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******* It's harder to tell who's a big teen favorite anymore. Few stars move from cover to cover of the leading teen magazines, guaranteeing the kind of explosive sales generated in the late '90s by 'N Sync and the Backstreet Boys. The falloff in celebrity heat has gone a long way to weaken the circulations of the bigger, older teen mags - YM folded late last year - and forced editors to look harder at the fashion and real-girl stories they put between the covers. MORE ONLINE 2. Women's Wear DailyMemo Pad: Seventeen Standoff ... The New Yorker's Fairy Godfather ... Shorting Circuits By Jeff Bercovici 3/4/05 http://wwd.com/issue/article/97035 Seventeen Standoff: Every magazine editor claims to give her readers exactly what they want. But what if what your readers want conflicts with the rules laid down by the American Society of Magazine Editors? That's the situation Seventeen editor in chief Atoosa Rubenstein finds herself in. At issue are the covers of the two most recent issues. March's issue featured a sunburst graphic promising ???Hot Bargains! PacSun, American Eagle Outfitters, Forever 21, Old Navy.??? April, billed as ???the MTV Issue,??? features the music network's logo, plus small photos of two beauty products. Incidentally, PacSun and American Eagle are major advertisers in Seventeen, with two-page spreads in the front of both issues. ASME president Marlene Kahan said the March cover clearly violates the group's guidelines, which say, in part, ???Names of products (brand names) should not appear on the cover when promoting deals, contests, discounts and free giveaways.??? The use of the MTV logo also appears to be a violation, she said. As for the product shots, she added, ???We're concerned about it but we're reviewing it to determine whether it constitutes a violation or not.??? MORE ONLINE 3. Chicago Sun-TimesTime Out targets young scene By Lewis Lazare 3/4/05 http://www.suntimes.com/output/lazare/cst-fin-lew04.html On Thursday, Time Out Chicago, the self-proclaimed "where to go, what to do weekly," made its debut, and we curious media junkies got our first gander at the boldest and riskiest media ploy in this city, at least since the city's two dailies launched their "red" editions targeted at young adult readers. TOC Editor in Chief Chad Schlegel in his nothing if not hugely confident note in the debut issue bluntly disses the competition. "We've read the other guys and feel you deserve more," writes the man who will have the largest say in what does and doesn't go into Time Out Chicago. The company behind TOC was founded in London 37 years ago by Tony Elliott, when he launched the flagship Time Out London magazine, still a hugely successful part of the London publishing scene. The Chicago book is only the third the company itself has introduced since then. The second was in New York 10 years ago. There also are franchised Time Out weeklies in Tel Aviv and Athens. MORE ONLINE 2. CBS Marketwatch.comSI's Verducci uneasy about baseball By John Friedman 3/4/05 http://cbs.marketwatch.com/news/story.asp?guid=%7B41EC1652%2D05A6%2D4B67%2D9DFE%2DA9BBA5B24E5F%7D&siteid=mktw&dist Tom Verducci, the chief baseball writer for Sports Illustrated, loves the sport so much that he routinely arrives at the ballpark four hours before the first pitch. "I'd be watching baseball games on TV before I could walk and sliding into pillows on the floor of my parents' house," he grinned. But these days, Verducci, 44, frowns as much as he smiles when he ponders the upcoming 2005 season. Like many fans, the journalist is worried that Major League Baseball's steroids scandal will ruin what looms as a certifiably historic summer. MORE ONLINE
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| << March04, 2005 - Is Newsweek going the way of Redbook? |
March08, 2005 - Bikini babes on VF? O the shame??¦ >> |
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