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Subject: Meet the EICs of O at Home and Field & Stream! - May08, 2008


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Dun dun dun dun...
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...Ed's plodding along.

Psst! If there's a random wacky ad at the top of this newsletter, know that it's not Ed's. It's just what you have to put up with for a free newsletter service..

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May EIC Happy Hour!
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There's no better way to enjoy the spring weather than an EIC Raffle! Join Ed on May 14th for some networking and enter for a chance to win meetings with Sarah Gray Miller, EIC of O at Home, and Field & Stream's Anthony Licata. They're both amazing! We'll be at Revival (on 15th St near Irving Pl.) from 7-9 taking advantage of $4 beers and $5 well drinks. Tickets are available online now for $4 each or at the event for $3. Can't wait to see you there!

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LAST DAY! Win a FREE Copy of Find Your Inner Ugly Betty
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"The first career planning book to take lessons learned from TV sitcoms, apply them to the workforce—and succeed!" —Ed2010 founder and CosmoGIRL! executive editor Chandra Turner, on Tanner Stransky's Find Your Inner Ugly Betty

Ed on Campus Director and Entertainment Weekly editorial assistant Tanner Stransky's new book Find Your Inner Ugly Betty: 25 Career Lessons for Young Professionals Inspired by TV Shows extrapolates career advice from the young professionals on television—everyone from Ugly Betty's Betty Suarez and The Office's Michael Scott to Mary Tyler Moore. Lessons range from "Kill 'Em with Confidence" to "Exit Gracefully" and everything in between. (Go to http://www.ed2010.com/2008/05/tanner-stransky-author-find-your-inner-ugly-betty to read a Q&A with Tanner!)

The best part? Fifteen lucky Edsters will win a free, autographed copy! To enter the raffle to win a copy of the book, send an email to findyourinneruglybetty@gmail.com with "BETTY BOOK RAFFLE" in the subject line before 11:59 p.m. on Wednesday, May 7.

And if you don't win? Buy it on Amazon: http://www.amazon.com/Find-Your-Inner-Ugly-Betty/dp/1427797676.

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News
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1. Folio
Barnes & Nobel Sell Print and Digital Magazine Subscriptions Online
By Jason Fell
5/6/08
http://www.foliomag.com/2008/barnes-noble-sell-print-and-digital-magazine-subscriptions-online

Barnes & Noble today announced that it will begin selling magazine subscriptions online at steep discounts to more than 1,000 print and digital titles.

To fulfill the print subscriptions, the book retailer has partnered with subscription agency M2 Media Group and with digital magazine publisher Zinio to fulfill the digital orders.

What sets this apart from other discount magazine sites, BN.com CEO Marie Toulantis says, is that Barnes & Noble will be the only retailer to offer both options in an "integrated shopping experience."

MORE ONLINE

2. WWD
Collector’s Item
By Stephanie D. Smith & Amy Wicks & Julie Naughton
5/7/08
http://www.wwd.com/memopad/article/124712

When The New York Observer parodied the April cover of Vogue with a cartoon of an open-mouthed Anna Wintour bouncing a basketball as Advance Magazine chairman S.I. Newhouse Jr. hugs her, chuckles from cubicles were heard all over Midtown — including 4 Times Square. Now it appears Andr? Leon Talley will own the last laugh: Observer owner Jared Kushner bought the original artwork from the illustrator, Victor Juhasz, for the Vogue editor at large. At least seven people placed serious bids — two of which were from within Cond? Nast, including Talley and another mysterious bidder whose identity couldn't be learned. In the past, original art commissioned for the Observer has said to have been sold for anywhere between $1,000 and $10,000. According to sources close to the weekly, Juhasz's piece went for a price in the middle of that range. No word on whether the piece will hang in Talley's office at Vogue — on display for Wintour and other staffers to view — or in his Hastings home.

FOR THE DEFENSE: Playboy's stock price might be down, but don't criticize its success with brand extensions. Christie Hefner, chief executive officer, defended the company's success in capitalizing on its brand in a letter in the May 19 edition of Forbes. The letter was a response to "Dangerous Curves," a piece in the April 7 issue, written by senior reporter Dirk Smillie. He writes mainly about Penthouse Media Group, but manages to make a few digs at Playboy in the process. Hefner's response? "If your writer had done a bit of homework before writing 'Dangerous Curves,' he would have seen that Playboy knows a thing or two about brand extensions." She wrote about the "Girls Next Door" on the E network and the "highly successful Playboy Club at the Palms Casino in Las Vegas..." She added Playboy's licensing group reported a 30 percent revenue increase last year and a 40 percent jump in segment income.

TV TIME: Magazine vet Martha McCully is switching channels. After six years as executive editor at In Style and nine years as a top editor at Allure, McCully is signing on with Coty Prestige as on-air expert for its HSN Lancaster brand sales. First up: an appearance Thursday hawking antiaging serum 365 Elixir and a range of self-tanners and sun care products. "As a former beauty editor I tried everything," stated McCully. "I'm excited to work with Coty and HSN to make the brand a success in the U.S." In addition to her magazine gigs, McCully served as a judge on HGTV's "Design Star" series for the past three seasons.

MORE ONLINE

3. New York Post
Tina’s Art Direction
By Keith J. Kelly
5/7/08
http://www.nypost.com/seven/05072008/business/tinas_art_direction_109818.htm

INA Brown has turned to leg endary avant-garde design firm Number 17 to handle her new yet-to-be-named Web venture, a news-aggregation service that is being backed by her longtime friend, media mogul Barry Diller.

Brown, who wrote the best-selling "The Diana Chronicles," is currently up to her eyeballs in "The Clinton Chronicles," a book about Hillary Rodham Clinton for which she received more than $1.2 million in advance from Doubleday. But while the former editor of The New Yorker, Vanity Fair and the now-defunct Talk is hitting the campaign trail quite often, she's also trying to get her next venture launched.

She's interviewed about 15 people for the general manager's job and is said to be near a decision on the key post.

MORE ONLINE

4. NMA
Hearst Digita launches lifestyle portal AllAboutYou
By TK
5/6/08
http://www.nma.co.uk/Articles/37882/Hearst+Digital+launches+lifestyle+portal+Allaboutyou.html

National Magazine’s online division Hearst Digital has launched its long-awaited lifestyle portal Allaboutyou.com.

The online property will act as an umbrella brand for the websites of Good Housekeeping, Country Living, She, Prima, Coast and House Beautiful.

It will house the sites for these magazines and provide its own content in the form of expert advice, recipes and ideas aimed at the site’s female target audience.

MORE ONLINE

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Whisper Jobs
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Ed hears ...

JOBS

...that Rodale Custom Publishing seeks a freelance assistant managing editor to work on ongoing and one-time magazine projects. The assistant managing editor monitors and maintains deadlines; updates lineups; plans, attends, and runs inter-departmental meetings; traffics proofs; oversees copy and research; follows up with editors, designers, and photo editors; updates maps; plans closings; and ensures smooth and constant communication between all departments and with the managing editor. This person must have a strong copy-editing background, be extremely detail-oriented and organized, have a tremendous sense of follow-through, and have the ability to manage a variety of responsibilities at a time. MUST know InDesign and AP Style. Please e-mail a resume and cover letter as a single attachment to Jennifer.Hawthorne@rodale.com with “Assistant Managing Editor” as the e-mail's subject. Queries regarding other positions will not be considered. (OK to mention Ed)

For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here.

INTERNSHIPS

...that Maxim Digital is looking for an intern to help maintain the website. Must be computer literate and familiar with the Internet. A basic knowledge of HTML is helpful, but not required. Editors are asking for a minimum commitment of 15 hours per week, and you must be able to receive school credit. It's a great opportunity for anyone looking to explore Internet media and gain experience is a constantly expanding field.Send resume, cover letter, and writing samples if you have them by email: halbano@alphamediagroup.com. (OK to mention Ed)

For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.

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About Ed:

Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus
Ed2010 @ www.ed2010.com/boards/section/message-board

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