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| << January24, 2008 - Philly: Happy Hour Next Thursday! |
January26, 2008 - Happy Weekend! Love, Ed >> |
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******* BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service. ******* ******* Ed2010 presents a one-night seminar with mag freelancer and teacher Eric Butterman on the art of pitching. One half of the night will focus on how to write the best email pitches possible, be good on the phone and actually sell stories. The other half is on pitching with confidence in meetings and selling yourself in interviews (one Butterman student used his class to turn pitch meetings into a byline at Reader's Digest and another is now an editor at Oprah's O at Home). Get details ag: http://www.ed2010.com/events/2008/01/how-pitch-staff-meetings-interviews-and-articles
******* The sudden death of Heath Ledger took many by surprise — including most of the celebrity weeklies that closed this week's issues before it could report the news of his death. But Star found one way to keep relevant as details of Ledger's passing emerged — having editorial director Bonnie Fuller blog about the young star's death on The Huffington Post, and then link to Star's Web site "for more coverage of Heath's life and tragic death." Even more aggressive than her cross-promotion is Fuller's assumption the young star died by suicide before an autopsy even began. Fuller wrote: "None of his gifts, neither talent nor family, appears to have been enough to combat the demons that apparently led Heath to take the pills that could have ended his young life." But an autopsy Wednesday morning was inconclusive, and authorities have not committed to suicide as cause of death. "The way I wrote it, I didn't mean to say definitively that it was suicide at all. I felt like I left it open," Fuller told WWD. Commenters on The Huffington Post think Fuller jumped the gun. "I am assuming that some people who are paid to write will write almost anything to get something out there. Bonnie Fuller, hopefully, will read all of these comments and learn a lesson about sensationalizing the death of someone she doesn't even know," wrote commenter PatA. "Bonnie Fuller: tacky tacky tacky," wrote another, ParadiseDiva. And ellezeebub responded to Fuller: "Couldn't wait to see if there was something else going on — had to go with the 'demons' of his personal conflict. What demons?....Of course, you wouldn't be able to turn much of a buck on that story." Star, In Touch, Life & Style and Us Weekly won't likely make much on the Ledger news. The only celebrity weekly that features Ledger as its cover story is People, which closed its issue Tuesday night. \
2. WWD
Sischy has resigned as the magazine's editor in chief after 18 years at the helm. The selling price could not be learned, although sources said Sandra Brant "did very well. It was fair value." In an exclusive interview, Sandra Brant said that, over the past two years, her objective was for the magazines to remain independent and to continue to operate in a creative environment. Although she was presented with several opportunities, including selling the magazines to a publishing company or private equity investors, several of the options would have provided her with financing to buy out her co-owner but would have saddled her with tremendous debt. Faced with a declining economy and tightening credit markets, which are bound to impact luxury categories, Sandra Brant would have had to take on a fairly significant economic risk. MORE ONLINE
3. Advertising Age
People magazine's issue on newsstands Friday will be the only celebrity title this week with a cover story about the awful, but clearly biggest, news of the cycle: yesterday's discovery of Heath Ledger dead at 28. People only has the news because it holds its issues open until late on Tuesday nights, while its competitors lock their issues down on Mondays. But it is likely to benefit People in the relentless checkout-lane war against Us Weekly, Star, OK, In Touch and Life & Style. Star magazine's cover this week features Jamie Lynn Spears, whose unhappy teen pregnancy has moved its own share of magazine sales. OK's cover will feature Britney Spears. MORE ONLINE
4. Folio
Bonnier has joined the growing list of major magazine publishers to enlist in the Audit Bureau of Circulation’s Rapid Report system. When it launched in 2006, the free-of-charge Rapid Report system—which allows publishers to voluntarily report their top-line circulation data on an issue-by-issue basis within weeks of the on-sale date—was slow to get participation from major publishers, who were reluctant to share the data with rivals. The number of publishers to sign on seems to have skyrocketed since last fall, when Time Inc., which sold its Parenting and Time4 Media groups to Bonnier last year, joined the program. “We’re very pleased by the response we’ve received in the past few months,” an ABC spokesperson says. “We’re seeing a good increase in the number of participating titles.” MORE ONLINE
************ Jobs ...that Broadcasting & Cable Magazine in New York is seeking an aggressive, news-oriented reporter/editor to cover the business of the TV industry, including cable operators, networks, and advertising. Candidates should have 4-6 years of experience covering business news and feature stories. Strong reporting skills a must. Salary commensurate with experience. Job is based in Manhattan. Broadcasting & Cable, owned by Reed Business Information, publishes the leading weekly trade magazine covering the TV industry, plus two daily fax newsletters and a Web site. Email resume and email/send clips to Mark Robichaux at bncletters@reedbusiness.com. (OK to mention Ed) Internships ...that Teen Vogue is looking for a few great spring interns for the fashion and accessories department to start immediately in New York City. You must be a college student who loves fashion, is intelligent and hardworking, and able to work at least 3 full days a week. Internships are unpaid, and you must be able to receive school credit for the internship. Please email your resume by January 28 to teenvoguefashioninternship@gmail.com. Note: due to the high volume of emails that we receive, only successful applicants will be contacted. (OK to mention Ed) Click here for more internships
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << January24, 2008 - Philly: Happy Hour Next Thursday! |
January26, 2008 - Happy Weekend! Love, Ed >> |
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