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Ed likes saying, ?Hot dog!? when he thinks something is really impressive
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Example: Hot dog! Michael Phelps can swim!

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L.A. Ed Panel: How to get a job in New Media
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Dot-com or bust? Join L.A. Ed on August 26 for an informative talk with some top-ranking online editors to find out how to make the transition from print to Web and what skills you need on your resume to get it. Reservations are mandatory, so please email losangeles@ed2010.com, and ask for the Evite.

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News
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1. NY Daily News
Record-setting Michael Phelps emulates Mark Spitz on Sports Illustrated cover
By Kristie Ackert
8/19/08
http://www.nydailynews.com/sports/2008olympics/2008/08/18/2008-08-18_recordsetting_michael_phelps_emulates_ma-2.html

It was the obvious cover shot. Whenever Sports Illustrated group editor Terry McDonell talked about Olympic swimmer Michael Phelps' quest for eight gold medals, he was asked if the mag would do "the picture."

"They always said, 'You know, the one like Mark Spitz with all the medals,'" McDonell laughed. "It was certainly an idea that occurred to us." On Wednesday, Sports Illustrated will unveil its exclusive photo on newsstands across the country. On the cover, a grinning and bare-chested Phelps, 23, displays eight medals splayed across his chest in a nod to the man whose record he broke.

"It is not lost on me that [the Spitz picture] is one of the most popular and iconic photos in all of sports," McDonell said. McDonell said the cover was a way to visually and instantly portray the "dominant" story of the week.

MORE ONLINE

New York magazine this week serves up ?America?s Next Top Fashion Editor,? a juicy tabloidlike tale of drama in the fashion closet via profiles of former Elle fashion director Nina Garcia and current Elle fashion news director Anne Slowey. The story, written by Gawker Media?s Maureen Tkacik, details the inner machinations of Elle; the working relationships among Garcia, Slowey, Elle editor in chief Roberta Myers, creative director Joe Zee and others, and Garcia and Slowey?s rise to fame through their respective reality television shows, ?Project Runway? and ?Stylista.? But while Garcia comes off looking like a well-poised fashion insider, other Elle staffers, including Myers and Slowey, look less appealing.

And at least one of them ? Myers ? isn?t pleased.

Tkacik, for one, reports that Gilles Bensimon, Elle?s international creative director, ?wanted little to do with [Myers]. In photos from the rare occasions they would attend shows together, his expression is dour. He saw Myers as ambitious, insecure and overly American; she saw him as an overpaid, out-of-control spendthrift who was losing his touch.?

Tkacik did speak to Myers via cell phone when the Elle chief was in Rome, but the two spoke about the magazine?s involvement with ?Project Runway? and ?Stylista,? and the motivations of magazines and their editors crossing over into television. But none of her quotes on those topics are included in the piece, nor notably, are on-the-record comments from Zee; Bensimon; Carol Smith, Elle senior vice president/group publishing director, or a spokesperson from Hachette Filipacchi Media, Elle?s parent company. The only explanation the story gives for the omissions is: ?Although numerous principals and insiders were interviewed for this piece, few wanted to have their names associated with a story about the inner workings of their current or former place of employment.?

MORE ONLINE

For the first time in its 55-year history, a single advertiser will sponsor an entire issue of TV Guide. The magazine, hitting newsstands August 21, will carry 21 ad pages promoting ABC Television?s fall lineup. (Last year?s "Fall Sneak Peek" contained 26 ad pages, according to the Publishers Information Bureau.)

The issue will also include a DVD promoting ABC?s slate of programming. Patrick Dempsey, the star of ABC?s primetime drama Grey?s Anatomy, appears on the issue?s cover. The print ads?for ABC Primetime, ABC News, ABC Daytime, Late Night, ABC.com and Buena Vista Home Entertainment?are part network?s ?ABC Start Here? brand campaign.


Last fall, TV Guide partnered with ABC to create paper hospital gowns that were polybagged and mailed to subscribers in New York and Los Angeles to coincide with the season premiere of Grey?s Anatomy.

While rare, other magazines have experimented with single-sponsored issues, most notably the New Yorker, which turned its entire August 22, 2005 issue over to Target. The issue featured ads that mimicked New Yorker-style illustrations?all of them incorporating Target?s red-and-white bulls-eye.

MORE ONLINE

In yet another high-level change at Martha Stewart Living Omnimedia, Vanessa Holden was named vp, editor in chief of the quarterly Martha Stewart Weddings. Holden had been creative director of Time Inc.?s Real Simple before starting her own consulting business, Vanessa Holden AD+D. She succeeded Hilary Sterne, who left the company earlier this summer after less than two years in the position.

Less than two weeks ago, MSLO axed 25 staffers, or 3 percent of the company, and shut down its broadcast development unit while continuing to fund its current shows, which include the Martha Stewart Show, Everyday Food and Emeril Green.

And in a sales-side reorganization, Sally Preston was named group publisher from senior vp, publisher, Martha Stewart Living, giving her responsibility for a sales of Martha Stewart Living, Everyday Food, Weddings and Body + Soul. Separately, Christina Cranley and Gayle Lambert were appointed group associate publisher and group ad director, respectively.

5. MIN Online
Texans are Envy-ous
By Editors
8/18/08
http://www.minonline.com/news/8442.html

Texas-based monthly Envy magazine, which currently serves the Dallas and Houston markets, has now launched in Austin as well. In the coming months the publication plans to expand into San Antonio, as well as outside of the state in the next year. Envy is essentially a lifestyle and culture magazine, but the content is designed speficically for Texans.

Envy has an interesting platform: Prior to the most recent issue, Envy had 2 separate publications in Houston and Dallas with content directed specifially to each city. Now Envy has combined Houston and Dallas with each individual city's content color coded in the back section of the publication. The same thing will happen with the launch in Austin in September (adding another Austin local information section) as well as San Antonio and other future cities to which Envy plans on expanding.

Additionally, Envy has hired a new executive staff, including Gregg Falberg, CEO; Eric Falberg, publisher and Paul Salfen, editor-in-chief.

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Whisper Jobs
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Ed hears ...

ED AD

Professional woman looking for someone to rent bedroom plus bath on bottom floor (2nd floor of house) of beautiful Harlem duplex on 119th Street (between fifth and Lenox). Shared kitchen space includes fireplace. Pedestal sink and nearly new bathtub in bathroom. Nice storage space. Close to trains (2,3), bus lines (M5)- nine blocks from Central Park, One from Marcus Garvey. Great location and block. Roof access and a stoop. Also happy to rent it out as an office space. Prefer professional who is quiet, and busy. Move-in date is second weekend of September (though earlier in month is possible). References (from former landlords) required. Won't last long! Rent is $1150. If interested, please contact me at sm_broom@yahoo.com

JOBS

... that a freelance copy editor needed at Shape magazine in NYC for approximately three weeks out out every four. Must know InCopy and InDesign; experience at a national women's magazine preferred. Please send resume and cover letter to jdemelo@shape.com. (OK to mention Ed)

For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or click here.

INTERNSHIPS

... that Fall 2008 internships available at one or more Hearst web sites (including Cosmopolitan, Country Living, The Daily Green, Esquire, Good Housekeeping, House Beautiful, Marie Claire, and Redbook). Unpaid & for school credit only. Support the web editorial team in the following ways: enter content & clean-up HTML in content management system; update blogs; do grassroots promotion; administer sweepstakes; research articles; gather links for content partners; learn and implement search-engine optimization; and handle administrative tasks. Plus opportunity to choose content for digital special projects, including organizing and selecting content from pages of magazine-branded books (Cosmopolitan, Seventeen, Esquire, Country Living, Good Housekeeping, and more) for use as captions on flip books to be developed per site. Substantial project experience - no coffee runs (promise!). Opportunities to write are available. You must be web-savvy & interested in creating web content; semi-fluent with HTML; highly-responsible & organized; attentive to detail; and reliable. Minimum of 3 days per week between 9am-5pm in midtown NYC. Please send a cover letter with your current resume, available schedule, and specific site(s) of interest if any to Sammy at smdavis@hearst.com. (OK to mention Ed)

For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or click here.

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About Ed:
Ed2010 ("ed twenty-ten") is a purely volunteer organization dedicated to helping young editors reach their dream magazine jobs. Find out more (and donate to the cause!) at ed2010.com

Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you.

Blogalicious! Catch up with Ed's Guy on the Hunt and Ed?s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus
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