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******* It wasn’t all doom and gloom in the first-half magazine circulation reports. The redesign of the oft-overlooked (at least in New York media) Health magazine seems to have gained some traction: The magazine is up about 10 percent on the newsstand, notwithstanding a price increase to $3.99 from $3.50. Of course, Health’s newsstand is still a fraction of the other health and fitness titles, like Self and Shape, which tend to draw a larger proportion of their readers from the newsstand, and which on average sell around five times Health’s new number, 77,043. The magazine also said its subscription responses from blow-in cards was up 11 percent. Total circulation in the first half rose to 1,383,173. Health has seen a lot. Time Inc., which acquired the magazine in full in 1990, uprooted it in 2001 from San Francisco to Birmingham, Ala., under the Southern Progress Corp. In the following years, the magazine rapidly went from selling around 120,000 copies on the newsstand to about half that, a move a spokeswoman now attributes to reducing the draw to make the magazine more efficient. With few staff willing to move to Alabama, it also became a different magazine from the one that had won four National Magazine Awards. MORE ONLINE 2. APHarry Potter film pulls vanishing act on EW cover By David Germain 8/18/08 http://ap.google.com/article/ALeqM5jxspaMh77FvR9EiJVBh40__ZdB8QD92K83100 Maybe Harry Potter should have brought a note from his parents saying he would be missing school. Warner Bros. gave Harry the school year off, announcing last week it was bumping the sixth movie in the series from fall to next summer. But Entertainment Weekly — which shares the studio's parent company, Time Warner Inc. — was unaware, featuring "Potter" star Daniel Radcliffe on the cover of its Aug. 22-29 fall-preview issue. The magazine leads off the issue with a six-page spread pegged to "Harry Potter and the Half-Blood Prince," which Warner Bros. on Thursday moved from its Nov. 21 release date to July 17, 2009. The studio had been considering the date change for three or four weeks, "but it really didn't kind of get on the front burner until sometime within the last seven days," Dan Fellman, Warner Bros. head of distribution, said Sunday. Entertainment Weekly's "deadline must have been earlier than the decision, than when we started to get serious about making the decision," Fellman said. An Entertainment Weekly spokeswoman did not immediately return phone and e-mail messages seeking comment. MORE ONLINE 3. New York MagazineAmerica’s Next Top Fashion Editor: How reality TV turned former Elle colleagues Nina Garcia and Anne Slowey into fierce rivals By Maureen Tkacik 8/17/08 http://nymag.com/fashion/08/fall/49259/ The summer after she turned 16, Ninotchka “Nina” Garcia found herself in the crossfire of a mafia shoot-out. She was eating a late dinner with her friends at a trendy restaurant in Barranquilla, Colombia, the hometown she shared with Gabriel Garc?a M?rquez, Shakira, and a growing population of drug lords. The bullets started and stopped so quickly she didn’t realize what was happening until she was crouched beneath the table. “It was the Wild West back then,” she says. “Some mafioso upset at having to sit in traffic—you know, like road rage, but with guns. Or quarreling mafia families. No one dared ask.” Her voice is resigned. “You just learned to be low-key and not flashy.” Too many more gunfights and threats and near-kidnappings would follow. Her childhood schoolmates would grow up to launder money or marry drug lords or invest in bodyguards and kidnapping insurance. But Garcia, the daughter of a wealthy importer, had her sights set far beyond Colombia. MORE ONLINE 4. The New York TimesThe Media Equation: The Enquirer: Even Scandal Can Be News By David Carr 8/17/08 http://www.nytimes.com/2008/08/18/business/media/18carr.html?ref=business It was more than a week since the National Enquirer’s coup about John Edwards’s affair had broken into plain view, but David Perel, the tabloid’s editor in chief, seemed to be expecting my call. Mr. Perel remembered a gullible 2005 column I had written (and all but forgotten) about the Enquirer’s owner, American Media Inc., replacing him and his team with a British invasion of crack Fleet Street reporters and editors to bring some sizzle to a tabloid that seemed to be losing readership and steam. That change was part of American Media’s attempt to remake itself, an effort that included hiring a celebrity editor, Bonnie Fuller, to turn its Star tabloid into a glossy competitor to Us Weekly and People. Three years after the column, Ms. Fuller is gone and the Enquirer is back in the hands of cranky American reporters and editors. “I was rehired in 2006 after that turned into a disaster,” Mr. Perel said, referring to the British invasion, his wide smile all but visible over the phone line. “In spite of what you wrote, I run the best investigative team in the business.” Again referring to the British team, he added, “And they were completely clueless.” MORE ONLINE
5. AP
The magazine industry, already facing a decline in newsstand sales and falling ad revenue, is being besieged by a new foe: digital piracy. A fledgling Web site called Mygazines.com encourages people to copy and upload popular magazines that are currently on newsstands. Visitors can read high-quality digital copies of dozens of current titles, including People, Men's Health and The Economist, in their entirety. The site, with some 16,000 registered users as of Friday, is a "flagrant" violation of copyright laws, according to legal experts — but it is run by an offshore company of specious origin, making it difficult to shut down. “It's pretty hard to see how it's anything other than a straightforward set of copyright violations," said Jeffrey Cunard, an intellectual property lawyer with Debevoise & Plimpton LLP in Washington. "There are entire magazines with no commentary, no criticism — clearly not a case of classic fair use." MORE ONLINE
6. AdAge
Sports Illustrated has begun using online auctions to sell some of its print, digital and event-marketing inventory. It’s one of the most striking attempts yet to harness new media for a traditional publisher’s gain, particularly among magazines where publishers have feared undermining their sales teams. Executives at the Time Inc. title, the first one to try an online auction, said the move was partly to recruit those advertisers that aren’t in close touch with the sales force anyway. "There are many advertisers out there that would like the opportunity to understand what the Sports Illustrated brand is about, what those offerings are, that we just physically can't get to," said Mark Ford, president of the Sports Illustrated Group. The magazine also hopes the online marketplace can help gather advertisers quickly for time-sensitive products such as commemorative issues. "We used to send e-mails out to the sales reps in the Boston area saying, 'Look we're having a commemorative and you've got two days to sell into that,'" Mr. Ford said. "That's not an efficient use of their time. Now, through e-mail blasts, we can say, 'Here's a great offering.'" MORE ONLINE
************ JOBS ... that www.prevention.com is currently seeking an Online Beauty Editor to join our Prevention Interactive team! Candidate must have experience in interactive editorial/content development focused on beauty. Responsibilities: For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or INTERNSHIPS ... that In Style Magazine’s Special Issues department, which produces In Style Weddings and Makeovers, seeks a full-time paid editorial intern. Responsibilities include transcribing interviews, product call-ins and returns, and celebrity/market research. Applicants must be available to start immediately, and commit to a minimum of four months with the opportunity to stay on longer. Candidates with prior magazine experience are preferred, as are college graduates with journalism or English educations. Please send a cover letter, resume, and two writing samples to randy_miller@instylemag.com. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed’s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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