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| << April23, 2008 - Ed Delivers: News + Jobs! |
April25, 2008 - Friday News! >> |
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******* Psst! If there's a random wacky ad at the top of this newsletter, know that it's not Ed's. It's just what you have to put up with for a free newsletter service.. ******* ******* We're matching 10 magazine classes with present and former editor in chiefs and other leaders in the field--like Stephanie Izarek, Editor in Chief of Scholastic Parent and Child and Lauren Brody, Deputy Editor of Glamour! Every magazine area is represented as you're taken through strategies which score full-time jobs and win writing assignments. Here's the lineup for Saturday, May 31 and Sunday, June 1 (out-of-towners: share a hotel room through a special message board below): May 31 10:00 Show opens, Welcoming Address, 11:00 Feature Writing, Stephanie Izarek, Scholastic Parent and Child Editor in Chief, 12:00 Women's Magazines, Lauren Brody, Glamour Deputy Editor, 1:00 Lunch Break, 2:00 Entertainment, Mike Hammer, Former Editor in Chief of Stuff, 3:00 Travel, Glenn Haussman, Editor in Chief of Hotelinteractive.com, 4:00 Technology, Glenn Derene, Popular Mechanics Senior Editor 5:00 Networking, 6:00 End of First Day June 1 10:00 Day 2 opens, Job Interviewing Tips From EdSchool, 11:00 Web Writing, Laura Rich, Portfolio.com Editor and Former Editorial Director of Inc.com, 12:00 Health, Nicole Beland, Deputy Editor of Women's Health, 1:00 Lunch Break, 2:00 Business, Diane Harris, Asst. Managing Editor of Money magazine, 3:00 Blogs, Maud Newton (MaudNewton.com) and Bryan Keefer (Former CJR.org Blogger), 4:00 Freelance Writing, EdSchool's Eric Butterman, 5:00 Networking, Extended Freelance Writing Q & A, 6:00 Show Closes Where: Manhattan Theatre Club, 311 West 43rd St., 8th Floor, NY, NY
Cost: $225 To Sign Up: RSVP to freelance@ed2010.com is REQUIRED as space is limited. You'll get an email back with the PayPal URL. Hotel Room Message Board: www.chatzy.com/944943712368
******* Continuing its strategy to roll out more magazines focused on niches, Forbes announced the launch of ForbesLife MountainTime, a high-end lifestyle title aimed at the Rocky Mountain region’s well-heeled residents. Scheduled to launch July 4, MountainTime will cover local personalities, home design, sporting equipment and events. Unlike other Forbes extensions, this one will be newspaper-distributed via roughly 16 regional papers. MountainTime will publish 20 times a year and target readers in top ski centers like Vail, Telluride, Aspen and Lake Tahoe. Publisher of the magazine is industry vet Don Welsh, who founded Budget Living, which has since folded, and Budget Travel, which is now owned by Newsweek Inc. He also helped launch men’s lifestyle title Outside and its spinoff, Outside’s Go. The editor is Philip Armour, past editor of Outside. MORE ONLINE
2. Folio
When the thought of “eye tracking” comes to mind, one may invariably picture some amalgamation of popular sci-fi flicks—the Matrix, Minority Report, Total Recall—with test subjects wearing cumbersome, Robocop-style headgear to trace eye and head movement. For magazine publishers, these images are edging closer to reality. Today, the clunky headgear has been replaced by cameras that are built into computer monitors. By collecting and analyzing data like “first gaze” and a person’s vision path across a page or screen, publishers can use the information to help design covers, monitor the effectiveness of advertisements and help plan Web site redesigns—and they are beginning to do so. Cond? Nast recently partnered with eye tracking service provider MediaAnalyzer to analyze the effectiveness of its clients’ ads, especially for its long-term advertisers. According to Scott McDonald, Cond? Nast’s senior vice president of marketing research, the partnership enables the company to offer “a unique value add to advertisers in our publications.” Using MediaAnalyzer’s methodology, he says, “helps our advertisers maximize their ROI and determine whether readers are engaged with their ads.” MORE ONLINE
3. Mediaweek
As more marketers cut their print advertising budgets in favor of the immediacy of the Web, magazine publishers are being forced to take bold steps to bridge the gap. The latest: Men’s Health, which announced this week that every ad in the magazine’s July/August issue will be cell phone readable. “Given the economic climate, it's the right time to go the extra mile and explore partnerships such as this one that provide more measurable results for advertisers in addition to an immediate, direct conversation with our readers,” Jack Essig wrote in an email to FOLIO:. “It's also a great marriage of what print can do for digital and vice versa.” The Rodale title is using image recognition-based technology from mobile marketing firm SnapTell to produce the issue. “We were approached with a turnkey platform that made sense for both our advertisers and our readers,” Essig continued. “It's snag-proof—compatible with all mobile devices and carriers.” MORE ONLINE
************ JOBS ...that Metropolitan Home is looking for an art assistant to support the art director and the deputy art director administratively. The candidate will assist in selection of film for current and future issues; scan all art and provide word counts to editors; send out color to prepress; receive back high-res scans and place them into layouts and relay instructions for corrections. Other responsibilities include creating and managing color separation cut log for the art dept and importing text into Adobe InDesign. Style texts, revise layouts to accommodate text, update files through 3 rounds of corrections. Special projects as needed. Minimum of 2 years related magazine experience. The candidate should have strong communication and organizational skills, and the ability to carefully complete detail-oriented projects, multi-task, and meet tight deadlines in a fast paced environment. Must have comfortable knowledge of Adobe InDesign and Adobe Photoshop. College grad preferred. Our organization offers a competitive salary, comprehensive benefits package, and opportunity for advancement. Please e-mail resume with salary requirements to gcasale@hfmus.com. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that a smart, organized, professional person who is available immediately is needed to intern in the accessories department at ELLE Magazine. We need someone who is dedicated and trust-worthy with a great love of fashion. Please email your resume to Alexis at aalagem@hfmus.com only if you are able to start right away. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << April23, 2008 - Ed Delivers: News + Jobs! |
April25, 2008 - Friday News! >> |
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