|
Ed2010 News Archives Index
|
Subscribe
|
|
| << February14, 2008 - Thanks for last night! |
February16, 2008 - Enjoy the long weekend! >> |
|
******* BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service. ******* Want to interview celebrities and write juicy stories for a tabloid? Ed presents a four-night seminar with entertainment writer/editor Deborah Baer (she's worked for In Touch, US Weekly, Star, Seventeen, Ladies' Home Journal and more) that will give you the tools to break into the biz. Baer will teach students how to turn their brilliant ideas into entertainment features, write celebrity profiles, improve their interviewing skills — and make $$$ just by watching TV, reading books, listening to music, surfing the Internet and going to the movies. Class meets in NYC, Wednesdays (February 27, March 5, 12 and 19)
from
7-9pm. Cost is $200. ******* Where: The Woodhull Institute, 32 Broadway, Suite 1801, New York, NY 10004 What: Want to get an editor's attention next time you send that pitch? Learn how to stay out of the slush pile and get your ideas noticed. We'll go over the best ways to send your queries, how to target the right editors, rules for following up and what to do when you get the assignment. Who: Kristen Kemp is a former editor at Cosmopolitan; she's written for Cosmo, Glamour, CosmoGIRL!, Self, Ladies' Home Journal, The New York Daily News and many other publications. Her latest teen novel, Breakfast at Bloomingdale's, is out on Scholastic Press. The Woodhull Institute for Ethical Leadership is a not-for-profit educational organization that provides ethical leadership training and professional development for women. Sign up: $10, 646-435-0837 office or info@woodhull.org
******* ONE, TWO, THREE, FOUR For the first time, the Magazine Publishers of America has sought to count traffic on consumer magazine Web sites as a whole, hoping to shed light on the impact of a medium magazine publishers are still struggling to master. The MPA came up with the figure using numbers from Nielsen Online, narrowing the list to 320 sites associated with consumer magazine brands — a magazine's Web site, a multibrand site like Style.com, and the site of a magazine no longer publishing a print edition — and concluded that these sites averaged 67.5 million unique monthly visitors during the fourth quarter of 2007, 8.1 percent more than the same period in 2006. Still, this number has its limits. Little information has been made public by magazine companies about how much revenue they are generating through their titles' Web sites, how much they're investing, and if anyone is even close to making any money. But on the heels of a rather grim newsstand story that showed tough times for single-copy magazine sales, it's no wonder the MPA wants to get some good news out. MPA president Nina Link disputed the dismal view, pointing out that Mediamark Research Inc. audience numbers for magazines have grown five percent over the past five years. "When you consider that about 15 to 16 percent of the distribution of magazines is on the newsstand, you can't just look at the newsstand numbers," she said. "And there was a lot going on — the first half of 2007 was up, and in the second half, you were seeing things like people testing higher prices, leading to smaller sell-through but higher revenue." MORE ONLINE
2. Ad Age
The Reader's Digest Association is continuing its transformation under former Fairchild chief Mary Berner, killing off its Light & Tasty brand next month and shifting its paid circulation of 500,000 to a new magazine called Healthy Cooking. Light & Tasty, part of the company's Taste of Home franchise, was failing to capitalize on growing interest in wholesome eating, said Suzanne Grimes, president-food and entertaining at RDA. "We realized that we didn't have a title that really focused on healthy cooking," she said. "If we intend to be the food authority in the U.S., we certainly need to cover that in a bigger way." Being "the" food authority is, of course, a tall order. Competition is intensifying among food magazines, partly because they have comprised one of the brighter spots in the magazine industry so far. Taste of Home magazines also suffer a low profile among marketers because they only began accepting ads at the end of 2007. MORE ONLINE
3. Ad Age
Conde Nast has named Laura McEwen the publisher of Teen Vogue. She succeeds Gina Sanders, the title's successful founding publisher, who was reassigned last month to revive growth at Lucky. Ms. McEwen was VP-publishing director at the Reader's Digest Association from 2003 through 2006, when she left in the wake of its ownership change. She soon landed the position of advertising director for Vogue's beauty business, where she stayed until she was promoted to associate publisher last month. Her promotion then at "Big Vogue," rather than immediate assignment to the Teen Vogue publisher slot, which was open at the same time, suggests Conde once may have had other ideas for the position. But Ms. McEwen is, all the same, returning to the ranks of major magazine publishers. She has prior experience in the teen-girl market, having served as publisher of YM from 2000 through 2003. MORE ONLINE
4. Folio
ABC’s twice-annual FAS-FAX report detailing analyzed paid and non-paid circulation for just over 700 U.S. consumer magazines was released earlier this week, and the numbers tell an interesting story. Newsstand revenues rose in the second half of 2007 by 2.8 percent to nearly $1.7 billion. This, of course, is good news for the industry. However, the bad news is unit sales declined 1.8 percent, to slightly less than 472 million (this data is subject to revision when the final audit bureau data is provided later this month). The spread between unit sales and revenue performance is one of the largest in recent years. It apparently reflects the beginnings of a strong cover price increasetrend. Besides pricing there were also other factors that contributed to the mixed sales story in the second half of 2007. The estimated average industry price rose from $3.36 to $3.52 in the second half of last year. This is probably the largest average price increase in industry history. The price increases were led by Bauer, who last fall announced price increases on its nine audited titles of approximately 30 percent. However, its price increases only affected sales the last two months of the period. Even so, Bauer’s aggregate revenue increased 11.3 percent based on unit sales. It’s much too early to proclaim their price increase strategy a success, but it is an impressive start. MORE ONLINE
5. Folio
Playboy magazine expects a 30 percent decline in advertising revenues in the first quarter of 2008, the company told investors today during its fourth quarter earnings call. The company reported $85.9 million total net revenue, down $1.1 million compared to the same period in 2006. Playboy’s publishing group reported $24.7 million in revenue, a $1.5 million segment loss for the quarter. Flat newsstand revenues and lower subscription revenues led to a five percent decline in total circulation revenues to $12.6 million. Advertising revenues declined three percent in the quarter to $8 million. The publishing group’s net revenue in 2007 was $93.8 million, down from $97.1 million in 2006. The grim advertising projection comes on the heels of its Fas-Fax audit statement, released Monday, which shows single copy sales of the magazine fell 35.8 percent during the second half of 2007. Overall, total circulation fell from 3,001,723 to 2,700,262—a 10 percent drop. The overall earnings report included a $1.9 million charge due to the sale of the Andrita television studio, a deal the company expects to be completed in March 2008. MORE ONLINE
6. Folio
As part of its 10-year anniversary, ESPN The Magazine has produced a one-hour television special highlighting some of the magazine’s biggest moments over the decade. "Since ESPN The Magazine was first published in 1998, there has been a steady relationship with our TV networks,” says John Dahl executive editor, ESPN content development. Over 30 stories featured in The Magazine have been done on ESPN as well. Because of this connection, we felt it was appropriate to have a television component to the commemoration of the 10th anniversary.” Hosted by ESPN staffer Kenny Mayne, the program will feature the magazine’s the first piece on boxer Tommy Morrison, a look at performance-enhancing drugs, the infamous Mike Ditka and Ricky Williams wedding coverand special outtakes with rapper Snoop Dogg. ESPN The Magazine’s 10th anniversary issue is set to hit newsstands March 12 [the magazine's first cover in 1998 is pictured above]. The special program will be aired on ESPN Sunday February 17 at 8 p.m. (EST). 7. FolioTime Political Reporter Apologizes for Remark By Dylan Stableford 2/13/08 http://www.foliomag.com/2008/time-political-reporter-apologizes-remark Mark Halperin, Time magazine’s star election reporter and senior political analyst, issued an apology today on the magazine’s political blog for a comment he made on a radio show this week while discussing the 2007 presidential election. Halperin appeared on Barbara Walters’ Sirius satellite radio show on Monday. According to the transcript released by Sirius, Halperin, while discussing John Edwards' potential endorsement of Hillary Clinton or Barack Obama, said: “I can tell you, he's really skeptical of her ability to be the kind of president he wants. But, he kinda thinks Obama is ... he thinks Obama is kind of a p*ssy ... He has real questions about Obama's toughness, his readiness for the office.” “In a live radio interview this week, I used a word I shouldn’t have,” Halperin wrote in a post on Time.com. “The fact that I was conveying other people’s words is no excuse for my lapse in judgment. It won’t happen again.” MORE ONLINE
8. Folio
Cond? Nast has named Laura McEwen publisher of Teen Vogue. McEwen previously was Vogue' associate publisher. Prior to joining Vogue in 2005, she was vice president and publishing director of Reader's Digest. SmartMoney senior editor Matthew Heimer has been promoted to the newly-created position of deputy editor. Prior to joining the magazine in 2000, Heimer was a reporter and online columnist for the media-criticism magazine Brill's Content. Glenn Rosenbloom has been named president of the Alpha Media Group. Rosenbloom joins Alpha Media from Buena Vista Magazines—a subsidiary of Disney Publishing Worldwide—where he oversaw the U.S. Consumer Magazine division. ************Whisper Jobs ************ Ed hears ... JOBS ...that you need to send Ed some jobs. For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that Lucky magazine is looking for an intern to join its busy features department. Intern will assist in story research, reporting, and administrative duties. Candidate must receive credit (or be enrolled in college) and be available 2 days a week. We are looking for Spring and Summer interns. If interested please contact both Alexandra Willinger (alexandra_willinger@condenast.com) and Chadner Navarro (chadner_navarro@condenast.com). (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << February14, 2008 - Thanks for last night! |
February16, 2008 - Enjoy the long weekend! >> |
|
Ed2010 News Archives Index
|
Subscribe
|
|
|
Archives powered by Zinester's Mailing List Service
Details on Ed2010 News |
Browse for more newsletters at Zinester's Ezine Directory
Managed by Zinester's Mailing List Management |