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Subject: Ed's Trust Fund Applications Due TOMORROW! - January29, 2008


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Hurry, hurry!
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Unpaid Spring Interns: Snag Ed's $1,000 Trust Fund!
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Listen up, up-and-coming Edsters in the city now for spring internships! Ed is back on his giving spree and is handing out his Ed's Trust Fund for the spring semester. If you're an UNPAID intern at a magazine in New York City this spring, then Ed wants to help you out! Read Ed's Trust Fund rules (aka: the "fine print")—and snatch an application—at www.ed2010.com/ed-campus/trust-fund and then apply before JANUARY 30, 2008! (Ed also encourages potential applicants to read the amazing testimonials from past winners on the same web page.) You must have your spring internship secured when you apply. The prize? $1,000 to use however you please. (But Ed hopes the winner'll use it to, well, live in this amazing yet ridiculously expensive city!)

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EdSchool presents: How to pitch (for staff meetings, interviews and articles!)
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This one-night seminar with mag freelancer and teacher Eric Butterman will have you turning staff pitch meetings into cover stories, emails into freelance articles and interviews into jobs.
Details: Wednesday, Feb. 20 from 7-9pm at American National Standards Institute, 25 W. 43rd Street, The Federation Room
Cost: $35
To Sign Up: RSVP to freelance@ed2010.com is REQUIRED. You'll get an email back with the PayPal URL.

For even more info on the class, go to ed2010.com/events/edschool-seminars/list or click here.

BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.

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News
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1. The Guardian
Gaudoin to edit WSJ luxury magazine
By Stephen Brook
January 29, 2008
http://www.guardian.co.uk/media/2008/jan/29/wallstreetjournal.pressandpublishing?gusrc=rss&feed=media

One month after former Times editor Robert Thomson moved to the Wall Street Journal as publisher, the US paper has hired his Wapping colleague Tina Gaudoin to edit its new luxury magazine.

The Journal has also appointed Tomaso Capuano, the Times art director, to develop the magazine's design.

Before Thomson recruited Capuano to the Times, he was the award-winning designer of the Financial Times' How to Spend It luxury magazine.

MORE ONLINE

2. Folio
Emap Shows Revenue Decline
By Jason Fell
January 28, 2008
http://www.foliomag.com/2008/following-deals-emap-shows-revenue-drop

After a general meeting late last week, British publishing company Emap released its third quarter financial figures, showing a 9 percent decline in its consumer magazine business revenue compared to the same period in 2006. Advertising revenue was down 12 percent, the company said, and circulation dropped off by 12 percent.

Revenue for the company’s radio business, excluding the sale of its Republic of Ireland radio stations this month, was up 6 percent in the quarter compared to the same period in 2006.

During the meeting, shareholders officially authorized the sale of the company’s consumer media and radio divisions to Heinrich Bauer Verlag KG for $2.3 billion. Emap had been on the block since last July.

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3. AdvertisingAge
Custom Publishing Gets a Makeover
By Nat Ives
January 28, 2008
http://adage.com/mediaworks/article?article_id=123338

Custom publishing, the arm of the magazine business that turns out titles such as Jeep and Departures, is being transformed as surely and swiftly as any other feature in the media landscape -- to the point that some practitioners even correct you for still calling it custom publishing.

"We would rather call it custom marketing today," said Wendy Riches, exec VP at one of the biggest custom players, Meredith Publishing Group. That's because what used to be custom publishing now includes word-of-mouth, the internet, e-mail newsletters, mobile alerts, deeper database crunches and complex behavioral modeling.

The expansion in related spending can hardly help but transform the field at the same time: Custom revenue ballooned to $37.4 billion in 2006 from $22.1 billion just two years before, according to Veronis Suhler Stevenson.

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4. MIN
Playboy"/"Si"/"ESPN"/"Penthouse"/"Maxim" Will Be Pre-Super Bowl Party Hopping.
January 29, 2008
http://www.minonline.com/mb_topstory2.htm

While America awaits Super Bowl XLII this Sunday (February 3) in suburban Phoenix with the New England Patriots' thus-far perfect season adding to the suspense (ditto the opposing New York Giants' incredible playoff run), pre-game appetites will be whetted--and wetted--by these five men's magazines:

1. Playboy, at Rawhide Pavilion at Wild Horse Pass in Chandler (not far from University of Phoenix Stadium) on Saturday (February 2). About 1,800 are expected, including founder (December 1953) Hugh Hefner (with his Girls Next Door), as Phoenix is an easy commute from his SoCal mansion. Daughter/Playboy Enterprises Inc. chairman/ceo (since 1988) Christie Hefner was the first to throw a Super-fest in 2000, and sponsors this year are "Latin": Corona Extra (beer) and Jos? Cuervo (tequila). Host is Grammy-winning hip-hop artist Common.

2. Sports Illustrated, at Barcelona in Scottsdale on Saturday, with the group D-Nice performing. Emcee is Dan Patrick, who has been in the SI limelight since his defection from ESPN last fall, and, if tradition holds, the SI Super Bowl party will serve as a "preview" to the Swimsuit issue, which will be released on Valentine's Day (February 14). SI party sponsors are Cadillac and, ? la Playboy, Tequila Patr?n.

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5. Time magazine (blog)
The top five reasons why journalists go to Davos
By Justin Fox
January 29, 2008
http://time-blog.com/curious_capitalist/2008/01/timecom_has_assembled_a_photo.html

Time.com has assembled a photo gallery of my Ten Things I Learned at Davos. As I worked on the list on the plane home Sunday, I realized that I really hadn't learned much at all. I had to do a bit of padding, and recycling from this blog. And now I'm wondering why the heck my employer sent me all the way to Switzerland to learn so little.

It just so happens that Yvette Kantrow was asking the same thing the other day in The Deal (via Romenesko). She wrote:

[I]t's a bit mind-boggling that journalists, and everyone else for that matter, are so eager to hear the prognostications of the Davos elite--arguably the same group that helped us land in our economic predicament in the first place. Among the media, The Wall Street Journal was one of the few outlets to note that irony: "Of course, most of the Davos crowd got the economy wrong last January--not a great return on the ticket price of Sfr20,000 [$18,090], on top of the 40,000-franc membership fee," it intoned in a Davos preview story.

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6. WWD
Memo Pad
By Stephanie D. Smith, Irin Carmon, Nina Jones, and Amy Wicks
January 29, 2008
http://wwd.com/memopad/article/121876

SPOTTED: What was Bill Clinton doing in the lobby of 4 Times Square Monday afternoon? The former president was spotted at the headquarters of Cond? Nast Publications with a team of Secret Service agents and a photographer wearing a badge that identified him as being with the Clinton camp. Clinton's appearance created some buzz throughout the halls, considering his wife and presidential candidate Sen. Hillary Clinton ruffled the feathers of Vogue editor in chief Anna Wintour after backing out of a photo shoot for the magazine. Could he have been trying to smooth things over with Wintour, or just attempting to garner votes for his wife in New York's primary on Feb. 5? Who knows, but he did see a lot of empty offices if he traveled to the executive suite: a good many top-level Cond? Nasters had left for the annual publishers' meeting Monday and Tuesday in Florida.

MURDOCH GOES IN-HOUSE: Pursuits, the Wall Street Journal's planned high-end magazine launch, already has a place on executives' business cards and a looming launch date, Sept. 6. But it wasn't until Monday that the magazine had an official editor, Tina Gaudoin, who was the editor of The Times of London's Luxx, a quarterly launched in June. The magazine also appears to be the first juncture in which new Journal owner Rupert Murdoch and Robert Thomson — formerly editor of The Times of London, and now publisher of the Journal — put a firm stamp on the business daily. Gaudoin was the style editor of The Times of London's Saturday magazine starting in 2003, and also has worked as editorial director of iVillage UK, as founding editor of a British women's magazine called Frank and as deputy editor at Tatler. She also brings with her The Times of London's art director, Tomaso Capuano, who'll develop the design of Pursuits. He previously designed the Financial Times' How to Spend It magazine.

SEYMOUR'S POP ART: Peter Brant, the new sole owner of Interview magazine, is making waves as he revamps the publication following the departure of Ingrid Sischy and his ex-wife, Sandra Brant, from the title. But it turns out Brant's current wife, Stephanie Seymour, is dipping her toe into the media world this spring, too. Pop magazine's spring-summer 2008 issue, which hits newsstands Thursday, is almost entirely devoted to Seymour. The model and art collector appears in six fashion editorials in the magazine, and gives a lengthy interview about her career with writer Glenn O'Brien — who has just been named co-editorial director of Brant's Interview.

KNOCKOFFS, EVEN IN ADVERTISING: Cond? Nast has spent the last few years convincing its readers that "Fashion Rocks." Its annual magazine and television event is known for celebrating fashion — of the Vogue variety and not, say, Daffy's, which promises "high fashion and low prices." Which is why it came as a surprise to some over at 4 Times Square that bus shelters and phone booths around the city recently were decked out with ads touting "Cheap Fashion Rocks" at Daffy's. They say imitation is the sincerest form of flattery, so perhaps Richard Beckman, Cond? Nast Media Group president, and his fellow colleagues didn't mind the casual connection. Beckman did not respond to requests for comment.

HIGH JUMP: The fashion world was formally introduced to artist Ryan McGinley at the Guggenheim Museum's Young Collectors Council Artist's Ball in December, and now his work will be brought to the masses with the spring advertising campaign for Converse by John Varvatos. "We wanted to create images that bewitch the viewer and engage him more than a typical advertising campaign might," said Stephen Niedzwiecki, creative director of Yard, the agency behind the campaign. The brand is continuing with its "Get Chucked" theme, but this time around, the images are intended to come across as more sophisticated. "I think that we brought it up a few notches," said John Varvatos. "We didn't want it to be as young as before." The campaign will run in upcoming issues of Vogue, GQ, Elle, V and Details.

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Whisper Jobs
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Ed hears ...

JOBS

...that Parenting magazine is looking for an articles editor who has 6-8 years of assigning/editing experience at a consumer magazine, and an interest in issues concerning kids, moms, and families. Responsibilities include assigning and editing different types of features on a range of topics; overseeing and/or working on various departments in the magazine, including Ages + Stages, a major child-development section; coordinating coverage of upcoming books; plus some writing for the magazine and its website. Our ideal candidate will have excellent editing skills, a lively writing voice, and an energy and passion for the subject. Resumes should go to amy.beal@bonniercorp.com. Or fax: 212-779-5203. No phone calls, pls. (OK to mention Ed)

For even more jobs, go to ed2010.com/jobs/whisperjobs/list or click here.

INTERNSHIPS

...that Details magazine is looking for one more Spring 2008 intern for the fashion department, starting this week or next. Internship is unpaid and the intern MUST receive college credit or other school support. Looking for interns who can spend 2.5+ days per week at our office (10 a.m. to 6 p.m.) in New York. Responsibilities include maintaining fashion closet, various fashion-related projects and going on photo shoots. Please note: this is NOT a writing position. Interns must be organized, responsible, and able to multi-task. Interest in men's fashion is a MUST. To apply please send resume and availability to micah_johnson@condenast.com with INTERNSHIP in the subject line. (OK to mention Ed)

For even more internships, go to ed2010.com/ed-campus/internships/list or click here.

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About Ed:

Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Girl on the Hunt and Ed’s Determined Freelancer at ed2010.blogspot.com and www.ed2010.com/boards/section/ed-campus
Ed2010 @ www.ed2010.com/boards/section/message-board

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