|
Ed2010 News Archives Index
|
Subscribe
|
|
| << March31, 2008 - Adweek's Hot List Announced |
April04, 2008 - Sign Up for Ed's 2-Day Conference! >> |
|
******* *******
We're matching 10 magazine classes with present and former editor in chiefs and other leaders in the field—like Stephanie Izarek, Editor in Chief of Scholastic Parent and Child and Lauren Brody, Deputy Editor of Glamour! Every magazine area is represented as you're taken through strategies which score full-time jobs and win writing assignments. Here's the lineup for Saturday, May 31 and Sunday, June 1 (out-of-towners: share a hotel room through a special message board below): May 31 10:00 Show opens, Welcoming Address, 11:00 Feature Writing, Stephanie Izarek, Scholastic Parent and Child Editor in Chief, 12:00 Women's Magazines, Lauren Brody, Glamour Deputy Editor, 1:00 Lunch Break, 2:00 Entertainment, Mike Hammer, Former Editor in Chief of Stuff, 3:00 Travel, Glenn Haussman, Editor in Chief of Hotelinteractive.com, 4:00 Technology, Glenn Derene, Popular Mechanics Senior Editor 5:00 Networking, 6:00 End of First Day June 1 10:00 Day 2 opens, Job Interviewing Tips From EdSchool, 11:00 Web Writing, Laura Rich, Portfolio.com Editor and Former Editorial Director of Inc.com, 12:00 Health, Nicole Beland, Deputy Editor of Women's Health, 1:00 Lunch Break, 2:00 Business, Diane Harris, Asst. Managing Editor of Money magazine, 3:00 Blogs, Maud Newton, MaudNewton.com (as mentioned in the New Yorker), 4:00 Freelance Writing, EdSchool's Eric Butterman, 5:00 Networking, Extended Freelance Writing Q & A, 6:00 Show Closes Where: Manhattan Theatre Club, 311 West 43rd St., 8th Floor, NY, NY
Cost: $185 before April 15, $225 after To Sign Up: RSVP to freelance@ed2010.com is REQUIRED as space is limited. You'll get an email back with the PayPal URL. Hotel Room Message Board: www.chatzy.com/944943712368
******* ******* *******
BTW, Ed doesn't endorse the random non-Ed advertisement you see at the top of the newsletter. It's just what happens when you use a free e-newsletter service.
******* Yesterday afternoon, a tipster wrote to say he'd seen a phony New York cover at a newsstand on the corner of Spring and Lafayette. We checked it out and there it was, featuring a cover date of April 7, 2008. This morning while walking to work, we saw the same image plastered in an alcove on Crosby Street. What's the deal? The girls at Sassybella offer a clue. The prank looks to be the work of a Web site called The New Enthusiasm, which recently spoofed Marc Jacobs ads with two models who look identical to the two hairy dudes on the NY cover. Serena Torrey, New York's ?ber publicist, responded to an email for comment by writing, "That's some darn good work for an April Fool's joke." Case closed, for now. Know anything more about the cover? And who are these New Enthusiasm cats?
2. Fishbowl NY
Evanly Schindler, the visionary behind Blackbook, is jumping back into the magazine world with Tar, a glossy publication slated to launch in October produced by Tar Art Media, the company he runs with Maurizio Marchiori, formerly VP of global marketing and communications at Diesel. "Everything [about Tar Art Media] is connected by art, aesthetics and social consciousness," Schindler said. "[Tar] is a high-concept publication with the ability to be sustainable." To achieve this, the magazine will be published on a combination of recycled and eco paper (meaning, for every tree cut down, one is planted). As a result, paper quality and "digital treatment" varies throughout the prototype we were shown, but according to Schindler, advertisers have not shied away — paging through the mag is actually a very cool feeling. "People [and advertisers] are psyched by something that's beautiful but is going deeper into people's minds," Schindler says, crediting the biannual publishing schedule for allowing editors to focus on big-picture topics. (Every page of the prototype has a swatch of tar on it, creating a "visceral experience.") But what about the other big names involved with the project? MORE ONLINE
3. Fishbowl NY
Does it say anything when, more than 24 hours after news of Newsweek's massive employee buyouts leaked out (note: this links to our coverage from Monday), the Post has covered the story but the Times still has not? Probably. But in any case, here's what we took home from Keith Kelly and the Post's examination of the buyout: 1. Employees jumped at the opportunity to leave Newsweek: "Newsweek executives originally were hoping that 85 staffers would accept the packages, but apparently after offers went out to 145 eligible people, 111 accepted the packages as of Friday's deadline. The buyout offers include two years of paid salary." MORE ONLINE
4. The Wall Street Journal
Magazine publishers have been snapping up small technology firms in hopes of offering a compelling menu of digital services to keep marketers from taking their ad dollars elsewhere on the Web. Now, they're about to find out whether that strategy is working. The latest example involves Cond? Nast, which designed a shopping and social-networking promotion for the retailer Dillard's. The promotion, to kick off next week, uses tools from news-aggregation site Reddit, which Cond? Nast bought in 2006. It lets visitors to Dillard's Web site vote on merchandise that later will be featured in online ads. Usually when publishers acquire technology companies it's to spruce up their own Web sites. But increasingly publishers such as Cond? Nast and Meredith are drawing on the technology to create advertising campaigns for marketers. MORE ONLINE
5. WWD
Entertainment Weekly is gearing up for a redesign, but the new look, and when it will be revealed, is still to be determined. The magazine is holding a redesign "bake-off" to see who will oversee the transformation. According to sources close to the title, John Korpics, Paula Scher, Geraldine Hessler (the magazine's art director) and Richard Baker are all said to have presented redesigns for EW. The process is based on what the magazine publisher did with the redesign of Time, when Pentagram's Luke Hayman was the winner of that contest. An EW spokeswoman denied there was a redesign "bake-off" under way. Time Inc. management will supposedly decide on the winning design soon, although one of the designers is already out of the running. Hessler was let go on Friday after 10 years at the magazine, and will join noted magazine designer Florian Bachleda (who also spent time at EW) at his FB Design firm. But she'll still get to give someone a makeover — her first task at FB is to revamp Doubledown Media's Trader Monthly.
6. Folio:
The Magazine Publishers of America's 2008 Retail Conference kicked off today here with about 500 attendees on hand to network and hear presentations on the state of the newsstand and retail market. And despite divergent general session topics for day one—the consumer experience at retail and the burgeoning sustainable living movement—the intangibles of consumer values, including sustainability, emerged as a common theme. During a panel entitled "What Consumers Are Thinking About Today," J. Walker Smith, president of consumer research firm Yankelovich Partners, pointed out that consumers have moved away from solely material-oriented purchasing habits to ones where experience and values are prioritized first. "Value is not about stuff," says Smith. "It's about quality, and intangibles. Stuff is not something that consumers regard as a sign of accomplishment anymore." Chief among the intangibles are experience and time, Smith said. "Consumers are trying to preserve their experience at retail. They still want a good experience. If you're trading off experiential elements to moderate your economic issues, you are turning off your customers," he said. MORE ONLINE
7. Folio:
In what’s becoming a familiar refrain in 2008, Resonance magazine, a small, well-regarded independent music magazine, has called it quits. “The financial challenge of publishing an independent magazine finally overwhelmed us,” publisher Andrew Monko wrote in a long note to subscribers. “Independent publishing has always been a challenge; the recent couple of years, however, have been a much greater struggle due a number of factors, not the least of which include: downturns in the magazine and music industries; rising paper, production and postage costs; the list goes on. “We've always been a small-budget business, but we nonetheless made additional spending cuts wherever possible, many of them painful,” Monko continued. “In the past we had survived the lean times by borrowing on credit to cover shortfalls, but these gaps have been steadily increasing to an unmanageable degree. I believed we would manage financially, like usual, by the skin of our teeth. Our debt finally reached its limit.” MORE ONLINE
8. Jossip
At least one news organization has already been April Fool-ed: Crain’s Chicago Business. They picked up a fake press release from Time Out Chicago, which claimed Donald Trump had assumed a controlling interest in the magazine. (It helped that Donald smiled at readers from the cover of the March 27-April 2 issue under the headline “Our New Owner.”) Says TONY: “We thought people would realize this was a parody issue.” And we thought nobody took press releases at face value.
************ JOBS ...that Hospitality Technology, a successful and growing trade publication headquartered in Northern NJ, is looking for an associate editor. HT has a robust portfolio of print products, including a monthly magazine, a comprehensive website and e-newsletter, and produces four industry events annually. The ideal candidate will have 2+ years experience in an editorial position, and will be comfortable in a high-energy, fast-paced environment. The position requires strong organizational skills, creativity and the ability to execute quickly and accurately. Solid writing, editing, and proofreading skills are also required. Job duties include writing, editing, proofreading, e-newsletter production and online news writing. Knowledge of Quark and basic Web programs a plus. Bachelors degree (English, Communications, Journalism). Please send a cover letter, resume with salary requirements, and published clips to dhilliard@edgellmail.com. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that Parenting magazine seeks an organized and enthusiastic summer intern to assist the edit department beginning in June. If you're as eager to open mail and file as you are to write and research, you’ll get to do both. Experience on a magazine staff is very helpful: Have you called in products, trafficked samples, fact-checked, and interviewed experts and real people? Do you have an interest in families and kids, as well as toys, home, and health? Parenting is a busy but supportive environment—you must be willing to learn, but ready to work! Internship can be taken part-time for credit and possibly full-time for pay, depending on our needs. Please let us know if you can or cannot receive credit. Interviews will be conducted in early - mid-April in our East Midtown office. Sorry, but we're unable to conduct phone interviews. Please send a cover letter and resume to meredith.bodgas@bonniercorp.com by Friday, April 4th. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << March31, 2008 - Adweek's Hot List Announced |
April04, 2008 - Sign Up for Ed's 2-Day Conference! >> |
|
Ed2010 News Archives Index
|
Subscribe
|
|
|
Archives powered by Zinester's Mailing List Service
Details on Ed2010 News |
Browse for more newsletters at Zinester's Ezine Directory
Managed by Zinester's Mailing List Management |