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| << January11, 2005 - Your daily dose of da EdLove (you know you want it) |
January14, 2005 - See you in Hell. >> |
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1. Gawker.com 1. That fake-funny little intro in every newsletter is laugable, but not in the way you want it to be. It's so off-the-cuff it often doesn't make sense, and it's just weird and annoying. Ed's a girl? Ed's a guy? Ed's a metrosexual? Ed likes to overuse the word "yo?" Stop. It's dreadful. 2. Remember yesterday when you didn't have the news? That was good. Because anyone who wants media news gets the e-newsletter from Media Bistro. They do a more comprehensive job and actually deliver consistently. People get the Ed2010 e-newsletter for the Whisper Jobs, the only thing you do better than anyone else. Thank you. I had to say it. Phew. MORE ONLINE
2. The New York (Yo!) Daily News
The breakup of Brad Pitt and Jennifer Aniston ranks as the mother of all celebrity news stories. It's so big that People, Us Weekly and In Touch Weekly have all taken the unprecedented step of rushing out a second issue in less than a week to splash the split on their covers. "We're in a far-more competitive environment than ever," explained People deputy managing editor Larry Hackett. MORE ONLINE
3. Media Post
Product placement has been the rage among TV planners and buyers, but the so-called practice of "branded entertainment" has found its way into other media, including print. But unlike television, where three major research companies have launched high-profile services for tracking product placements, nobody seemed to be keeping an eye on print media. Enter Hall's Reports LLC, a research company best known for its reports on the editorial content and ad page ratios of magazines, which will enter the product placement field this spring with a new syndicated report tracking print's version of branded entertainment. Hall's, which has long provided individual clients with the means to track any and all mention of their brands in print, will now push this data to the desktops of media planners via a Web-based subscription product. MORE ONLINE
4. The New York Sun
Last week was a busy one at Essence Communications. Time Warner acquired the remaining 51% of the company, which publishes Essence, the leading magazine for black women. The price tag was estimated at over $100 million. In 2000, Time Inc. bought 49% of the company. Last year Essence and Time together launched Suede, a multicultural beauty and fashion magazine that will publish nine issues this year. Essence made news again by launching a feisty campaign to protest the demeaning image of black women in hip-hop lyrics and videos. Editor in Chief Diane Weathers writes in her January letter to readers, "Black women now have the tragic distinction of being objectified, stereotyped, and dehumanized in so much of Black popular music and lyrics. But it doesn't have to be this way." Yo! In a feature entitled "Take Back the Music," the editors expand on this gutsy declaration. "In videos we see bikini-clad sisters gyrating around fully clothed grinning brothers like Vegas strippers on meth. When we search for ourselves in music lyrics, mix tapes, and DVDs and on the pages of hip-hop magazines, we only seem to find our bare breasts and butts....The damage of this imbalanced portrayal of Black women is impossible to measure. An entire generation of Black girls are being raised on these narrow images... and the message and images are broadcast globally, they have become the lens through which world now sees us. This cannot continue." MORE ONLINE, yo!
5. Media Post: Magazine Rack
WITH TV ADS FOR HYBRID CARS having finally made it on the air among the various spots for power SUVs, and with Americans more concerned than ever with things like fuel prices, recycling, and organic food, it was inevitable that a magazine like Plenty would find its way on the newsstand. Having launched last fall, the magazine's second issue hits newsstands in mid-February. While potentially delivering an attractive audience to the right advertisers (particularly 'natural' food brands) the startup title shows plenty of potential, but lacks a coherent focus. Plenty is all over the place. It starts out reading very much like a quirky science magazine for those with a green interest; there are snippets on farmers using Coke as an alternative to pesticides, and the travails of transsexual fish. MORE ONLINE - AND EVEN MORE AT MEDIABISTRO.COM. Ed hearts MB!
******** ??¦ that Us Weekly is looking for SPRING editorial interns ONLY to begin immediately. Please send funny cover letters (boring ones will be tossed) and resumes to Kristen.Sardis@usmagazine.com and Rachel. Abrahamson@usmagazine.com. Don't call Us--we'll call you. DISCLAIMER: This internship is for proactive, self-starting, motivated, celebrity-obsessed interns who are not afraid to work loooonng hours (and we mean LONG) without pay (but it's soo worth it). (OK to mention Ed) ??¦ that yo!
******** ??¦ ... that one of Maxim's senior editors is leaving at the end of the month. According to a friend of Ed, they're hiring someone to "do the journalism-type stuff. Contact (EIC Ed Needham) needham@maximmag.com but DO NOT mention Ed. Says tipster, 'My sources inform me that he's the only one who does senior level hiring and does not consult with any other even top-level managers. So if someone really wants to get their resume read, they've gotta go through him.'" (We repeat, do NOT mention Ed2010) ??¦ that if you're emailing a resume to Buget Living, please name the file using your name ("firstname_lastname.doc" not "resume.doc"). [Ed's note: Yo! Everyone should do this!]
******** ED AD ******** The American Society of Journalists and Authors is the nation's leading organization of independent nonfiction writers. There are more than 1,000 outstanding freelance writers in its ranks, many of whom flock to New York every year for our annual Writer's Conference. Last year, the organization introduced a new program called Personal Pitch. The program pairs magazine editors, book editors, and agents up with ASJA members for up to 12 eight-minute one-on-one sessions. ASJA members can pitch editors during these meetings or simply get to know them. Yo Yo Yo. Last year 40 editors and agents from The AARP The Magazine, Atlantic Monthly, Family Circle, Good Housekeeping, McGraw-Hill, More, Parents, Prevention, Rodale Press, Self, St. Martin's Press, The Waxman Literary Agency, and Woman's Day, among others made contacts that resulted in assignments. It was a win-win situation for everyone involved. If you are looking for a few good freelancers, ASJA would love to have you at the next Writer's Conference. This year the event runs from Friday, April 15 to Sunday April 17; Personal Pitch day is on April 15. Want more information? Please contact Personal Pitch coordinator Karen J. Bannan at sourcesforstories@karenjbannan.com. Ed2010 is a purely volunteer organization dedicated to helping people reach their dream magazine jobs by the year 2010. Find out more (and donate to the cause!) at Oh, and BTW, Ed doesn't endorse the advertisement you see below. It's just what happens when you use a free e-newsletter service. YO! |
| << January11, 2005 - Your daily dose of da EdLove (you know you want it) |
January14, 2005 - See you in Hell. >> |
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