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Subject: Take Ed's new survey! - April14, 2008


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Mark your calendars...
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Because Ed has lots of announcements below!

Psst! If there's a random wacky ad at the top of this newsletter, know that it's not Ed's. It's just what you have to put up with for a free newsletter service.

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Take the new EdSchool Survey!
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Want to learn how to write for the Web? How about how the ad side works at a magazine? We want to know what you’re curious about, so tell us by taking the new EdSchool survey. Then we’ll plan classes around what you tell us. Go to ed2010.com/2008/04/new-edschool-survey to take it or click here !

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May EIC Happy Hour!
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There's no better way to enjoy the spring weather than with an EIC Raffle! Join Ed on Wednesday, May 14th for some networking and enter for a chance to win meetings with Sarah Gray Miller, EIC of O at Home, and Field & Stream's Anthony Licata. They're both amazing! Tickets and venue information will be available online in the coming weeks (Ed will tell you when they're up) and there's no need to RSVP. Send all questions and bar suggestions (something outside!) to Lisa at lisa@ed2010.com. Can't wait to see you there!

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Ed2010 2-Day Conference
4/15 deadline for the $185 rate!)
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We're matching 10 magazine classes with present and former editor in chiefs and other leaders in the field--like Stephanie Izarek, Editor in Chief of Scholastic Parent and Child and Lauren Brody, Deputy Editor of Glamour! Every magazine area is represented as you're taken through strategies which score full-time jobs and win writing assignments. Here's the lineup for Saturday, May 31 and Sunday, June 1 (out-of-towners: share a hotel room through a special message board below):

May 31

10:00 Show opens, Welcoming Address, 11:00 Feature Writing, Stephanie Izarek, Scholastic Parent and Child Editor in Chief, 12:00 Women's Magazines, Lauren Brody, Glamour Deputy Editor, 1:00 Lunch Break, 2:00 Entertainment, Mike Hammer, Former Editor in Chief of Stuff, 3:00 Travel, Glenn Haussman, Editor in Chief of Hotelinteractive.com, 4:00 Technology, Glenn Derene, Popular Mechanics Senior Editor 5:00 Networking, 6:00 End of First Day

June 1

10:00 Day 2 opens, Job Interviewing Tips From EdSchool, 11:00 Web Writing, Laura Rich, Portfolio.com Editor and Former Editorial Director of Inc.com, 12:00 Health, Nicole Beland, Deputy Editor of Women's Health, 1:00 Lunch Break, 2:00 Business, Diane Harris, Asst. Managing Editor of Money magazine, 3:00 Blogs, Maud Newton, MaudNewton.com (as mentioned in the New Yorker), 4:00 Freelance Writing, EdSchool's Eric Butterman, 5:00 Networking, Extended Freelance Writing Q & A, 6:00 Show Closes

Where: Manhattan Theatre Club, 311 West 43rd St., 8th Floor, NY, NY

Cost: $185 before April 15, $225 after

To Sign Up: RSVP to freelance@ed2010.com is REQUIRED as space is limited. You'll get an email back with the PayPal URL.

Hotel Room Message Board: www.chatzy.com/944943712368

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LA Ed Book Club Assignment
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For LA Ed’s next book club assignment, the club is trying out some lighter fare —Little Pink Slips by Sally Koslow, the story of the EIC of “Lady Magazine.” LA Ed’ll meet you in May to discuss the book. For details on the next meeting, email Sree.Roy@bobit.com.

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News
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1. Folio:
ASME Plans to Address Photoshopping
By Jason Fell
4/11/08
http://www.foliomag.com/2008/asme-consider-photoshopping-guidelines

As magazines in the U.K. face a potential ban on digitally altering celebrity photos, the American Society of Magazine Editors is considering a panel discussion about best-practice guidelines.

“ASME is not considering a ban of any kind,” Glamour editor and ASME president Cindi Leive tells FOLIO:. “Given the ubiquity of retouching technology these days—think of brides and their wedding photos—it seems unrealistic to forbid all digital manipulation of photos in any magazine.”

But Leive says ASME is considering a panel discussion on the topic. “Readers should never be misled about what they’re looking at.”

MORE ONLINE

2. WWD
Memo Pad: Auf Wiedersehen
By Stephanie D. Smith
4/14/08
http://wwd.com/memopad/article/124180

One day you're in, the next day you're out — Elle fashion director Nina Garcia apparently is taking those very words coined on "Project Runway" to heart. The magazine was said to have parted company with the editor, "Project Runway" star, author and peddler of BlackBerries on Friday, according to sources. Neither Garcia, Elle editor in chief Robbie Myers nor a spokeswoman for the magazine returned calls for comment.

Speculation about Garcia's departure has swirled for months, especially after the arrival of Joe Zee at the beginning of 2007 as creative director. Observers questioned how the two would get along, and whether Zee would keep her on board.

Last spring, Garcia left the magazine on maternity leave, and began writing a monthly fashion column upon her return in the summer.

MORE ONLINE

3. WWD
Memo Pad: Now He Can Satire the Rich
By Amy Wicks
4/14/08
http://wwd.com/memopad/article/124180?page=1

After 18 years as founding editor of ForbesLife, Christopher Buckley has decided to move into the role of editor at large in order to focus more on his writing. Buckley, the only son of the late William F. Buckley Jr. and socialite Patricia Buckley, could not be reached Friday. Gary Walther has been tapped as the new editor of ForbesLife. Previously, he was one of the founding editors of Departures and former editor of Luxury SpaFinder. Meredith Kopit will oversee ForbesLife and ForbesLife Executive Woman, replacing new venture capitalist Jack Laschever.

4. WWD
Memo Pad: A Rare Bright Spot
By Amy Wicks
4/14/08
http://wwd.com/memopad/article/124180?page=1

During the next year or so, Cond? Nast Traveler and Travel + Leisure are planning big changes to their Web sites. Traveler is launching its own site and could completely break away from Concierge.com, although a spokesman said it's too early to predict what will happen. A new site could come later this year, or during the first quarter of next year. American Express Publishing's Travel + Leisure is planning a redesign, although a spokeswoman declined to provide details.

Meanwhile, both sites may be facing a little extra competition for those highly sought-after luxury travel ad dollars from competitors such as Globorati, a luxury travel news site that will relaunch on Tuesday. The site is from editor in chief (and Cond? Nast Traveler contributing editor) Mark Jolly and was originally launched as a blog in January. The new version will not only provide breaking news (like it did in the past) but also provide the tools necessary to visit a given luxury destination. "This [luxury travel] is the fastest growing segment in the travel industry," Jolly said. He has roughly a dozen writers that will contribute, as well as senior editor Nicole Cotroneo, a regular contributor to The New York Times and The Washington Post travel section. Publisher Michael Rovner, formerly of Us Weekly and Stuff, said current advertisers include Silverjet and Singapore Tourism.

5. MediaWeek
Editor of 'Oprah' to Retire
By Lucia Moses
4/14/08
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003788667

Amy Gross is retiring as the longtime editor of O, The Oprah Magazine, a spokesperson there confirmed. Gross, 65, whose retirement was first reported by the New York Post, won’t be leaving immediately; she plans to stay on until a replacement is found.

Gross is the magazine’s second editor, taking over the post eight years ago from Ellen Kunes shortly after Hearst Magazines and Oprah Winfrey’s Harpo Print launched what would become a hugely successful women’s lifestyle magazine. Since its launch, the title has raised its rate base nine times, reaching 2.35 million in January 2007. In 2001, Gross and Winfrey shared AdweekMedia’s Editor of the Year honor.

While the title remains a giant in terms of circulation and ad pages, its growth has slowed lately. Newsstand sales stood at 862,303 in 2007, down from a high of 1.03 million in 2005. Total paid and verified circ rose 0.9 percent to 2.4 million in the second half of 2007, per the Audit Bureau of Circulations. Year to date through May, a generally soft time for the industry, O’s ad pages declined 5.8 percent to 752, per Mediaweek Monitor.

MORE ONLINE

6. MediaWeek
Women's Health to Up Green, Celeb Content
By Lucia Moses
4/14/08
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003788873

Continuing an effort to increase its green-focused content, Women’s Health is teaming up with the Environmental Media Association to launch awareness-raising, celebrity-studded events and introducing a new column with Alexandra Cousteau, called In Focus Planet, with the July/August issue.

WH hopes that owning the green space will help it appeal to a wide range of advertisers (event sponsors Keen Footwear and Aveda are new clients). The goal also is to help the Rodale title grow by increasing its involvement with celebrities both in and out of book and thus grow its reach with influencer women.

Don’t expect to see stars on the cover, though; WH editor Tina Johnson said the magazine would stick with using fit and trim models.

7. Media Week
Runner's World, JetBlue Book Pact
By Lucia Moses
4/14/08
http://www.mediaweek.com/mw/news/print/article_display.jsp?vnu_content_id=1003789105

For running fanatics, traveling is part of the racing experience. By connecting the two, Runner’s World broke new airline business with a multiplatform deal for JetBlue Airways.

The Rodale title launched a Web site called welcomerunners.com where runners can find training resources hosted by Runner’s World expert Bart Yasso, and book flights. The campaign also includes ads in print, quarterly sweepstakes, and sponsorships of weekend racing seminars at major marathons.

“There’s a resurgence in people who want to experience places in their running,” explained Andy Hersam, vp, publishing director, Runner’s World.

MORE ONLINE

8. Fashion Week Daily
Nina Garcia Out at Elle
By Jim Shi
4/14/08
http://www.fashionweekdaily.com/news/fullstory.sps?inewsid=548695

It appears that Nina Garcia has parted ways with Elle.

According to company-wide speculation at Hachette Filipacchi Media, buzz built late Friday that the talented fashion director had resigned. Garcia's contract was up for renewal this month.

Neither Elle editor in chief Robbie Myers nor a spokeswoman for Elle could be immediately reached for comment. Garcia, reached for comment, neither confirmed nor denied the rumor. "I have not heard anything," she said.

MORE ONLINE

9. Fishbowl NY
Nina Garcia Still 'In Talks' With Elle, TV Beckons
By Diane Clehane
4/13/08
http://www.mediabistro.com/fishbowlny/magazines/nina_garcia_still_in_talks_with_elle_tv_beckons_82301.asp

While it's true that Garcia is no longer fashion director at Elle, an inside source at the magazine says the Project Runway judge turned author is "still in negotiations" with the powers that be at the magazine.

An announcement could come as early as Monday.

The end of Garcia's tenure as fashion director seems to have been foreshadowed by the arrival of Joe Zee, Elle's creative director. Following in the path Garcia forged as editor-turned-reality star, Zee is slated to be the magazine's newest editor-turned-television personality. He and fashion news director Anne Slowey are wrapping production on their first season of Perfect Fit, Elle's sophomore reality television effort that will air later this year on the CW.

MORE ONLINE

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Whisper Jobs
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Ed hears ...

JOBS

...that Budget Travel magazine is looking for a full-time freelance art assistant to join the growing art department. The art assistant will contribute overall support to the design, photography, and production departments. Responsibilities include: • Track film, organize print orders, and return photography. • Scan, color correct, and silo FPO images. • Assist with photo research. • Assist with production of shoots. • Provide support to the design and photography departments. • Provide photography support for website and marketing needs. Requirements include: • Bachelor's degree with specific training in photography or design or a related field. • Experience working in an advertising or editorial capacity preferred. • Proficiency in Quark, Photoshop, InDesign, Illustrator, PowerPoint, Acrobat, and Word. • Excellent organizational skills and an eye for detail. Ability to multitask while working under deadlines. • Passion for design and photography preferred. Please send cover letter and resume to: btresumes@budgettravel.com.

For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here.

INTERNSHIPS

...that Good Housekeeping is looking for a research institute intern. HOURS: Approximately 20 hours per week (Flexible). LENGTH OF INTERNSHIP: Summer Semester (Flexible), BENEFIT: College credit (internship is unpaid. DEADLINE: 4/30/08 (The sooner the better). RESPONSIBILITIES: •Assist department staff in developing consumer stories based on new technologies, product/service innovations, industry trends and significant events. •Assist project team members with market research, including product procurement, company networking, retail surveying, and service/product evaluation. SKILLS: •Excellent teamwork, interpersonal & collaboration skills •Excellent oral & written communication skills •Excellent computer skills, especially MS Word and Excel •Creative & Inquisitive •Detail Oriented & Analytical. Results driven. CONTACT: Meghan Townley (mtownley@hearst.com). (OK to mention Ed)

For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.

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About Ed:

Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus
Ed2010 @ www.ed2010.com/boards/section/message-board

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