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September21, 2007 - EdSchool is in session! >> |
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******* Paar-taay! Alpha Media Inc. is the new owner of Maxim and Blender, so naturally when it was looking to launch a new venture it went right to its beer-and-babes sweet spot and came up with an event production company, called Alpha Productions. The venture quietly began operations a couple of weeks ago, with Doug Turner, previously associate publisher of the now-defunct Stuff, to head it up. For now, its six staff members (four former Dennis Publishing employees, two new hires) are taking on the previously planned added-value events that partner with advertisers. (The Stuff Style Awards were hastily rebranded to the Maxim Style Awards. "It got upgraded," said Turner. This, from someone who was selling Stuff just a couple of months ago? "I can say it now.") "We understand young men's lifestyles and needs and desires," said Turner. And while Maxim and Blender's names will continue to be slapped on invites for advertisers, the hope is the production company will become a stand-alone proposition. "We would like a brand identity all our own," Turner said. The Seventies Were It There were better-known names at the GQ 50th anniversary party Tuesday -- Kanye West, Jay-Z and Beyonce, Diddy -- but a cluster of men known more for their faces and physiques could lay claim to greater influence, at least in the magazine. They were the models who appeared in the magazine in the Seventies and Eighties, mostly in early photos by Bruce Weber that have had a lasting aesthetic impact. As detailed in a story in the October GQ by David Kamp, models like Jeff Aquilon and Michael Ives were discovered by the magazine and emerged as gay icons. And Renauld White, also in attendance, was one of the first black models to appear on the cover. (Sammy Davis Jr. was the first black man, in 1967, and the magazine continues to have a significant African American readership. "I sometimes hear people say it like it's a secret," said editor in chief Jim Nelson. "Art Cooper knew that, I know that, and we celebrate it." Indeed, the party's biggest names were African-American musician-moguls and athletes.) MORE ONLINE
2. Folio
Consumer magazines posted a one percent increase in the share of the media advertising revenue pie during the first half of 2007 when compared to the same period in 2006, according to the Magazine Publishers of America, citing TNS Media Intelligence figures. Overall, magazines posted a revenue share of 17.7 percent in the first half of the year. Television, at 44.9 percent, had the largest share. Newspapers, not surprisingly, slipped 1.1 percent – the biggest decline of any sector – and fell to third (17.6 percent) behind magazines overall. “These numbers demonstrate the vitality of the magazine medium,” MPA president Nina Link said in statement. “For two quarters in a row, magazine ad revenue share has increased on a relatively flat page count as the overall ad market declined. Advertisers continue to recognize that consumers connect powerfully with both the editorial and advertising in our medium. Magazine readers value the advertising; they don’t try to avoid it.” MORE ONLINE
3. Advertising Age
The editorial turnstile at celebrity-obsessed Life & Style Weekly spun again yesterday when Bauer Publishing named Richard Spencer, who is already editor in chief of the company's In Touch Weekly, to the additional post of editor in chief at Life & Style Weekly. At Life & Style, Mr. Spencer succeeds Mark Pasetsky, who is going back to the consulting firm Mark Allen & Co. after less than a year in the post. Mr. Pasetsky was named editor in chief at Life & Style just last November, succeeding Debra Birnbaum less than a year after she was named to the post. "Richard's leadership at In Touch Weekly has led to overwhelming success of the magazine," Hubert Boehle, CEO of Bauer Publishing, said in a statement. "His masterful direction and management will continue to grow both In Touch and Life & Style. Our success in the world of celebrity culture will only get stronger under his continued direction." MORE ONLINE
4. Mediaweek
Encapsulating five decades on one cover is no easy feat. So for its October issue commemorating its 50th year, GQ is running 10 individual covers, featuring such male legends as Robert Redford and Jack Nicholson. The latter “was a kind of icon who represented a swagger of personality, and was so important to how men became who they are,” explained editor Jim Nelson. GQ might be showing a little swagger of its own these days. Laddie magazines may be pass?, but on the eve of GQ’s 50th anniversary, ad pages at the Cond? Nast title rose 5.72 percent to 1,440 year to date through October, driven by fashion and luxury goods. Multiplatform ads in the anniversary issue, which feature some design tweaks, include Maker’s Mark, whose deal included six print pages, an online component and four events for bourbon lovers. The title also scored new advertisers in October including Lucky Jeans and Seiko watches. Peter King Hunsinger, vp, publisher, expects to finish the year up 5 percent in pages. “If you can be modern and smart, it’s what people want,” Hunsinger said of GQ’s appeal. “There’s a return to a little more sophistication. All the rap stars are wearing suits now.” GQ is holding its own at a time when mature men’s books have turned in a mixed performance this year, surpassed in ad page gains by younger titles like Cond? Nast’s Men’s Vogue and Rodale’s BestLife, which also target affluent men. Overall, men’s lifestyle category ad pages rose 9.4 percent this year through October, per the Mediaweek Monitor. MORE ONLINE
5. New York Times
I scream, you scream, we all scream for ice cream ... from Gourmet magazine? In another example of how giant marketers are accelerating the reallocation of advertising dollars to nontraditional methods of reaching consumers, the division of Nestl? that sells H?agen-Dazs ice cream is sponsoring an elaborate campaign centered on a contest to find an exotic flavor to sell under the H?agen-Dazs brand name. The campaign, called Scoop: The H?agen-Dazs Flavor Search, includes a section of the H?agen-Dazs Web site (haagen-dazs.com/scoop); user-generated content, in the forms of video clips, photographs and letters from consumers proposing ideas for flavors; promotional events at places like cooking schools; sample giveaways; short videos, known as Webisodes; and appearances by Sara Moulton, the executive chef at Gourmet. Gourmet, part of the Cond? Nast Publications division of Advance Publications, is co-sponsoring the contest with the Dreyer’s Grand Ice Cream Holdings unit of Nestl?. The contest is scheduled to end tomorrow with an announcement on “Good Morning America” on ABC, featuring Ms. Moulton, of the winning entry chosen from among three finalist flavors.
5. Fishbowl NY
What is it about consumer magazines that make them immune to the slings and arrows of this outrageous ad downturn? Luxury magazines have thus far been immune to the ad recession. Obviously advertisers want to reach their wealthy readerships. Back in 1994 Folio observed that the growth pattern in consumer magazines remained steady despite industry trends. From the Magazine Publishers of America newsletter. ''The latest advertising revenue data from TNS Media Intelligence shows that consumer magazines beat out all other non-digital media categories, including television, newspapers, radio and outdoor, in increasing ad share during the first half of the year. Magazines are second only to the U.S. Internet, which does not include Search, in gaining ad share during that time period.'' Price Waterhouse Cooper's Global Entertainment and Media Outlook 2004-2008 Report forecasts that consumer magazines will average an annual growth rate of 3 percent, to $26.5 billion in 2008.
************ Jobs ...that a full-time administrative assistant is needed to work with executive director and assistant director of national professional organization for magazine editors. Duties include administrative responsibilities to support the executive director (phones, correspondence, travel arrangements, scheduling) and assisting in the coordination of the society's programs and activities including seminars, luncheons, awards and internship programs. NOTES: US Residents Only. Major Medical, Dental + 401K Plan. Applicant should have excellent communication skills, be professional, detail oriented, organized, have the ability to work independently, and be comfortable interacting with members. Strong computer skills (Microsoft Word, Excel) are required. Some work experience is preferred. The American Society of Magazine Editors (ASME) is the professional organization for editors of print and online magazines, which are edited, published and sold in the U.S. Among other things, ASME provides an opportunity for magazine editors to network with their peers. Contact asme@magazine.org with your resume and cover letter. *This is an official Ed2010 posting* ...that PRISM Media Group, one of the Southwest?s fastest-growing custom publishers, has an immediate opening for a senior editor. The successful candidate for this position is a seasoned journalist with at least four years of experience in publishing, preferably in a magazine environment. Responsibilities will include developing, assigning, editing and approving content and layouts; working with freelancers; managing publications? Web sites; and developing collateral for sales/marketing. Visit http://www.prismb2bmedia.com to learn more about PRISM Media Group. Send inquiries/resumes/clips to mmedina@prismb2bmedia.com. (OK to mention Ed) ...that there's an open associate editor position at Country Home magazine in Des Moines, Iowa. Ed's tipster says they should be posting the job soon at www.meredith.com, but until then, send resume and cover letter to Sandy Soria, Executive Editor. A plus if you're interested in antiquing and collecting. Best not to mention Ed. ...that Elle Decor is looking for an editorial assistant to assist the design and decoration editor in calling in merchandise, compiling and checking caption information, compiling and writing the Resources pages for the magazine, and general administrative duties. The candidate we are seeking should have some editorial experience at a consumer magazine and a keen interest in home furnishings and design. Must be focused, organized, and extremely detail-oriented with the proven ability to meet deadlines and juggle several projects at once. College grad preferred. Please e-mail r?sum? with salary requirements to careers1@hfmus.com. (OK to mention Ed) Internships ...that Quick & Simple, Hearst's new weekly lifestyle magazine based in Manhattan, is seeking enthusiastic, responsible, dedicated interns to join our photo department this fall. This is a great opportunity to work closely on photo shoot production, photo research and see the ins and outs of a fast-paced weekly publication. All candidates must be eligible to receive school credit and should be able to work 2-3 days a week. Please send resume, cover letter, and availability to: qnsphoto@gmail.com. ...that the Good Housekeeping Research Institute is seeking an intern to work in the Health, Beauty, and Environmental Science lab. We are looking for someone interested in Journalism and/or Chemistry. HOURS: Approximately 20 hours per week (Flexible). LENGTH OF INTERNSHIP: 10/1/07 ? Mid December (Flexible). BENEFIT: College credit (internship is unpaid). DEADLINE: 9/28/07. RESPONSIBILITIES: Assist department staff in developing consumer stories based on new technologies, product/service innovations, industry trends and significant events. Assist project team members with market research, including product procurement, company networking, retail surveying, and service/product evaluation. Assist Department staff with project management responsibilities, including product testing, tester recruitment, scheduling, equipment operation, sample and preparation. CONTACT: Meghan Townley (212-649-2392 or mtownley@hearst.com), 300 W 57th St New York, NY 10019. ...that a monthly food, travel, and lifestyle magazine seeks a photo department intern to join a fun, professional atmosphere. Assist the photo editor and photo assistant with photo research, traffic portfolios, and film, download and organize digital photography, prepare props for photo shoots, assist at photo shoots, and help with overall photo department needs. We're looking for someone who is organized and detail-oriented, loves photography, and is proficient on a Mac. Please send resume and cover letter, with hours of availability, to: edwrrphoto@gmail.com. (OK to mention Ed) ...that NYLON magazine is currently seeking a highly motivated administration intern. The internship will allow the student to learn the ins and out of how a fashion magazine operates and gain exposure to all departments. Email a cover letter and resume to Intern@nylonmag.com. (OK to mention Ed) ...that Zenbu Media, a multi-title publishing company in Manhattan, urgently seeks fall interns in the editorial department for two of our titles, Relix Magazine (http://www.relix.com) and Metal Edge (http://metaledgemag.com). If you've got the time, we can give you the experience. Please email the group editor, Aeve Baldwin at abaldwin AT zenbumedia.com and indicate which title and department you're interested in. (OK to mention Ed) ...that Mahogany Magazine, a hip new online publication for every savvy woman of color, is seeking a highly creative art intern to start immediately. Must be an original thinker who has the ability to multi-task and meet deadlines. Should have a degree in Graphic Design or working towards one. Prior experience working with magazines a plus. Must be computer savvy and proficient with programs such as Adobe Photo Shop, Quark Express, Page Maker, Macro Media, Fireworks, Dream Weaver, and Adobe Illustrator. Unpaid, but you will have the opportunity to build your portfolio, have your name in the masthead, and obtain great experience/contacts. Please include two samples or a link to your porfolio along with your cover letter and resume to: kim@mahogany-mag.com. (OK to mention Ed)
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com. Ed has message boards, yo. How to unsubscribe from this newsletter: How to subscribe: |
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September21, 2007 - EdSchool is in session! >> |
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