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News
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1. WWD
Memo Pad: New Recipe
By Irin Carmon
8/30/07
http://www.wwd.com/memopad/article/118430?page=1

Bon App?tit turned 50 last year, just in time to come under the knife — but only a little. Last spring, Matthew Lenning was installed as the magazine's first design director. "He's a prot?g? of Fred Woodward, the design director of GQ," said Bon App?tit editor in chief Barbara Fairchild. "As far as I'm concerned, you can't get better than that."

Since appearing on the masthead in July, Lenning already has made a few tweaks to the magazine's typeface and made things, in Fairchild's words, "easier to read." More changes are expected, but magazine editors — and their publicists — dislike the word redesign, with its implications of a broken machine. To wit: "There's nothing that we're worried about or need to fix. I just thought it was time to add this position and have the magazine have a freshening." And again: "We're going to be just doing things that are very much of the DNA of Bon App?tit, and shouldn't really raise too many eyebrows." In the first half of this year, Bon App?tit's newsstand sales were down 12.3 percent, though total circulation was flat and ad pages were up 6.1 percent.

2. WWD
Memo Pad: Room with a View
By Stephanie D. Smith
8/30/07
http://www.wwd.com/memopad/article/118430?page=2

It isn't only business newspapers eager to tap into the fashion mother lode. Take the shelter category, where some magazines are now proclaiming themselves style or design titles rather than the more limiting "shelter" moniker. Still others have made the full-court press on fashion advertisers by publishing special "fashion" issues. The strategy has in part helped Elle Decor, which publishes an annual October Glamour issue, grow its ad pages 22 percent through June, to 462 pages.

This year's issue, on newsstands Sept. 14, features the homes of Milly's Michelle Smith, who said she knew her Madison Avenue apartment was perfect "when I realized the Christian Louboutin shop was right across the street"; Gilles Mendel; Valentino's Charlene de Ganay; Josie Natori, and Carlos Miele, whose sleek downtown spread was shot by Elle's Gilles Bensimon. The fashionable subjects were accompanied by ads from new advertisers including Est?e Lauder, Prada, Tod's, Bottega Veneta, Cole Haan, Dior and Etro.

The October issue is Elle Decor's second largest since 2001. But Elle Decor isn't the only one hopping onto the bandwagon: The September issue of Domino also had a fashion theme with the likes of Marc Jacobs, the duo behind Libertine, Kenneth Jay Lane, Alberta Ferretti and Bella Freud. So who copied whom?

3. Folio
Rachael Ray Launch Pub to Helm WWD
By Keith J. Kelly
8/30/07
http://www.nypost.com/seven/08302007/business/wear_she_went.htm

The launch publisher of red-hot Everyday with Rachael Ray has bailed out of the Reader's Digest Association title to throw her lot in with the Cond? Nastie crowd. Christine Guilfoyle, who was the publisher of Rachael Ray's magazine at its launch in October 2005, will be the new publisher of Women's Wear Daily, the influential trade publication.

The move will likely only intensify the rivalry between RDA and its new CEO Mary Berner and her former employer, Cond? Nast, headed by Chairman S.I. Newhouse Jr. and CEO Charles Townsend. Until yesterday, it had mostly been one way, with Berner regularly raiding her former employer for top talent. Insiders at RDA dubbed the new wave of associates "Mary's Mafia" as up to eight top executives left Cond? Nast to join her, forcing out many of the RDA old guard.

Everyday With Rachael Ray is one of the most successful magazine launches on the American publishing scene since the launch of O, the Oprah Magazine, a decade earlier from Hearst. One of Berner's first orders of business after taking the helm was to recruit her longtime friend Suzanne Grimes from Cond? Nast to be the president of RDA's home and food group, which included Everyday with Rachael Ray.

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4. New York Post
Businessweek Exec Dodge Out
By Keith J. Kelly
8/30/07
http://www.nypost.com/seven/08302007/business/businessweek_exec_dodge_out.htm

The publisher of BusinessWeek is bailing to join Salesforce.com, a fast-growing software developer. BusinessWeek Publisher Geoffrey Dodge leaves three months after he was passed over for the job of BusinessWeek president. That position went instead to Keith Fox, an insider at BusinessWeek publisher McGraw-Hill Cos., who had been running one of the company's book publishing divisions.

Dodge, who had held the position of senior vice president and publisher of BusinessWeek since November 2004, could not be reached for comment. There is no replacement for Dodge as of yet. "We have hired a superstar from an organization we really respect," said Bruce Francis, vice president of corporate strategy for Salesforce.com, which sells software to businesses.

Dodge's exit comes at a particularly tough time for the business publications category. The big three in the category - Forbes, Fortune and BusinessWeek - are all down in ad pages for the first half of 2007. Mike Dukmejian, the group publisher of Fortune and Money, was bounced earlier this year, with no replacement yet named. Business 2.0, a smaller rival in the field, is said to be only days away from ending its run as a Time Inc. magazine. Fast Company, though finally showing a small growth spurt, is still far back in the pack.

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5. Advertising Age
Domestic Diva Eyes Title in Signal Over-50 Demo Is Drawing More Interest
By Nat Ives
8/27/07
http://adage.com/mediaworks/article?article_id=120083

Martha Stewart's media-business instincts have mostly proved spot on, regardless of mistakes she's made along the way. That makes an idea percolating at Martha Stewart Living Omnimedia -- a magazine targeting baby-boomer women -- all the more striking, since that isn't where publishers usually see great advertising potential.

In fact, targeting older readers used to mean a fast track to a shut-down. Remember New Choices from the Reader's Digest Association? What about Longevity, Lifewise, Renaissance and Second Wind? Lear's? Mirabella?

Now, however, Meredith's More magazine has found newsstand and ad success where others have foundered. Marketers no less important than Unilever are aiming squarely at older demographics. And Ann Taylor last week told analysts it's working on a new concept for fall 2008 targeted at "modern boomers," which the retailer's President-CEO Kay Krill called a segment "significantly underserved and represents a huge opportunity."

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6. Advertising Age
ABC Enlists Mag Editors to Help Promote Fall Lineup
By Brian Steinberg
8/28/07
http://adage.com/mediaworks/article?article_id=120113

ABC viewers will get cultural criticism mixed with previews of the Walt Disney network's new fall lineup, just the latest twist in broadcast outlets' increased emphasis on launching new programs in nontraditional ways.

The network, whose hit shows include "Grey's Anatomy," "Desperate Housewives" and "Lost," has made three different half-hour specials available to affiliates that offer looks at new fall programming and also feature the editors from Entertainment Weekly, TV Guide and People. The editorial staffers offer insight or comments on the programs being presented..

One of the previews surveys the network's Wednesday-night lineup, which includes "Pushing Daisies," one of the most highly anticipated programs of the new season; "Private Practice," a spin-off of the popular "Grey's Anatomy"; and "Dirty Sexy Money." Writers and editors from EW will discuss the shows. Another is focused on the network's Thursday-night lineup, and features editors from People looking at "Ugly Betty," "Grey's Anatomy" and the all-new "Big Shots," as well as a "sneak peek" at "Women's Murder Club." The third show spotlights TV Guide staffers examining ABC's fall comedies, such as "Samantha Who?," "Carpoolers" and "Cavemen."

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7. Folio
Billboard, AdAge, I.D. Buck Flat Circ Trend For Biz Mags
By Dylan Stableford
8/29/07
http://www.foliomag.com/viewmedia.asp?prmMID=7988&prmID=1

The latest circulation numbers for b-to-b publications are out, and a handful of the biggest trade magazines, including Billboard, increased their circulation during the first half of 2007. The majority, though, were flat – a 0.22 percent increase overall – when compared to the first half of 2006, according to the Audit Bureau of Circulations.

VNU’s Billboard increased its average paid circulation by 11 percent to 22,302. AdAge – at 58,983 average paid and non-paid copies -- was up 4.7 percent through June. I.D. – the design magazine – was up 21 percent to 29,168 average paid copies. HOW – another design magazine, was up 9.6 percent to 40,057. (Print, Step Inside Design and Creativity – the other magazines in the graphic design category, – were either flat or slightly down in average circulation, according to ABC figures.)

Oil & Gas Journal, at 99,723, added nearly 20,000 to its circulation, a 24.8 percent increase. Something called Traffic World increased its circulation by 1,400 to 7,064 – a 35 percent jump. Forestry Source’s circulation was cut by 16 percent (2,000-plus copies) to 11,373. In the TV trade category, Television Week, like the ratings of the sitcoms it covers, dipped 16.7 percent to 30,205 – a loss of almost 6,000 to its weekly circulation. Broadcasting & Cable, at 23,006, was essentially flat.

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Whisper Jobs
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Ed hears ...

Jobs

...that the Family Groove, an online parenting magazine targeted at young, hip, cosmopolitan moms seeks freelancers to write fashion, beauty, parenting, lifestyle, gifts, home, fitness and health features. The position is unpaid, but it's a great opportunity to see your byline, make contact with industry representatives and build a portfolio of clips that span the women's lifestyle writing spectrum. Please e-mail your experience, subject interests and clips (no need to include pitches - we've got the assignments for you!) to chelsea@thefamilygroove.com. (OK to mention Ed)

Internships

Internship of the month

...that CosmoGIRL! magazine is on the prowl for a FALL EDITORIAL intern who can work on MON., TUES., and THURS. to assist the founder and president of Ed2010, Chandra Czape Turner, and the editorial assistant. Our likes: savvy research skills, a positive, can-do-anything attitude, strong writing and editing skills, organizational prowess, creative flair, attention to detail, a knack for independent problem solving and an obsession with magazines and teen girls. Our dislikes: see likes and note the opposites. Responsibilities will include working closely with the executive editor (Chandra) and the editorial assistant, writing a weekly blog on our website, researching for articles, attending weekly meetings, and finding quotes for stories. This internship is unpaid and you MUST be able to receive college credit. Please send your resume and cover letter to editorial assistant Jessica Strul at CosmoGIRLInternship@gmail.com. Please don?t apply if you can?t work Mon., Tues., and Thurs. every week. And, by all means, mention Ed.

...that Quick & Simple?s fashion department is looking for organized and energetic interns to start ASAP. Interns will have the opportunity to assist at photo shoots, make merchandise requests, research new clothing lines to be featured in the magazine and make calls to vendors for credit information. Other responsibilities include organizing the fashion closet, calling in and returning merchandise for shoots and maintaining the fashion clip book. All candidates MUST be able to receive school credit and should be available to work 2-3 days a week. We?d love you to start immediately! Please send resume, cover letter and availability to Meredith Gray at mgray@hearst.com. (OK to mention Ed)

...that Quick & Simple is still looking for an enthusiastic, creative and dedicated intern for our Contests department to start ASAP. Duties include research for the department, brainstorming ideas for promotions and contests, seeking out prize sponsors and liaisoning with PR contacts, judging contest entries, interviewing winners, sending out prizes and some administrative duties. There may be opportunity for small write-ups as well, and you'll have a chance to attend some fun media events! Interested candidates must be able to receive school credit. Please send a cover letter and resume to mbristol@hearst.com. (OK to mention Ed)

...that the Cosmo photo department is searching for sharp, go-getting interns for the fall 2007 semester. Students must be able to work 3 days a week and receive school credit to be considered. It is an unpaid internship and a great opportunity to experience one of the busiest, most successful magazines in the industry. Please send cover letter and one-page resume to Micah Rubin, Photo Production Associate, mrubin@hearst.com, or mail to: Micah Rubin, Cosmopolitan Magazine. 300 West 57th Street, 38th Floor, New York, NY 10019. (OK to mention Ed)

...that Quick and Simple is looking for a fall beauty editorial intern to start immediately. Responsibilities include: calling in beauty products, organizing the beauty closet and tracking credits. There will also be several opportunities to write and attend beauty industry events. You MUST be able to receive college credit for this internship. Please email a short cover letter and your resume to ajacksoncannady@hearst.com. (OK to mention Ed)

...that Plenty magazine is currently seeking editorial and design interns for the fall. You?ll have to handle multiple responsibilities, but you won?t be fetching coffee. Interns work closely with editorial staff and the art department. Editorial duties include, but are not limited to research, fact checking, conducting interviews, writing stories, office management and filing. Self-starters will come away with print and web clips. Knowledge of interviewing skills, ability to meet deadlines and reliability required. Plenty, a leading magazine for eco living, offers a fun, irreverent look at today's environmental news and issues. An interest in the environment is a must. Email a cover letter, resume, and up to three clips to internship@plentymag.com. (OK to mention Ed)

...that Martha Stewart Living Omnimedia is looking for a intern to work in the editorial photo department starting as soon as possible. The department helps publish five magazines (Martha Stewart Living, Martha Stewart Weddings, Everyday Food, Blueprint and Body & Soul) in addition to several books and special publications. The internship would be unpaid and for credit only. The Intern would help the department assistant with daily tasks and assist the various photo editors with projects as needed. Please send your resume and cover letter to jmager@marthastewart.com. (OK to mention Ed)

...that SPIN magazine is accepting applications for a fall internship position in the photo department. While the position is unpaid, the internship provides an excellent opportunity to experience working within a photo department at a nationally distributed music magazine. Interns are an integral part of the team and therefore have many responsibilities including photo research and communicating with publicists/photographers. Interns are also invited to select photo shoots. Candidates should be entering their junior or senior year of college and must be attending school in the New York City area. Proficiency with Mac OS and Photoshop as well as an avid interest in music and popular culture are required. Please send a cover letter, resume and link to work (if available) to Jennifer at jedmondson@spin.com. (OK to mention Ed)

...that The fashion department at MARIE CLAIRE seeks detailed-oriented, highly-motivated, EXTREMELY organized FALL interns that can start AS SOON AS POSSIBLE. Candidates must be able to commit THREE to FIVE full days a week. Interns will based in the fashion closet but will be able to work with the entire fashion and accessories team. Responsibilities include, but are not limited to: checking in and returning samples, creating story boards, organizing fashion closet, setting up for run- thrus, and will also have the chance to assist at photo shoots. Although it may get intense and rigorous at times, the opportunity and experience will be amazing. MUST RECEIVE COLLEGE CREDIT! Please send a resume and a cover letter stating your availability and potential start date to Lisa Tam at MarieClaireIntern@gmail.com. (ABSOLUTELY NO PHONE CALLS PLEASE) (OK to mention Ed)

...that ANOKHI (the Hindi word for "unique"), North America's leading fusion, fashion and lifestyle magazine for South Asian women based in Toronto, Canada, is looking for an unpaid, part-time editorial intern. Internships can be counted towards school credit. For detailed job postings, please contact researcher@anokhimagazine.com. Indicate "Anokhi Internship" in subject line. (OK to mention Ed)

...that Good Housekeeping is still looking for an intrepid intern to assist in the home department for the fall. Ideally you have a huge passion for decorating and a love of all things home-related. You?ll be assisting the home editor and decorating assistant doing everything from returning samples, running errands and to all sorts of general assisting. We're looking for someone who is organized and detail-oriented. Magazine experience is a plus, but not required? however school credit is! If you?re interested (and you should be!) email your resume and a short cover letter to Kim Moreau, kmoreau@hearst.com. (OK to mention Ed)

...that OUT magazine is looking for an intern in the art and design department. Must know photoshop, indesign, be familiar with typography and have a keen interest to learn. Contact Nick Vogelson, Design Editor: nick.vogelson@planetoutinc.com. (OK to mention Ed)

...that the Las Vegas Review-Journal is looking for a fashion intern to help out with photo shoots, pull clothes, collect credits and handle returns. This is a great opportunity for someone interested in learning more about fashion while gaining practical experience that can help you land your first job. We publish a weekly fashion section that comes out on Fridays. This person must be available on Thursdays and Fridays, must be living in Las Vegas and must have access to a car. A vibrant personality, go-getter attitude, astute attention to details and organization go a long way in this position. Send a cover letter and resume to Susan Stapleton, fashion editor, at sstapleton@reviewjournal.com. While this is an unpaid position, we will help you get college credit. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/eocboard.html
Ed2010 @ http://www.ed2010.com/boards.html

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