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MEOW!
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Happy weekend, Edsters!

BTW, Ed doesn't endorse the non-Ed ad you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.

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Have a SPOOKtacular Ed Night!
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Come celebrate Halloween (costumes not required) with Ed and your fellow Edsters! He'll be at Cub Room (On Sullivan and the corner of Prince) throwing back $6-domestic beers the night before Halloween, AKA Mischief Night, from 7-9. There will be plenty of candy and, of course, plenty of mischief! Hope to see you at the witching hour.

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Ed Portland Meeting
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The long-awaited Ed2010 meeting is overdue! This meeting will be a chance to get together and share job ideas, local industry news and anything else you think would help to spin us all into our dream jobs! The meeting will be held Sunday, November 11th at 2:00 p.m., at the Laurelwood Public House & Brewery (5115 NE Sandy Blvd, Portland, OR 97213) The pub is kid-friendly, so feel free to bring your family. Questions? Email portland@ed2010.com.

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Louisville Ed Happy Hour
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Our next happy hour will be on Wed., Oct. 17 from 5:30 p.m to 7:30 at O'Shea's 956 Baxter Ave., Louisville, KY 40204,(502)589-7373, www.osheaslouisville.com. Questions? Email louisville@ed2010.com.

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News
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1. WWD
Back Again—Twice
By Irin Carmon
Oct. 19, 2007
http://wwd.com/memopad/article/119700

Reports of Vogue Living's death may have been exaggerated — or at least premature. The Vogue shelter spin-off, downgraded last year to a "13th issue," appears this week for the second time, and several sources at Cond? Nast said the company was strongly leaning toward bumping up the title to two issues next year. The increased frequency would come even though this year's issue has 88.4 ad pages, down 34 percent from last year's 134. Ad pages across all of Cond? Nast's existing shelter titles are either flat or down through September, and upheavals in the housing market are hardly good news for the category. (Hearst's House Beautiful may be up 8.4 percent, but it's still significantly smaller than both Architectural Digest and House & Garden.

Hachette's Elle Decor, with a renewed fashion push, is probably a greater threat, up 15.2 percent year to date, with 811 pages.) But, although reception to the premiere issue last year was cool, Vogue Living has not appeared to involve significant investment thus far, drawing from existing staff resources. As for the other tentacles of the Vogue empire, Men's Vogue, now at 10 times a year, was up 73 percent in ad pages, though Teen Vogue faltered a bit with a decrease of 4.9, both figures year to date through September. A spokeswoman for Cond? Nast, which also owns WWD, said the company was not yet ready to discuss 2008 plans for Vogue Living.

2. WWD
Back to Base
By Irin Carmon
October 19, 2007
http://wwd.com/memopad/article/119700

That didn't last long. Mark Healy's yearlong stint as editor in chief of Penthouse — during which he attempted to bring the title more upscale and attracted name-brand photographers like Terry Richardson — ended late Thursday.

He resigned and will return to GQ, where he was formerly articles editor, to be editorial projects director, both assigning and editing pieces as well as working on long-term projects and the Web. Healy told WWD that he hadn't seen eye to eye with the management of Penthouse Media Group, which is backed by a private-equity firm in Florida. "They may be good businessmen, but they had short-term goals for a long-term business," he said. "They're not committed to, or all that interested in, making a good magazine." He added that the owners wanted to take a more sexually explicit direction than he did (it is Penthouse, after all). Healy is expected back at GQ by the end of the month. "I had a good run for a while," he said, "but it was clear I was working very hard in a vacuum."

3. Folio
Time Inc., SI Enter Into ‘Brand Partnership’ with Dan Patrick
By Dylan Stableford
October 18, 2007
http://www.foliomag.com/viewmedia.asp?prmMID=8166

In the ongoing battle between ESPN and Sports Illustrated over talent, score one for SI.

Time Inc. today announced that Dan Patrick—the longtime Sportscenter anchor, ESPN Radio host and ESPN The Magazine columnist who left ESPN this summer—will join Sports Illustrated in January as a senior writer. As part of what purports to be a highly synergistic partnership, Time Inc. also said that its digital unit will host Patrick’s radio show on his Web site, www.danpatrick.com.

“As soon as we got a whiff that Dan was thinking about leaving ESPN, we got very, very interested,'' SI group editor Terry McDonell said during a conference call Thursday.

MORE ONLINE

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

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