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October13, 2008 - Monday Ed News >> |
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******* Magazine advertising is hard to come by these days, but this month alone, Hearst Magazines is launching two titles: the premier issue of Food Network magazine and Mis Quince, a magazine aimed at girls who are planning their quincea?eras. The title will be sent out with select November issues of Seventeen, Cosmogirl and the winter issue of Teen, with a total distribution of 1.4 million. It also will be sold in all Wal-Mart newsstand copies of Seventeen and Cosmogirl. Seventeen publisher Jayne Jamison said the Hispanic market is growing, and 50 percent of girls who responded to Seventeen?s survey now spend between $2,000 to $10,000 on their big days. She added that Mis Quince?s circulation is larger than any other magazine aimed at Hispanic women. Procter & Gamble has signed on as exclusive beauty sponsor, with ads for Cover Girl, Always, Herbal Essence and Secret. ?We want to reach out more to the Hispanic consumer,? said Francine Gingras, P&G?s external relations beauty director. ?These are the brands that are important to young women and it?s the age when they look to magazines for advice.? All ads will appear in English or Spanish in the magazines.
2. WWD Memo Pad
Bauer Media in the U.K. ? which last year acquired Emap?s former consumer media division ? is making the jump from publisher to retailer. The company, which publishes titles including U.K. Grazia, Arena and Pop, has launched Cocosa, an e-commerce site that will sell designer brands at discounted prices through private online sales. Customers will gain access to the 48-hour sales ? the first of which will take place later this month ? by registering to be a member of the Web site. ?We are always seeking out further opportunities to create a difference in the markets we operate in,? said Paul Keenan, chief executive officer of Bauer Media. ?As a pure retail site, Cocosa is a new direction for Bauer Media, but in common with the rest of our portfolio, is yet another example of us using our powerful brands and audience insight to innovate ahead of the competition.? Bauer said the Web site also would include an editorial element, with advice from fashion journalists posted alongside the pieces on sale.
3. Folio
Maxim and Blender publisher Alpha Media Group has filed a lawsuit against EMI Resorts contending that the company breached the terms of the parties? licensing agreement that entitled EMI Resorts to use the Maxim brand name in connection with its resorts. The complaint seeks an injunction against EMI Resorts, which operates the Sun Village Resorts in the Dominican Republic, to stop using the Maxim mark. Alpha Media has also filed with the U.S. District Court for the Southern District of New York a request for a preliminary injunction seeking to enjoin EMI Resorts from any further use of the Maxim mark pending the lawsuit. The complaint also alleges that Alpha Media Group Inc. has been seeking to terminate the licensing agreement with EMI Resorts since June 19, 2008, and that continued use of the Maxim name by EMI Resorts is without consent. MORE ONLINE
4. City File NY
Cond? Nast has devoted an enormous sum to launch its new business title, Portfolio: While initial estimates pegged the cost at $100 million, it was recently reported that the media conglomerate may be planning to spend $150 million to get the magazine off the ground. Since its debut in 2007, Portfolio has struggled to gain subscribers and advertisers, fired editors and hired new ones, changed its cover strategy, and emerged as the perpetual train wreck that media obsessives can't get enough of. But now we hear things are worse than ever. "With everything that's happened over the past few weeks, everyone is much more concerned," an insider tells us. For good reason. Recently-released circulation figures show that despite editor-in-chief Joanne Lipman's decision to put actual human beings on the cover several months ago, just 15 percent of the copies placed on the newsstand during the first half of 2008 actually sold, a figure well below what will be necessary to make the magazine profitable. (The report also indicated that 22 percent of the magazines are distributed for free.) MORE ONLINE
5. Folio
Despite the gloomy economic outlook, Dallas-based Success Media announced today its plans to launch a Success spin-off called Success for Women. The title will have a mid-October launch of 50,000 newsstand copies. Success itself had a rocky start, going through three iterations before folding in July 2007 and having its assets purchased by VideoPlus, a marketing and communications company that also publishes Success from Home, Your Business at Home and Empowering Women. At the time, publisher Joseh Guerriero told FOLIO: ?We had a total of 16 full-time employees and four part-timers. All were let go except for yours truly.? Times now, however, seem to be looking up. Success for Women?with an edit mission of inspiration and instruction for women in their personal and professional lives?will continue as a bimonthly in the second quarter of 2009. MORE ONLINE
************ JOBS ... that Mahogany Magazine is looking for a part-time editorial assistant. Part-time Editorial Assistant will be responsible for generating story ideas, concepts, writing copy as well as assisting the assigned editor on any relative administrative tasks. Must be detailed oriented, have a passion for women of color in the areas of fashion, beauty, entertainment and lifestyle. This is an excellent opportunity for any writers wanting to break into online/new media. You must be team oriented, have an interest in lifestyle/fashion/beauty and delivering a vision to the most powerful demographic-women of color! Contact: hr@mahogany-mag.com. Please send resume and cover letter along with 2-3 published clips for consideration. (OK to mention Ed) For even more jobs, go to http://www.ed2010.com/jobs/whisperjobs or INTERNSHIPS ... that VegNews is seeking interns to join our award-winning magazine. Interns will gain invaluable experience in editing, fielding inquiries, participating in editorial meetings, researching story ideas, fact checking, writing for the magazine and soon-to-be-relaunched VegNews.com, and more. Perks include a free apartment, daily vegetarian lunch, product sampling, complimentary event tickets, all-you-can-eat vegan cookies, a wonderful work environment, advancement opportunities, and more. To apply, email cover letter, resume, and writing samples by October 15 to Editorial Director Aurelia d'Andrea at adandrea@vegnews.com with "VegNews internship" in the subject header. (OK to mention Ed) For even more internships, go to http://www.ed2010.com/ed-campus/internships/list or
********* Whisper jobs or internships to share? Send 'em to whispers@ed2010.com. Ed'll keep it anonymous for you. Ed?s blogging! Catch up with what the big guy?s thinking at Ed2010speaks.blogspot.com or read the young musings in Ed?s Intern Diaries at www.ed2010.com/boards/section/ed-campus How to unsubscribe from this newsletter: How to subscribe: |
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