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| << April01, 2008 - Ed Conference Adds Popular Mechanics Editor! |
April05, 2008 - Have a wonderful weekend... >> |
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******* Psst! If there's a random wacky ad at the top of this newsletter, know that it's not Ed's. It's just what you have to put up with for a free newsletter service. Sorry! Ed2010 2-Day Conference (All About Magazines!) We're matching 10 magazine classes with present and former editor in chiefs and other leaders in the field--like Stephanie Izarek, Editor in Chief of Scholastic Parent and Child and Lauren Brody, Deputy Editor of Glamour! Every magazine area is represented as you're taken through strategies which score full-time jobs and win writing assignments. Here's the lineup for Saturday, May 31 and Sunday, June 1 (out-of-towners: share a hotel room through a special message board below): May 31 10:00 Show opens, Welcoming Address, 11:00 Feature Writing, Stephanie Izarek, Scholastic Parent and Child Editor in Chief, 12:00 Women's Magazines, Lauren Brody, Glamour Deputy Editor, 1:00 Lunch Break, 2:00 Entertainment, Mike Hammer, Former Editor in Chief of Stuff, 3:00 Travel, Glenn Haussman, Editor in Chief of Hotelinteractive.com, 4:00 Technology, Glenn Derene, Popular Mechanics Senior Editor 5:00 Networking, 6:00 End of First Day June 1 10:00 Day 2 opens, Job Interviewing Tips From EdSchool, 11:00 Web Writing, Laura Rich, Portfolio.com Editor and Former Editorial Director of Inc.com, 12:00 Health, Nicole Beland, Deputy Editor of Women's Health, 1:00 Lunch Break, 2:00 Business, Diane Harris, Asst. Managing Editor of Money magazine, 3:00 Blogs, Maud Newton, MaudNewton.com (as mentioned in the New Yorker), 4:00 Freelance Writing, EdSchool's Eric Butterman, 5:00 Networking, Extended Freelance Writing Q & A, 6:00 Show Closes Where: Manhattan Theatre Club, 311 West 43rd St., 8th Floor, NY, NY
Cost: $185 before April 15, $225 after To Sign Up: RSVP to freelance@ed2010.com is REQUIRED as space is limited. You'll get an email back with the PayPal URL. Hotel Room Message Board: www.chatzy.com/944943712368
******* Cond?Net has launched a new channel on Verizon Wireless's V Cast platform, which culls together video clips produced by several of its core content sites, including Style.com, Epicurious.com and Wired.com. The new channel, which is being housed within V Cast’s lifestyle category, initially features 40 different video clips. Most are pulled from original Cond?Net Web series, including Style.com’s Designer Profiles and Men.Style.com’s Obsessives. Other series that V Cast subscribers can now access on demand include Epicurious.com’s Kitchen Tour and Concierge.com’s travel destination themed 24-Hours In…. Currently Verizon’s V Cast, which offers short form video clips from numerous content providers, including ESPN, E! And MTV, is available for $15 a month. MORE ONLINE
2. New York Observer
“There’s not one path anymore,” David Hirshey, executive editor of HarperCollins and former longtime deputy editor of Esquire magazine, said the other day. “Thirty years ago, you worked at a newspaper, you moved to a magazine, and then you wrote books or screenplays. Today you can be a blogger who writes books or you can be a stripper who wins an Academy Award for Best Screenplay.” It all sounds so … uncomplicated, doesn’t it? Boozy lunches at Michael’s and evenings at Elaine’s, unlimited expense accounts, stories that took months to report and longer to write, maybe a ramshackle house in the Hamptons to complement the musty, book-clogged apartment on the Upper West Side. But above all, there was the sense that magazine writing was at the center of a vital intellectual universe, with New York as its capital, and vaunted writers and editors such as Gay Talese, Tom Wolfe, Joan Didion, Willie Morris, Harold Hayes, Lillian Ross, Clay Felker, Norman Mailer, David Halberstam, Nora Ephron and the like as its reigning princes and princesses, with salaries and perks and moist-eyed acolytes to match. Not to mention scandals, sodden confessions and rumors that could be safely traded and tucked away among trusted friends, with no danger of being scattered like seed spores across cyberspace. Gossip was community-building, not community-busting. What young Turk, as Esquire founding editor Arnold Gingrich called his up-and-coming editors (Mr. Hayes and Mr. Felker among them) in the late 1950s, wouldn’t want entree into this literary glam world? And until quite recently, landing an editorial assistant gig at Esquire or GQ or Elle, or the reporter-researcher job at The New Republic, or the two-year training program at Vanity Fair, or the (unpaid) internship at Harper’s, or the (nominally paid) internship at The Nation, or even, for the most well-connected and talented graduates, an assistant job at The New Yorker, was the ne plus ultra for the young, tweedy intelligentsia, those graduates of Yale and Vassar who had committed to memory the opening lines of “Frank Sinatra Has a Cold.” MORE ONLINE
3. New York Observer
In the next five years in Graydon Carter’s world, you’ll walk onto a plane, or a subway, or a soon-to-be-invented mode of transport, and you’ll tuck a little electronic book under your arm. Inside that little book, which will be very expensive at first but soon will cost $150, there’ll be a series of mylar “pages,” and there will be small buttons off to the side, and once you hit one of them, whoooosh, words and photos from Vanity Fair will suddenly appear. “You’ll subscribe to five magazines and six newspapers,” Mr. Carter said. “That is what I see as the future. … That I know is coming.” “Ultimately, there will be some sort of device!” said Peter Meirs, the vice president of production technology at Time Inc. “In a decade time frame?” asked Chris Anderson, editor of Wired. “No. Technology adoption happens slowly. This is the editor of Wired telling you no. Obviously, newspapers are going to be changing dramatically over the next few years, but magazines are not newspapers. And I think magazines 10 years from now are going to look something like they do now.” MORE ONLINE
4. Folio
Speaking at the Magazine Publishers of America's 2008 Retail Conference, Glamour's editor-in-chief Cindi Leive talked about the importance of the magazine's editorial voice, particularly in an era that's been defined by war, disasters and recession. Admitting to being an "obsessive" reader of reader mail, Leive noted that this is an important way to stay on top of what the reader wants. "It all comes down to never be mean to the reader. It has to do with what's going on in the world right now. You want a magazine that is going to make you feel better about yourself. Women have intense personal relationships with their magazines." To that end, Leive and her edit staff have been particularly careful not to embarrass, condescend or humiliate their readers. Headlines and coverlines tend to be upbeat and constructive. "Headlines don't talk down or blame or accuse women," she said. "Most are complimentary and positive messages." Despite the positive cover lines, Glamour's single copy sales (747,014) dropped 13.2 in the second half of 2007 compared to second half 2006, according to ABC Fas-Fax numbers. Overall paid and verified circulation, however, rose 2.3 percent to more than 2.3 million.
6. Folio
Magazines, when they sell, are a category powerhouse. So why aren't they selling more? Day two of the Magazine Publishers of America's 2008 Retail conference was dominated by data looking to answer that question. Surveys anchored the day's presentations—from the role of magazines at retail from a female shopper's perspective; to a Willard Bishop Grocery SuperStudy that highlighted the magazine category's significant profit margin; and finally, a united call to action from three of the industry's distributors. And while magazines do face some challenges at retail, the performance-based figures are very positive. Yet these figures are good only when magazines actually make it from shelf to shopping cart, a transition the day's speakers and panelists paid special attention to. Wendy Liebmann, founder and CEO of retail market research firm WSL Strategic Retail, presented a niche version of WSL's "How America Shops" survey that examined the magazine's place in a shopper's retail experience-how 700 (mostly female) shoppers who usually buy magazines compare to a broader population of shoppers that tend not to. Top-line findings show women who tend to buy magazines when they go shopping are cautious shoppers, but they like to browse. In fact, they're a bit less price-sensitive, said Liebmann. Also, women who buy magazines at retail shop at a greater variety of channels, and are more likely to buy online: 71 percent of magazine shoppers shop online compared to 34 percent of regular shoppers. Magazines are number-one on the list of an affordable, less than $10, treat. Sixty-one percent surveyed prefer magazines over beverages, books and candy.
7. Wall Street Journal
Magazine publishers have been snapping up small technology firms in hopes of offering a compelling menu of digital services to keep marketers from taking their ad dollars elsewhere on the Web. Now, they're about to find out whether that strategy is working. The latest example involves Cond? Nast, which designed a shopping and social-networking promotion for the retailer Dillard's. The promotion, to kick off next week, uses tools from news-aggregation site Reddit, which Cond? Nast bought in 2006. It lets visitors to Dillard's Web site vote on merchandise that later will be featured in online ads. Usually when publishers acquire technology companies it's to spruce up their own Web sites. But increasingly publishers such as Cond? Nast and Meredith are drawing on the technology to create advertising campaigns for marketers. MORE ONLINE
8. Fisbowl NY
Evanly Schindler, the visionary behind Blackbook, is jumping back into the magazine world with Tar, a glossy publication slated to launch in October produced by Tar Art Media, the company he runs with Maurizio Marchiori, formerly VP of global marketing and communications at Diesel. "Everything [about Tar Art Media] is connected by art, aesthetics and social consciousness," Schindler said. "[Tar] is a high-concept publication with the ability to be sustainable." To achieve this, the magazine will be published on a combination of recycled and eco paper (meaning, for every tree cut down, one is planted). As a result, paper quality and "digital treatment" varies throughout the prototype we were shown, but according to Schindler, advertisers have not shied away — paging through the mag is actually a very cool feeling. "People [and advertisers] are psyched by something that's beautiful but is going deeper into people's minds," Schindler says, crediting the biannual publishing schedule for allowing editors to focus on big-picture topics. (Every page of the prototype has a swatch of tar on it, creating a "visceral experience.") But what about the other big names involved with the project? Known entities fill Tar's masthead. John Mailer (son of Norman) and Alexandra Kerry (daughter of John) are editors. Former Domino features editor Zo? Wolff fills the executive editor role. Susan Cappa, launch publisher for Style.com and former associate publisher at Vogue, is the publisher. Neville Wakefield, curator of Frieze and PS1 is Tar's creative director with Bill Powers joining as artistic director. The pub won't skimp on contributors, either, as Schindler tapped his Rolodex and recruited art-world notables Julian Schnabel, Matthew Barney and Juergen Teller to contribute to the first issue. MORE ONLINE
************ JOBS ...that New York Magazine’s Website, nymag.com, is looking for a freelance fact-checker to work approximately twenty hours per week. Night availability is a must, though some day hours are available. Candidates should have previous fact-checking experience and an eye for detail. Copyediting experience is a plus. Pay: $15/hour. To apply: E-mail a r?sum? and cover letter to nymjobs@nymag.com. Please put "Part-time Freelance Fact-Checker" in the subject field. No calls please. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that Harper’s Bazaar is looking for several motivated interns to start immediately and stay for the summer semester. Interns will be working alongside all of the fashion edit team, specifically, with the accessory department. We require a minimum of 3 full days a week. Tasks will include running errands, picking up accessories at showrooms, making copies, creating look boards, managing samples, etc. It is an amazing opportunity and, although intense, quite fun. You will have exposure to our staff of editors and stylists as well as fashion PR. Please note this is a FASHION internship and will not involve any writing. Please send availability, a brief cover letter and resumes to David Thielebeule at dthielebeule@hearst.com ASAP. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << April01, 2008 - Ed Conference Adds Popular Mechanics Editor! |
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