up skirt issue at Hearst notwithstanding, their Digital Media Group has created mobile sites Harper's Bazaar and Marie Claire. "Much like the Internet was ten years ago, today is a brand new world for all of us on the mobile front, and it's one with clear potential, if the content and delivery are right," said Chuck Cordray, vice president and general manager of Hearst Magazines Digital Media. Harper's Bazaar EIC Glenda Bailey welcomes readers to their mobile site m.bazaar.com:

"Our newest launch at Bazaar is a mobile site with a collection of the best of Bazaar-insider tips on how to shop like an expert, pack like a pro, and build a lingerie wardrobe."

M.Bazaar and m.MarieClaire are the eighth and ninth mobile sites, respectively, for Hearst Media Digital Group.

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7. Fishbowl NY
Time Inc., Essence Launch Internet Television
By Neal Ungerleider
8/21/07
http://mediabistro.com/fishbowlny/

While noone was looking, Essence and parent company Time Inc. pulled off a move that could have major ramifications down the line. Essence is launching an internet television division headed up by former MTV VP Lesley Pinckney and magazine vet Jen Doman. It appears their agenda is based around creating long form internet tv content, starting with a reality show, 30 Dates in 30 Days (pictured):

As the industry's first interactive, online reality dating show, 30 Dates in 30 Days pairs five single women with six eligible bachelors each, for a week's worth of dates. Viewers will watch the dates and select who they think each woman should choose. The show culminates with a group-date event featuring the viewer-matched couples.

A few things to note here. This follows right on the heels of Hearst deciding to create video shorts for Cosmopolitan.com. Essence, one of the lower-profile properties in the Time Inc. stable, essentially just beat Cosmo at the internet video game. If these new shows can be turned into a profit- and click-generating venture, EIC Angela Burt-Murray will have significantly increased pull at Time Inc. In addition, the company will have a template for creating upgraded internet tv content at, among others, Time, Sports Illustrated, Fortune and People. Interesting.

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8. WWD
Memo Pad: Taste of the East (1st item), Laying an Egg (3rd item)
By Amy Wicks and Irin Carmon
8/21/07
http://wwd.com/memopad/article/118171p>

TASTE OF THE EAST: Wine in China tends to be of the 60-proof variety and, as for food, it's a nation where dog, jellyfish and a whole chicken — head included — are considered delicacies. So you can expect those to get plenty of coverage in the latest version of Food & Wine. American Express Publishing Corp. is entering the culinary crusade with Food & Wine China, its first international edition. The magazine appears on newsstands in major cities including Beijing and Shanghai with its September issue. Chitty Chung, editor in chief, will use feature news and articles from the U.S. edition, along with coverage of the Chinese market. A spokeswoman said more international editions are not in the works but added, "We'll determine our next course based on our progress in China." American Express Publishing has partnered with Trends Communications in Beijing to publish Food & Wine China. A spokeswoman for American Express Publishing said Trends publishes a variety of lifestyle and fashion magazines in China, although she didn't know which ones.

LAYING AN EGG?: Former Stuff editor in chief Dan Bova may have seen his magazine evaporate after only a few months in charge, but Bova — now installed at Maxim with a title yet to be determined — can take comfort in an old side project, "Poultrygeist: Night of the Chicken Dead," coming back to life, so to speak. In January, about four years after Bova cowrote the campy horror flick with a buddy from film school, the movie is expected to premiere at a cinema near you in New York. The plot, as summarized in the official materials, centers on "mass-exterminated chickens possessed by the souls of massacred Native Americans, who then take revenge on unsuspecting fast-food patrons and workers."

Bova, who clearly is used to speaking in print-ready puns, spelled out the following commentary: "It's pretty fowl, if you get it. F-o-w-l, because they're chickens." Variety didn't disagree. "Every variation on 'disgusting' you can think of — and many you can't — is here," wrote the reviewer. "Hardly anybody writes dialogue as heartfelt as... 'This is not a terrorist thing and this is not a sodomy thing — this is an angry chicken Indian spirit thing.'"
Writing the film, Bova said, used "a totally different section of the brain," from working on a magazine. "'Poultrygeist' is what you thought was funny in fourth grade." As opposed to the mature fare of the lad mag?

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Whisper Jobs
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Ed hears ...

Jobs

None today. Send some to whispers@ed2010.com.

Internships

...that MVP|NY is currently looking for editorial interns for IN New York, Where Magazine, QuickGuide and GuestBook, which are all travel magazines about New York City. Interns will work two-three days a week assisting the editorial staff with research, fact-checking, proofreading and general office duties. There will also be many writing opportunities with a byline. If interested, please email a cover letter, resume and published clips to Erin Szeto Chan, Senior Associate Editor, at erin.chan@morris.com. The position is unpaid, but is available for school credit, and we are looking for someone to start immediately. (OK to mention Ed)

...that Field and Stream is looking for a full-time unpaid photography department intern. SCHOOL CREDIT IS REQUIRED. The magazine reaches 10 million readers, and has received numerous awards, such as the: LUCE award for Best Photography of all Time Inc. Publications, and recognition for excellence in photography and design from American Photography, PDN, and SPD. The photo intern will be responsible for film and gear returns, calling in products for photo shoots, and photo research. There will also be opportunities to go on photo shoots. We are looking for someone organized, and hardworking, who is excited to learn how a photo department is run at a national magazine. The position is open immediately. Please contact the associate photo editor, caitlin.peters@bonniercorp.com. No phone calls please. (OK to mention Ed)

...that More's beauty and fashion department is looking for energetic, enthusiastic and outgoing fall interns to help assist editors with all tasks, including fashion and beauty closet upkeep (organizing, returning, requesting, etc.), the chance to assist on photo shoots and daily maintenance (sorting mail and lookbooks, updating databases, ordering supplies, etc.) Working with a close knit team, there is a lot of opportunity for different responsibilities and an amazing experience. Interns should be available at least 3 to 5 days per week. This is an unpaid internship so INTERNS MUST be able to receive school credit. Please email resumes to HR@meredith.com. (OK to mention Ed)

...that Bridal Guide, a national wedding magazine, seeks a proactive, detail-oriented fall intern with excellent writing skills and a great attitude to start immediately. Duties will be split between our features and travel departments. The position is unpaid, but you may receive academic credit (not required). You'll have the opportunity to write short, bylined articles, interact with top editors and learn the ins and outs of working at a consumer magazine. The job includes fact-checking and reporting as well as some administrative duties. You must be able to work at least three full days a week. Our ideal candidate will have a strong interest in women's magazines. We're a small, dynamic staff who will consider you to be an integral member of the team. Please email your cover letter and resume to Associate Editor Valerie Berrios at vberrios@bridalguide.com. No calls, please. (OK to mention Ed)

...that Bridal Guide is also looking for two super-duper fall interns to assist the editors in the fashion & beauty department, starting immediately. We are a very small team and are looking for someone who doesn?t mind being hands-on and getting a real understanding of the day-to-day workings. Duties include: assisting at photo shoots; organizing the fashion and beauty closets; sample requests and returns; possible phone interviews; fact checking; updating contact lists and general administrative tasks. You should be super-organized, happy to work independently, prepared to follow through on tasks and have great phone skills and a positive attitude. This position is unpaid, but college credit is available if needed (but not a requirement), and if we love you, there is the option of extending the internship. You would need to commit to 2 full days a week from 10:30am-6pm, for a minimum of 3 months. Previous internship experience is a plus but not a necessity. Please indicate in your cover letter the days you would be available and when you could start, and email it along with your resume to Alison Rowe at arowe@bridalguide.com with INTERNSHIP in the subject line. No phone calls please. (OK to mention Ed)

...that Jossip.com (an insider's guide to media and celebrity gossip) is looking for a new fall intern. Must be in the NYC area and available at least twice a week. The position is unpaid, but it's a chance to do lots of writing, grab the occasional free lunch/cocktail and learn more than you ever wanted to know about Britney Spears. All interested applicants are advised to check out the website and then email us at editor@jossip.com (Subject line: "I want to be like Joe" our irreplaceable intern you'd be replacing) and tell us a little bit about yourself, including your name, your school, which days you're available and your favorite celebrity trainwreck. (OK to mention Ed)

...that QUIZFEST, an entertainment magazine for teen and tween girls is looking for an editorial intern for the FALL semester, one to two days a week beginning in September. Interest in celebrities, music and pop culture is a must. (Love of magazine quizzes is a plus.) It's a small staff and a fun, laid-back environment, so there will be plenty of chances to pitch ideas and write stories. Duties will also include some administrative work (filing, transcribing interviews) and story research. The internship is flexible and does not need to be for school credit. QuizFest is located in Englewood Cliffs, New Jersey, just a short subway and bus ride away from Manhattan. Interested candidates should e-mail resumes to Anne Kasper, akasper@bauerpublishing.com. (OK to mention Ed)

...that Fitness is interviewing college juniors and seniors for two internship positions in the editorial department for fall 2007. Responsibilities will include: administrative duties, research and fact checking, organizing products and press releases, contacting pr agencies to call in products and assisting editors in the health, beauty, nutrition and fitness departments with various projects. Candidates must have school or internship related writing experience. Interns should be available 2 or more days a week and be Macintosh savvy. Must be creative and interested in the subject matter. All internships are unpaid and must be taken for college credit. Interns will have to provide us with an official school letter stating they are receiving credit in order to be approved. If you are enthusiastic and hardworking, please e-mail your resume and clips (if applicable) to Sarah.D?Angelo@meredith.com. (OK to mention Ed)

...that DailyCandy?s NYC office is looking for a fall editorial intern to assist with fact checking and administrative duties. The unpaid position starts immediately. Preference will be given to applicants who can work at least three days a week. Send two hundred (clever) words about why you'd be an awesome intern to internships@dailycandy.com.

...that Dennis Digital, the Web division of Dennis Publishing, seeks a college student to help maintain its databases of archived magazine content and support the online editorial division as needed. The intern will be responsible for translating articles from Quark into HTML, requesting art or photos for articles where required, entering the articles and related images into database tools, and otherwise fulfilling the production and editorial requests of staff editors. Candidate must: Have proven track record for working on a deadline. Have superior organizational skills and a strong command of the English language. Be computer literate (familiar with Microsoft Office programs and the Internet - a basic knowledge of HTML is also helpful). Be enrolled in a degree program (candidates enrolled in a Journalism or Communications program or related coursework will be given preference). Editors ask for a minimum commitment of 15 hours per week. Pay is $7.15 per hour. Dennis Publishing is the publisher of Maxim and Blender Magazines. Please send cover letter and resume by e-mail: internships@dennispub.com. Please indicate Online Editorial Intern in the subject when applying.

...that Macfadden Performing Arts Media (Dance Magazine, Pointe, Dance Spirit, Dance Teacher, Dance Retailer News) needs fall interns for its website and Dance Spirit, its teen magazine. Were you addicted to ?So You Think You Can Dance?? Are you a dancer? It?s a fun fast-paced workplace that seeks young talent (many former interns now are on staff). Internships are unpaid, and require a 1-2 day a week commitment. Interns will assist editors, gather art, write short items and attend editorial meetings. Please send resume and cover letter to Hanna Rubin at hrubin@dancemagazine.com. (OK to mention Ed)

...that Harper's Bazaar is looking for several motivated interns for the fall semester. Interns will be working alongside all of the fashion edit team, specifically, with the Italian market. We require a minimum of 3 full days a week. Tasks will include running errands, picking up clothing at showrooms, making copies, creating look boards, managing samples, etc. It is an amazing opportunity and, although intense, quite fun. You will have exposure to both our staff and fashion PR. Please send availability, a brief cover letter and resumes to David Thielebeule at dthielebeule@hearst.com. Please note this is a FASHION internship and will not involve any writing. (OK to mention Ed)

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About Ed:

Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com.

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