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July01, 2008 - Ed2010's July 1 News >> |
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******* In an age in which ad campaigns seem to be more digitally focused than ever, Ray-Ban is taking a detour off the digital highway and onto the streets of New York with five billboards that will debut on Tuesday for its new colored Wayfarers. The campaign is a collaboration with Marie Claire magazine, the only title asked to come up with an idea to target "young female trendsetters." The Hearst magazine tapped five artists and each was assigned a New York City billboard to design. The artists worked free of charge (under the idea the exposure is priceless, at least in Ray-Ban's and Marie Claire's view). Each billboard is worth approximately $23,000 to $50,000, said Alexa Wilson, Marie Claire's executive director of marketing. Ray-Ban also has a three-page advertorial in the July issue, and overall, Marie Claire will have nine pages of advertising from Ray-Ban this year — up three over last year. Ray-Ban also paid Marie Claire an additional marketing fee for the program. Wilson hinted at a "top secret" stunt that is planned to literally stop traffic on Tuesday — no doubt winning LOL (or expletives) from Manhattan drivers. She declined to provide more details, although she said it will involve artist Ron English's billboard. MORE ONLINE
2. WWD
Another fashion insider is throwing her muscle behind the Barack Obama campaign. Elle associate publisher Samantha Fennell is leaving her position to work on fund-raising for the presumptive Democratic Party nominee. She gave her two weeks' notice on Thursday. Fennell said she was inspired to take a more serious role in the campaign once Obama gained a majority of delegates on June 3. She attended the June 17 fund-raiser in New York organized by Calvin Klein, Anna Wintour, Shelby Bryan and Andr? Leon Talley, and from there, made the decision to join the campaign. "It's a very entrepreneurial endeavor. It's not like you sit there and someone says, 'OK, this is how you do it,'" she said. "I've been raising money for magazines for 15 years, so I figure I can do this." Prior to joining Elle, Fennell was an advertising director at Vogue, corporate fashion director, Cond? Nast Media Group, and ad manager at Teen Vogue during its test phase. Fennell's departure sets off a shuffle within Elle's top ranks: Elle will move Daniel Ragone, vice president and publisher Elle Decor, to a new position of vice president/managing director at Elle. Ragone will oversee fashion and luxury business across the Elle brand. Barbara Friedmann, vice president/group marketing director for Elle and Elle Decor, will step in as vice president/acting publisher of Elle D?cor. It is unclear whether a permanent replacement will be named.
3. New York Times
GLOSSY magazines and their advertisers enjoy cozy, often tangled relationships, but Harper’s Bazaar seems to have developed a new way of embracing a major sponsor. High-fashion magazines typically dedicate a page or two — or even just a blurb — of editorial space to a new perfume. But the July issue of Bazaar, published by Hearst Communications Inc., devotes 40 of its editorial pages to four celebrities and models — Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy and Hilary Rhoda — who also star in the advertising campaign for Sensuous, a new fragrance from Est?e Lauder. “Boy, they really sold out — Hearst — didn’t they?” said Allan Mottus, a beauty industry analyst who publishes the Informationist, a trade publication. Mr. Mottus added: “You have to take your hat off to Lauder. It is an enormous coup.” MORE ONLINE
4. New York Post
Jann Wenner is said to be quietly exploring a sale of celebrity magazine Us Weekly to Cond? Nast and the price tag could hit $750 million. "Jann is definitely trying to sell Us Weekly," said an industry source. Speculation about a sale of the magazine began to swirl yesterday after Wenner, during an appearance earlier this week on "The Charlie Rose Show," was asked by the show's host, "So what's this story that Cond? Nast wants to buy Rolling Stone?" MORE ONLINE
5. Washington Post
Anna Wintour is the only fashion editor whose name is likely to be recognized by those who have never purchased a copy of Vogue but are close readers of the Economist. The blogosphere and the mainstream media are filled with stories that fetishize her as a combination oracle and beneficent dictator, as well as those who see in her inscrutable public demeanor, her waifish physique and her wardrobe of Chanel and Prada the sum total of all that is wrong with the Western world. She is, in effect, both fierce and to be feared. Which means that over the 20 years she has been at the helm of Vogue, she has become a cultural icon and so has her magazine. MORE ONLINE
6. MediaWeek
With the double whammy of $4 gas prices and magazine wholesaler-led distribution cuts, magazines are facing steeper-than-usual single-copy sales declines in the first half of 2008. One major distribution executive said that his company’s unit sales were down 6.5 percent in the first quarter versus the year-earlier quarter. And at major wholesaler The News Group, unit sales declined 7.4 percent for the first four months of the year compared with the year-ago period. Particularly hard hit were men’s titles, down 26.2 percent, and news magazines, down 17.6 percent, per the wholesaler. Celebrity magazines were down 6.4 percent, although dollar sales were up as a result of cover price increases. Hachette Filipacchi Media, publisher of Elle, Woman’s Day and Car and Driver, is projecting as much as a 10 percent falloff in newsstand for its titles and those in its competitive set for the first half. Tom Masterson, senior vp, consumer marketing and manufacturing, Hachette, like others, pointed to high gas prices cutting into retail traffic and sales. “The supposition is, people are in stores less. And when they are there, they’re much more discerning about what magazines they buy,” he said. MORE ONLINE
7. New York Times
Walk by the magazine rack, turn on a television at dinnertime or sneak a peak at the gossip sites during work, and you will notice a lot of Angelina and a ton of Paris, and see far too much of Britney. But in all of those places, there is someone who is more ubiquitous, more oddly present, than all those women combined. You would probably not pay her any mind if you saw her on a train — reading a magazine, of course — but the cultural footprint of Bonnie Fuller, a self-described geek from Canada, is everywhere you look. As the editor of a string of teenage, women's and celebrity magazines, Fuller has created a frothy world, and, like it or not, we all live in it. When the current issue of Glamour promises "101 Racy Little Sex Ideas," you are seeing Fuller's twining of sex and numerology. Ditto for this week's People, which promises "91 Sexy and Single Guys." The added single digit seems gratuitous, but admit it: you wonder what the 101st weapon in the erotic arsenal looks like and which guy came after the 90 other hotties. That prurient need to know just a little more is pure Bonnie Fuller. MORE ONLINE
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************ JOBS ... that ARTINFO, the online destination for art magazines Art+Auction, Modern Painters, Culture+Travel, Gallery Guide, Museums, and the auctions pricing guide – the Art Sales Index. We are currently seeking an Editorial Assistant to join our team. The editorial assistant reports to the Executive Producer and works closely with the design and editorial teams to integrate print content to the online version of the magazine. Additional duties include article tagging and clean-up, as needed. The ideal candidate will possess a thorough knowledge of art history and a keen understanding of the art world. She/he is an enthusiastic team player with excellent communication skills and has the ability to multi-task and prioritize projects while working within tight deadlines. Please email your resume along with the words “ARTINFO EDITORIAL ASSISTANT” in the subject line to: jobs@artinfo.com. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ... that My'It'Things (http://myitthings.com), a leading user-generated, online magazine and community dedicated to fashion and lifestyle trends, is looking for interns who could contribute approximately 10 hours per week. You may work from home, but must be able to come into Manhattan once a week for meetings. You will help build and maintain the site's online presence through viral marketing techniques. You will also have to chance to contribute editorial content and will be directly involved with the Editor-in-Chief in formulating strategies and fresh ideas for the site. School credit is available as well as the possibility of a paid position in the fall for qualified candidates. You may also be able to attend numerous social and industry events, as well as the possibility of attending Fashion Week in September. Please email cover letter and r?sum? to jobs@myitthings.com. For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Ed’s blogging! Catch up with what the big guy’s thinking at Ed2010speaks.blogspot.com or read the young musings in Ed’s Intern Diaries at www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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July01, 2008 - Ed2010's July 1 News >> |
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