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August15, 2008 - See you Monday! >> |
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******* Fresh off the announcement by its CEO that Entrepreneur Media is no longer for sale, Entrepreneur.com, the company’s flagship Web site, has launched Entrepreneur Connect, a social network for small businesses. The site purports to be a “business-to-business marketplace designed specifically for entrepreneurs.” Sprint has signed on to be the launch sponsor. Entrepreneur’s social network joins a growing list of rival magazines launching business-focused Web communities. Just last week, Wired magazine announced the launch of Wired Biz, a niche social networking site for entrepreneurs and business owners. The site, Wired says, gives small business owners a platform for information sharing and "encourages collaborative problem solving." MORE ONLINE
2. Ad Age
Selling copies of magazines has not, as a practice, advanced in step with other parts of the media business. New subscribers still have to wait weeks for their first issue; newsstands still can't sell even half of the copies they accept from publishers. But a couple of interesting approaches have bubbled up lately to provide a little hope. In the most recent, a news site obsessed with the latest magazine covers has started linking to a magazine retailer that delivers current issues -- as quickly as two hours if you're in Manhattan. A typical post today on the news site, CoverAwards.com, shows the new Sports Illustrated cover. "With five gold medals and counting, it's easy to say that Michael Phelps is stealing the show," the post says. "And Sport Illustrated debuts its latest cover featuring Phelps. Click here to buy it now!" The "click here" link brings you to Universal News on Demand, a site built by Universal News -- a bricks-and-mortar magazine retailer that carries some 6,000 titles. MORE ONLINE
3. PR Week
Although a 6.3% DROP in newsstand sales of US consumer magazines during the first half of 2008 surely alarmed many in the publishing and communications industries, magazines are not likely to see the massive staff cuts now plaguing the newspaper world. “The newspaper and magazine industries really only share one thing – they both use paper,” says Barry Hollander, associate journalism professor at the University of Georgia's Grady College. “Newspapers are a geographic niche; magazines are a subject niche. The reasons [people buy] papers and magazines are totally different.” US consumers bought 44.1 million newsstand copies of magazines in the first six months of 2008, a drop from 47.1 million in the same period in 2007, while overall US magazine circulation was 350 million copies, according to Audit Bureau of Circulations statistics as reported by the AP, which also cited statistics from the Publishers Information Bureau showing an 8.2% drop in magazine ad pages during the second quarter. MORE ONLINE
4. Paid Content
NYTimes.com has been quietly rolling out a series of sub-sections this month, in hopes of attracting more B-to-B advertisers. By mid-September, new sub-sections will be added to the toolbars of both the Business and Technology channels, including Green Business and Enterprise Technology, respectively. Others will be added throughout the rest of the year. The rollout is also designed to blunt the challenge from WSJ, as the News Corp.-owned paper has expanded its coverage to go head-to-head with NYT on general news. I spoke with NYTimes.com GM Vivian Schiller about the new sub-sections and how they fit in with its goals to have more targeted content and ads during an increasingly difficult time for the newspaper business. To support the expansion, Schiller says the paper has hired a handful of reporters from WSJ, Dow Jones, WaPo, The Economist, Financial Times, and others, with more to come. Targeting and privacy: The recent moves are part of a larger effort to better focus the site’s ad sales. Last month, NYTimes.com struck an alliance with LinkedIn on targeting news stories and ads at their respective readers and members. With the issue of ad targeting receiving intense scrutiny from lawmakers and privacy advocates, Schiller insists that personal data is sacrosanct. And since the program serves content to users as well as ads, Schiller believes the company has achieved the perfect balance. Schiller: “We are getting a level of detail for ad targeting purposes in order to target content as well. It’s along the lines of industry, job function, seniority, company size, gender and geography – none of which are personally identifiable. For example, if you have a user who is 65, and a woman and lives in Podunk, she’s probably in a very small group of readers. At that point, if the program might be able to personally target her, we throw the pool away.” More after the jump. MORE ONLINE
************ JOBS ... that BizBash Media is seeking a freelance Photography Research Assistant to work in our Art Department 3-5 days a week. The bulk of the job will entail researching and calling in photographs as well as color correcting images for publication. The ideal candidate is proficient in Adobe Photoshop and MAC platforms and also possesses strong communication and organizational skills. We are seeking someone who is comfortable on the phone and is able to multitask and work proactively. The assignment lasts for 4 weeks starting September 8th. The position pays $15/Hour. Please send coverletter and resume to Alison Whittington at awhittington@bizbash.com. No phone calls, please. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or INTERNSHIPS ... that Details magazine is looking for fall-semester interns for the editorial department. Starting ASAP and lasting through December, the internship includes a small stipend and the intern MUST receive college credit. We’re looking for interns who can spend 2.5+ days per week at our office (10AM - 6PM) in New York. Responsibilities include assisting editors with research, sorting mail, compiling newspaper clippings and working on editorial-related projects. Please note: this is NOT a writing position. Interns must be organized, responsible, and able to multi-task. Experience with Lexis Nexis preferred. To apply please send resume and availability to detailsletters@condenast.com with INTERNSHIP in the subject line. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Ed’s blogging! Catch up with what the big guy’s thinking at Ed2010speaks.blogspot.com or read the young musings in Ed’s Intern Diaries at www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
| << August13, 2008 - Enjoy the news. Love, Ed |
August15, 2008 - See you Monday! >> |
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