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| << September29, 2007 - EdNews: the Friday edition :) |
October02, 2007 - Ed Happy Hour in LA tonight! >> |
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******* BTW, Ed doesn't endorse the advertisement you see above. It's just what happens when you use a free e-newsletter service.
******* The rich will always be a good bet in publishing. First, they have the money, at least most of it. Second, they have the time, which is the by far the biggest luxury of our age. So until the rich hire other people to read for them, a magazine is a good way to get their attention. Particularly now, it turns out. Last week, a new Trump Magazine was announced by Ocean Drive Media Group. The week before, The Wall Street Journal announced Pursuits, a magazine supplement, which will compete with the baldly named How to Spend It from The Financial Times and the cryptically named T magazines from The New York Times. MORE ONLINE
2. Reuters
TV Guide is trying to muscle in on YouTube's considerable turf. The publication famous for its television-centric editorial and show listings will launch at TVGuide.com (http://TVGuide.com) on Tuesday its Online Video Guide, a search service that will attempt to filter out the junk and leave users with the best of Internet video that is related to television. Searching for video content of "24" or "The Office," for example, at Google, Yahoo or any other search engine leads to a painful array of too many choices, said Paul Greenberg, GM of TV Guide Online. At TVGuide.com, though, a search of "24" at the new search device will first point users to free episodes available at Fox.com, and then to all the other professionally produced content related to the show. MORE ONLINE
3. Ad Age
It's not easy for magazine publishers to set priorities in this tilting media landscape, where print advertising brings top dollar but web audiences grow fastest. Playboy—a title whose content falls squarely into a category that people will still pay real money for online—is undertaking what some would call a risky strategy: reducing its paid print circulation while at the same time trying to attract an online audience that wants free content. Instead of obsessing over retaining print readers and trying to sell content online, as in the past, Playboy's brand managers will now try to expand its reach wherever that may be. Plenty of publishers have proclaimed similar philosophies, of course, but the tough practical choices involved lend Playboy some extra credibility. As part of its reorientation, Playboy is slashing its paid circulation to 2.6 million from 3 million, a 13% reduction, effective with the January issue. That will compound a cut of nearly 5% just two years earlier. "We have a very strong print product, but there is a revolution that is taking place around us," said Bob Meyers, president of the media group at Playboy Enterprises. "There is a very dramatic change in the way the consumer is consuming media." MORE ONLINE
4. WWD
VERONIQUE'S TALE: Veronique Branquinho is normally not one to stroll down memory lane, but as she celebrates her label's 10th anniversary and readies a retrospective at the Antwerp, Belgium, fashion museum MoMu for March, the Belgian designer has been obliged to reflect on the past. Branquinho launched her label in 1997 and quickly became known for an elegantly somber take on femininity. That's the mood she hopes to infuse in Belgium's A Magazine, which she guest edited for the October issue, joining designer-cum-editor predecessors Martin Margiela, Yohji Yamamoto, Haider Ackermann, Undercover designer Jun Takahashi and Martine Sitbon. CHEAPER THAN A DECORATOR: For around four bucks, a person can buy a copy of a home magazine to pick up a few decorating tips for their apartment. Then again, for $1.6 million to $1.75 million, readers of Hearst Magazines' Country Living, House Beautiful, O at Home or Veranda can skip a few steps ahead and buy an apartment inspired by their favorite magazine. Hearst Home Group, which focuses on increasing home advertising at select Hearst titles, has tapped designers, including Celerie Kemble for House Beautiful and Annie Selke for Country Living, to design apartments that reflect the aesthetic of each magazine at the new building 10 West End Avenue in New York. The new apartments will be featured in the November issues, except for O at Home, where it appears in the fall issue out now. The only caveat is that the O at Home apartment will not be available for purchase with the editor-selected items. Instead, these furnishings will be sold in an online auction, with proceeds benefitting Women In Need. MTV CRIB: There was one VIP who was able to hold court at the $8.5 million Esquire North triplex apartment before it opened its doors Thursday. Jay-Z took over the space on Sept. 23 to film the video for his new song, "American Gangster." The rapper shot scenes in the light-drenched Versace living room, on the apartment's three terraces overlooking Central Park and on the custom glass spiral staircase that leads from the main floor up to the second floor. His girlfriend Beyonc? wasn't part of the video, but did spend quality time napping in the apartment's media room, outfitted by Hugo Boss. Does that add to the asking price? MORE ONLINE
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************ Jobs ...that RelateMag.com, the web site for the growing Relate Magazine, is looking for freelancers to write on a variety of topics from movie reviews to health tips. Interested writers can send his/her resume as well as three writing samples to kh.relate@gmail.com. Please view the site before pitching stories. At this point we are unable to pay our web writers but several of our previous freelancers have written for the magazine—which pays well! (OK to mention Ed) ...that an innovative pop culture magazine seeks a photo/art editor to oversee the photo department: including all photo shoots and all photo budgets. Responsibilities: Produce all photo shoots and research archival imagery. Liaise with photographers and stylists, finding locations and crews, casting. Oversee the magazine's photo expenses/fees and budget, process photo related invoices, actualize photo-related expenditures after close of each issue. The ideal candidate will have 2-3 years photo and research experience as well as a 4-year college degree. Must have a strong interest in pop culture, art and fashion. Good communication, organizational skills and multitasking abilities are essential to this position. Must be able to work in a fast-paced environment, work efficiently under tight deadlines, be an expert negotiator and comfortable working within a fixed budget. Please send resumes to magpublishers@yahoo.com. ...that a new NYC-based website is looking for a panel of expert contributors for New York restaurants and nightlife. If you think you've got what it takes, please email nycsitewriters@gmail.com with a brief bio and resume. There is an initial payment and the project could also lead to regular freelance work. It's a great opportunity to be part of a select panel of local contributors. (OK to mention Ed) Internships ...that ShermansTravel.com, the web's leading source for travel deals and destination advice, is looking for an editorial intern to work closely with the online editor 30 hours/week in our midtown office (some work can be done from home) through the end of the year. We can pay a small monthly stipend. Primary duties include fact-checking, researching, and data entry. Please send resume and a short cover letter (within the body of your email) to jobs@shermanstravel.com. ...that UR Chicago (a monthly arts, entertainment and lifestyle magazine) is looking for a handful of capable editorial interns to start as soon as possible. Responsibilities include fact checking, helping with the weekly events newsletter, posting blogs and online-exclusive stories on the website and—yes!—writing stories in the magazine (read: you will get clips). It's a very casual work environment and we all have a lot of fun together. Really. E-mail cover letter, resume, and three clips to Kim Jeffries at kim@urchicago.com. (OK to mention Ed) ...that RelateMag.com, the online portal for the new teen magazine Relate, is looking for two unpaid interns to work remotely until January. Responsibilities will include writing several well-researched articles per week on a variety of topics, and potentially writing an article or two for the print side. In the beginning articles will be assigned but as the time goes by you will be able to pitch your own stories. The internship could be extended beyond January 1—but no promises. Interested parties can send a cover letter (explaining why you should be a Relate intern), resume and three writing samples to kh.relate@gmail.com. Please view the site before applying. (OK to mention Ed)
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com. Ed has message boards, yo. How to unsubscribe from this newsletter: How to subscribe: |
| << September29, 2007 - EdNews: the Friday edition :) |
October02, 2007 - Ed Happy Hour in LA tonight! >> |
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