|
Ed2010 News Archives Index
|
Subscribe
|
|
| << August12, 2008 - Ed Thinks You Put the Snap in Whippersnapper |
August14, 2008 - Ed News for the beach! >> |
|
*******
******* Given the ad slide in publishing, it?s no surprise Hearst Magazines is pulling out all its tricks for the third iteration of its corporate marketing program, 30 Days of Fashion, this September. The program includes a 92-page special onsert sent to a million subscribers of Hearst magazines, an interactive Web site complete with blogs, a TV series, contests and promotions and sponsored events from concerts to fashion shows. And probably anything else Hearst can develop in the next few weeks. The program this year covers Harper?s Bazaar, Seventeen, O, The Oprah Magazine, Marie Claire, Cosmopolitan, Cosmogirl, Town & Country and Esquire. MasterCard, Est?e Lauder and A Diamond Is Forever are the main sponsors of this year?s program, with each receiving ads in the supplement and on the Web site, and, since brands are increasingly demanding their own spotlight, customized events. The latter is a new offering this year, explained Michael Clinton, Hearst?s executive vice president, chief marketing officer and publishing director. ?Last year, we did one big event at the Hearst Tower with an event with photographer Peter Lindbergh and fed all the sponsors into the event,? he said. Debby Hughes, senior vice president of global sponsorships at MasterCard said the fashion-based program provided a counterbalance to its other sponsorships. ?We realized that our portfolio was significantly weighted toward men? ? the brand is a sponsor of Major League Baseball, the National Football League and the National Hockey League ? ?and we needed a richer dialogue with women. Fashion is a universal currency for women.? On Sept. 4, the company will host a event with Tory Burch at the Hearst Tower, where the designer will show her spring collection. MORE ONLINE
2. Radar
For publishers in the halcyon days of the late 1990s?those days before the Internet was blamed for robbing media moguls of their precious ad revenues?there existed a magical recipe that could build you a glossy magazine empire almost overnight. The concoction was simply named The Formula. The Formula's ingredients were as follows: 3 scantily clad B-list starlets 1 two-hundred word sex advice feature 1 personal benefit/service feature 1 "gritty read"(legitimately researched, well written, and at the back of the magazine) 1 humor piece whose punch line might include the term "pierced taco" These were the ingredients of Maxim, FHM, and Stuff, the so-called "lad-mags." In 1999, the lads came and conquered. They blew off their humorless women's lib oppressors, sneered at the campy "high-brow" men's mags like GQ and Esquire and enjoyed explosive circulation. With their markets threatened, the tanned cheesecake men's magazines had to defend themselves against these young Turks. In no time, the "high-brows" started slashing column space and defiling their articles with words like "dude" and "bro." Even Playboy, the Grand Pooh-Bah of classy girlie mags, began watering down its genuinely rich literary tradition, pumping out pea-sized articles like artillery shells. MORE ONLINE
3. Fishbowl NY
We spent some time this afternoon chatting with Jonathan Greenblatt, CEO of Good Worldwide, in the company's New York office. Aside from giving us a sneak peek at a couple upcoming initiatives (details TK when we can, we promise), Greenblatt discussed his first four months on the job. Over bottles of water, although not Ethos brand ? the company Greenblatt sold to Starbucks in 2005 ? the CEO explained his job: "A lot of my focus has been to help the company as we have evolved from what was once a magazine [Good with a complementary Web site and some media events to a more diversified media company, to go from start-up to scale-up," he said. In the coming months, Good Worldwide will drastically "scale up" various branches of the media company. To us, the multi-pronged approach sounds a bit like Tar Art Media, Blackbook's founder Evenly Schindler's start up media company cum magazine, except Good Worldwide seems more realistic about saving the world while making a profit at the same time. The goal is to "contribute to the bottom line [and] contribute to the greater good of society," Greenblatt said. MORE ONLINE
4. Jezebel
One of the most offensive things about Philip Nobel's How-I-Left-Your-Mother Elle essay, "Danger Man," is the way he writes about the two women it primarily involves: his unnamed ex-wife, and his ex-girlfriend, "Ingrid." The difficulty of accurately describing the people one is close to aside, it seems inexcusable for any man to call the mother of his children as "insufficiently curious", let alone point out that throughout their 15-year relationship, Nobel apparently felt the need to "edit out of conversation the allusions I didn't think she would get." When Nobel turns his gaze on Ingrid, his then-22-year-old research assistant and the woman for whom he left his wife, he is creepily objectifying and infantilizing in turn. He never misses an opportunity to mention Ingrid's "big tits" or her "bombshell" looks ? yet he also paints a patronizing picture of a lost-little-girl. My first reaction to the essay was disbelief: No way could either of these women actually exist within the circumscribed lines of Nobel's self-serving plea for sympathy. And then I met "Ingrid" last weekend ? and discovered I was right. A very special take-back-the-discourse with Ingrid, after the jump. Throughout the piece, which is not available online, Nobel uses Ingrid (not her real name) as a foil ? first for his wife, and then for himself. In the first instance, he builds Ingrid's character up, favorably contrasting her proficiency in the "verbal sparring [that] was intense and playful, erotic when it wasn't obscene," which contributed to their "profound intellectual compatibility" with his wife's supposed intellectual timidity and general inhibited wimpiness ("She thought the world was a scary place"). In the second, Nobel tears Ingrid down. When his relationship with her has run the same course as his marriage, Ingrid's role in the essay shrinks to simply being the yardstick ? the culpably na?ve, young, substance-sotted yardstick ? against which the author measures his progress toward sound mental health and adulthood. ?My first reactions were ?No, that's not how it went,?? said Ingrid. (She has remarkably different ? and sometimes flatly contradictory ? accounts of several of Nobel?s essay?s key scenes.) ?But my second and third [reactions] were just interest in how decisions or moments that to me had been insignificant or profoundly significant had been perceived either than or now, and written about ? now.? Turns out it?s deeply weird to wake up and discover you?re a cover line on a women?s magazine. MORE ONLINE
5. New York Observer
Add magazines to the list of things Americans are foregoing due to the rising cost of living. Based on the Audit Bureau of Circulation (ABC) numbers released today, sales of U.S. magazines dipped 6.3 percent according to the Associated Press' Jeremy Herron. According to a chart presented by Portfolio's Jeff Bercovici, the magazines that faired the best were those aimed at older readers: AARP Bulletin, AARP The Magazine (whose Web site boasts it's the "World's Largest Circulation Magazine"), and Reader's Digest. AP reports that two magazine's that actually saw increases were Time Inc.'s People, which has a 5.2 percent newsstand increase (thanks a million, Knox and Vivienne) and In Style. Of course, magazines could be in worse shape: They could be newspapers. MORE ONLINE
************ JOBS ... that Time Out New York seeks an Associate Music Editor, responsible for writing, as well as editing and curating our Music section in collaboration with the Music Editor. The Associate Music Editor will: write features, previews and reviews, take the lead in managing and editing the weekly live events listings, assist in directing the overall editorial agenda for the Music section, and supervise Music section interaction with other departments, including Design and Online. If you're an experienced, detail-oriented writer/editor and a regular presence in local clubs and concert halls, we want to hear from you. Familiarity with jazz and/or classical music desirable but not required. Please e-mail resume and links to musiced@timeoutny.com. NO PHONE CALLS. (Seriously.) (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs
or INTERNSHIPS ... that People StyleWatch is looking for FALL ?08 fashion interns. Candidates should be motivated, detail-oriented, highly organized individuals with the ability to multi-task in a fast paced environment. Interns will work in the fashion closet and will assist the Fashion Assistants with product sample check-ins and returns. This opportunity is an excellent learning experience! This internship is UNPAID, and potential interns must be able to receive school credit. Fall interns to start end of August/Early September through mid-December. 2-3 days a week are preferred. Email cover letter and resume to Christine_Cruz@peoplemag.com. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Ed?s blogging! Catch up with what the big guy?s thinking at Ed2010speaks.blogspot.com or read the young musings in Ed?s Intern Diaries at www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << August12, 2008 - Ed Thinks You Put the Snap in Whippersnapper |
August14, 2008 - Ed News for the beach! >> |
|
Ed2010 News Archives Index
|
Subscribe
|
|
|
Archives powered by Zinester's Mailing List Service
Details on Ed2010 News |
Browse for more newsletters at Zinester's Ezine Directory
Managed by Zinester's Mailing List Management |