|
Ed2010 News Archives Index
|
Subscribe
|
|
| << January26, 2008 - Happy Weekend! Love, Ed |
January29, 2008 - Ed's Trust Fund Applications Due TOMORROW! >> |
|
******* BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.
******* Marie Claire editor Joanna Coles, who raised eyebrows with her topless Ashley Judd and black-and-white Sarah Michelle Gellar covers last year, is bucking convention again, this time running a manufacturer coupon in the February issue for 50 cents off the Hearst Magazines title’s March fashion issue. Coles said she wanted to drive people to buy the March title, which will showcase the first tweaks by new creative director Suzanne Sykes. “It’s not something we would do regularly,” she said of the coupon, a tactic more commonly associated with women’s service than with fashion/beauty books. “But if it really works, never say never.” Single-copy sales could use some help, too; while total circulation rose 1.7 percent to 971,348 in the first half of 2007, single-copy sales fell 19.8 percent, per the Audit Bureau of Circulations. In another unusual move for a beauty/fashion monthly, Coles got her February Reese Witherspoon cover photo from a shoot for Entertainment Weekly, which had the actor on its Aug. 24 cover. MORE ONLINE
2. New York Times
In attempt to broaden its online audience, The Washington Post Company on Monday is to introduce an online magazine primarily for a black audience, with news and commentary on politics and culture, and tools for readers to research their family histories. Henry Louis Gates Jr., a writer and a professor of African and African-American studies at Harvard, is the editor in chief of the magazine, called The Root, which he conceived with Donald E. Graham, chief executive of the company. The magazine is based in Washington, free to readers and will be found at www.theroot.com. Several well-known authors and scholars have agreed to contribute to The Root, including Malcolm Gladwell and William Julius Wilson. The managing editor is Lynette Clemetson, who was until recently a reporter in Washington for the The New York Times and previously was a national and foreign correspondent for Newsweek. MORE ONLINE
3. WWD
Staffers at Rodale Inc. are wondering if more departures are to come after three well-liked top executives left the company. Last month, Steve Kalin, executive vice president/chief operating officer, and executive vice president Ben Roter exited the company. On Friday, senior vice president, consumer marketing Joyce Shrier left Rodale. Meanwhile, several staffers in circulation last week were told their positions were being relocated to New York from Pennsylvania. A Rodale spokeswoman said there's little to fear. "This is not a cost-cutting exercise, as we are actively hiring in many other areas and departments in the company, such as online, direct response, sales and finance." Kalin, who worked for Rodale for six years, left at the end of December when his contract expired. Lester Rackoff was promoted from senior vice president/chief financial officer to executive vice president/chief financial officer, assuming the financial responsibilities Kalin oversaw. Roter is assuming an advisory role with the firm. Shrier left after spending 20 years at Rodale and is expected to be replaced.
4. WWD
When House & Garden relaunched over a decade ago, Architectural Digest editor in chief Paige Rense famously was quoted saying, "I killed it once, I'll kill it again." Last December, she got her wish, but apparently Rense hasn't put away her daggers. At a recent dinner for the AD 100 at the Lotos Club, Rense told assembled designers and decorators that House & Garden's demise was "richly deserved," according to several people there. A spokeswoman for Rense didn't return repeated calls.
5. WWD
Amid all the hand-wringing about whether the Academy Award telecast and its accompanying fanfare will go on, Food & Wine is placid. Its annual party at Spago is only tangentially tied to the awards, but the foodie gathering likes to see itself as a kickoff party for the frenzy. This year, the invitation is a nod to current events: packaged with a Popsicle stick, a slit and instructions, it doubles as a picket sign. (The magazine takes no stand, instructing, "Your Message Here," above blank space.) Publisher Christina Grdovic said guests will be served nominee-themed drinks, among them There Will Be Bloody Mary, Sweeney Martini, Charlie Wilson on the Rocks, the Virgin Juno and Atonemint. What about the nominee for best animated feature that delighted the food world? "Maybe we should have 'Ratatouille' playing on flat screens," mused Grdovic.
6. New York Post
No matter what stripe, some political junkies like to handicap the horse race while others like to sit back and think grand thoughts. These magazines have something for everyone. Poor National Review. With the Republicans set to lose the presidency, the bastion of brass-button conservatism looks a little punchy and out of touch. A cover story on "Liberal Fascism" complains that conservatives, including neocons, are accused of being Nazis. It then explains at length that Nazis were actually socialists! Back in the 21st century, the real threat is Hillary Clinton, whose "It Takes a Village" manifesto amounts to "a nicer form of tyranny." Elsewhere, a sobering survey of GOP White House hopefuls notes that John McCain "runs the risk of looking like a character from another age," Mike Huckabee "might not be ready for prime time," and Mitt Romney, whom it endorses, nevertheless "lacks . . . the ability to inspire." The Nation offers the kind of intellectual acrobatics its audience loves and its critics hate. The left-leaning journal's cover takes on a tender spot for the left and right alike - are the Democrats built to win? Another cover story calls for a moratorium on mortgage foreclosures. The mag wonders if America is ready for a third-party candidate like Mike Bloomberg, a nonideological problem-solver. MORE ONLINE
7. MediaWeek
A year after Time took the bold step of offering advertisers the option of buying space based on audience instead of circulation, the newsweekly is falling short of its goal to get 20 percent to 30 percent of clients on board, the publisher acknowledged. Time offered advertisers the choice of buying against a guaranteed total readership of 19.5 million, as measured by MRI, or against a 19 percent smaller rate base of 3.25 million copies. Ed McCarrick, president and worldwide publisher of Time Group, said “a few” are buying on audience but would not give specifics, saying he doesn’t discuss clients. “It’s not where I’d like it to be,” McCarrick said. “I thought we’d be further ahead than where we were.” MORE ONLINE
8. Folio:
Heath Ledger’s death this week rocked New York, Hollywood (most of which seemed to be at Sundance) and the rest of the country, as well as Australia, where the actor was born. It rocked the celebrity magazine world too, working editors and production staffs into a deadline frenzy to beat the rush at the newsstand. People magazine was able to close with a Ledger cover while most of its newsstand competitors, which close Monday, did not; Entertainment Weekly, which closes on Tuesdays, managed to produce a Heath Ledger cover, too. As Ad Age's Nat Ives pointed out, the later close is going to benefit People in “the relentless checkout-lane war against Us Weekly, Star, OK, In Touch and Life & Style.” Undoubtedly true, but is checkout domination all these magazine publishers care about? Maybe it’s because I identify more with Heath Ledger than other celebrities (he was 28, liked to party and altered his facial hair frequently). Maybe it’s because I’ve never bought a copy of People. But talk of a checkout-lane war in the wake of a death like this feels a bit tacky. MORE ONLINE
************ Jobs ...that TheNibble.com, an online magazine devoted to specialty foods, seeks an editorial assistant: a crackerjack editor who is good with basic HTML. For even more jobs, go to ed2010.com/jobs/whisperjobs/list or click here. Internships ...that Lucky is seeking a beauty department intern to start ASAP. Offices are in midtown Manhattan. The position is unpaid (we'll reimburse you for meals) and interns should receive college credit if possible. The three days/week available are Tuesday, Thursday, and Friday, but it's okay if you need to do just one or two of these days and not all three—we're flexible. Please send a resume and brief cover letter to beauty assistant Cat Marnell at cat_marnell@condenast.com. (OK to mention Ed) For even more internships, go to ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << January26, 2008 - Happy Weekend! Love, Ed |
January29, 2008 - Ed's Trust Fund Applications Due TOMORROW! >> |
|
Ed2010 News Archives Index
|
Subscribe
|
|
|
Archives powered by Zinester's Mailing List Service
Details on Ed2010 News |
Browse for more newsletters at Zinester's Ezine Directory
Managed by Zinester's Mailing List Management |