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******* BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service. ******* EdSchool presents: How to get freelance work (and end up on staff if you want to!) Mag freelancer and teacher Eric Butterman and Ed2010 present a 5-week super-intensive course on freelance pitching and writing. Enrollment limited to 15 students, plenty of personal attention. Learn how to write the best email pitches possible, be good on the phone and sell stories (one student sold $3,000 in freelance stories while still in the class--we're not kidding). About Eric: He's been an editor on staff at Folio: and Travel Agent magazine, and has written for Glamour, Men's Fitness and countless other titles. Classes are Wednesdays March 26th-April 23rd, 7-9pm at The Manhattan Theatre Club, The Creative Center, 311 West 43rd Street (near 8th Ave.) Cost: $285 To sign up: RSVP to freelance@ed2010.com is REQUIRED. You'll get an email back with the PayPal URL.
******* Martha McCully is packing it in after almost six years as executive editor at In Style — at least, her full-time gig. She claimed Wednesday that she was giving up her desk to become a consultant to In Style so she could "pursue other opportunities" outside the Time Inc. title. McCully said she will remain on the masthead for a while, but is looking forward to pursuing other interests in the beauty, wellness and entertainment worlds, both online and on television. "I'm excited about getting back in the beauty world, and doing more projects there," she said. "I'll also be writing for other magazines and doing different projects." In addition, McCully plans to do some travel writing and will balance her time between Los Angeles and New York. Next month, she will begin taping the third season of "Design Star," the HGTV interior design reality show that she judges, along with Cynthia Rowley and Vern Yip. In Style hasn't named a replacement for McCully; however, some observers saw the duties taken up by deputy managing editor Eilidh MacAskill, who is returning from maternity leave, as being similar to those of McCully's.
2. WWD
BEAUTY ALONE Add another title to the unlikely grab bag of magazines trumpeting their increased beauty coverage: Vanity Fair has its first-ever beauty director. SunHee Grinnell has been promoted from senior photography and beauty editor, having served in dual photo and beauty editing roles there at various intervals since 1990. Vanity Fair editor in chief Graydon Carter said in a statement, "Especially as we expand our coverage of the beauty industry on the Web, this is an ideal role for her." Asked to elaborate on what such increased beauty coverage on the Web might look like, a spokeswoman said: "Nothing has been solidified yet," but mentioned as possibilities a more-frequently updated Web version of the magazine's beauty page or listings of "beauty happenings" in major cities. SWAPPING SPOTS Did Lesley Rotchford miss the expansive cafeteria at Hearst Tower that much? The former Cosmopolitan features editor left the magazine eight months ago to become articles editor at Allure, but is returning to her former stomping grounds as deputy editor. Rotchford replaces Theresa O'Rourke, who left last month to join Every Day with Rachael Ray as executive editor. Rotchford spent six-and-a-half years at Cosmo before jumping to Allure in June. She will return to her old digs Monday.
3. Portfolio
You may have heard that New York magazine's nude shoot with Lindsay Lohan generated so much web traffic, it crashed the website. But how much traffic is that, really? For starters, more than 20 million page views on both Monday and Tuesday, a 2,000 percent increase over the same time last year, according to DART and Omniture. Some of those eyeballs spilled over onto other portions of the website; non-Lohan content received between 2 million and 3 million page views. And with outtakes from the shoot going live today, the magazine is expecting a third day of elevated traffic. The print magazine is also getting a boost from all the excitement. A spokeswoman says New York has sold 500 more subscriptions this week than in an average week. It has also sold more than 1,000 individual "back-order" copies via website orders, and projects well-above-average sell-through of newsstand copies.
4. Folio
The period of “discontinuous change” and upheaval in the magazine industry has forced virtually every magazine publisher to tear up its playbook, Meredith publishing president Jack Griffin says. And perhaps, with the exception of technology magazines, no publisher has been forced to it up faster than Meredith. “The 'Leave it to Beaver' America is an ancient relic,” Griffin said during his keynote presentation at the 2008 FOLIO: Publishing Summit here Thursday. Griffin, on crutches and hobbled by a recent emergency surgery to repair a broken leg, said the change American consumer demographics—specifically, the spike in Internet usage and the emerging “white minority”—forced the Des Moines-based publisher to evaluate all aspects of its publishing business. Meredith, Griffin said, was “founded on the social construct of Dad at work, Mom at home, Chevy in the driveway.” For a company that publishes “white-bread” magazines, he said, “the change has been quite provocative.” MORE ONLINE
5. Folio
Hearst Magazines has become the most recent magazine publisher to feature syndicated multimedia content on YouTube. The publisher today announced the partnership, which will see lifestyle video content syndicated from 15 of Hearst’s print and online publications—including Seventeen, the Daily Green and Esquire—and posted to branded channels on YouTube. The deal, Hearst says, will help increase off-network video streams and increase traffic to its own Web sites. Hearst and YouTube will share ad revenue generated through the Hearst-branded content, the publisher says. In addition to the syndicated videos, each channel will allow YouTube visitors to upload user-generated videos based on magazine-branded contests. Seventeen will be the first of Hearst’s channels to launch one of these contests. According to Chuck Cordray, vice president and general manager of Hearst Magazines Digital Media, the YouTube partnership will allow the publisher to further promote its video content and “build a sense of community by enabling relevant and personalized user-generated video features.” Other publishers that have similar branded content partnerships with YouTube include Cond? Nast, Meredith, IDG and Time.
************ JOBS ...that Departures, a luxury style, travel and culture magazine published by American Express, is looking for a motivated assistant photo editor. Responsibilities include working on domestic and international photo research. Commission assignments for front and back of book matter within a budget. Provide credit and caption information to the editors. Assist with center-of-book feature production, i.e. location scouting, hiring photographers and stylists, estimates, casting, and film editing. Assist in maintaining a global database of photographers. Coordinate portfolio drop off and returns. Log in, file and return photos. Perform other job related duties. Candidates must have a minimum of 2 years experience at a national consumer magazine. Mac proficiency as well as Adobe CS skills are imperative. Knowledge with the technical and creative aspects of photography. Good interpersonal skills, able to handle multiple tasks simultaneously, well-organized, good communication skills and be self-motivated. Foreign language skills a plus. Two- or four-year degree from art/design college preferred. Only qualified candidates need apply. Please send resume and cover letter to Jennifer Laski at jennifer.l.laski@aexp.com. No phone calls. For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that Esquire?s fashion department is looking for 2 interns to start immediately to help with our annual Big Black Book. Duties include checking samples in and out, organizing the fashion closet, and assisting the editors in the office and at photo shoots. Interns must be available 3 days: either Monday, Tuesday, Wednesdays or Wednesday, Thursday, Friday until July 1. This is an incredible opportunity to work closely with the Esquire fashion department on an important fashion editorial project. The internship is unpaid, but school credit is offered. Please send cover letter and resume to Mike Stefanov at mstefanov@hearst.com. For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << February21, 2008 - Ed's Book Club is Back! |
February23, 2008 - Ed's in a winter wonderland! >> |
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