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News
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1. WWD
Memo Pad: Out of the Web
By Irin Carmon
10/25/07
http://www.wwd.com/memopad/article/119806

The managing editor of Portfolio.com, Chris Jones, revealed his departure to staff on Wednesday, a sign that Portfolio's personnel woes aren't limited to print. Jones, who gave notice to editor in chief Joanne Lipman a month ago, had told friends he was unhappy. Edward Felsenthal, formerly a deputy managing editor of The Wall Street Journal, was brought in to consult, including on the Web site, though Lipman wrote WWD in an e-mail late Wednesday that "Chris made his decision long before Edward arrived, and there's no connection between the two events." Jones also reportedly clashed with Lipman about hiring choices, according to three sources close to the magazine, though he did win battles on hiring former Daily News gossip columnist Lloyd Grove and former Radar and WWD reporter Jeff Bercovici. Lipman denied this.

Relations also were strained with his staff, according to three sources. Jones, who has agreed to stay on through the end of next month as a consultant, did not return calls for comment. Mark Stein, the senior news editor of the Web site, will be interim deputy editor until a replacement is found. A spokeswoman for the magazine said Web traffic has met or exceeded expectations, and provided figures showing a growth of monthly unique visitors from around 300,000 in the spring to just over a million estimated in October.

Still, more changes may be afoot: high-level discussion is said to be under way about divesting Lipman of oversight of the Web site, with a possible new reporting structure to Portfolio.com's general manager, Ari Brandt, on the business side. (Like Jones, Brandt came from Yahoo!, where such reporting structures are in place.) The magazine's spokeswoman denied there was any such plan in the works.

2. Advertising Age
Cond? Nast Commits All Titles to Audit Bureau's Rapid Report
By Nat Ives
10/25/07
http://adage.com/mediaworks/article?article_id=121505

Cond? Nast has decided to commit every one of its titles, from Glamour to Vanity Fair, to the Audit Bureau of Circulations' Rapid Report program, bringing one of the last holdouts into a system intended to update magazines' traditional practice of reporting circulation figures only twice a year. The move follows the decision last month by Time Inc., the country's largest publisher, to join Rapid Report in full.

Cond? didn't have much to say about its decision to sign up its 24 titles for the service, only confirming it before declining to elaborate. But together, the two biggest magazine companies' final acquiescence to the fledgling system, which has been straining for critical mass since summer 2006, means that providing nearly real-time sales figures has become essentially ratified as the new industry standard.

That's a big deal for magazines, which have looked increasingly archaic as the internet seemed to promise instant results and even TV began receiving more precise ratings.

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3. Folio
Bridal, Regional Magazines: 2007’s Hottest
By Dylan Stableford
10/25/07
http://www.foliomag.com/viewmedia.asp?prmMID=8177&prmID=1

How healthy is the magazine industry? In terms of new launches, it depends who’s counting. The number of U.S. and Canadian magazines increased from 14,178 to 15,672—roughly 10 percent—between 2002 and 2007, according to the National Directory of Magazines 2008 released this week. (The numbers appear to be less than those of the Magazine Publishers of America, which count 1,883 new magazines between 2002 and 2006.

Bridal magazines increased 96 percent (from 69 to 135), the fastest growing segment of the magazine market, according to the directory. Regional magazines—the largest number in any category—increased 51 percent (754 to 1138) during the five year period.

“Niche magazines are becoming more targeted. New bridal magazines, for example, are pitched to different areas of the country, ethnic groups, celebrities, and even to men,” says publisher Trish Hagood. “Home” magazines (up 57 percent), “ethnic” (52 percent), “baby” magazines (44 percent) and celebrity titles (40 percent) all showed healthy increases according to the directory.

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4. Mediaweek
Field & Stream's EIC Evans Exits
By Lucia Moses
10/24/07
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003662970

Sid Evans quit as editor in chief of Bonnier Corp.’s Field & Stream to become chief editor of Garden & Gun, a Southern high-end lifestyle magazine. The spot has been vacant since founding editor John Wilson left after the first issue, which published in April.

Evans also was editorial director of Saltwater Sportsman. Prior to his current position, he was editor of Wenner Media’s Men’s Journal. A search for a new editor at Field & Stream is underway.

Owned by Charleston, S.C.-based Evening Post Publishing Company, the 159,000 mostly controlled circulation Garden & Gun is published by former New Yorker and Mirabella publisher Rebecca Darwin. Garden & Gun publishes four issues this year and plans to publish six in 2008.

5. New York Daily News
Why it's not easy to end magazine subscriptions
By Asa Aarons
10/25/07
http://www.nydailynews.com/money/2007/10/25/2007-10-25_why_its_not_easy_to_end_magazine_subscri.html

Magazine subscriptions can be easy to start, but surprisingly difficult to stop. Blame it on a publishing industry practice known as automatic renewal: The publisher simply extends the subscription once the initial order period ends. The subscriber is billed for another year or more of magazines without a specific opportunity to say yes or no.

Dolores Doccola of Staten Island ignored several billing statements from a magazine publisher because she thought they were solicitations to renew her service. Then she started getting letters from a debt collection agency. "When I got bold enough to call, I was told my subscription had been automatically renewed," she explained.

Whether she had adequate opportunity to decline a continuation of her subscription depends on your point of view. The publisher sent renewal notices. But Doccola assumed she had to respond to extend her subscription. She didn't realize doing nothing was the same as saying yes.

6. Advertising Age
Inc. Opens Networking Site for Small-Biz Owners
By Nat Ives
10/24/07
http://adage.com/mediaworks/article.php?article_id=121469

There's a new networking platform on the web today, but don't worry about having to stock a whole new profile with lists of your favorite books or photos from your friend's recent batch party at Lucky Cheng's.

Instead, Inc. magazine's IncBizNet.com is intended to serve as a user-driven directory and forum for describing and connecting small businesses.

"We have to be very practical in figuring out how these individuals will use this for their business, because it's not fun and games," said Ed Sussman, president of Mansueto Digital.

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Whisper Jobs
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Ed hears ...

Jobs

...that College Collective, an online company specializing in information and entertainment content for high school and college age audiences, is currently seeking recent college graduates to fill several full-time assistant editor positions at our office near Union Square. Salary is $29,500 plus benefits. Applicants will join a young, energetic, and passionate team in a creative work environment. Responsibilities include soliciting and managing text, photo, and video content, writing bylined articles, and contributing to daily blogs. Applicants will also conduct research, participate in weekly creative/editorial decisions, and interact with marketing, publicity, and sales. Ideal applicants thrive under pressure, can manage a number of tasks simultaneously and on deadline, and have a creative/entrepreneurial bent. Please reply to apply3@collegecollective.net with ?Assistant Editor? and your name in the subject line of your email, and a resume attached. Brief writing sample welcome. (OK to mention Ed)

...that an EDITORIAL PRODUCTION COORDINATOR is needed at Woman?s Day. Responsible for fine-tuning editorial pages from art and typographic angle. Should be well-organized, detail-oriented, and obsessed with consistency. Must be fluent in InDesign. Photoshop experience helpful. Duties include: Adjust and process pages through editorial approval stages in a timely manner, Ship files to printer, Communicate with vendor, sending/receiving all art. Will work closely with and assist editorial production manager in her responsibilities, including reviewing final proofs and archiving. Must be able to work effectively in a fast-paced (17 issues a year), deadline-oriented department, focusing on details and design. Ideal candidate should have 1-2 years production experience at a consumer magazine or other publishing environment. Editorial/Copy experience a plus. Bachelor?s Degree in English, Journalism, or Graphic Design preferred. E-mail resume with salary requirements to tbernstein@hfmus.com.

...that BuzzSugar needs the ultimate pop culture junkie to write and edit for our pop culture news and entertainment site. If you devour the weekly entertainment magazines, already have your TiVo season passes set for Fall TV, memorize when new albums are dropping and simply can't wait for the latest movie season, we want to talk to you! Previous blogging experience preferred and a background in communications, journalism, online media, or similar field required. To apply send your resume with an email introduction to jobs@sugarpublishing.com. Full-time Bay Area candidates only. All work is on-site in San Francisco. (OK to mention Ed)

Internships

...that Women's Wear Daily (sister publication to W) seeks interns to work in the fashion department for the spring semester (roughly January-May). This is an amazing opportunity to learn how a fashion department runs at one of the industry's most revered publications. Interns will have the chance to network with editors, assist on fashion shoots, learn the ins-and-outs of the fashion closet, etc. This is an ideal experience for someone interested in pursuing fashion design, styling, journalism, or marketing/advertising after graduation. Applicants must be currently enrolled in a college/university and be able to provide a letter from their college/university recognizing the internship program. Course credit is also available. To apply, please send a resume and cover letter to WWDinterns@gmail.com. Applicants will be contacted via email/phone to schedule an interview.

...that SELF is looking for current college students or recent college grads interested in a winter internship. Candidates (you must be able to start immediately) should be hard-working, dedicated, detail-oriented, organized, have a good attitude, and, of course, love beauty and journalism. Tasks include: Organizing the beauty closet, filing press releases, collecting and calling in products, assisting editors with beauty stories and organizing an upcoming freelance project. Must be available 5 days per week. If interested, please send a letter and resume to SelfBeautyIntern@gmail.com ASAP. (OK to mention Ed)

...that Out Traveler magazine is looking for an unpaid photo intern to come in at least 2 days a week for 3 months starting anytime between November 1st and December 1st. College credit is available. The photo intern will work with the photo editor helping with photo research and production of photo shoots. He or she should have a strong interest in photography and good computer skills, and be extremely organized. Please send resume and cover letters to: anna.hankow@planetoutinc.com. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and edsfreelancer.blogspot.com.

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Ed on Campus @ www.ed2010.com/boards/section/ed-campus
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