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Friday shout out:
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Hi to Ed in Indiana!

Psst! If there's a random wacky ad at the top of this newsletter, know that it's not Ed's. It's just what you have to put up with for a free newsletter service.

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News
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1. The Wall Street Journal
What's Next for Newsmagazines?
By Rebecca Dana
4/4/08
http://online.wsj.com/article/SB120727766116988719.html?mod=hpp_us_inside_today

The weekly newsmagazines have been declared dinosaurs as far back as the late 1980s. But now that 111 employees at Washington Post Co.'s Newsweek have taken buyouts, including many longtime editors, it's clear that their cultures are finally being blown up and reinvented. And some say that's not such a bad thing.

The employees at Newsweek, making up around 20% of the staff, last week accepted a buyout offer that includes months of salary, years of health insurance, and in some cases, a contract with Newsweek. However generous-sounding, the buyout marks a significant round of bloodletting in the newsmagazine business, which in recent years has seen Time Warner Inc.'s Time and Newsweek wage staff-attrition campaigns in search of long-term economic viability. Shedding employees, particularly older ones that earn higher salaries, is a quick way to offset depressed advertising and newsstand sales.

The most recent cuts are more than just attrition, however. These magazines are changing dramatically, and losing chunks of institutional memory along with the exiting employees, many of whom never worked anywhere else.

MORE ONLINE

2. WWD
Memo Pad: LAST YEAR'S TO YOU, AU COURANT TO SOMEONE ELSE (3rd item)
By Amy Wicks
4/4/08
http://wwd.com/memopad/article/123972

Not every teen can afford to look like the cast of "Gossip Girl" at prom, so Hearst Magazines is bringing a charitable element to the event with a new Web site, DonateMyDress.org, currently in beta mode. Teens visiting the site will be encouraged to donate their special occasion dresses to those who cannot afford one. It will also provide a directory of local dress drive locations across the country. There are organizations that donate dresses to teens, but this is the first national Web site to bring them all together.

Jill Griffin, marketing director, Hearst Magazines Digital Media, said this is the company's seventh teen-related site. "We have a strong footprint on prom," she said, noting that last year girls spent approximately $235 million on prom dresses. Prom is an advertiser-rich event for Hearst magazines but, so far, DonateMyDress.org doesn't have any advertising.

3. WWD
Memo Pad: RUNNING OFF
By Stephanie D. Smith
4/4/08
http://wwd.com/memopad/article/123972?page=1

Harper's Bazaar is trying to elbow into the feeding trough that is collections coverage. After WWD Collections and New York Look, now comes Bazaar's Runway Report, which debuts this summer and will cover the fall 2008 collections. The spin-off is based on a column of the same name that runs in the magazine in January and June. Runway Report will include a guide to the looks on the runways in New York, Paris, Milan and London. Kristina O'Neill, Bazaar's fashion news/features director, will edit the 200 page publication. Hearst will distribute 200,000 copies, with 100,000 sold on newsstands for $6.95 apiece (on sale July 29) and 100,000 being sent to subscribers with household income of over $100,000. The issue will be mailed in between the August and September issues.

4. WWD
Memo Pad: NEW MAN AT THE TOP
By Stephanie D. Smith
4/4/08
http://wwd.com/memopad/article/123972?page=1

Steve DeLuca will swap his 4 Times Square offices for another at Cond?'s Third Avenue offices (also home to WWD). He was named the next vice president and publisher at Details, succeeding Chris Mitchell, who moved over to become vice president and publisher of Wired. DeLuca had been associate publisher of Cond? Nast Traveler for a year, and has served as associate publisher of Maxim, Vanity Fair and In Style. From 2004 to 2006, he was publisher of Rolling Stone, but was let go after a dispute with Jann Wenner over the location of a party to celebrate the title's 1,000th issue. Meanwhile, Cond? Nast Traveler will promote ad director Beth Lusko to replace DeLuca as associate publisher. Daryl Bowman will become ad director replacing Lusko. Bowman was previously international ad director and oversaw all of the fashion business at the magazine.

5. SOURCE TITLE
Memo Pad: COOK-OFF
By Stephanie D. Smith
4/4/08
http://wwd.com/memopad/article/123972?page=1

That "bake-off" that Entertainment Weekly was staging to determine what the magazine will look like later this year? Sources close to the magazine say John Korpics' design was chosen as the winner the day that Geraldine Hessler was shown the door last Friday. Hessler, Korpics, Richard Baker and Paula Scher presented their versions of a revamped EW. But Korpics won't be brought on as the magazine's new design director, instead remaining as a consultant, a spokeswoman confirmed. Hessler, incidentally, was Korpics' number two at EW before he jumped to Esquire and later In Style, which he left late last year.

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Whisper Jobs
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Ed hears ...

JOBS

...that Scotsman Publishing Inc., a Seattle-area media company, seeks an associate editor for its print and online media. It publishes the two leading monthly, national magazines real estate finance professionals, plus scotsmanguide.com. Job info: scotsmanguide.com/jobs. (OK to mention Ed)

For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here.

INTERNSHIPS

...that Usmagazine.com (the online arm of Us Weekly) is looking for interns (credit only) to assist the online team in developing daily content. The Editorial/Production Intern duties will include - but are not limited to - assisting editors with uploading copy to content tool, updating archived content and some writing. HTML experience a MUST. This internship position requires a 15-20 hr/wk commitment. If you can not commit to that many hours please do NOT apply. Interested candidates can e-mail their resumes and two writing samples to Allison.Corneau@usmagazine.com. (OK to mention Ed)

For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus
Ed2010 @ www.ed2010.com/boards/section/message-board

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