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******* Want to interview celebrities and write juicy stories for a tabloid? Ed presents a four-night seminar with entertainment writer/editor Deborah Baer (she's worked for In Touch, US Weekly, Star, Seventeen, Ladies' Home Journal and more) that will give you the tools to break into the biz. Baer will teach students how to turn their brilliant ideas into entertainment features, write celebrity profiles, improve their interviewing skills — and make $$$ just by watching TV, reading books, listening to music, surfing the Internet and going to the movies. Class meets Wednesdays (February 27, March 5, 12 and 19) from
7-9pm. Cost is $200. BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.
******* Hearst Magazines is doing a little pre-spring cleaning at its shelter books. As it gets ready to bump up its rate base 4 percent to 650,000 this spring, O at Home is hoping to capitalize on the magic touch of its namesake. Starting with the quarterly’s spring issue, on stands March 4, editor Sarah Gray Miller is making the shelter title look and read more like its popular progenitor, O, The Oprah Magazine. New department Home Truths and column “10 Things I Know for Sure” took their inspiration from O. Oprah’s own teahouse is pictured on the spring cover, and pals like designer Andre Walker and decorator Nate Berkus will appear more prominently going forward, Miller said. “We’re talking to regular women,” she said. “There’s a real emotional connection to be made here. I’m definitely trying to capture that voice.” O at Home also will divide content into several subject “neighborhoods,” an approach that has become popular among magazines. The changes come as the title has filled out its masthead; Miller became the title’s first full-time editor last September, and a handful of edit and business-side staffers have joined in recent months. MORE ONLINE
2. WWD
Rodale is exploring international launches of Best Life, Women's Health and Runner's World this year in Russia, Brazil and China. A spokeswoman said it's not clear yet where the titles will land, adding that the company also is considering two or three more Men's Health international editions in the next 12 months. During the fourth quarter, Rodale added Women's Health editions in Mexico and Australia, Runner's World in Mexico and Prevention in Romania. The publishing company revealed the plans in reporting that last year, total magazine ad revenues were up 23 percent and magazine-branded Web site revenues increased almost 83 percent compared with the prior year. According to data released by Rodale on Friday, Men's Health's revenues rose approximately 11 percent compared with 2006 and advertising revenue increased 19.4 percent versus the prior year. At Best Life, ad revenues were up 61.1 percent and Runner's World recorded an 8.2 percent increase in ad revenues. At Women's Health, revenues spiked 145.6 percent, thanks to 116 new advertisers including Nike, L'Or?al, Volvo and Dove. Exact dollar figures for revenues and further details were not released.
3. WWD
Joe Dolce hasn't been seen much since leaving the top post at Star, but the former editor in chief of Details has now resurfaced, in a venue that — a bit like Dolce himself — enjoyed some notoriety but recently opted to be under the radar: Culture & Travel, the Louise MacBain magazine launch briefly headed by James Truman. Culture & Travel's current editor, Kate Sekules, said Dolce is a friend and that he's working on another piece to follow the one in the January-February issue, which is about traveling to Myanmar. In it, Dolce describes his trip to the Asian country three years ago (suggesting a piece that was long shelved), contemplating the ethics of traveling to a country with an oppressive regime. It's that complexity Sekules said she liked and that suited her vision for the magazine. So what else is Dolce up to? His contributor's note says he is "currently dabbling in cyberspace"; Dolce, through Sekules, declined comment. (Asked if he was blogging or working on a start-up, Sekules said it was neither.) As for Culture & Travel, it has put out two redesigned issues under Sekules with contributions from the likes of Jill Greenberg and Anya von Bremzen, under the aegis of a renamed company — formerly LTB Media, now Louise Blouin Media. Shortly after Culture & Travel launched alongside the art media properties MacBain moved from London to New York, she fired a rash of her executives, and most have now been replaced: She has hired a chief financial officer Peter Cipriano and a chief operating officer Bruce Morris, among others. Ellen Asmodeo, who was the longtime publisher of Travel + Leisure and is now at Louise Blouin Media as an independent contractor and president of brands, also has been assembling an advertising staff, including Claude Girard, who was until recently executive director of strategic development at Architectural Digest. Asmodeo's already added several travel advertisers to Culture & Travel's art-centric mix, and is hoping to lure those ever-desired luxury brands into the book, offering them in return "the top customers at a price point that isn't going to kill them." (All of the magazines, including Art & Auction, remain a presence at art fairs, but Culture & Travel recently returned to some newsstands, and Asmodeo said it's hunting for someone to run circulation.) And even if a luxury downturn is around the corner, Asmodeo said: "The good thing about us is that we're only going up from here."
4. New York Post
If there was ever a time to think of spring, now is it: only a few days after Friday's snowfall surprise. Elle's spring fashion issue spells out the trends (elaborate heels, neon colors and surreal prints) for those who don't want to major in fashion. Even so, we had to wade through 400 pages of ads before getting to the meat. As usual, Elle's essays for the 30-plus crowd spend a lot of time contemplating aging, plastic surgery and the state of marriage. Holly Millea - the magazine's resident plastic surgery junkie - complains when no one notices her eye lift. Has she seen the cosmetic nightmare that is Jocelyn Wildenstein? Liberal presidential candidate Dennis Kucinich and his hot wife Elizabeth can't keep their hands off each other, prompting Elle to write a voyeuristic piece about this mismatched duo. As you might expect, Vogue is even heavier on fashion - and ads - than its competitors. The spring "power" issue takes on women who stand out for one reason or another, including actress Drew Barrymore and TV icon Barbara Walters. While we're not sure we agree with all their power players, we give the mag credit for trying new and different faces. One fresh choice is Wendi Murdoch, the wife of News Corp. Chairman Rupert Murdoch. (News Corp. owns the Post.) We discover that Wendi, who doesn't usually appear in the spotlight, has the same concerns about balancing work and family as the rest of us - but manages to still look great in her fashion shoot. MORE ONLINE
5. Folio:
No Depression is folding. The May-June issue—its 75th—will be its last. Seattle-based alternative country music magazine founders attribute the demise to declining advertising revenues. Those revenues, generated mostly by ads from indie country music labels, are down 30 to 40 percent, they say. The magazine’s financial downturn was “not looking like a storm that we could wait out," co-founder Peter Blackstock said during a recent program on NPR. “Our concern was that (the ad dollars) had gone away and wasn't coming back.” In the March-April issue, which is on newsstands now, the publishers in a note to readers indicated that ad revenue for that issue alone was down 36 percent from the same issue last year. “Unfortunately, the ad community that shares (No Depression's) interest doesn't have any money, and doesn't look like its going to have any money in the foreseeable future,” co-founder Grant Alden said during the program. MORE ONLINE
6. Folio:
As part of an annual regulatory filing with the U.S. Securities and Exchange Commission, Time Warner on Friday indicated plans to cut more jobs from its magazine publishing division during the first quarter. In an e-mail to FOLIO:, Time Inc. spokesperson Dawn Bridges indicated that the decision affects less than 100 staffers, and that many of the layoffs happened over the last four months. The cuts, she wrote, are “across a variety of functions and geographic areas.” No specific publishing groups or magazine titles have been shut down. In an interview with FOLIO: late last month, Time Warner declined to comment about continued speculation that the company was looking to sell its Southern Progress magazine group in whole or in individual parts. MORE ONLINE
7. Gawker
This is just the type of stupid internet thing that helps us keep the faith that the web is not yet a medium totally co-opted by corporate media powers such as Gawker: Highfalutin magazine of the gods The Economist lost a fight to gain control of the domain name TheEconomist.com, which for the past decade has been owned by some random IT guy in Maryland. And the best part is the guy does absolutely nothing worthwhile with the site. The magazine is stuck with Economist.com, even though they are a huge international media conglomerate with some of the most intellectual content in all of magazine publishing, and their opponent is a guy who says he wasn't even aware of the magazine's existence in 1996 when he registered the site (The Economist is 165 years old). That's what they get for only offering him $500 for the domain—the diverted web traffic is costing them lots more than that. So what does the proud owner of TheEconomist.com do with his valuable property? Below, an actual screengrab of the totally pointless thorn in the magazine's side.
8. Advertising Age
I thought this might be the year we'd see a blockbuster sequel to The Pants, but sadly, the writers strike dashed those hopes. A couple of years back, you may recall, the big news from the annual Vanity Fair Oscar party was what Editor in Chief Graydon Carter chose to wear: a standard-issue black tuxedo jacket paired with, of all things, green plaid pants. In thumbing his nose at the masculine dress code for his own party, he thrilled the bloggerati, which gleefully attempted to decode his baffling sartorial statement. The consensus: He was projecting a Hugh Hefner-esque air of ironic entitlement. As in, This is my party, damn it, and if Hef can wear his silk robe and slippers at the Playboy Mansion, I can wear my pj bottoms at Morton's! If there ever was a moment for Graydon to top himself, it would have been at this year's Vanity Fair Oscar party. After all, he's come off his blazingly successful first full year as a moonlighting restauranteur, with his Waverly Inn in New York's Greenwich Village attracting a nonstop procession of celebrity A-listers and endless mentions in gossip pages. In the nearly 16 years he's been editing Vanity Fair, he's surely never been more comfortable with his own mogulhood, his own invincibility (remember, it was just a few years ago that he was under siege for extracting a $100,000 payment from Universal Studios for having passed along the idea for "A Beautiful Mind" -- a brazen conflict of interest that would have gotten just about any other glossy editor shit-canned). MORE ONLINE
************ JOBS ...that you should send Ed some jobs! For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that Time Inc. Content Solutions (read: custom publishing), has a part-time paid internship position open immediately for a journalism student or recent grad curious about financial or custom publishing. The intern would work on publications for several well-known financial companies, doing research, writing display type, inputting changes, as well as some admin stuff, but there may be chances to work on other projects as they arise. This is a great chance to get print magazine experience as well as to learn the about the world of custom publishing. Please submit a resume and a cover letter explaining what you want to get out of your internship to Sarah Alger at sarah_alger AT timeinc.com. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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February26, 2008 - Hi, It's Ed. >> |
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