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Ed's seriously sleepy.
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News
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1. MIN online
What You Don't Know About Covers (That You Think You Do)
By Steve Blacker
8/4/08
http://www.minonline.com/mb_topstory2.htm

The cover is the most important and only promotional tool a magazine has to sell itself at the newsstand. Yet, how many covers look alike? Or seem like last week's or last month's issue? To garner attention at any newsstand, covers need to stand out. Yet, too few editors and art directors do it right.

In my career as a magazine executive and consultant, here are eight pieces of advice that I have given and received to increase newsstand sales:

The more time spent working, planning, and strategizing on a cover, the better it will be. Too many editors put their covers together at the last moment. Cosmopolitan editor-in-chief Kate White, who will celebrate her 10th anniversary in August, plans her covers a year in advance.

MORE ONLINE

2. Ad Age
Wired Aims to Connect Gucci and the Geek
By Nat Ives
8/4/08
http://adage.com/mediaworks/article?article_id=130075

You could always forgive the publishers of Wired magazine for not landing the Gucci account, that Sean John schedule or those Prada pages.

Wired is not like most Cond? Nast glossies, after all, which usually come plump with fashion ads for fashionable people. Where GQ covers urge dressing to kill, promising "The One New Suit Every Man Needs," Wired covers say things like "Hackers Rule!" That lands ads for rechargeable batteries before Burberry every time.

But a few months ago Cond? Nast replaced a departing Wired publisher with Chris Mitchell, a former Wired sales guy who had been publisher of Details since 2004. Now Mr. Mitchell wants to sell fashion and luxury marketers on a magazine that recently published a supplement called "Geekipedia."

MORE ONLINE

3. New York Post
Page Six
By Richard Johnson
8/3/08
http://www.nypost.com/seven/08032008/gossip/pagesix/tyra_s_dress_up_122788.htm

TYRA Banks - the mastermind of gimmicks - is at it again. Banks - who once had her breasts examined on TV to show everybody they were "real" - is now dressing up as Michelle Obama for the September cover of Harper's Bazaar. "It's a full makeover," said one spy. "You know how Tyra likes to do that stuff. And she'll get a lot of press off it." A rep for Banks didn't return calls.

4. WWD
Memo Pad: Posh Night
By Marcy Medina
8/4/08
http://www.wwd.com/media-news/fashion-memopad/fist-look-the-blending-begins-posh-night-1701169#/article/media-news/fashion-memopad/fist-look-the-blending-begins-posh-night-1701169?page=3

Linda Wells hosted a dinner Thursday night at the Thompson Beverly Hills to fete Allure?s August cover girl, Victoria Beckham, who, like so many overly adorned pop stars before her, received an image makeover in the issue?s pages. ?I?m always surprised when anyone wants me to be on their cover, but it?s really flattering and fun,? said a Marc Jacobs-clad Beckham. ?I always show up to a shoot in jeans, a sweatshirt and a ponytail and say, ?What do you want to do with me??? Beckham guessed that part of her appeal lies in the fact that she?s not afraid to change her image. ?I think it shows I don?t take myself too seriously, and I?m not afraid to push the envelope,? she said. The 50-person dinner, which included Beckham?s husband, mother, father and sister, was also star-studded with the likes of Quincy and Kidada Jones, Jamie Foxx, Eva Longoria and Tony Parker, Kate Beckinsale and Lindsay Lohan. Wells said Allure?s September cover, featuring Carrie Underwood, would also offer a new take on the country crooner. ?She looks very much like Ursula Andress with the hair and dramatic eye makeup.?

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Whisper Jobs
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Ed hears ...

JOBS

... that AVENUE, the Manhattan luxury lifestyle magazine, is seeking editors and writers to join an expanding team. The magazine covers the fields of media and real estate, as well as high-end culture, fashion, parties and the charity scene. The publication has great access to the New York social scene. A background in journalism is required. Experience editing at a monthly publication and experience with online media is preferred. Other requirements include a familiarity with AP style, and strong writing, copyediting and organizational skills. Duties will include editing monthly articles, writing features and advertorials, copyediting, fact checking and managing interns. The ideal candidate will be a responsible and meticulous multi-tasker who can work well with a small editorial staff. To apply, please send a resume and cover letter of no more than 300 words to avenuemag@gmail.com.

For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here.

INTERNSHIPS

... that Prevention magazine, the largest women's health magazine in the country, is looking for a fall beauty intern. Responsibilities include: calling in beauty products, researching for current stories, organizing the beauty closet, preparing for merch meetings. There will also be the opportunity to write and attend beauty events. For college credit only and in NYC office. Please email your resume to rebekah.george@rodale.com. (OK to mention Ed)

For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Ed?s blogging! Catch up with what the big guy?s thinking at Ed2010speaks.blogspot.com or read the young musings in Ed?s Intern Diaries at www.ed2010.com/boards/section/ed-campus
Ed2010 @ www.ed2010.com/boards/section/message-board

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