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News
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1. WWD
They're Lonely, But the Paychecks Help
By Irin Carmon
11/15/07
http://www.wwd.com/memopad/article/120300

Though the intent of the Mediabistro dinner Tuesday was for women's magazine editors to pick up tips from editors in chief, several panelists sounded positively wistful about the loneliness at the top. Said Blueprint's Sarah Humphreys, referring to her staff, "You're not one of them any more....They're talking about you." Us Weekly's Janice Min told of discovering a Facebook group of her employees and wondering, "Would they be bummed if I added myself to it? Part of any office is that you bond over who you hate."

Asked what skills they envied in their publisher counterparts, all the editors stressed the need to develop a business sense and to learn how to articulate and sell the magazine's vision. And Glamour's Cindi Leive said, "Editors like to make fun of publishers for their team-building language and their trust exercises. But the truth is, you do have to do things to make your employees feel valued." Real Simple editor Kristin van Ogtrop said she wished she had the "patience and diplomacy" of her publisher in the face of often-absurd advertiser demands. "There's not necessarily more pressure [to appease advertisers], but the requests are getting stranger," she said — without, unfortunately, being specific.

In an age when wrangling a hot celebrity is make or break on the newsstand, editors are also fielding ever-crazier requests from celebrity publicists. Susan Schulz, editor of Cosmogirl, recalled a celebrity's request to have her hairstylist paid $10,000. "We're put out on a shoestring. We were able to get it down to $2,500, which is not really a proud moment in my life — I got a celeb's hair done for $2,500." (Perhaps she should have gotten John Edwards' barber.)

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2. Folio
Success Set for Another Relaunch
By Jason Fell
11/15/07
http://www.foliomag.com/viewmedia.asp?prmMID=8286&prmID=1

In a move the company says it hopes will return the more than 100-year-old magazine to its early publishing roots, Dallas-based VideoPlus has announced plans to relaunch Success magazine. The marketing and communications company acquired the magazine’s title, trademarks and logos, and shuttered the magazine three months ago.

VideoPlus executives say Success’ latest incarnation will tap an $11 billion personal-development industry. “Thanks to champions like Oprah Winfrey and others, the personal-development industry has experienced massive growth during the last several years,” VideoPlus president and CEO Stuart Johnson said in a statement. “Today, there are entire aisles in book stores devoted to self-motivational titles, but there is no magazine exclusively devoted to the topic.” VideoPlus publishes titles that include Success from Home, Empowering Women and Your Business at Home.

To lead the relaunch, VideoPlus has hired personal-development veteran Darren Hardy as publisher and editorial director. “Success drifted off its core-value proposition the last decade or so,” said Hardy, who joins the magazine after holding two executive positions at personal-development-focused television networks. “We intend to make Success the foremost trusted resource for new ideas, resources, and inspiration for today’s striving entrepreneurs and small business owners.”

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3. Ad Age
'W' Gets a Site of Its Own: WMagazine.com
By Nat Ives
11/15/07
http://adage.com/mediaworks/article?article_id=122037

Pushing ahead with recent efforts to develop rich websites for its magazines instead of grouping their brands at broader portals, Conde Nast has introduced a standalone site for W -- and stripped the W content from its online home until now, Style.com.

The company considers the site, at Wmagazine.com, a beta effort that won't become "official" until January, but it's already preparing the moves to follow. Next year it plans to build companion sites for Gourmet and Bon Appetit, which are currently just sections of Epicurious.com. And Conde Nast Traveler will move out of Concierge.com in 2008 or 2009.

Conde Nast has been unusual among the big magazine publishers for emphasizing themed destination sites such as Style.com and Epicurious, which it figured could attract broader traffic than companion sites for individual magazines. Its thinking and the web have both evolved, however, so the company has more recently been investing in robust sites for each title as well.

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4. Ad Age
Media Reviews for Media People: EW.com
By Larry Dobrow
11/15/07
http://adage.com/mediaworks/article?article_id=122029

I look forward to the arrival of Entertainment Weekly in my mailbox every week, if only because each issue is unlike the one that preceded it. I don't mean topically; I mean design-wise. By my rough estimate, EW has undergone 23 graphic facelifts in the last four months, tweaking its color scheme from bright to ever-so-slightly brighter and thinning its fonts from a size 3 to a size 2.5. The upshot? A magazine that is precisely as perusable as it was before the nips and tucks. All together now: After changes upon changes, we are more or less the same.

With all the tweaks has come the expected crusade to shove readers towards EW.com, the mag's web arm. EW is hardly alone in this mission, of course. Tactics I've seen range from the subtle ("Be sure check out PitAndQuarry.com") to the obnoxious ("For the lion's share of this exclusive interview with Chyna, including the good part where she totally has a nervous breakdown, visit UsWeekly.com before 4:40 p.m. EDT"). From the increased urgency of the appeals, it seems that desperation has set in.

That older demographic, Zimerman says, will differentiate Jewish Living from its closest competitor, Heeb. “We’re not creating anything that is earth-shatteringly innovative,” Zimerman tells Folio:. “Heeb—I love it, I’ve been a subscriber since day one—talks to a younger demographic, the 18-to-25-year-old. Our reader is slightly older; stylistically, we’re different.” Jewish Living, in other words, is more Martha than Matisyahu.

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