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Ed2010 News Archives Index
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| << October27, 2007 - Rain, rain, go away! Love, Ed |
October30, 2007 - NYC Edsters: See you tonight! >> |
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******* BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.
******* Advertising Age unveils its annual A-List, where we name the year's top 10 magazines. Womens' magazines dominate this year's list, as titles that focus on home, health, hunger and handbags all found a place, as did one British newsweekly. Other awards include editor of the year, launch of the year and publishing company of the year, which can be found in this special report. MORE ONLINE
2. Advertising Age
If you're a 20-something media buyer renting a place in Manhattan, the odds are decent that you don't spend much time thinking about, say, Better Homes and Gardens. For one thing, most of you don't live in big homes with cultivated gardens. The thing is, you aren't far from the spot in which the magazine's own top staffers found themselves last year. Time Inc. veteran Andy Sareyan was named Better Homes' president in February 2006 -- and was essentially a blank slate on the magazine. "All I knew about Better Homes was that it was big," he says. Jan Studin, who'd been publisher at Parents, was brought over as VP-publisher a month later. At least the new editor in chief as of July 2006, Gayle Goodson Butler, had a real background with the brand after many years as executive editor at Better Homes and Gardens Special Interest Publications. MORE ONLINE
3. Advertising Age
A few minutes into a conversation about Cond? Nast Publications' prosperous past 12 months, President-CEO Chuck Townsend pauses in the middle of the usual publishing-prexy banter about page counts and revenue. Leaning back in his chair, he suddenly shifts gears. "Managing a business on a numbers basis, particularly in a creative environment, is counterproductive," Mr. Townsend says with a shrug. Minutes later, he adds: "In the old days, I would talk to you about how many ad pages we have relative to Time Inc. and say, 'We are unequivocally No. 1.' Today, I don't care. I don't." But in 2007, it is the numbers that attest to Cond? Nast's dominance. Cond? Nast Publications sold 8,662 ad pages during the first quarter, up 5.3% from last year, according to Media Industry Newsletter data for group publishers. That dwarfed runner-up Time Inc.'s 6,408. But really -- Mr. Townsend doesn't care about such yardsticks of success? When some of these numbers are run past him, he doesn't take the bait: "You can slice us and dice us. You can put us on the list anywhere you want. We keep our noses down. We take a great deal of solace in that we know what we're doing." MORE ONLINE
4. Advertising Age
The folks at Cookie are big on catchy slogans and buzzwords. They talk about "momfluentials" and "the woman within the mother" and "Generation Mom." They rhapsodize about how there's "a kind of sisterhood in motherhood" and hype "word of mom" as one of the most influential marketing currencies out there. A slide in the ad group's PowerPoint presentation proclaims: "This is not your mother's motherhood." But there's more than buzz behind those words. The Cond? Nast Publications magazine has evolved from a glimmer of an idea -- "a different kind of parenting magazine" was the working concept -- to a genuinely unique parenting-lifestyle title. MORE ONLINE
5. Advertising Age
The first time Advertising Age named Adam Moss Editor of the Year, in 2001, when he was head of The New York Times Magazine, he confessed he was uncomfortable with some elements of the modern editor's job, such as hosting and hustling. "I respect those people who did it well," Mr. Moss said then, "but I'm not good at it." Six years later, as editor in chief of New York, his discomfort is still apparent -- and more welcome than ever in a business packed with over-promoters. Instead of dragging visitors on tours of New York's crowning achievements, Mr. Moss sits in the corner of his office in the magazine's new SoHo headquarters and waits for questions. Then he answers, speaking quietly, dropping in an occasional "you know" for effect and even checking to make sure he's still on topic. MORE ONLINE
6. Advertising Age
Elsewhere in this week's issue, as you've probably already noticed, Advertising Age presents its annual "A-list" of magazines. To the honorees: Good for you, you should be very proud, enjoy your champagne headaches tomorrow morning, and so on and so forth, etc., etc. My message to non-A-listers? Don't despair! Because America loves you -- and I love you, too. Anybody who's walked past a magazine rack lately knows the magazine industry, despite its pretensions, is generally a pretty weird, idiosyncratic, dicey racket. Which is why I'm presenting this considerably less elitist, more inclusive list. THE B-PLUS LIST In its media kit, Paintball 2Xtremes magazine brags that it has "readership numbers that are arguably higher than any other paintball magazine." Arguably? Nice touch! But, hey, I'm not going to argue with you -- y'all are holding paintball guns! (Meanwhile, in the grown-up, big-business realm of numbers-fudging national magazines, the Audit Bureau of Circulations isn't even packing a slingshot...) MORE ONLINE
7. Washington Post
The magazines stack up, unread, on your coffee table: the New Yorker, Atlantic Monthly, Sports Illustrated, Vanity Fair. You subscribe to them but don't have time to read them. So there they sit, a glossy pile of guilt. Where you see wasted money, Jeremy Brosowsky saw a business opportunity. The Washington publishing entrepreneur recently rolled out Brijit, a Web site that creates 100-word abstracts of articles from dozens of magazines and rates them. Brijit, Brosowsky said, aims to be "everyone's best-read friend." MORE ONLINE
8. New York Post
The American Magazine Conference kicked off last night with New York magazine Editor-In-Chief Adam Moss snagging the coveted Ad Age editor of the year award. Moss had previously won when he was editing the New York Times Sunday Magazine. Moss has been on a roll since taking over the magazine and getting lots of investment capital from Bruce Wasserstein. MORE ONLINE
9. WWD
With the promiscuous celebration of anniversaries, it's no wonder media insiders complain of anniversary fatigue. Perhaps that's why the Atlantic (whose 150th is an inarguably legitimate milestone) is trying to do something different. The VIP guests — who so far include the likes of Tom Wolfe, Arianna Huffington and Moby — at the magazine's party will be on a stage. The audience will be the general public, invited to register for free to watch them imbibe, network, and maybe offer some wisdom. "It's the cocktail party as performance art," said Atlantic Media consumer media president Justin Smith. If this sounds like a logistical stretch, well, they're still working out the details. A spokeswoman said several microphones would be involved and that P.J. O'Rourke would likely help direct the conversation from another separated space on the stage. There will also be a musical performance, still being determined, and organizers are discussing how to merge the VIPs with the common folk at the end, perhaps with a book signing. The party is deliberately being held in New York rather than Boston, where the magazine spent much of its life, or Washington, where it moved two years ago. "It's sort of a kickoff of this new energy that we're bringing to the New York media community and the advertising community," said Smith, who left Felix Dennis' The Week last summer to work for another millionaire-turned-media mogul, David Bradley. And though Smith didn't say so, of the three, New York wins handily on lavish posturing, audience or not.
10. WWD
While "Sex and the City" films in Ron Galotti's old stomping grounds at 4 Times Square, the former Vogue and Vanity Fair publisher and inspiration for the Mr. Big character on the HBO television show returns from obscurity in, of all places, Country Living. (Although perhaps it's not that much of a stretch: He actually spent the early years of his career as founding publisher of the Hearst Magazines title.) Galotti has lived in Vermont on a 100-acre farm since 2003, after being ousted from his job as publisher of GQ. In Country Living's November issue, Galotti and his family — wife Lisa and daughter Abbi — are photographed galloping on the grounds with their horses and chickens. And he's clearly settled into his "Green Acres" life, as evidenced by his theory on John Deeres: "Up here, a tractor is like your laptop — it's the universal tool of the farm." Galotti hasn't totally given up his wheeling-and-dealing ways, however. "I trade hay for lamb with neighbors who own a sheep farm. It's neat that people exchange a lot of things up here. So if you come to dinner, I might rotisserie a leg of lamb rolled with a paste of cumin, marjoram, coriander, and olive oil, and trade with my neighbor the cheese farmer for goat-milk yogurt..." But does the famously rage-a-holic Galotti scream at his neighbor if he doesn't get enough cheese?
11. WWD
After Cond? Nast and Hearst last week committed to Audit Bureau of Circulations' Rapid Report, where publishers can report circulation figures on an issue by issue schedule, Bauer Publishing and Wenner Media said Friday that they, too, would sign up for the service. Wenner Media will upload circ data for its second-half numbers as they are available. Bauer will start using the service beginning with its January issues, which would provide information for its titles including In Touch and Life & Style.
12. WWD
Those who doubt the existence of the Men's Vogue reader — that coveted man of refined tastes and freespending ways — finally have some hard numbers to analyze. The magazine quietly released its Audit Bureau of Circulations figures for the first half of 2007, which included three bimonthly issues. The only other public figures previously released covered the last nine months of 2006, which had two bimonthly issues that averaged about 120,000 copies on the newsstand, and one spring issue that was on the newsstand for three months. The new numbers for the first half of 2007 show about a 25 percent drop in single-copy sales, averaging 87,977 copies sold on the newsstand. And while 25 percent fewer consumers opting for a magazine is never cause for celebration, a spokeswoman for the magazine said, "We are very happy with our strong newsstand performance for the first half of 2007 and we continue to build and grow our rate base due to a higher conversion to subscriptions than we had projected." The magazine went to 10 issues a year in September, and according to two sources, advance figures show September sold about 60,000 copies on newsstand. The Men's Vogue spokeswoman said that figure was inconsistent with internal estimates, but declined to provide another. The magazine raised its rate base to 325,000 in September from 300,000 and will go to 350,000 in the New Year.
13. MediaWeek
With pressure mounting on magazines for fuller and more immediate circulation data, two more major celebrity weekly publisher holdouts have joined the Audit Bureau of Circulations’ Rapid Report. Wenner Media, publisher of Us Weekly, along with Rolling Stone and Men’s Journal; and Bauer Publishing, parent of In Touch and Life & Style (along with eight other newsstand-heavy titles), both announced today they would participate in the ongoing circ reporting service. Wenner’s participation is immediate, while Bauer’s will take effect in January, per the companies. “We’re pleased to be a part of ABC Rapid Reports,” Ian Scott, president of Bauer Advertising Sales, said in a statement. “We have consistently provided our advertisers with very transparent circulation given our newsstand-based publishing model, clean subscription acquisition policies and complete absence of any verified circulation. We’re happy to provide this information on an even timelier basis through the metric of ABC Rapid Reports.” MORE ONLINE
14. Jossip
Ok, this is breaking: there are successful magazines out there not targeted at overeducated New Yorkers with loads of disposable income. Some of those magazines are aimed at red-staters with loads of disposable income. Garden & Gun appeals to the gun-toting, garden-tending residents of the South. It was one of Media Industry Newletter’s “15 hottest magazine launches of the year.” MORE ONLINE
15. Fishbowl NY
Despite the magazine world's fixation on moving beyond print (hello, "Magabrand," whatever you are), it was a senior citizen, 85-year-old Seven Sister stalwart Better Homes & Gardens that scooped up magazine of the year honors from Ad Age, awarded tonight at the American Magazine Conference in Boca Raton. The awards were presented by Ad Age editor-in-chief Jonah Bloom, who in joking reference to the posh Boca Raton resort playing host to AMC this year, joshed that "the journalists among us are always happy to have a place to moor our yachts -- I've got the slip next to Keith Kelly." Ad Age's other honors went to: Cookie, for launch of the year. Conde Nast Publications, for media company of the year. Adam Moss, of New York, for editor of the year (an honor for which, as Bloom put it, "we desperately tried to find someone more deserving" -- alluding to Moss's award-laden past two years. MORE ONLINE
16. Fishbowl NY
A few lessons learned here at AMC that we didn't have the time to share with the class yesterday: -- Contrary to the emotional distance you'd assign to them based on long lead times and often imposing corner offices where the desks are the size of many bloggers' apartments, magazine execs are intensely physically affectionate. We saw enough platonic embracing over pre-dinner drinks (i.e. before folks got loaded) to worry we'd wandered into a cuddle party. Pardon the prudishness -- maybe it's that we're all bytes and bits as we toil on the virtual chain gang that is the cold-as-ice Internets, where a monthly high-five is about all the contact we can stomach with our closest colleagues. -- Despite the countless service articles on what to bring on business trips you see in virtually every major consumer glossy, editors aren't necessarily the packing gurus you'd think: We happened upon More EIC Peggy Northrop in our hallway, locked out of her room and awaiting security to let her back in. Somewhat of a captive audience, she informed us, "It's hot out there -- I had to go to the golf shop and get shorts." MORE ONLINE
17. Folio
In a competition that says more about the power of the award program’s branding than the winners themselves, New York magazine editor Adam Moss and Better Homes and Gardens topped Advertising Age’s 2007 coveted A-List, announced here at American Magazine Conference at the Boca Raton Resort & Club Sunday evening. The luxury setting was on the mind of many of AMC’s 500 attendees. “For the journalists in us, we like when you pick a place to moor our yachts,” Ad Age editor Jonah Bloom quipped before announcing the list. “I have the slip next to Keith Kelly this year.” Moss [below] collected editor-of-the-year honors while Better Homes won magazine of the year. MORE ONLINE
18. Folio
Despite grim revenue numbers in paid subscriptions and newsstand sales—and the mounting pressures to control paper and postage costs—consumer magazine publishers spent significantly more money on editorial in 2006 than they did the year before, according to a financial review of magazines prepared by the Jordan, Edmiston Group released here at the American Magazine Conference Sunday. “It’s a positive sign,” says JEGI managing director Scott Peters. “It means that magazines value quality editorial both in print and online—they realize they need to enhance the value proposition for advertisers.” Editorial expenses were up 6.9 percent in 2006, according to the JEGI survey of 99 consumer publishers. Revenues were down four percent from paid subscriptions, 1.8 percent from single copy sales, which were down four percent. MORE ONLINE
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Two mid-20's girls looking for third female roommate for our cozy, 3 BR Greenwich Village apartment. The open room can hold a single bed and dresser, and yes, it has a window and closet! We're looking for someone who plans to stay awhile and has a steady, full-time job. Located at Bleecker and Thompson, our apartment is close to great bars, restaurants, a grocery store, shops…and best of all, a Pinkberry! Apartment is in a clean, fifth floor walk up with a living room, bathroom, and kitchen. NO SMOKERS, no pets, and no drama allowed. Apartment is available December 1st and rent is crazy-cheap: $833/month! First month ($833), last month ($833), and security deposit ($800) will be required. Rent includes cable and wireless Internet. Con Ed bill is approximately $25-$35 a month. Please tell us a little about yourself! Include your age, what you do, and why you're interested. You can ask a million questions later and we'll respond only to those who we are interested in. Email thompsonapt@gmail.com.
************ Jobs ...that Ed, yeah the guy who sends out this newsletter, is looking for a reporter to write and report stories for his website. Ideally someone who is out of work and has plenty of time on his or her hands to cover NYC Ed events, send cold emails to EICs for interviews and write features based on survey results, among other things. Knowledge of basic html is ideal. If you think you're the man or woman for the job, email Ed at ed@ed2010.com and tell him why. Please include your resume in the body of the email (he's lazy and hates attachments). Oh, and it's purely volunteer -- like all jobs at Ed. But he does buy the occasional free beer. (Of course it's OK to mention Ed!) ...that Westchester Magazine, a regional magazine based in Westchester County is looking for a part-time fact checker in its Elmsford office (we're about 30 min outside Manhattan). Responsibilities will include fact checking both front and back of book items as well as feature stories. Possibility that this could lead to full time work (don't say you heard that part from Ed, though). If interested, please send resume and clips to Marisa Iallonardo at miallonardo@westchestermagazine.com. (OK to mention Ed) ...that Brides.com, Cond? Nast Bridal Media's destination Web site, seeks a freelance editorial assistant. The editorial assistant will assist with collecting magazine assets, requesting photo rights, monitoring forums and reader mail, posting content to the site using the content management system, and general administrative duties. Opportunities to write are available. Candidates must be detail-oriented, able to handle multiple tasks, have strong writing skills and be proficient in MS Office applications. Familiarity working with blogging platforms and/or content management systems is a plus. Please email a resume and cover letter to: tracy_guyton@condenast.com. (OK to mention Ed) ...that LA Metromix is looking for a full-time style editor to oversee editorial for the section. Includes: conceptualizing/assigning/editing and writing fashion/style features (Q&As, trend pieces, reviews of new stores, shopping round-ups, events previews), growth/maintenance of the Style database on the website (new stores and style events), and hosting short web videos for the site. Must have: an in-depth knowledge of the fashion, shopping and style scenes in Los Angeles; strong writing/editing skills; large base of contacts (freelance writers and “players” in the world of LA style/fashion). Web and CMS experience helpful; meticulous attention to detail necessary; organizational/scheduling skills important. Should be tapped into edgier, hipper, and undiscovered sides of LA as well as the 20-something sensibility. Finally: a passion for media, youth, pop-culture and the arts is appreciated. We’re fun to work with–hope this person would be too! Contact aletellier@metromix.com. (OK to mention Ed) ...that a weekly startup fashion magazine is looking for a photo assistant. Position is #3 in 3-person dept. Responsibilities: photo research, location scouting, inputting photo credits, assisting to produce shoots including insurance, advance check requests, etc. Administrative tasks include booking photo editor's hotel/travel for cover shoots, filing expense reports on time, UPSing, photocopying invoices, mailing issues to photographers, faxing, and picking up things from the messenger center. Opportunity to go on shoots when in NY. We're a busy dept and work long hours so no clockwatchers. Hours get better each week but we're looking for a great asst. to come on board and help smooth out the process and get us to where we should be. Person must be flexible, able to adapt to change, team player, and no attitude is a must. Position is full-time freelance to start w/ option of becoming a staff position after successful trial period. If you are a good fit, please send your resume to photoassistant1@gmail.com. (OK to mention Ed) ...that Motor Boating, an award-winning consumer magazine for powerboat enthusiasts and a publication of Bonnier Corporation, seeks an associate editor to work in Winter Park, Florida. Primary duties include researching, writing, and editing service-oriented stories for departments and special sections. Must be a self-starter who can write with intelligence and wit, and handle multiple projects in an organized manner. Other duties include managing contracts and payments for freelance writers, photographers and illustrators, as well as representing the magazine at industry events. The ideal candidate has 2 to 3 years experience assigning and editing copy at a regional or national magazine. A background in boating is a plus, as is a working knowledge of InDesign. If interested, apply at www.bonniercorp.com. (OK to mention Ed) Internships ...that Mass Appeal needs interns for the editorial department. Applicants should be creative, dependable and organized. Two out of three will suffice, but applicants must have an appreciation for the Mass Appeal aesthetic. Ideal candidates will be detail-oriented and reliable and with strong organizational skills. Pretty much, just don't be common street trash and you'll work out great! This internship will give you insight as to the inner workings of a magazine, from editing to production and everything in between. It's a great chance to network with and soak up game from some of the illest. To get down, hit up Mac@massappealmag.com. ...that Cosmopolitan is looking for interns in the fashion department for the winter and spring semesters. Must be able to receive school credit and must be able to work at least 2-3 days per week. Must be dedicated, motivated, and enthusiastic about fashion. Duties include, but not limited to, managing samples, organizing look books, making look boards, and keeping the closet organized. Great exposure to the American market and a large consumer magazine. Please send resumes to Lindsey Calla at lcalla@hearst.com. (OK to mention Ed) ...that Portland Spaces, new design and city life magazine in Portland, Oregon, about “all the places we call home” is looking for editorial interns. As a Portland Monthly publication, we have a lot to offer. We train, but we also expect our interns to hit the ground running. Duties include fact-checking written materials, assisting editors with story research, and reporting and writing short department articles. We prefer journalism or communications students, or students who are active with campus publications and interested in a career in journalism. Successful candidates will be detail-oriented, responsible, well read, curious, and knowledgeable about the city. We have three seasons: January-April, May-August and September-December. But since this is our first issue, we’d love to speak to you if you’re interested in coming on board for the launch. The unpaid position, for college credit, requires a minimum commitment of 15-20 hours per week. We prefer 3-4 hour stints, 5 days a week, but we can be flexible with academic schedules. Interested? Good. To apply, send a resume, cover letter, and writing samples to: Jackie D’Antonio, managing editor, at jdantonio@portlandspaces.net. (OK to mention Ed) ...that New York Magazine seeks FASHION interns for mid-November through February. Responsiblities include calling in garments and handling returns. Candidates must be very organized, enthusiastic and have fashion closet experience. This is an unpaid internship; candidates should be available to work 3-5 days a week. Interested candidates should email cover letter and resume to Doria (doria_santlofer@nymag.com). (OK to mention Ed)
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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October30, 2007 - NYC Edsters: See you tonight! >> |
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