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******************* Psst! If there's a random wacky ad at the top of this newsletter, know that it's not Ed's. It's just what you have to put up with for a free newsletter service.
******* Most people read their college alumni magazines for the class notes, immediately flipping to the back to see who was married, had a baby or was promoted to an envy-inducing job. The columns tend to be meatiest at this time of year — class reunion season. The advent of social networking on the Internet has created a quandary for these magazines, which want to maintain a conversation with alumni but have been slow to embrace the Web. Most schools have set up password-protected sites where graduates can change their contact information, drop a class note or donate money. But younger alumni, accustomed to second-by-second updates from friends and classmates, are exchanging information in real time on Facebook and MySpace. Why wait for your alma mater to churn out a quarterly journal when you can Twitter all day? MORE ONLINE
2. MediaWeek
Felix Dennis’ The Week has long sold itself as the antidote to traditional news titles, boiling down news and opinion from elsewhere and leaving it uncluttered by ads. Now, it’s setting out to demonstrate its high reader engagement by offering advertisers who buy at least three pages a comparison of their ad’s performance in The Week versus other publications like Forbes, Fortune and The Economist. The Week is using data from Affinity Research’s Vista Print Effectiveness Service. “The Week is designed to have your ads pop because we limit the number of ads, and should fare well in this new accountability world,” said The Week publisher Jed Hartman, who is exploring ways to satisfy clients if ads don’t perform. MORE ONLINE
3. MediaWeek
Continuing an effort to modernize its 150-year-old brand, The Atlantic has devoted its July/August issue to “ideas,” the first of three new themed issues this year. Vp, publisher Jay Lauf, who was hired from Cond? Nast’s Wired to revitalize the magazine, said other new themed issues would focus on politics and people shaping the future, in addition to the State of the Union special issue that’s already published. Through the new special issues, Lauf hopes to attract luxury, auto, travel and other new ad categories to the magazine, heavily dependent on corporate brand advertising. Thomson Reuters, JPMorgan and Booz Allen Hamilton were among new advertisers signed on for the July/August issue. Like it loudly did with its Britney Spears cover story in April, the Atlantic is using the ideas issue to spotlight, though more subtly, its less well-known coverage of non-political subjects. MORE ONLINE
4. WWD
Though The New York Times, New York magazine and The Wall Street Journal gave scathing reviews to the film adaptation of "Sex and the City," what did Ron Galotti, the original Mr. Big, think? Galotti, former publisher of Vogue and Vanity Fair, trekked from his homestead in North Pomfret, Vermont, to attend the film's Manhattan premiere on Tuesday night with Tom Florio, senior vice president and publishing director of Vogue, Men's Vogue and Teen Vogue. He enjoyed the scene in which Carrie Bradshaw is photographed for Vogue in several designer wedding dresses, with editors Plum Sykes, Andr? Leon Talley and photographer Patrick Demarchelier lording over the shoot. "I thought it was good for them, and good for Anna [Wintour]," said Florio. "And there's Andr? and Plum, it's kinda like sweet to see them. Great publicity." Galotti also appreciated how the producers didn't shy away from the fortysomething characters' real ages, including Samantha Jones' 50 years. "There's a big difference between 40 and 50. Look at Kim Cattrall [who plays Jones on-screen]. Don't you want to look like Kim Cattrall" when you're that age? But Galotti was critical of his own portrayal in the movie, believing the early days of "Sex" were truer to his persona. "In the beginning, it was still true to form. But at the same time, it's kind of eerie to see yourself in character. As it went on, it kind of got silly...the jealousy in the hotel rooms, that was not me. Candace [Bushnell, author of the "Sex and the City" novel and Galotti's ex-girlfriend] was terrific in being respectable. I was a good boyfriend and she never treated me badly."
5. WWD
"No models." That rule guided Men.style.com editor Dirk Standen and his team as they made their selections for the site's second annual Women of Fashion event, held on the rooftop of the Peninsula Hotel. The 20 honorees were a model-and-celebrity-free mix of stylists, photographers and regular hardworking fashion girls. As to how the winners, who included stylist Annabel Tollman, photographer Poppy de Villeneuve and lone designer on the list Tara Subkoff, were picked, Standen joked: "It's a very secret process — several international accounting firms are involved." There actually was a judges' panel consisting of the site's editors, along with Sartorialist Scott Schuman and designers Michael Bastian, Rogan Gregory, Rag & Bone's David Neville and Marcus Wainwright, and Shipley & Halmos' Sam Shipley and Jeff Halmos. Cond?Net editorial director Jamie Pallot admitted that the event was "a bit inside baseball," though he pointed out that online fashion coverage has "totally cast a whole new spotlight on people who used to be behind the scenes." Still, binoculars would not have been required to spot several conflicts of interest, the most glaring being that honoree Eugenia Gonzalez is Bastian's public relations director, and Berrin Noorata is director of communications for Gregory's labels, Rogan and Loomstate. Halmos said he felt the vibe "wasn't popularity-contesty," but noted that honoree Heidi Bivens did style Shipley & Halmos' fall show. "The fashion industry is so small," offered co-designer Shipley. Meanwhile, considering the site's theme, is a Men of Fashion award in the offing? Pallot laughed and gave the nonresponse: "That's a whole other question."
6. WWD
Portfolio senior editor Bob Roe was dismissed from Portfolio late last Thursday, just over two months after the magazine declined to renew the contract of his wife, writer Nancy Hass. The news, first reported by Gawker Friday, did not come as a surprise to anyone familiar with the workings of the magazine, who said Roe had been openly disdainful of editor in chief Joanne Lipman. Privately, her camp said Roe had not been fulfilling his responsibilities. In turn, friends and former employees of Roe, who couldn't be reached late Friday, praised his work. Roe came from Sports Illustrated and was close to former Portfolio editors Michael Caruso and Jim Impoco, among other departed staffers. The magazine declined comment.
7. Fishbowl NY
When a recent Pew Research study concluded that Barack Obama and Hillary Clinton were receiving press coverage that was "identical in tone," perhaps they hadn't taken into consideration the upcoming 9,000 word Vanity Fair article on Bill Clinton, the "snowy-haired man who is the bride at every wedding and the corpse at every funeral he attends," (snap!) titled "The Comeback Id," which among other things wonders why the President "moved with seeming abandon to stain his wife's presidential campaign in the name of saving it." Politico's Ben Smith is reporting that the article has infuriated the Clinton camp to the extent that they have responded with their own 2,476-word memo, call it, A tawdry, anonymous quote-filled attack piece, published in this month's Vanity Fair magazine regarding former President Bill Clinton repeats many past attacks on him, ignores much prior positive coverage, includes numerous errors, and ultimately breaks no new ground. It is, in short, journalism of personal destruction at its worst. MORE ONLINE
************ JOBS ...that Ethis Communications, Inc. seeks an Editorial Production Assistant to work with the editorial and design team on the production of print and online magazine, journal, and other publications. Please email your resume and cover letter to Laura at lfredericks@refractiveeyecare.com. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ...that amNewYork's sports department seeks a motivated college undergraduate for a summer internship, two days a week in our Manhattan office. Duties will include research, rewriting, editing, layout and other activities supervised by the sports editor. This is not a reporting or writing position. Intern must obtain college credit for this unpaid internship. Knowledge of Quark XPress or Adobe InDesign a plus. Contact Max Dickstein at mdickstein@am-ny.com with cover letter, resume and writing samples. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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