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Ed2010 does not compute
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Have you been all, like, pent up with whisper jobs that you've been unable to get through to Ed? His Ed2010.com server has been crapped out lately (oddly, only in some parts of the country). Please be patient as we try to fix the problem. Thanks, man.

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LA ED
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Hello, Los Angeles. Remember Ed? Bet you thought our relationship didn't mean anything--that he just wasn't that into you. Don't you know how much Ed needs you as much as you need him? You were there, in the back of his mind when he spent all those long nights staring at a Quark layout. He was thinking of you when he stared out the window during the 10 am budget. Can we rekindle what we had? Please meet Ed at El Guapo, his favorite Mexican sports bar, at 8 pm Jaunary 11, 2005. El Guapo is at 7250 Melrose Ave., Los Angeles, CA. 323-297-0471. Street parking is available on Melrose and about a block behind the restaurant.

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News
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Media Post
Time is of the Essence-- Literally
Michael Sheilds
1/5/05
http://www.mediapost.com/dtls_dsp_news.cfm?newsId=285248

Time Inc. agreed in principle on Tuesday to acquire the entirety of Essence Communications Partners, publisher of Essence magazine. Time Inc. had previously been a minority partner with Essence, believed to have held 49 percent of the company's values since 2000.

Financial terms of yesterday's transaction were not disclosed. According to both Essence and Time Inc., this transaction represents an extension of a successful partnership between the two companies, and will not involve any change in staff or editorial direction for Essence magazine.

???I think it's very positive," said Essence founder and CEO Ed Lewis. "It's part of an incredible relationship that developed. Time Inc. provides us with enormous resources. I really believe this is going to enable us to provide even more [for readers]."

MORE ONLINE

The New York Sun
'Mr. Magazine' picks the best of 2004
Myrna Blyth
1/5/05
http://www.nysun.com/article/7210

Samir Husni, a dapper Lebanese-born journalism professor, is known as "Mr. Magazine" because he tracks every new magazine published in America. Mr. Husni, who teaches at the University of Mississippi, is an old friend, and we talked the other day about the avalanche of new magazines that were published in 2004. On average, almost 75 magazines were launched each and every month. In October alone there were 132 new titles.

"We have not seen such vitality in years, especially among the big companies. Over 900 new magazines were launched, and the final count may be over 1,000," Mr. Husni said. "It is the biggest year since 1998."

Although every one of the major publishers, except the problem-plagued Gruner & Jahr, brought a new title to market, he is especially admiring of Time Inc. and its chief executive, Ann Moore, who oversaw the launch of four new titles, including All You, a women's monthly that is only available at Wal-Mart ."It is for women in the Red States, for women in Wal-Mart nation," says Mr. Husni, who lives in Oxford, Miss. "I respect Time Inc. for understanding the market and putting out this publication." He is also a fan of Cottage Living, published by one of Time Inc.'s subsidiaries, Southern Progress." Cottage Living is the perfect after 9/11 magazine. It is about staying home, and being safe. It isn't about cottages, but it is about making your home no matter what its style, cozy and comfortable." He even has a few kind words for Life, which was relaunched as a newspaper supplement a couple of months ago and appears to be struggling. "I hope they give it time to find advertisers. Making it a supplement was the only way to launch a really mass-circulation weekly magazine." Today most publishers hope to achieve a circulation base of 500,000. Life, through newspapers, reaches 12 million.

MORE ONLINE

Media Post
Fairchild Milks Shopping Genre, Dips Into Parenting Market With Cookie
Michael Shields
1/4/05
http://www.mediapost.com/dtls_dsp_news.cfm?newsId=284829

Cookie magazine, a launch soon to come from Fairchild Publications, looks to be a cross between Lucky and Child, aimed at an upscale audience.

A direct mail piece sent out by Fairchild offering recipients a free trial issue of the new title labels Cookie as "The Magazine for Sophisticated Parents."

It's clear from the magazine's description in the piece that Cookie is aimed at parents who plan to spend a fair amount of money styling and accessorizing their children. The opening paragraph of the letter reads: "You enjoy the best in life for yourself, and you want the same for your children. But finding it isn't always easy."

MORE ONLINE

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WHISPER JOBS
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??¦ that Rodale Inc. is seeking an Assistant Editor for Men's Health International, based in Emmaus, Pennsylvania. This person would be responsible for overseeing our developing Asian portfolio, namely MH China, Singapore, Indonesia, Malaysia, Korea, India, Thailand and Japan. Specifically, this person would work as a liason between the editors of each foreign edition and the US team, providing research assistance to them when needed, proofing lineups and covers to insure brand consistency, doing monthly critiques of each edition, and serving as an overall coach and Rodale ambassador. We're looking for someone with solid journalism experience and a specialty in Asian studies. Send cover letters and resumes to Jason.Brown@Rodale.com or apply online at www.rodale.com.

??¦ that CosmoGIRL! is looking for a freelance fact-checker. Email Rachel Aydt at raydt@hearst.com .