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******* Readership is down, the economy stinks and key advertising sectors are imploding. But there's good news, sort of: U.S. advertising spending across media such as newspapers, magazines and TV was essentially flat for the first quarter of this year, up 0.5 percent over the same period last year to approximately $30 billion, according to figures released Monday by Nielsen Monitor-Plus. Among all the categories, ad spending for national Sunday supplements experienced the biggest gains during the period. The grouping ? which includes American Profile; Los Angeles Times Magazine; New York Times Magazine and various spin-offs like T, Parade, Relish and USA Weekend ? was up 19.2 percent to about $289 million. (Of course, whether the Los Angeles Times Magazine's recent suggestion of moving control of its magazine from the editor to the publisher ? see below ? will boost advertising remains to be seen.) Meanwhile, national magazines were down 1.3 percent to $4.14 billion from $4.2 billion and national newspaper ad spending decreased 6.2 percent to $396.4 million. MORE ONLINE
2. WWD
The Los Angeles Times has had a tough few years, but now would seem to be a particularly wise time to jump ship, what with the stated goal of cutting editorial staff and the reputed turf war at its weekly magazine under new Tribune Co. owner Sam Zell. The Times' Mary Kaye Schilling, who launched the entertainment-oriented Guide at the Times after 14 years at Entertainment Weekly, is leaving for New York magazine, where she'll be culture editor. New York's current culture editor, Jared Hohlt, is being named features editor. Separately, Tribune has continued issuing press releases that attempt boisterous humor but might simply achieve cringes: in announcing the hire of Kim Johnson as senior vice president of local sales, amid cracks about Al Gore inventing the Internet, she was described as "a former waitress at 'Knockers ? The Place for Hot Racks and Cold Brews.'" It's unclear who exactly is laughing.
3. WWD
The Cond? Nast Bridal Group has seen significant changes in the six months since Bill Wackermann was given oversight of the division. In March, he assigned the magazines, which previously had one publisher, separate publishers ? Alison Adler Matz is now at Brides and Jennifer Hicks at Modern Bride, Elegant Bride and Your Prom. Now, each title is positioning itself with distinct identities to advertisers. Next week, Modern Bride will roll out a trade campaign featuring celebrity brides Daisy Fuentes, Laila Ali, Giuliana Rancic, actress Jeri Ryan, and "Hairspray" star Marissa Jaret Winokur. The ads include photos from the stars' wedding day with a message expressing each one's individuality as a young married woman ("I'm a Modern Bride because I chased my career instead of guys," declared Rancic). The campaign follows a redesign of Elegant Bride, which will have an increased focus on reception planning along with bridal content and a crisp aesthetic similar to Martha Stewart Weddings. At Brides, the sales force is going to market with a new positioning, "Brides First," that emphasizes the magazine's iconic status as the largest resource in the category. "We were able to separate the magazines so they have clear voices," said Wackermann, who paralleled the three books in terms of their fashion magazine equivalent: Brides is the category's Vogue, Modern Bride is akin to Glamour and Elegant Bride is similar to W.
4. Variety
It is the big tent of the magazine world, home everything from Architectural Digest to Vogue, Golf Digest to Wired, Bon Appetit to Vanity Fair, Details to the New Yorker, and plenty of other blue-chip print brands. With all that editorial heft under one roof, it's no surprise that Conde Nast wants to spin some of it out into the electronic realm. There's a push afoot at the company to expand into a new medium (or at least one that is relatively new to Conde Nast), and it's not the Internet. It's television. "What we're trying to do is create original ideas that can deliver as much as possible for us in print, as a live event, and in the digital and TV space," says Richard Beckman (pictured left), prexy of Conde Nast Media Group and chief marketing officer of Conde Nast. "We have over 100 million people read our magazines each month. We have 32 million unique visitors to our websites each month. We have the expertise in creating editorial in narrow niches with strong passion-point marketing (opportunities). This type of content lends itself to a unique kind of engagement with its (targeted) consumer." MORE ONLINE
5. Folio
Magazine publishers had been anticipating a slowdown in advertising for more than a year, and now the numbers are proving them correct. First quarter national magazine advertising spending slipped 1.3 percent over the same period last year, according to the Nielsen Company?s Monitor?Plus advertising information service. B-to-B advertising declined 6.1 percent. Overall advertising spending in the U.S. remained flat in the quarter with 0.5 percent growth, the report said. Local Sunday supplements took the hardest hit, dropping 13.5 percent. National newspapers declined by 6.2 percent. MORE ONLINE
6. Fashion Week Daily Dispatch
Vogue editor Anna Wintour has been named an OBE, or Officer of the Civil Division of the Most Excellent Order of the British Empire, for her services to British journalism and British fashion in the United States. Announced Saturday, Wintour is the second British-born, U.S.-based magazine editor to receive this distinction this year. Glenda Bailey, editor of Harper's Bazaar, received her OBE earlier this month. Several other noted Brit fashion names were included in this year's list. Among those are Louise Wilson, the course director of Central Saint Martin's College of Art and Design, who received an OBE for her services to education and the fashion industry; Wale Adeyemi, the London-based designer for her services to the fashion industry, and architect Richard Rogers, who was bestowed a companion of honor for his public services, an award that recognizes preeminent and sustained contribution in the arts, science, medicine or government. *******
************ JOBS ... that THE NIBBLE seeks an editorial assistant who is good with basic HTML: a perfectionist who can handle a lot of responsibility with a lot of common sense. his is a contract position, available immediately. Manhattan location. Initial compensation $30,000 plus bonus. Local candidates only. E-mail Karen Hochman, karenthochman@gmail.com; mention Ed2010 in the subject line. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ... that the In Style magazine photo department is looking for new interns. This internship is a paid, full-time, freelance position. We are looking for someone who can multitask, has great attention to detail and has a genuine passion for the industry. Besides assisting editors in the department, interns are in charge of invoicing, vendor setups and returning art/issues to our contributing artists. An appreciation/interest in art, celebrities and fashion is a plus. This is a really great opportunity for someone who is a recent college graduate living in the NYC area. Send all resumes to InStylePhoto@gmail.com. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed?s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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June18, 2008 - Sign Up for Ed's Intern Panel! >> |
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