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Subject: Walkin' In a Winter Wonderland - December19, 2007


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Ed has too many darn Christmas carols in his head.
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BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.

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News
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1. New York Post
Journo Turns to HBO
By Liz Smith
December 18, 2007
http://www.nypost.com/seven/12182007/gossip/liz/journo_turns_to_hbo_612682.htm

'WHAT WILL Tina Brown do next?" people always ask.

Here's the hot skinny on the queen of buzz. The amazing Tina Brown is in a newly struck, first-look deal to bring projects and story ideas to HBO, the TV network that also seems to understand "buzz" and great storytelling versus the hackneyed stuff that is on the networks.

HBO was the home of many hot shows from "The Sopranos" to "Angels in America." In the coming year they'll have a hot lineup, including the return of "Entourage" . . . "Big Love" . . . "The Wire" . . . "Flight of the Conchords." New planning-stage stuff is surprising and offbeat. Tina will make it more so. Her hit book on Princess Diana is still in the bookstores, still selling. She says: "I loved and admired the network for a long time, so the chance to work for HBO was too good to pass up."

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2. LA Observed
Times magazine gets an editor
By Kevin Roderick
http://www.laobserved.com/archive/2007/12/times_magazine_gets_an_ed.php

Leslie Brenner, the Food Editor at the L.A. Times, will move over to become interim editor of the monthly Sunday magazine. There's at least nominally a search on for a permanent editor, though that's probably the wrong adjective to use for the editor of any newspaper Sunday magazine. Food will be in the hands of Michalene Busico. Memo follows from John Montorio, Managing Editor, Features:

To: The Staff From: John Montorio, Managing Editor

Hail and farewell is a kind of holiday tradition, so let's begin with the latter. As many of you know, our friend and colleague Lennie LaGuire finally is making good on her threat to pursue life outside The Times. Nobody, of course, is indispensable, but Lennie comes about as close as you can get. Since leaving Calendar, she's done a brilliant job leading our efforts to rethink and relaunch the magazine.

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3. WWD
Memo Pad
By Amy Wicks, Jennifer Weil, and Stephanie D. Smith
December 18, 2007
http://www.wwd.com/memopad/article/121016

A NEW TECHNIQUE: As if Vogue didn't scoop up enough fashion advertising, it continues to reach for more via its very own in-house ad agency. No doubt raising the anxiety level of some long-standing agencies, Vogue Studio has already worked with 29 brands, including Valentino, Montblanc, Cartier and Lanc?me, and is the agency of record for Via Spiga and Adrienne Vittadini. These brands can certainly bring their Vogue-created ads to other publications at, say, Time Inc. or Hearst Magazines, but the partnership is anchored in Vogue, said a spokeswoman. Terri Rawson, Via Spiga's senior vice president of marketing, insisted there was no pressure to hire Vogue Studio, adding it was chosen over other agencies, "because they understood our consumer and brand so well."

STEPPING OUT: Add jewelry to the growing list of style-related businesses that Kelly Killoren Bensimon is involved in. The former Elle Accessories editor and author of "The Bikini Book" recently launched her first full jewelry collection at Bloomingdale's, Kelly for Kelly Killoren Bensimon. And she plans to expand into select Neiman Marcus, Nordstrom, Lord & Taylor and Scoop boutiques early next year. "At Elle Accessories, I was exposed to all this amazing jewelry but it was hard to find a good price point," she said. The collection, which ranges in price from $80 to $280, was inspired by looking through countless archives, including those at Cond? Nast. "This isn't a one-time thing; I'm going to expand the line next year," added Killoren Bensimon.

SARKO SPOTTING: French President Nicolas Sarkozy was apparently photographed with ex-model and songstress Carla Bruni this weekend at Disneyland Paris. News of the pair — coming just two months after Sarkozy's divorce from Cecilia and following some other recent, though less ballyhooed rumors — made a huge splash. Le Figaro newspaper teased it on page one Monday with a pic of Bruni and a headline reading "Carla Bruni, the President's Girlfriend." Liberation gave the story full-page play. Other press has picked up on the news as well, and it is expected the couple's image will blitz covers of numerous French magazines this week.

BEAUTY REGIMEN: Beauty advertisers will soon have another women's title pitching hard for their ad dollars. With more cosmetics available at the drugstore to brighten, tighten and beautify your face, Woman's Day is increasing its focus on beauty beyond a few product picks per issue among its core food, home and family themes. "We're focusing on the quality of the information," said editor in chief Jane Chesnutt. "We want the stories to be more than a pretty picture and product information. We want the connective tissue of what you do with this product and why it matters — the how-to information Woman's Day is known for." So Chesnutt, who oversaw a redesign of the title during the summer, and lifestyle director Davida Sidrane will increase beauty pages in the magazine by about 30 percent and will introduce in March a new section dedicated to style. The magazine has also hired a dedicated beauty editor, Melissa Matthews, where previously one editor covered both beauty and fashion. On the business side, publisher Carlos Lamadrid noted that Melanie Dennis was promoted to beauty director, where she will focus on the beauty and fashion categories. Chesnutt said her readers are primarily interested in subjects like hair color and antiaging, but lipsticks, mascaras and minor plastic surgeries — Botox or Restylane — will also be part of the magazine's coverage. Nevertheless, Chesnutt added, "Our reader is shopping at the mass market level" instead of buying $125 bottles of La Mer. And though readers love makeovers — "I was a makeover queen when I was a beauty editor," said Chesnutt — Woman's Day will do them sporadically. New beauty advertisers to Woman's Day in the last six months include Avon and Oil of Olay.

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4. Mediaweek
Ex-Jane Editor Lands at Yahoo
By Lucia Moses
December 17, 2007
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003686370

Brandon Holley, late of Jane magazine, has become the latest example of an editor who’s made the leap from print magazines to the digital space. Holley has been quietly working at Yahoo as executive producer, Yahoo Lifestyles, a new position at the company.

Contacted at Yahoo, Holley said she couldn’t comment on her new position. But a Yahoo spokesperson confirmed that she has oversight for Yahoo’s food, health, astrology, tech and green editorial content and is expected to oversee forthcoming launches in other content areas. Holley reports to Amy Iorio, general manager, vp, Yahoo Lifestyles.

Her hire is part of an ongoing effort by Yahoo to grow its editorial content offerings by acquiring them from various outside sources.

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5. Mediaweek
Mags Sites More Effective Than Digital Editions
By Lucia Moses
December 17, 2007
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003685720

When digital editions of consumer magazines first appeared on the scene, they dangled out the hope of bringing back wayward print subscribers and appealing to advertisers with new, rich-media opportunities.

After a few years of dabbling in digital editions, publishers’ hopes remain largely unfulfilled. Large numbers of subs haven’t materialized; for the first six months of 2007, only 56 consumer magazines reported paid digital subscriptions to the Audit Bureau of Circulations, up from 23 two years earlier. As a result, few ads are sold against digital editions, which essentially mimic their print progenitors.

Many publishers’ experiments went no further than using digital issues to tide over new subscribers until they get their long-awaited first issue. (One reason is that, happily, magazines’ Web sites are doing a better job of attracting new subscribers.)

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Whisper Jobs
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Ed hears ...

Jobs

...that Dickey Publishing, Inc., based in Atlanta, is looking for Atlanta-based freelance copy editors. Must be very well-versed in AP style as well as exhibit a talent in content editing. MUST HAVE AT LEAST 3 YEARS POST COLLEGE EXPERIENCE (if you don’t, please do not apply). Some in-office time needed. MUST HAVE TALENT IN FINDING “COMMON ERROR” TYPOS. Interested copy editors should email cover letter and resume to editorialassistant@jezebelmagazine.com.

...that Metromix Chicago is seeking a detail-oriented, pro-active freelance writer to report on dining and entertainment events in the Chicago suburbs as well as shopping events in the Chicagoland area for our well-known website. Knowledge of both the city and surrounding suburbs a plus. Send resume and clips to Lisa Arnett at lmarnett@tribune.com. (OK to mention Ed)

...that Page Six magazine has filled the photo shoot assistant position for Jan 2. We have your resumes on file and will contact you for future shoots if need be. No more applicants, please. (OK to mention Ed)

Internships

...that Chicago Tribune Interactive is seeking a multi-talented intern to join the Metromix team, which produces an award-winning entertainment site and a print section in RedEye. The successful candidate will have exceptional writing, reporting and Web production skills. Outstanding organizational and collaborative skills are also essential. This is an unpaid internship, and candidates will need to receive college credit in order to participate. Hours and start time are flexible. E-mail your resume, clips, and reasons why you'd rock as our newest intern to Lisa Arnett at lmarnett@tribune.com. (OK to mention Ed)

...that Gayot.com, a restaurant and lifestyle website in Los Angeles, has an opening for an editorial intern, who will assist editors in day-to-day tasks as well as occasionally fact-checking, reporting, writing and editing articles for the company's website. Applicants should have an excellent command of spoken and written English, computer literacy (Dreamweaver, Photoshop, HTML a plus), web experience, and be excited by world travel, fine dining, and luxury living. Study or a degree in journalism, communications, or associated fields is a plus. Flexible schedule. Reply to Web Editor at: editorial@gayot.com.

...that Nylon is looking for strong writers that are able to commit to 3-5 days a week beginning in January. Please send your resume, cover letter, and writing samples to intern@nylonmag.com. (OK to mention Ed)

...that there is one slot left for a smart and savvy spring intern in Quick & Simple Magazine's Coupons & Contests department. Please send resume and cover letter ASAP to Nicole Sia, nsia@hearst.com. (OK to mention Ed)

...that D Magazine, an Italian weekly fashion/lifestyle/culture magazine is seeking interns for the Spring '08 semester. Speaking Italian is not necessary! This is an unpaid internship, but transportation & some lunches will be reimbursed. Intern must be available 2-3 days/week. Duties will include: researching/photographing locations & props for shoots, dealing with fashion showrooms in the US and Europe, trafficking clothes in & out of the office & to & from photo shoots, sending model, hair & makeup agencies tear sheets, plus menial tasks such as: copying, ordering messengers, opening mail, etc. Very small US office, so intern will have an opportunity to work in all areas of production, but duties will mainly concentrate on the fashion aspect. Interns will have the opportunity to assist on photo shoots. Contact mail@dmagazineny.com. (OK to mention Ed)

...that Seventeen's bookings editor is looking for an intern for the spring semester. Internship requires a minimum commitment of two days a week for school credit. Responsibilities include street casting (scouting "real girl" models), supervising the weekly open casting call and administrative duties, such as printing digital pictures, contacting modeling agencies and organizing casting files. Candidates should have an eye for style, should feel comfortable approaching people on the streets, and access to interested friends and other potential candidates for Seventeen projects is a plus. This is a great opportunity for any college student who is interested in the modeling industry and magazine publishing. Please send resume to Meredith Goforth at mgoforth@hearst.com with "Internship" in the subject line. (OK to mention Ed)

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About Ed:

Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

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