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Ed's back from his sunny vacay, and now has oodles and oodles of work!
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EdSchool presents: How to Pitch (for staff meetings, interviews and articles!)
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BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.

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News
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1. Folio
Why Wal-Mart Cut 1,000 Magazines: Company’s green initiative, lagging sales among factors.
By KRISTINA JOUKHADAR AND DYLAN STABLEFORD
January 18, 2008
http://www.foliomag.com/2008/why-wal-mart-cut-1-000-magazines

After months of speculation by wholesalers and publishers, Wal-Mart is moving ahead with cutting close to 1,000 magazines from its shelves, and it appears the company’s recent commitment to being "green" is a factor.

Representatives from the Bentonville, Arkansas-based company did not respond to calls and e-mails seeking comment. But according to industry sources with knowledge of Wal-Mart’s plans, the company’s Sustainability Committee—and its commitment to reducing waste—played a key role in its decision.

According to one Sustainability Committee member, the formula Wal-Mart used to determine the cut list was based on a ranking of magazine titles by sales. Any title that was not in the top half of sales in any Wal-Mart store was cut from the list.

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2. New York Post
A Sixth Sense
By Keith J. Kelly and Zachery Kouwe
January 22, 2008
http://www.nypost.com/seven/01222008/business/a_sixth_sense_458909.htm

Gossip mag publisher American Media found itself roiled again yesterday following the sudden ouster of Chief Financial Officer John Craven.

Craven will be replaced by Dean Durbin, former CEO and CFO of Vertis, a company that, like AMI, has a sizable financial stake controlled by private equity firm Thomas H. Lee Partners.

Durbin is AMI's sixth CFO in less than four years. Craven will stay on as a consultant.

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3. AdAge
Let's Hear It for Print! Well, Glossy Print Anyway: Maybe, Just Maybe, a Magazine Resurgence Has Arrived. Here Are Four Innovators Who Keep Things Interesting
By Simon Dumenco
January 21, 2008
http://adage.com/columns/article?article_id=123191

"I just got finished with New York magazine's new issue. After I put it down, I leafed back through all of the insightful, well-thought-out stories, beautiful glossy photographs, useful charts, and I thought to myself, 'Wow. F -- k blogs.'" -- Ricky Van Veen at rickyvanveen.com

When I read that recent, random observation on the personal blog of Ricky Van Veen, I thought, Hells yeah. It's worth noting that Van Veen is no grizzled, old-media hack swathed in gauzy nostalgia; he's the 27-year-old editor in chief of CollegeHumor.

The blog backlash has been a long time coming (actually, I guess, it's been ongoing and concurrent with the blog boom, but lately everyone I know seems down on blogs). And, arguably, a moment of glossy resurgence has arrived -- well, OK, if not a resurgence, at least a glimmer of hopefulness. Like Van Veen, I've been feeling deeply appreciative -- and even a little optimistic -- about magazines. To wit: …

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4. WWD
Memo Pad
By Nina Jones, Amy Wicks, and Stephanie D. Smith
January 22, 2008
http://wwd.com/memopad/article/121667?page=0

CAMPBELL'S NEXT SHOT: Naomi Campbell seems to have made it her mission to get the scoop on South America's political elite. Her interview with Venezuelan President Hugo Chavez — Campbell's first as British GQ's newest contributing editor — appeared in the magazine earlier this month, and the model has her sights set just as high for her future interview subjects.

STEPPING OUT: Sigerson Morrison is rolling out its first ad campaign in February fashion magazines, thanks to a cash infusion from Marc Fisher LLC, a Greenwich, Conn.-based footwear firm that purchased a majority stake more than a year ago. A spokeswoman noted the media buy will "start small," adding that the company plans to allocate $500,000 a season. The first images, which were shot by Fabien Baron and styled by Karl Templer, will be seen in Vogue, and internationally in Paris Vogue, Italian Vogue, Japanese Vogue, Another and i-D. Baron also worked on creating a new brand identity for the company. "The moment we decided to grow in this direction, we thought of Fabien," said Kari Sigerson and Miranda Morrison. "We knew he and his talented team would help us find the visual language to explain to the indoctrinated who we are and what we are about. We also knew that he would give us the most amazing images that would be perfect for us." Baron also encouraged the brand to feature German model Hartje Andresen in the ads. "He really pushed for her, so we said yes. I mean, how do you say no to Fabien?”

WEDDINGS MADE SIMPLE: Real Simple is thought to be an authority on cleaning and organization, but this month, the Time Inc. title will publish "Real Simple Weddings," a planning guide to all aspects of the big day. The guide will be sold at Crate and Barrel stores for $12.95 until Jan. 28, and then at any bookstore that carries bridal magazines. Crate and Barrel is the sole advertiser in the issue and created new print ads exclusive to the weddings title. Realsimple.com recently enhanced its site to include weddings content from the book, which lives under a new celebrations section on the site. With all the weddings magazines and how-to guides already in bookstores, why did Real Simple, which has never published weddings content, publish its own bridal guide? "We're all about making life easier, so we've covered home, food, fashion," said publisher Steve Sachs. "We know the wedding planning process is stressful, and while there are many wedding planning products, none of them tackle it from the position of making life easier." Sachs explained that weddings were the second most popular search topic on Real Simple's Web site, though, prior to last week, it produced no information on the topic. Even competitors acknowledged Real Simple's organizational approach was a good start for brides-to-be. "Part of wedding planning is about organization, but it goes much further than that. Style and design, personalizing your wedding and etiquette are all important details," said Theresa DiMasi, editor of Brides.com.

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5. Mediaweek
Mansueto Preps New Mag Launch
By Lucia Moses
January 21, 2008
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003699198

Despite the drubbing the business magazine category has been taking in the advertising market, does it still have room for growth?

Mansueto Ventures—Inc. and Fast Company parent company—seems to think so. It is working on a new magazine, aptly titled Upstart, aimed at entrepreneurs, sources there confirmed. Publisher of the new title is Adam Platzner, who has held sales positions at music Web site SpiralFrog.com and the defunct Cargo, published by Cond? Nast. Heading up the editorial side is Scott Medintz, product development editor, who was formerly a senior editor at Time Inc.’s Money.

Once scheduled for a May newsstand debut, the title’s launch date is undetermined. Mansueto, which bought Inc. and Fast Company in 2005 from G+J USA, has also been spending money to build up its digital offerings. It announced plans for FastCompany.tv, an online video network, to go live in March. Technology blogger Robert Scoble was named managing director of the site, which will cover technology trends, interviews with executives and product reviews.

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Whisper Jobs
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Ed hears ...

Jobs

...that The Real Deal, a 60,000-circulation New York City-based monthly real estate news magazine and daily web site, seeks freelance reporters to start immediately. Candidates must have strong business reporting and hard-news backgrounds, and the ability to dig deep into the New York City real estate market. The daily web site, www.therealdeal.com, also seeks reporters with daily news experience. The ability to quickly report short, focused stories is required. We offer per-word pay rates competitive with other New York City trade magazines. Please send a resume and no more than three news clips to editor Stuart W. Elliott at jobs@therealdeal.com. (OK to mention Ed)

...that Life & Style and Forbes magazines may be looking for editorial assistants. Do NOT mention Ed!

Internships

...that InStyle.com, the website for In Style magazine and online resource to today’s fashion, parties, and celebrities, is currently seeking an editorial intern at our New York City office. The intern’s duties include: Assist editorial and photo department with administrative tasks. Perform data entry for fashion and beauty products. Research online shopping links for InStyle merchandise. Fact checking and finding celebrity & fashion IDs. The ideal candidate must have excellent communication skills and a strong interest in fashion, beauty, entertainment, shopping and online media. Must be a team player, self starter, comfortable in a corporate office environment and have the ability to work in MS Office programs plus easily learn other computer programs. Strong knowledge of or interest in the web is a must. Looking for someone to start February 4, if not sooner. Please send cover letter and resume to Tiffany Black, Editorial Producer, InStyle.com, tiffany_black@timeinc.com. (OK to mention Ed)

...that Page Six magazine is looking for spring photo interns. Responsibilities include photo research, assisting in the production of photo shoots, and general assistance in the dept. Send resumes to mdidia@nypost.com.

...that CORDUROY, a new arts and culture quarterly based in New York, is looking for editorial/marketing interns for the spring semester. Successful candidates must be extremely organized and feel comfortable making cold calls, dealing with publicists, and doing general administrative tasks. Bonus points if you have knowledge of HTML and website experience. Interns may get opportunity to assist on photoshoots and write for the print publication. This internship is unpaid. Interns can work from home, provided they complete weekly assignments. Please be familiar with the magazine and the type of content we are looking for. Send resumes to corduroymag@gmail.com. (OK to mention Ed)

...that Harper's Bazaar is seeking fashion dept interns to work spring semester, per individual's availability. 2-3 days a week preferred. Duties include: Coordinating sample pick ups/returns. Packing/organizing for shoots. Creating story boards. Filing. Mail. Pls send resume to sconly@hearst.com. (OK to mention Ed)

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and www.ed2010.com/boards/section/ed-campus
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