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Ed's gettin' his freak on
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BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.

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News
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1. Jack Myers.com
Web Embodies Total ?Playboy? Brand Experience
By Dorian Benkoil
12/11/07
http://www.jackmyers.com/commentary/media-business-report/12312071.html

When executives for a major magazine talk about a Web site re-launch these days they tend to mention social networking applications and other buzzwords of the moment. They may talk of supplanting subscription dollars with ads online. Not Playboy.

Bob Meyers, Playboy Enterprise Inc.?s President, Media and EVP, told Jack Myers Media Business Report in an exclusive interview that when the company re-launches a redesigned Web site planned for the second quarter of next year, it will be a more true representation of the entire Playboy brand. "For me, the online experience should be as complementary to the magazine as it is to television, or radio, or to location based entertainment or anything else that we do. It is the one area of the company that unlike any other is truly a reflection of the entire business," he said. Today?s site is filled largely with free content from the magazine, plus blogs, quizzes and promotions, as well as video and still images of naked women behind a pay wall. Revenues, Meyers says, are stronger than for any competitor, and ad revenues are up 53 percent from last year.

But Playboy.com does not intend to follow in the footsteps of other subscription sites and become free. Playboy, Meyers says, does not plan to change the revenue mix of subscription, e-commerce and advertising. He simply wants the site to become a better offering for anyone who comes, whether spurred by search, TV, a Playboy casino or the magazine

MORE ONLINE

2. WWD
Live on TV?Blue Jeans
By Irin Carmon & Stephanie D. Smith
12/12/07
http://www.wwd.com/memopad/article/120857

'Tis the season to deck the halls, Blueprint-style," intones the announcer in a Web video teaser for the "Martha Stewart Show" set to air today. Unfortunately, Blueprint's own halls are pretty empty now, since Martha Stewart Living Omnimedia Inc. closed the magazine Monday. But sources said the previously planned Blueprint special episode will still be taped live, despite some reported internal opposition. After all, the current issue is still on the newsstands, and there's the January/February issue to promote. The preview features Blueprint editor in chief Sarah Humphreys and fashion editor Katie Hatch, both of whom are still with the company, though others will have their last day as the show airs. The audience will be made up of Blueprint subscribers.

According to sources at the magazine, earlier this year, several top-level editors threatened to quit, complaining of overwork, until MSLO chief executive officer Susan Lyne and president of media Wenda Millard mollified them by promising to hire more people and assuring them of the company's commitment to the title ? a source of particular bitterness now to former Blueprinters. To be sure, that also may have been a signal to MSLO that the magazine would require more investment than was considered tenable. (According to earnings reports, the company spent about $5.5 million on Blueprint in the first three quarters of this year.) The company declined comment.

BLUE JEANS: Given that the majority of its readers probably spend their days (if not nights) in them, it's perhaps only natural that, come October, Men's Health will provide men with a service not offered since the folding of Cond? Nast's men's shopping magazine, Cargo ? a comprehensive guide to jeans. The magazine will produce a 24-page pull-out section on denim, a topic women's magazines usually consider core fashion copy. The issue will include celebrity recommendations, a "Fit Guide" and a denim directory so men can tell the difference between Earnest Sewn and Citizens of Humanity. Aside from attracting fashion advertising, why does Men's Health feel denim is a topic worth championing?

MORE ONLINE

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Whisper Jobs
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Ed hears ...

Jobs

...that a magazine editor is looking for several precise, RELIABLE writers who are based in or near L.A.'s San Fernando Valley for immediate local assignments. Pay isn't amazing, but work will be steady. Perfect for someone who's trying to build a diverse writing portfolio (students will be considered). Please send writing samples (we're looking for fresh voices), a resume and/or a brief summary of your work experience to editorialresearch@gmail.com. *This is an official Ed2010 posting*

...that Smithsonian Magazine online (Smithsonian.com) is currently seeking an associate Web editor/producer. Duties include editing, fact-checking and proofing content, writing content (articles and blog posts), maintaining site and helping create multimedia packages, working with freelance writers (assigning stories, negotiating contract terms, copy editing content), helping manage story ideas, conceptualizing and approving content, publishing content and photos, supervising blogs, and researching photos and videos and securing rights for use. Minimum 2 years experience in Web and print journalism. Understanding of Web 2.0 Photoshop and html. Excellent written, verbal, research, and organizational skills. Ability to juggle multiple assignments and meet deadlines. Detail-oriented. BA in related field. Please forward resume and cover letter with salary requirements to: sbvcareers@si.edu, Attention: Web Recruitment. (OK to mention Ed)

Internships

...that CosmoGIRL!?s deputy editor is looking for a spring intern to start in early January. Responsibilities will include researching stories, pitching ideas, gathering quotes for sidebars, assisting with the annual college guide, and blogging, video-taping events, and transcribing interviews, as well as some assistant duties. Must have a love of pop culture, be familiar with teen magazines, and be a self-starter. Also, intern must be able to get college credit for the internship and work 3 full days a week (at least 2 1/2). Internship will end sometime in May. Email resume and cover letter to mribeiro@hearst.com. Please put ?Deputy Intern? in subject line. (OK to mention Ed)

...that Sound & Vision is looking for a Web intern to write up news items for the Sound & Vision blog. Intern may also do other reporting and/or writing (depending on talent and qualifications) and help with various production duties and tasks. Skills Necessary: Solid journalism background; working knowledge of home electronics tech; a smart, savvy writing style; ability to work quickly and multi-task; willingness to use/learn a variety of skills. Email resume and clips (or links) to Rob at sandvmag@gmail.com. Or, snail-mail to: Sound & Vision Web site, Hachette Filipacchi Media, Room 3332B, 1633 Broadway, New York, NY 10019. (OK to mention Ed)

...that GO Brooklyn, the arts and entertainment section of The Brooklyn Paper, is looking for a few good interns (right away and/or for the Spring semester). The weekly section seeks interns to assist in writing, reporting, fact checking and more. The position is unpaid. Experience is a plus, but a passion for culture in Brooklyn is a must. Please send a cover letter, resume and writing samples (not links!) to GOBrooklyn@BrooklynPaper.com. For more information, call (718) 834-9350 x 120. (OK to mention Ed)

...that BizBash Media, a trade magazine and website covering the event planning industry, is seeking a style intern. We're looking for someone with a background or strong interest in design (in events, interiors, fashion, etc.), food, and new products. Duties are primarily tasks like online research, calling in products, and returning samples, but an intern may also attend design fairs and events, write copy for the website, and help with photo shoots. The position is unpaid but is a great opportunity to gain contacts in the design and event world, as well as clips and a professional reference. The position begins the first week of January. Hours are flexible, but candidates must be in the NYC area, as our office is in Midtown. Interested candidates should check out BizBash.com to find out more about the magazine and send a cover letter and resume to associate editor Lisa Cericola (lcericola@bizbash.com) with the subject line "BizBash Style Intern." (OK to mention Ed)

...that Dorchester Media is still looking for an editorial intern for True Confessions, True Love, and True Story magazines. Hours: 15-20/wk (very flexible!). Length of Internship: 3-4 months. Compensation: College credit. Qualifications: Currently enrolled in college or recent graduate, has strong writing/editing/organizing skills. Responsibilities: Manage and log all incoming manuscripts. Read and evaluate manuscripts. Prepare editorial billing reports. Write book reviews (bylined). Edit stories and features. Send out contracts to authors. Send out complimentary copies of magazines to authors. Update website. Handle administrative duties. Assist editors in various other tasks, as assigned. The ideal candidate is someone who is responsible and detail-oriented, is able to follow directions well, and has very strong organizational skills. Grammar and spelling savvy people are preferred! The content of the magazines is mainly women's romance and lifestyle, so interest in that area is a plus. Please email your resume to Nausheen Haque, nhaque@dorchestermedia.com. (OK to mention Ed)

...that the New York Post's gossip and lifestyle magazine is seeking pro-active, energetic, and eager college students to assist the fashion & beauty editor. This internship will be for college credit only and interns must be able to work 2-3 days per week out of our Manhattan office. Responsibilities include: checking clothes that arrive for photo shoots, organizing the fashion closet, keeping track of all accessories, and fashion products, filing of all invoices, coordinating messenger services, and assisting on photo shoots when applicable. Please send resume and cover letter to Joey Brodish at jbrodish@nypost.com. Please specify in the email the days/hours you would be available each week to work. (OK to mention Ed)

...that Rodale?s Prevention magazine is looking for a creative, organized art/photo intern for the NY office. Candidates should have experience with InDesign and Photoshop, as well as some knowledge of stock photo sites. This will be an excellent opportunity to learn how health, food, fitness, and beauty shoots are produced, and to participate in art concept meetings. FOB/BOB design is also a possibility for those interested. Candidates must be available to work at least 2 days per week. This is an unpaid internship, but school credit is available. Please email cover letters and resumes (and work samples if available) to jessica.sokol@rodale.com. (OK to mention Ed)

...that the WWD Accessories department is looking for motivated, organized interns for winter break (asap - end of January.) Duties include keeping track of accessories samples, maintaining closet, organizing, and packing for and helping with shoots. Previous fashion editorial experience is a plus. Those interested should email a brief blurb to sarah_schussheim@condenast.com telling a bit about yourself as well as start/end dates and weekly availability. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed?s Determined Freelancer at ed2010.blogspot.com and www.ed2010.com/boards/section/ed-campus
Ed2010 @ www.ed2010.com/boards/section/message-board

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