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******* BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service. ******* Want to interview celebrities and write juicy stories for a tabloid? Ed presents a four-night seminar with entertainment writer/editor Deborah Baer (she's worked for In Touch, US Weekly, Star, Seventeen, Ladies' Home Journal and more) that will give you the tools to break into the biz. Baer will teach students how to turn their brilliant ideas into entertainment features, write celebrity profiles, improve their interviewing skills — and make $$$ just by watching TV, reading books, listening to music, surfing the Internet and going to the movies. Class meets Wednesdays (February 27, March 5, 12 and 19) from
7-9pm. Cost is $200.
******* It used to be that talk of product placement in magazines would elicit a scary backlash from church-state fundamentalists. Not so much anymore. In a working group devoted to marketing and brand development today at the FOLIO: Publishing Summit, many seemed to think the issue has gotten beyond whether or not it’s a church-state violation—it’s not longer a question of do or don’t but more like when and how. “I think it will come. It will have to,” said Kevin Hyson, executive vice president, CMO, of American Media. MORE ONLINE
2. Folio
MIAMI—The period of “discontinuous change” and upheaval in the magazine industry has forced virtually every magazine publisher to tear up its playbook, Meredith publishing president Jack Griffin says. And perhaps, with the exception of technology magazines, no publisher has been forced to tear it up faster than Meredith. “The 'Leave it to Beaver' America is an ancient relic,” Griffin said during his keynote presentation at the 2008 FOLIO: Publishing Summit here Thursday. Griffin, on crutches and hobbled by a recent emergency surgery to repair a broken leg, said the change American consumer demographics—specifically, the spike in Internet usage and the emerging “white minority”—forced the Des Moines-based publisher to evaluate all aspects of its publishing business. MORE ONLINE
3. Portfolio.com
That imaginary guy who reads Playboy for the articles now has a great excuse for buying the Sports Illustrated swimsuit issue: for the picture puzzles, of course! This year's edition of the annual cheesecake spectacular contains a five-page "find the hidden image" feature that seems more appropriate to Highlights for Kids than to a magazine filled with buxom women wearing nothing but paint or strategically-placed mud. (Aptly enough, one of the hidden images on page 220 is a naked woman's torso.) An SI spokesman confirmed that the hidden-image game is new to the swimsuit issue this year, but said it's in keeping with the spirit of other conceits the magazine has done, such as last year's 3-D swimsuit feature and the photo mosaic created for the NCAA preview. MORE ONLINE
4. Ad Age
My status as one of the eight or nine most influential media critics on the two-apartment floor of my building has bestowed upon me true populist appeal. Every so often, for instance, I receive a reader e-mail. Sometimes, when I'm wearing a name tag with photo ID, flashing a book of clips and loudly proclaiming, "Hi, my name is Larry Dobrow! That's D-as-in-'dog,' O, B-as-in-'boy,' R, O, W," I'm even recognized in public. The real plum for not-quite-plugged-in folks like me, however, is a constant flow of invitations to participate in media awards programs. Of the 7,200 such contests conducted over the last year by revenue-starved institutions (entry fees are prominently involved), I was asked to judge exactly two. Still, I take the responsibility seriously. If some poor sap has been tasked with dolling up an awards entry and getting it dissected by his superiors, the least I can do is devote 11 seconds to immersing myself in its very essence. The more interesting of the two programs was the one that sought to celebrate the most informative and/or provocative videos produced by magazines for their websites. As part of the exercise, I examined both stand-alone videos and web series. In the process, I learned valuable life and career skills about arcane subjects: planning birthday parties, grilling vegetables, buying a suit, etc. MORE ONLINE
5. WWD
Was there a chill between Anna Wintour and Carine Roitfeld during the Milan shows this week? Speculation bubbled up that the editor in chief of Vogue was ruffled by a profile of her Paris counterpart in New York magazine that carried the title "The Anti-Anna" and had Roitfeld commenting on the celebrity editor phenomenon: "It is very difficult not to become a puppet," Roitfeld is quoted as saying. "Like Anna, she becomes so iconic that she becomes like a puppet. I don't want to be like that, I don't want to wear this uniform, I don't want to be just an envelope." Elsewhere in the article, Roitfeld talks about fashion's strong commercial bent: "I will never be a business girl, but I will say, for Anna Wintour, that I respect successful people, I like things that are success. But this is really American." Asked about the article as she exited Fendi's show on Thursday, Wintour replied, "Maybe you should ask Carine," adding, "I have no comment." MORE ONLINE
6. WWD
Cond? Nast International is rapidly making inroads into new markets and, in response, has beefed up its management team. The company has promoted Carol Cornuau and Anna Harvey to vice president, new markets, and vice president, editorial director, respectively. The positions are new ones, and both will report to Bernd Runge, vice president of Cond? Nast International and head of the New Markets Europe, Africa and Brazil division. That operation oversees more than 20 titles in Europe, Africa and South America, and plans to launch five further titles later this year, including Russian Tatler and French GQ. Most of the magazines are directly operated by Cond? Nast, while others are licensed with local partners. Cornuau, whose previous title was division director, will continue to oversee the Russian market and the daily business of the division. Harvey will continue to manage the general editorial development and direction in the various markets.
7. WWD
The Anglo-Dutch parent of Variety, Reed Elsevier Group, plans to sell its Reed Business Information division, which includes the show business trade title. The company said in a 2007 preliminary results statement Thursday it wants to reduce its exposure to "advertising markets and cyclicality," and build a more cohesive portfolio. "RBI is a well-managed, high-quality business as evidenced by the success of its online growth and the control of costs," the statement said. "Its advertising revenue model and the inherent cyclicality fit less well, however, with the subscription-based information and work-flow solutions focus of Reed Elsevier's strategy." Other magazines up for sale in the RBI division include New Scientist, Estates Gazette, Flight International and Caterer and Hotelkeeper. 8. WWDNew Hires By Stephanie D. Smith February 22, 2008 http://wwd.com/memopad/article/122814?page=1 Paula Fortgang is returning to Vanity Fair after hopping around to other advertising departments of 4 Times Square. She will become advertising director, international fashion, for the title as of March 3. Fortgang was the magazine's fashion and retail director from 1999 to 2005, then became corporate fashion director for the Cond? Nast Media Group. Most recently, Fortgang was fashion director at The New Yorker, where she directed U.S., international and retail sales and marketing efforts. Meanwhile, Blender has hired Jim Sammartino as associate publisher, reporting to publisher Ben Madden. Sammartino was most recently publisher of The Knot, where he oversaw both online and print advertising sales. Sammartino also served as associate publisher of Guideposts, and was vice president, publishing director, for Men's Fitness. He takes his new position Feb. 29.
************ JOBS ...that Charlotte magazine, the major city and regional mag in Charlotte and North Carolina, has an associate editor position open. Looking for an experienced editor (at least 3-4 years experience front of the book and feature editing experience). Ability to work on monthly deadlines, coordinate service packages, as well as edit departments and features a must. Send resumes and at least 2 writing clips to richard.thurmond@charlottemagazine.com. Do NOT mention Ed! For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that The Pop Fix is looking for trendy and adept blogging interns ASAP. We are an entertainment Web site based in Los Angeles but have reporters out in London. The Web site focuses reviewing clubs, restaurants, music, etc., and seeks to find new fashion, celebrity, and anything entertainment-related trends. We are looking for three specific interns. 1) An adept, witty celebrity blogger who knows what is going on 2) A photoshop guru who would be used for enhancing pictures or creating banners 3) a marketing master who knows about various forums, how to use DIGG, interactive media, etc. Applicants must have a resume to send to: THEPOPFIX@gmail.com. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << February21, 2008 - New York Mag Scores with Lindsay Photos |
February25, 2008 - Sign Up For Our Latest Class! >> |
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