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******* On the third floor of the Museum of Modern Art in Midtown Manhattan rests a tribute to Esquire’s glory years — a collection of 92 covers from the 1960s and early 1970s that have become, in the museum’s words, “essential to the iconography of American culture.” That illustrious history hangs over the magazine’s effort to celebrate its 75th year. Its attempt to add to the annals of museum-worthy covers includes a nod to the digital age: an electronic cover, using admittedly rudimentary technology, that will flash “the 21st Century Begins Now,” when it appears on newsstands in September. “I hope it will be in the Smithsonian,” said David Granger, Esquire’s editor in chief, in a recent interview while showing prototypes of the cover — an early version has a cord sticking out that attaches to a battery pack. MORE ONLINE
2. New York Times
WHEN the wizards at Cond? Nast Publications recently marched a pre-press issue of Brides magazine through an in-house review, Si Newhouse, the company’s chairman, wondered aloud whether a few of the letters on the cover were a tad too close together. As it turned out, they were. Mr. Newhouse rarely misses a chance to vet his magazines before they go public and, like a shopkeeper unwilling to trust anyone else’s tally, still personally hand-counts ad pages in his magazines and their competitors — even as Cond? has grown from just a handful of publications to 26 in this country alone. MORE ONLINE
3. Min Online
Quick question: Other than text messaging, what is the most popular mobile data feature? Mobile browsing? Nope. According to comScore, only 14.4% of mobile customers look for information on the mobile Web. Gaming? Not even close, since only 9.1% of us played a game in the last month on our phone. MORE ONLINE
4. Portfolio
Annie Leibovitz's outrage-baiting didn't do much for Vogue, but it helped give Vanity Fair its best-selling issue of the year. The June issue of the Cond? Nast-owned glossy, featuring a controversially sexy photoshoot with Hannah Montana star Miley Cyrus, sold 435,000 newsstand copies, according to ABC Rapid Report. (Cond? Nast also owns Portfolio.) That's hardly a blockbuster for Vanity Fair -- its September 2005 issue, with Jennifer Aniston on the cover, sold 740,000 copies -- but it's still the strongest seller since last November. Not bad for an issue whose cover image was a 40-year-old photo of Robert F. Kennedy. The story elicited a record number of letters from Vanity Fair readers, according to WWD. Leibovitz, who said her photo of the 15-year-old Cyrus in a suggestive pose -- seemingly topless, amid disheveled bed sheets -- was "misinterpreted," also photographed the April issue of Vogue, with NBA star LeBron James and model Gisele Bundchen. Critics accused Leibovitz of modeling her composition on an old poster of a rampaging gorilla. As I reported last week, that issue sold poorly on newsstands.
5. WWD
The steady marches out the door of The Los Angeles Times — of editors, publishers and literally hundreds of laid-off employees from the newsroom and beyond — lately have been contrasted with a small but purposeful number of arrivals. They're going to the soon-to-be-relaunched and already controversial monthly magazine, which has been quietly staffing up under Annie Gilbar, who a spokeswoman for the Times confirmed will serve as editor. The editorial team so far includes familiar names in the glossy magazine world, among others: Celebrity stylist Lori Goldstein began as fashion director on July 1 (though she is not working in the office full-time), and several former House & Garden staffers are either on staff or contributing part-time, including former Testy Tastemaker columnist Mayer Rus, contributing food editor Lora Zarubin and contributing senior editor Paul Fortune, according to several sources. The launch date is September. The caliber of the hires so far indicates a bid for legitimacy in the luxury space, and presumably the investment that goes along with it. But the magazine will compete for ad pages with a similar, long-planned effort the Wall Street Journal is launching at the same time (also with ex-House & Garden staff), and The New York Times' T magazines, the latter of which have already brought in significant revenue in a grim newspaper landscape. It also comes at a time when even the most established glossies are twisting arms to meet their numbers. The staff is working out of former Recyclers Classifieds space — vacated after the Times sold its classified circulars last year — geographically separate from the newsroom and without its input, sources said. In June, The New York Times reported that executives were planning to put the newspaper's struggling monthly magazine under the publisher's editorial oversight, and a mild outcry about journalistic ethics, tempered by the long-grave state of affairs, ensued. Last week, the newspaper's publisher, David Hiller, left under apparent pressure from the new chairman of parent company Tribune Co., Sam Zell. Hiller had been associated with the plans for the magazine, but the spokeswoman said Gilbar would answer to the newspaper's president, Jack Klunder, and that the magazine would be under the Los Angeles Times Media Group. Like Hoy and Metromix, she said, it would be separate from the domain of Los Angeles Times editor Russ Stanton. MORE ONLINE
6. Fishbowl NY
It's back! Last week after reports surfaced that it was almost as hard to get one's hands on the much ballyhooed July issue of Italian Vogue, featuring all Black models, as it was to get the new iPhone we despaired of ever seeing a copy. Especially after trolling mid-town one night and coming up empty-handed. Apparently we were beat to it early on: according to WWD many magazine stores sold out of their stock with in the first twelves hours. However, rest easy magazine-o-philes! It looks like Conde Nast made good on its promise to print an extra 100,000 copies, something we happily discovered this week-end on a stroll past our favorite mag store on Ave A. First reprints are now available (at $19.99), and in multiple covers. Get 'em while you can. One can only hope the American magazine market takes note, since we can't remember the last time U.S. Vogue had to reprint anything.
7. Jossip
Hockey player Sean Avery, who made a name for himself by personally pleading with Anna Wintour for a Vogue internship, and then taking his shirt of in Men’s Vogue to write about it, looks like he might be trading teams. Yes, he’ll still be inventing rules for the New York Rangers, but what’s this about his schmoozing up to Marie Claire? The hockey star, who interned at Vogue for the summer, was spotted schmoozing with editors in the offices of Marie Claire last week. “He was perusing the racks in the fashion closet with editor in chief Joanna Coles,” said our spy. “He was promising to take her two boys to a hockey game.” Avery, who stayed a few hours, was in plaid shorts and carrying a huge garment bag stuffed with clothing from The Row, the Olsen twins’ line. “He had the fashion editors actually trying on the clothes and modeling them,” laughed our spy. In fact, he may have had an actual Olsen stuffed in the duffel. MORE ONLINE 8. GawkerNina Garcia: Fired For Not Wearing Anne Klein? By Hamilton Nolan 7/21/08 http://gawker.com/5027236/nina-garcia-fired-for-not-wearing-anne-klein Nina Garcia, the erstwhile Project Runway judge and former Elle fashion director, is truly a force of nature. We told you last week that during her final months at Elle, Garcia was getting paid a hefty fee for making public appearances for Anne Klein. But a source tells us that the Anne Klein endorsement, an angry publisher, and Garcia's own strange sense of ethics helped get her booted from Elle in the first place! According to a tipster, Elle publisher Carol Smith signed a multimillion-dollar deal with Anne Klein to have Garcia—then an Elle staffer—do in-store appearance and promotions on behalf of the fashion brand. But Garcia refused to wear Anne Klein clothes at the appearances, because she believed it would be a "conflict of interest." This put the huge endorsement deal in jeopardy, we hear, and everyone from Elle's editor-in-chief to former Hachette boss Jack Kliger was putting pressure on Garcia to give in and wear the damn clothes to keep the customer happy. But Garcia was stubborn! By the time her final mandatory appearance for Anne Klein rolled around, says the source, the publisher actually drove to Garcia's home and waited for her to make sure she wore an appropriately Klein-ish outfit. The entire ordeal was so outlandish that the whole staff was gossiping about it. Shortly after the endorsement deal wrapped up, Nina Garcia was fired—after Elle had made its money. Or so we hear. MORE ONLINE
************ JOBS ... that BlazinStreetz.com is seeking talented writers to join our journalism team. We would like to extend this opportunity to individuals seeking to gain experience in the communications field. Journalists are responsible for contributing to the articles that appear on the website. Our featured departments are divided into several areas of interests: Headline News, The Wire, Politics, Finance, Technology, Entertainment, Fashion, Interviews. You may choose to work in any one or more of these areas. All articles are to meet and exceed industry standards, be presented in a timely manner and submitted through the proper channels necessary for publication. Any interested journalists can send a resume, cover letter, and two writing samples to christine@blazinstreetz.com. If you have any questions or concerns, please feel free to contact the Blazin Streetz office at (404) 549-9425. (OK to mention Ed.) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here. INTERNSHIPS ... that Parents.com is looking for a smart and web-savvy fall intern to help the community editor with general editorial tasks and community/social media initiatives. This is a chance to learn about writing, editing and web 2.0 (including blogging, social networking sites, and user-generated content). Daily duties will include reading blogs and message boards, maintaining Facebook/MySpace/etc pages, writing (blog posts and site content), and coming up with brilliant ideas to spark user interaction on the site. Please send resume, and availability, to aileen.Corr@meredith.com by August 15 to be considered. Please note: This is an UNPAID position for COLLEGE CREDIT only. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Ed’s blogging! Catch up with what the big guy’s thinking at Ed2010speaks.blogspot.com or read the young musings in Ed’s Intern Diaries at www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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