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******* BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service. ******* Want to interview celebrities and write juicy stories for a tabloid? Ed presents a four-night seminar with entertainment writer/editor Deborah Baer (she's worked for In Touch, US Weekly, Star, Seventeen, Ladies' Home Journal and more) that will give you the tools to break into the biz. Baer will teach students how to turn their brilliant ideas into entertainment features, write celebrity profiles, improve their interviewing skills — and make $$$ just by watching TV, reading books, listening to music, surfing the Internet and going to the movies. Class meets Wednesdays (February 27, March 5, 12 and 19) from
7-9pm. Cost is $200. ******* *******
******* OUT OF TOUCH These are tough times for the tabloid set, with Bauer Publishing hit hardest. Most celebrity weeklies saw flat or falling newsstand sales in the second half, according to a report in the New York Post, except Us Weekly and OK. People, Us Weekly, In Touch and Life & Style all raised their cover prices in the fall, but it appears Bauer's titles suffered the most from the move. After several years of rapid growth and soaring newsstand sales, Bauer said Wednesday that it would cut the rate base for In Touch to 1 million from 1.2 million, and Life & Style will decrease its rate base to 550,000 from 700,000. Both moves are effective immediately. Moreover, Life & Style will miss its rate base for 2007, reporting a total paid circulation of 681,723 for the period. In Touch, meanwhile, reported a total paid circulation of 1,271,354 for the period, surpassing its rate base. Bauer raised the prices of In Touch and Life & Style to $2.99 in October, a 50 percent increase. In September, People raised its cover price to $3.99 from $3.49, and Us Weekly followed suit several weeks later. "Like any product, if you increase your price 50 percent, you're going to feel an impact inevitably," said Ian Scott, president of Bauer Advertising Sales, who also noted that the price hikes have helped generate healthy revenues for the company. More drama also ensued for Bauer on Wednesday, when a report on complex.com circulated that the Federal Bureau of Investigation is supposedly investigating former West Coast editors who allegedly took money in return for selecting photos to run on In Touch's cover. A spokeswoman for Bauer responded, "This whole story sounds ludicrous. Our West Coast bureau does not assign photo agencies — this goes through our photo desk. In Touch has not been contacted by the FBI." As if that news wasn't enough to keep Bauer staffers buzzing, on Wednesday, Neil Goldstein resigned as publisher of Life & Style to join Maxim as associate publisher. A replacement has not been named. THE WORLD OF RALPH In November, Ralph Lauren recruited Departures associate editor Matt Trainor to be editorial director of ralphlauren.com, and now the fruits of his labor have emerged. Originally launched in 2001, the online magazine RL has been relaunched as part of what a spokesman for Polo Ralph Lauren Corp. described as "'merchantainment' — a world where our customers can shop for our products, explore rich content [and] exclusive editorial and interact with the Ralph Lauren brand all at the same time." The new issue is a typical glimpse into the Ralph Lauren universe — an interview with Georgina Bloomberg and her horse-jumping prowess, and stories on wine and spirits, luxury cars, grooming, travel and philanthropy. In contrast to those who believe promulgating luxury goods is best done in print, the magazine is and will remain online only.
2. Mediaweek
Neil Goldstein is jumping ship from Bauer Publishing’s Life & Style to become associate publisher of Alpha Media Group’s Maxim, effective Feb. 28. His move coincided with parent Bauer’s announcement today that it would cut Life & Style’s rate base 21 percent, to 550,000. The weekly missed its 700,000 rate base by 18,277 copies in the second half of 2007, a period in which it raised its cover price by $1, to $2.99. Bauer also cut sibling title In Touch’s rate base 17 percent, to 1 million. No successor at Life & Style has been named. Goldstein became publisher of Life & Style in November 2006, when Bauer named individual publishers for its celebrity weeklies to drive ad sales, replacing Bob Davidowitz, who had been group publisher for Life & Style and In Touch. Goldstein had previously been publisher of Bauer’s teen group. MORE ONLINE
3. The Los Angeles Times
Spin Magazine's print subscriptions jumped in January at least in part for a surprising reason: Its pages were posted on the Web for free. Spin Digital, a highly interactive online version of the magazine, quietly made its debut on MySpace three weeks ago. It feels more like the print edition of the rock-music monthly than its Internet cousin, Spin.com. In fact, the digital version is the print edition. Text and photographs are reproduced intact for online viewing, then enhanced with clickable text so that readers can listen to -- and buy -- the music they're reading about as well as find out more about products they see in the ads. Under the partnership with MySpace, News Corp.'s popular social-networking site, access to Spin Digital will be offered free for the next 12 months to registered users of MySpace Music. (The Web address is www.myspace.com/spinmagazine; click on "Spin Digital.") MORE ONLINE
************ JOBS ...that Essence is looking for a senior beauty editor who has the ability to develop and direct well-researched story ideas for the beauty section, including select appropriate creative talent, execute photo sessions, produce and edit copy ? needs strong story packaging knowledge, sittings, writing and editing experience. The editor will cover beauty press events and trade shows and contribute resources ? vendors and service providers aimed at the African-American female market. Would like candidate to have knowledge of untapped resources for African-American women Some management experience required. Please apply using the following link. http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NXXX,95312BR (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that Sports Illustrated Custom Content is looking for a spring editorial intern. The SI Custom Content intern would help the department with editorial and administrative work related to the production of special advertising features and sections, both in the magazine and on SI.com. Duties would include editorial research, fact-checking, photo research, occasional writing, assorted administrative duties such as billing and filing. Custom Content produces ?advertorials? for a number of different advertisers. Our stories and sections are editorial in theme and style, in keeping with the interests of SI?s readers. If interested, please apply below. This position is for immediate fill and is $14/hr. To be considered, candidates must have previous experience fact-checking, reporting, and knowledge/interest in sports. Apply via the link: http://www.timewarner.com/corp/careers/jobtools_us/search_jobdetail.html?partnerid=391&siteid=36&AReq=94718BR (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << February07, 2008 - Happy Hour in LA Tonight! |
February08, 2008 - Come to Ed's V-Day Happy Hour on Tuesday! >> |
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