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October07, 2008 - Tuesday's News >> |
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******* ******* *******
******* The image of bringing a freighter to a full stop came to mind while speaking with Michael Clinton, who last October celebrated his 10th anniversary as Hearst Magazines (HM) executive vp/chief marketing officer and publishing director. We were talking about how the "evolving media landscape" was influencing the way sales and marketing staffs were structured, and how long it would take a company as large and diverse as HM to adapt to change. If time were equated with miles, it would most likely take a great many years to change the corporate ad-sales structure in large media companies. Clinton knows the key to developing new and increased business is by presenting innovative, multi-dimensional sales programs including print, digital, mobile, consumer relations management, events and sponsorships. However, the skills needed to find employees who can address these new areas have changed dramatically. MORE ONLINE
2. Fishbowl NY
Advertising Age's editor-in-chief Jonah Bloom announced his publication's "A-List" awards earlier tonight and The Economist won Magazine of the Year, beating out No. 2 Women's Health and No. 3 Elle. The latter book didn't go home empty-handed, however, as Carol Smith won Ad Age's Publisher of the Year. Chris Johns, editor of National Geographic (No. 5), was awarded Editor of the Year. MORE ONLINE
3. Advertising Age
In the spring, around the time the American Society of Magazine Editors announced the nominees for the National Magazine Awards, I had yet another discussion with publishing-world colleagues about what an NMA is good for. The answer, I hate to say, is not much. Over the years I've had a hand in a few -- I've been on staff at glossy magazines that have won them, and I've edited NMA winners and nominees -- and I always found that, beyond a momentary ego boost for a day or two (after which the next looming deadline extinguishes any pleasure), an NMA is no game-changer. In fact, as I've noted in this column, plenty of magazines have struggled -- even folded -- in the wake of winning one of the "Oscars of the magazine industry." NMA's, in other words, may recognize good work, but they don't necessarily correlate with reader interest or a magazine's overall vitality. MORE ONLINE
4. Mediaweek
Following in the footsteps of Cond? Nast and Hearst Magazines, Meredith Corp. is the latest publisher to introduce ads that let readers shop straight from the pages of a magazine, using technology from ShopText. In its December gift guide, Meredith?s Parents will feature ads from Nintendo Wii Fit and Dirt Devil, sporting short codes readers can use to send text messages to buy products and enter a holiday sweepstakes. Sister title More is using the technology in its October issue to promote a $100 gift bag to benefit Susan G. Komen for the Cure. (Meredith reports 500 responses via text thus far.) MORE ONLINE
5. Mediaweek
The landscape is littered with failed TV projects modeled on magazine brands. Yet this month, Time Inc.?s massively successful women?s title Real Simple and cable net TLC will roll out the series Real Simple Real Life, a lifestyle-makeover show that shares the magazine?s mission of helping women simplify their lives with practical advice on family, homemaking, style, health and other topics. While Real Simple has fashioned a range of smart extensions?among them, print spinoffs, a syndicated newspaper column and a line of products at Target?its success on the tube is anything but a sure bet, as Mediaweek?s Lucia Moses points out in ?Ready, Set, Simple." Still, if anyone can pull it off, it?s Real Simple, under the guidance of its visionary president and brand steward, Steve Sachs. Having come up through the consumer-marketing ranks at Time Inc., Sachs?who is slated to share his wisdom at this week?s American Magazine Conference in San Francisco?is known for getting in the heads of his target audience and developing products that resonate. The new show, with a cross-platform sales strategy that roped in the likes of such sponsors as Kraft, Sears and Aveeno, could finally be the model for publishers looking to make magic in prime time. MORE ONLINE
6. WWD
Will the stream of grim financial news take any of the shine off the content in glossy fashion magazines? Advertising and newsstand sales are already under pressure, with the latest figures showing single-copy sales down across the board in the first half, and page counts likely to take a dive in 2009. Through October, monthly magazines saw ad pages decrease 8 percent over the same period in 2007, according to figures from Media Industry Newsletter. The October issues alone reflect an even sharper decline, shrinking 12 percent over October 2007. Publishers believe the falloff will continue at least into the first quarter of 2009. MORE ONLINE
7. New York Magazine
Opening in theaters today, the movie How to Lose Friends & Alienate People is based on Toby Young's lively memoir about a British journalist's cringingly disastrous stint at Vanity Fair. In a recent look back at the 2001 book, we noticed some passages that were strikingly similar to a June 16, 1996, New York Times story by John Tierney. In the story, called "Masochism Central," Tierney colorfully described the habits of the bitchy females and emasculated males at Cond? Nast. MORE ONLINE
************ JOBS ... that Dance Retailer News is looking for an editor. If you are a go-getter reporter/editor who understands B2B trade publications, and you have exposure to the dancewear business and/or retail industry, we?d like to talk to you. We are looking for an energetic self-starter who can learn quickly, take the reins, and deliver a must-read publication that has both print and electronic components. Dance Retailer News delivers essential industry news to help retailers make purchasing decisions and stay up-to-date on the latest products and trends. DRN is also filled with practical information on how small retail shop owners can run and grow their businesses. Please have experience as a reporter; 2-3 years on edit staff for monthly print publication; Retail experience and/or dance training a plus. Salary: under $40,000. Send cover letter and resume including salary history to khildebrand@dancemedia.com. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or INTERNSHIPS ... that we are looking for an editorial intern to start as soon as possible for LIVESTRONG.COM. Our intern will have hands on experience editing articles, video and photos for the site, and get to work in a young, fast-paced environment. Anyone interested should be able to work 20 hours a week in our 2nd Street Santa Monica location. Send your resume to Krisserin Canary, Content Editor for LIVESTRONG.COM at krisserin.canary@demandmedia.com. Before you apply take a moment to familiarize yourself with the content on the site and LIVESTRONG.COM message. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Blogalicious! Catch up with Ed's Guy on the Hunt and Ed?s Determined Freelancer at ed2010guy.blogspot.com and www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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October07, 2008 - Tuesday's News >> |
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