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******* Psst! If there's a random wacky ad at the top of this newsletter, know that it's not Ed's. It's just what you have to put up with for a free newsletter service.. ******* ******* We're matching 10 magazine classes with present and former editor in chiefs and other leaders in the field--like Stephanie Izarek, Editor in Chief of Scholastic Parent and Child and Lauren Brody, Deputy Editor of Glamour! Every magazine area is represented as you're taken through strategies which score full-time jobs and win writing assignments. Here's the lineup for Saturday, May 31 and Sunday, June 1 (out-of-towners: share a hotel room through a special message board below): May 31 10:00 Show opens, Welcoming Address, 11:00 Feature Writing, Stephanie Izarek, Scholastic Parent and Child Editor in Chief, 12:00 Women's Magazines, Lauren Brody, Glamour Deputy Editor, 1:00 Lunch Break, 2:00 Entertainment, Mike Hammer, Former Editor in Chief of Stuff, 3:00 Travel, Glenn Haussman, Editor in Chief of Hotelinteractive.com, 4:00 Technology, Glenn Derene, Popular Mechanics Senior Editor 5:00 Networking, 6:00 End of First Day June 1 10:00 Day 2 opens, Job Interviewing Tips From EdSchool, 11:00 Web Writing, Laura Rich, Portfolio.com Editor and Former Editorial Director of Inc.com, 12:00 Health, Nicole Beland, Deputy Editor of Women's Health, 1:00 Lunch Break, 2:00 Business, Diane Harris, Asst. Managing Editor of Money magazine, 3:00 Blogs, Maud Newton, MaudNewton.com (as mentioned in the New Yorker), 4:00 Freelance Writing, EdSchool's Eric Butterman, 5:00 Networking, Extended Freelance Writing Q & A, 6:00 Show Closes Where: Manhattan Theatre Club, 311 West 43rd St., 8th Floor, NY, NY
Cost: $185 before April 15, $225 after To Sign Up: RSVP to freelance@ed2010.com is REQUIRED as space is limited. You'll get an email back with the PayPal URL. Hotel Room Message Board: www.chatzy.com/944943712368
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******* YOU'RE EITHER IN, OR YOU'RE OUT OR YOU'RE NOT: Take Nina Garcia, Elle, "Project Runway," Lifetime Television and Bravo and what do you get? A Gordian Knot of relationships that have to be unwound, rewound, reconfigured and just plain figured out. Yes, as reported on WWD.com Friday, Garcia was let go from her position as fashion director at Elle and, yes, the magazine is now scrambling to find Garcia a place — albeit a symbolic one — on the masthead as editor at large. Why? Because of "Project Runway," which has made Garcia a household name and raised Elle's profile. AT LEAST WE STILL EAT: Magazine publishers have lately been insisting that any given ad category — usually one they rely on — is "recession proof," though their theories about the strength of say, mass beauty, luxury automotive or high-end fashion often contradict each other. The recently released Publishers Information Bureau's report on first-quarter ad spending provides some hard numbers on sector-by-sector magazine ad spending, and the picture is mostly bleak. Overall ad pages during the first quarter were down 6.4 percent over the same period in 2007, and total revenue (a largely nominal figure, since it's based on often-discounted rate cards) was down 1.2 percent. MORE MARC: Anyone who has seen a magazine in the past year knows that Marc Jacobs clearly revels in his newly fit physique. But to his displeasure, the fashion world at large has mixed reviews. "Why is there this division all of a sudden between people in support of me and people against me? How did this happen? I haven't done anything to anybody! I look at Karl Lagerfeld and John Galliano — everybody has their shtick. And just because this wasn't my shtick two years ago, it's a problem." PACK THOSE BAGS: "Confessions of a Shopaholic" drew some pint-size spectators to the set last weekend, when the movie filmed scenes at the Hearst Tower in Midtown Manhattan. Sacha Baron Cohen, who is married to the film's star, Isla Fisher, showed up with their baby, Olive. Also, Wendi Murdoch, wife of News Corp. chief Rupert, visited with her six-year-old daughter, Grace. The crew took over the Hearst Tower this weekend to film scenes for the Disney/Jerry Bruckheimer movie, and transformed the atrium level of the building into the lobby of Dantay West, the fictional publishing company where Fisher's character, Becky Bloomwood, works. The bottom floor had been dressed as fake boutiques of Anna Sui, Valentino, Catherine Malandrino and Alberta Ferretti for the film, which also stars Hugh Dancy and Leslie Bibb, but the retail space will go back to black once filming wraps early Tuesday morning. Meanwhile, Fisher wore clothes from Prada, Balenciaga, Vivian Westwood and Ferragamo, among others, during the scenes. V BY FOUR: Last year, V Magazine partnered with Supreme Management Inc. for its first model search and the winner, Amanda Laine, was subsequently hired to walk in several runway shows such as Balenciaga, Louis Vuitton, Alexander McQueen and Prada. Now, V's brother publication, VMan, is holding a male model competition with Ford Models Inc. and the winner will appear on the cover of its fall issue, photographed by Hedi Slimane. The designer was asked to judge the competition and photograph the winner due to his experience in finding new talent, said editor in chief (and Harper's Bazaar creative director) Stephen Gan. Slimane used to randomly approach men on the streets in Paris and ask them to walk in his shows, noted Gan. "And he's been doing a lot of photography projects recently so this fits perfectly for us and for him." NO MORE: When Interview Magazine rolls out a major redesign in September, with a new logo, paper stock, trim size and look, fashion director Annabel Tollman will no longer be on the masthead. Fabien Baron, Brant Publications' co-editorial director, said he would be working with several people to fill Tollman's role. In September, Baron said he will introduce Marie-Am?lie Sauv?, an editor at large at French Vogue and worked with Nicolas Ghesqui?re at Balenciaga. Meanwhile, its May issue, the first under a new editorial team including Baron and Glenn O'Brien, hits newsstands this week with cover subject Maggie Gyllenhaal. MORE ONLINE
2. MIN
Two shelter magazines shared a 100-plus-year heritage, with 1896 launch HB five years older than H&G when the latter ceased publication with the December 2007 issue. Sounds like "picking up the slack," but HB vp/publisher (since September 2006) Kate Kelly Smith tells min that the first-half's... MORE ONLINE
3. Folio
There was no reason to expect that Cond? Nast would actually display some sort of responsible environmental citizenship in the production of its third annual "green" issue for Vanity Fair. While they have a right to run their business as they see fit, they must also take responsibility for their lack of commitment to protecting the environment. The fact is that while other magazines like Shape, Fast Company, Inc. and Every Day With Rachael Ray have made important achievements in environmentally responsible publishing, Vanity Fair and CN have only "talked green" in their articles. Stories explaining what the Bush Administration should, or shouldn't, do; how mountain top coal mining is destroying communities and natural environs; oil drilling in the Artic; the necessity to act quickly in order to prevent climate change—all are important messages. MORE ONLINE
4. New York Post
Magazines that cover news, business and luxury goods were sent reeling in the first quarter of the year, while food magazines offered a few rays of light for the publishing industry, according to just released figures. Ad pages for BusinessWeek, which just went through its third round of cuts in three years, tumbled 19.4 percent in the quarter to 429.5 ad pages while rival Forbes dipped 13.2 percent to 504.8 ad pages, according to the latest figures reported to the Publishers Information Bureau. Fortune looked like the best of the lot, with only a 1 percent drop in the quarter to 429.4. MORE ONLINE
5. MIN
At last month's 4As Media Conference in Orlando, Carat Americas ceo David Verklin posed the question: Are magazines in decline? David is not alone in questioning whether or not this is the case--and the fact that the question is being posed by one of the smarter people in our business is cause for real alarm. Magazines are almost singularly robust in their continuing ability to provide audiences which are not only increasing in size, but uniquely engaged. Why then do advertisers question the ongoing viability of this medium, and why has the industry been unable to effectively communicate its strength to advertising and agency executives? The fact that magazines are becoming stronger vis-a-vis other media in their ability to reach and engage consumers has done little to protect them from the financial damage ensuing from their increasing marginalization by advertisers--and from consumers' rising expectations that content is not something for which they should have to pay. As other media have become increasingly fragmented, magazine audiences have become larger--even before taking into account the extended reach resulting from the expansion of magazine brands across other platforms. An analysis of Mediamark Research & Intelligence pocketpieces shows that, on average, adults today are reading a larger number of magazines than they were in 1998, 6.3 versus 6.0, and audiences of consistently measured magazines have increased on average by about 12%. MORE ONLINE
6. Folio
The Publishers Information Bureau released its quarterly report this morning, and, unsurprisingly, consumer magazine publishers are having a tougher time selling ads in 2008 than they did in 2007. Total rate-card-reported advertising revenue fell 1.2 percent during the first three months of the year. But ad pages—considered the more telling statistic, given the discounts many magazine publishers give to frequent advertisers—fell 6.4 percent. Softness in the automotive and home furnishing ad categories “indicate that the down economy has affected ad spending in magazines,” says Ellen Oppenheim, executive vice president and Chief marketing officer at the Magazine Publishers of America. MORE ONLINE
************ JOBS ...that a special beauty/fashion publication is looking for a freelance copy editor (from 5/12 through about 6/20). Candidate should have at least 3 years' experience copyediting for a national publication, including beauty, health, and celebrity pieces. We need someone with exceptional copyediting and InCopy skills, meticulous attention to detail and accuracy, and a working knowledge of Chicago. Must be able to produce quality work under extreme deadline conditions and to juggle multiple pieces. Must be a conscientious self-starter with a strong work ethic who doesn’t need close supervision. Must be willing to work late nights, if required, toward the end of the close. A copyediting test will be given to qualified candidates. Day rate: $200. Location: New York City. Contact: Send resume and cover letter to Managing Editor, specialfreelancers@yahoo.com. No phone calls. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that SELF magazine is looking for a freelance art intern who is able to start working within the next week. Art interns work very closely with the art director and designers on a daily basis. Duties consist of scanning, organizing files on the server, dispatching messengers, maintaining the image archive and generally assisting the Art Department in a multitude of capacities. Interns also interact with all other departments of the magazine. This is an amazing opportunity to work with an award-winning design team and to learn the many aspects of producing a magazine. Candidates must have completed a degree and be familiar with Adobe Photoshop, InDesign, and scanning. We are looking for someone who can commit around 35 hours a week. The pay is $8/hour. Please email resume/cover letters to: leah_pincsak@condenast.com. No phone calls please. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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