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News
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1. Advertising Age
Time Inc. Gives In to Issue-Specific Guarantees
By Nat Ives
September 21, 2007
http://adage.com/mediaworks/article?article_id=120608

Publishing giant Time Inc., breaking with long-held conventions of the magazine industry, has agreed to report circulation sales figures in nearly real time and give advertisers circulation guarantees for each issue in which they buy an ad.

It's a sign of the power that marketers have accrued during the rise of digital media; there are simply too many options beyond traditional advertising for media owners to set the agenda any more.

The industry has traditionally only provided circulation data to its advertisers twice a year and guaranteed a level of circulation averaged across multiple issues. That standard has looked increasingly brittle as digital media delivered new options for advertisers as well as almost instantaneous results. But Time Inc.'s defection from the norm seems likely to effectively end the practice of a rate base based on a six-month average.

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2. New York Post
Westward Ho!
By Keith J. Kelly
September 21, 2007
http://www.nypost.com/seven/09212007/business/bhutto_book_deal.htm

Portfolio Editor-in-Chief Joanne Lipman yesterday morning had breakfast with Cond? Nast Chairman S.I. Newhouse Jr. and by mid-afternoon there was a new managing editor at Portfolio - plucked from The New Yorker.

The new man on the scene is Jacob Lewis, a 14-year veteran of The New Yorker, who will become Portfolio's managing editor.

Meanwhile, Blaise Zerega has worked out a deal to go to San Francisco for Portfolio and become a new deputy editor - at least on paper - filling a masthead spot that has been vacant since August, when Lipman fired Jim Impoco.

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3. WWD
Roll of the Dice
By Amy Wicks
September 21, 2007
http://www.wwd.com/memopad/article/119027

Like every other conventional publisher, Hearst is gambling on the Web. But unlike most, it's also on one serious shopping spree. It's only September, but Chuck Cordray, vice president, general manager of Hearst Magazines Digital Media, said it has already "accomplished much of what we wanted to do" in the digital space this year. Hearst Magazines' recent acquisition of RealAge.com brings a slew of activities to a close, including the February launch of nine mobile sites for titles such as Harper's Bazaar, Cosmogirl, Cosmopolitan, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Redbook and Seventeen. In addition, 14 magazine Web sites have launched, as well as Mypromshopper.com, Mybacktoschoolshopper.com, MisQuinceMag.com and TheDailyGreen.com, which will go from beta to full-scale site in November.

But Hearst isn't all about in-house development: the company has also acquired Ecrush.com and shopping site Kaboodle was jointly purchased by Hearst Magazines Digital Media and Hearst Interactive Media. Ugo Networks, an online entertainment company, was bought solely by Interactive Media.

So what does Cordray expect next? In 2008, the plan is to spend more time growing the existing properties and integrating the marketing components. And that's no easy task. The majority of digital agencies tend to buy by demographic, instead of by brand, so Hearst has to figure out a way to package its magazines with its acquired Web properties, such as Kaboodle, without disrupting the current ad-dollar flow to either.

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Whisper Jobs
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Ed hears ...

Jobs

...that Webby Award-winning ChannelOne.com seeks a youth-market-savvy news writer to join our fun, dedicated Los Angeles-based team. We are the Web home of Channel One News, a daily 12-minute newscast viewed by 7 million teens in high schools and junior highs. Requirements: * Bachelors degree in Journalism, Communications or related field * Minimum of one year of Web experience and experience reporting news editorial, and strong grasp of current events and national and international news * Experience with basic HTML and producing Web content * Excellent verbal and written communication skills. For full job description, see official posting at http://tinyurl.com/2yzogy.

...that Reader's Digest is looking for an online editor. Generate, develop, write, edit, manage and produce original features and magazine content. Work with ad/sales, marketing, business development, audience development, and other teams to best integrate and optimize projects as needed. Create and produce new interactive features and projects. Qualifications: BA/BS (or equivalent) with 3-5 years experience in online publishing. Experience writing for publication on the web and/or in print. Demonstrated interest in food, cooking and lifestyle publishing. Sharp editorial eye and solid proofreading skills; excellent attention to detail. Excellent written and oral communication skills. Experience with web-based content management systems. Basic HTML and Photoshop experience needed. To apply to this opportunity, please visit our career website: www.rd.com/careers and reference job posting number 3317BR. (OK to mention Ed)

Internships

...that Gen Art, the leading organization dedicated to promoting emerging artists, is seeking a web-savvy intern to help us manage our rapidly growing online presence. You?ll be our Foreman of Facebook, our Maestro of MySpace, responsible for keeping our online communities happy, engaged, and, most importantly, growing! No experience required, but successful candidates will be active users of at least one major social network (Facebook, MySpace, etc) who understand the dynamics of online communities. Gen Art offers a smart, fun work environment and access for you and a guest to all our fabulous events! Responsibilities: Maintain Gen Art presence on Facebook, MySpace, Going, iMeem, and other social networks to keep content fresh, field friend requests and respond to other inquiries Grow Gen Art community base on social networks. Discover new ways to make our social networks interact with one another Drive traffic to Gen Art websites from social networks. Actively post on our behalf to other peoples? profiles. Seek out like-minded blogs and engage their community with insightful comments. Post Gen Art events on community calendars like Upcoming.org, Eventful, Google Calendar, etc. Keep our Flickr photo gallery up-to-date. Post Gen Art videos to YouTube, Revver, Veoh, etc. Desired Skills: Outstanding communication skills. Comfortable using online interfaces to write, post photos & videos, send messages, etc. Self-starter who can work efficiently with minimal supervision. Passion for independent film/fashion/art/music scene. Please send your resume and brief answers to the following questions in the body of an email (NO ATTACHMENTS PLEASE!) to editor@genartpulse.com: What websites/blogs do you read on a daily basis? What email newsletters do you subscribe to? What is your favorite website (besides Facebook, MySpace, etc)? Where can we find you online? Please provide links to any social network profiles you maintain, your blog, your Flickr photostream, etc.

...that Gen Art Pulse (www.genartpulse.com), a free, biweekly newsletter filled with information about the best of what?s next in fashion, film, music, and the visual arts is looking for an editorial intern for the fall semester. You will have the chance to write bylined stories, attend movie screenings, concerts, gallery openings and fashion events as a representative of Gen Art, and work with our online marketing manager to help promote the new regional editions of Pulse. You will need to be able to come into our offices (located on 6th Ave. & 25th St.) at least one day per week, but there is the option to do the majority of work from home. To apply, please send a short writing sample (around 100 words) on something you think we should cover on Pulse to cstanley@genart.org and include the best way to contact you. (OK to mention Ed)

...that Interiors magazine, a newly launched home design glossy, is now accepting applications for its fall 2007 editorial internship semester, which runs from early October through mid-December. The publication focuses on interior design, travel, fashion, and the arts. Duties primarily include fact-checking, proofing, research, party coverage, editing calendar listings, and occasional short writing assignments. Front-of-book story pitches are encouraged. Interns, in short, will be spending their time almost exclusively interacting with editorial copy so there will be almost no menial work (copying, faxing, and getting coffee). Applicants must commit to coming in 2 days a week (either Mon, Wed, or Fri) from 9:30 am to 6 pm. Please send a cover letter and resume to Wendy (editla1@modernluxury.com). The publication is located along Wilshire near La Brea. (OK to mention Ed)

...that INK Publishing (www.ink-publishing.com) in NYC is looking for a dedicated and motivated intern for the fall in the editorial department. This person must be able to receive school credit and work 2-3 days a week. Must be hard-working and able to keep up in a fast-paced environment. The job will include copy editing, work around the office and the opportunity to be published in one of three inflight magazines. Please send a resume and short cover letter to alexandra@ink-publishing.com and include "editorial intern" as subject. (OK to mention Ed)

...that Midwest Home magazine is looking for part-time intern to help factcheck, write, and complete other various office tasks as needed. Full-color, glossy, interior design magazine in beautiful Minneapolis. This is a PAID internship. Send resume and clips to Colby Johnson, Midwest Home managing editor, 730 2nd Ave. S., Suite 600, Minneapolis, MN, 55402. (OK to mention Ed)

...that The Daily Green.com a Hearst Digital Media website is looking for an intern for the fall semester. The ideal candidate is web and eco-savvy and available 2-3 days a week. Responsibilities include inputting content, pitching story ideas, interfacing with bloggers and helping the editors with the day-to-day responsibilities at this fast-passed daily website. College credit Only. Please email resume and cover letter to: GDawson@hearst.com. (OK to mention Ed)

...that Intermezzo, an internationally published fine living, food and wine, and travel magazine is looking for a Web Design intern and a Videography intern. The position will be a part-time, around 5 hours a week, UNPAID internship that is elidgible for credit, though not required. Ideally, candidate would be in the Boston area and have previous web or video experience. Contact intermezzointern@yahoo.com. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com.

Ed has message boards, yo.
Ed on Campus @ www.ed2010.com/boards/section/ed-campus
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