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******* If business among the women's titles looks dismal, men's fashion magazines don't have much more to brag about. Men's monthlies are reporting softer results, as well, as they close out the first half of the year, according to Media Industry Newsletter. Domestic automotive is still dragging down many books, but luxury goods — watches, jewelry and apparel — continue to surge. As a result, just as with the women's fashion titles, the bright spots are again the more upscale titles. Best Life reported a 17 percent jump in ad pages, to 272, while Men's Vogue reported an 11 percent increase in pages, to 276. Both magazines are still relatively new compared with their competitors. Men's Vogue added two issues to its schedule this year, to 10, compared with last year's eight issues. Men's Journal posted a 12 percent gain in pages, to 616, while Details came in relatively even with last year's first half, booking 541 ad pages. MORE ONLINE
2. WWD
Liquor companies often employ sexual images to sell their products, but liquor brand Cabana Cacha?a isn't leaving anything to the imagination in a new multimillion-dollar ad campaign that features naked women wearing nothing but tan lines. For Cabana Cacha?a's consumer advertising debut in the U.S., ad agency Avrett Free Ginsberg gave Mario Sorrenti the tough assignment of selecting Brazilian models to photograph. The only question is — will anyone even notice that bottle of Cacha?a in the ad? As for any thoughts that the nudity might be over the line, Peter Hunsinger, vice president and publisher of GQ, said he didn't hesitate to run the campaign, noting that liquor ads are an important part of the magazine's ad business (and in these tough times, every page counts — see above). "There's always a fine line, isn't there?" he observed. "But good ads should always be provocative. They aren't that far off from those Tom Ford or Dolce & Gabbana ads that we've seen in the past. We also feel that, because it is Mario Sorrenti, it has an art feel to it that is very relevant." The ads will appear in the June issues of GQ, Esquire, Men's Vogue, Details and, of course, Playboy.
3. WWD
Travel + Leisure has named Nick Pastula from Spin as fashion director on the business side, reporting to publisher J.P. Kyrillos. The magazine's fashion advertisers include Ralph Lauren, Chanel, Gucci and Herm?s. Pastula replaces Alberto Apodaca, who went to Men's Vogue Meanwhile, Brides on Monday tapped Alison Adler Matz as its new publisher, replacing Katherine Rizzuto, who left last week to join In Style as vice president, associate publisher. Matz was moved over from Glamour, where she was associate publisher. She also had been associate publisher at Teen Vogue and House & Garden prior to Glamour.
4. FishBowl NY
Magazine Web sites averaged 70.7 million unique visitors per month over the first quarter of 2008, according to a release from the MPA. This represents an 11.9 percent increase over the same period in 2007, when 63.2 million unique visitors logged onto magazine Web sites. Good news, right? Growth is solid — especially when considering the Internet as a whole only grew 3.7 percent during the same time period — but let's put these numbers in perspective against some other media properties. According to comScore.com, The New York Times Digital, the 12th highest trafficked site on the Web, had 47,250,000 uniques during April 2008. By itself, Fox Interactive (87,527,000 uniques) beat all of magazinedom during the month. MORE ONLINE
5. Folio
Reader’s Digest today launched its redesigned Web site, RD.com. The new site features seven content channels including Make Your Mark, an interactive platform that enables users to share stories of community activism; Advice & Know-How; and In the Magazine, which features articles from the current issue. “By utilizing our vast reservoir of content, we’re able to create branded environments that allow our advertisers and our users to connect in ways that are tailored to meet the needs of both,” RD.com general manager Steven Schwartz said. “The RD.com audience has always shown a high level of engagement with the brand, from submitting an average 17,000 jokes each month to lobbying Congress on issues we’ve written about.” MORE ONLINE
6. Folio
Maxim has named Steve Garbarino editor-at-large. For the last two years, Garbarino served as editor-in-chief of Blackbook magazine. He also is a contributing writer at Vanity Fair. Jim McCabe has resigned as executive vice president of Ziff Davis' PCMAG Network. McCabe also had served as publisher of PC Magazine. Meredith’s More magazine has named Debra Bishop creative director. Bishop most recently served as a vice president of Martha Stewart Living Omnimedia. She replaces Maxine Davidowitz, who left the company earlier this year. MORE ONLINE
7. The Hollywood Reporter
Billboard has teamed with music-services company Fluid Music to develop a reality competition series, marking the publication's first venture into unscripted television. "Billboard Next" will combine a televised music competition and Web site specifically created to discover emerging artists across a range of music genres. Aspiring artists will submit performance footage via the "Billboard Next" Web site to be judged and voted on by the public; those with the most votes will compete live on television. Details of the prize are being kept under wraps. Associated Talent Management will consult on the show's format, facilitate the search for a production team and handle licensing and distribution deals. The companies are planning to shop the project to TV networks. MORE ONLINE
************ JOBS ...that Radar Magazine is looking for a freelance copy chief ($30/hr) to work on our September issue, closing mid-June through mid-July, and on an ongoing basis for issues closing in August, September/October, and on. Applicants should have minimum 5 years major consumer magazine staff copy experience—chief and/or launch experience is ideal. Thorough knowledge of Chicago, WIT, Web, InCopy, and some InDesign is essential. Also important: eagle eye, outrageous attention to detail and consistency (while working at a fast pace), sense of humor, gumption. This person will be responsible for maintaining style, grammar, spelling, punctuation, consistency, and clarity of all copy as well as voice and tone. Interested applicants should email resume and a note to Jennifer Doll, Assistant Managing Editor, jdoll@radaronline.com. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that Ladies’ Home Journal is looking for editorial interns for the fall semester. Our ideal candidate has excellent writing and researching skills, previous journalism experience through internships or work on a college newspaper, and a strong interest in women’s lifestyle and service magazines. This intern will have opportunities to learn about all aspects of the editorial process. Responsibilities will include researching story ideas, fact-checking, conducting interviews, working on reader activism projects, assisting in both the beauty and fashion departments, and possible writing opportunities. Applicants must be able to get documented college course credit for the internship. Send your resume to kimberly.papa@meredith.com. No phone calls please. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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May22, 2008 - Hump Day News + Jobs! >> |
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